crowdsourcing | storytelling | citizenship | social data
People’s Insights: Volume 1, Issue 44
Nike FuelBand
A wearable activity tracker In 2012, Nike introduced the Nike FuelBand – a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
nike.com
Targets ‘everyday athletes’ Nike targets the “everyday athlete” with the FuelBand, acknowledging that everyday activities contribute to overall well being, inspiring people to do more and giving people a way to measure the actual contribution.
newscientist.com, dailymail.co.uk/sciencetech
And self-trackers The FuelBand also appeals to self-trackers, making it easy for people to measure their daily behavior and engaging them with visually beautiful displays and metrics.
gizmowatch.com, nike.com
Helps make sense of data People can sync their bands with their smart phones and the Nike+ website to analyze their results and compare the universal NikeFuel with friends and members of the 7 million strong Nike+ community.
itunes.apple.com, businessinsider.com
Acts as a constant reminder Ever present on the wrists of the owner, the FuelBand displays the amount of NikeFuel earned for the day, and motivates people to meet their daily goal.
gizmodo.com, businessinsider.com
Gamification of fitness The FuelBand makes fitness a game by presenting people with a daily challenge and rewarding them when they get closer to meeting their goal, and makes daily activities and chores fun.
newscientist.com/
Instant feedback - a powerful motivator The constant monitoring of data also acts a powerful motivator. Users found that the instant feedback, and sense of progress helped bring about a change in their behavior and make them become more active.
facebook.com , businessinsider.com
Does it do enough for $150? While most agree the FuelBand is a great motivator, the FuelBand has its limitations and, for the price, people feel it should include GPS and a heart monitor and should be more accurate in measuring activity.
blisstree.com
Part of the larger Nike fitness ecosystem The Nike FuelBand is the latest addition to Nike’s suite of fitness products, which includes not only Nike’s apparel and shoe line but also tracking products such as the Nike+iPod shoe tracker.
nikeplus.nike.com/plus/products/#compare_section
Other personal data tracking products As gadgets get smaller and smarter, self-tracking becomes easier. Indeed, we are noticing a trend of innovative tracking devices designed to help people change their behavior for the better.
Clockwise: Withings Blood Pressure Monitor, Withings Body Scale, FitBit activity trackers, MyZeo Sleep Manager, Nike+ iPod
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in four key areas: crowdsourcing, storytelling, citizenship and social data.
Crowdsourcing
Storytelling
Citizenship
Social Data
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
MTV Fantasy Election
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
People’s Insights Annual Report In early January 2013 we will publish the ten-part People’s Insights Annual Report, in which we synthesize our insights from 2012 and provide foresights for business leaders and change-makers for 2013.
Now & Next: Future of Engagement
Part 1: Crowdfunding
(coming soon as an iPad app)
Subscribe to the report at: http://peopleslab.mslgroup.com/peoplesinsights/annual-report/
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com