PEOPLE’S INSIGHTS MONTHLY BRIEF: MAY Photo: epSos.de on Flickr
Tech Innovation – Friend or Foe?
Introduction Is all change for the better? The invention of the printing press was perhaps second only to the wheel, and has revolutionized the way we communicate – the way we learn, express ideas, and spread opinions. Fast forward to the invention of the personal computer, the internet, social networks and the mobile phone – the dissemination of messages and ideas to the masses has sped up dramatically. Communication suddenly jumped from print to screens, bringing along new exciting ways to reach people across the globe. These developments set the wheel of the digital revolution in motion, and there has been no looking back. Technology has brought the world closer than ever before. It has changed how the world shares ideas - from personal exchanges to business communications. Existing businesses have scaled because of it, and new businesses are set up – some purely online. The fast-changing nature of the digital landscape has also kept communications professionals alert and on their toes – pushing them to be innovative, creative and adaptive.
It’s safe to say that these technologies bring to the world some of the most innovative and game-changing inventions and services, across industries and sectors. But at what cost? Photo: Nicolas Raymond on Stockvault
In this issue of the People’s Insights monthly brief, we feature eight initiatives that demonstrate how mobile apps and new technologies are shaping the way we share stories and consume information. We also highlight the questions these developments are raising, what their implications are for privacy, ethics and business models. In addition, we feature the latest issues of Espalhe MSLGROUP’s Sururu News and Publicis Consultants’ The Content Shot.
Photo: Elliot Nevills on Stockvault
Social Giants: Where’s the line? Mobile apps and social networks offer diverse features, and thus diverse kinds of content and engagement experiences. Of late, the newer features are raising questions of accountability: how far can such apps go without monitoring and regulation of content?
1. Periscope – Live Streaming & Privacy HBO recently issued a take-down notice to Twitter-owned Periscope after users live streamed a season premiere of Game of Thrones. The live streaming encourages piracy and copyright infringement and social networks should take proactive action against this, according to HBO.
2. Snapchat’s Recruitment Strategy Snapchat recently messaged employees of other startups on its own platform, with tongue-in-cheek messages encouraging them to join the Snapchat workforce. An interesting example of pushing the boundaries for competition, but– is it healthy and fair, or sneaky and underhanded?
theatlantic.com
At 11 years old, Facebook has become the most popular social network in the world and recently surpassed 1.4 billion monthly active users. Over the years, it has witnessed defining moments in history and has evolved into a powerful agent of social change. On the other hand, some of its initiatives have been criticized for attempting to ‘control the internet’ or at least what people have access to online.
3. Facebook Instant Articles To make it faster to access news sites on mobile, Facebook has tied up with nine news providers to publish their articles directly on Facebook. This means the content lives on Facebook, and people don’t need to leave the Facebook app to access the content.
4. Internet.org and Net Neutrality in India Facebook’s launch of its Internet.org in India resulted in a large debate around the principles of Net Neutrality and a movement to preserve the free web.
venturebeat.com
Messaging Apps: Going Beyond Messaging Messaging on the mobile phone has evolved from the SMS to MMS to IM – and it doesn’t look like the evolution will hit a roadblock any time soon! What makes this non-verbal (and sometimes verbal) interaction through mobile phones interesting and highly addictive is the wide range of features these apps offer.
5. LINE Stickers Messaging app LINE makes a significant revenue from its Stickers – a clear sign the app has hit the right chord with users, with the engaging and interactive feature.
6. WeChat’s Movie Ticketing App WePiao, the startup that runs and manages WeChat’s movie ticket sales, recently received $150 million in a round of B Series funding, and is poised to strengthen WeChat’s popular feature of booking movie tickets through the app.
techinasia.com
Inspiring Innovations: Pushing the Boundaries Beyond the virtual world, we’re still seeing inspiring innovations on the hardware front that are changing our lifestyles and broadening our mindsets – pushing our understanding of what we are capable of. (Stay tuned, we’ll delve into the latter in our next report!)
7. Lily – The Flying Camera The world’s first flying camera Lily is designed to look like a drone and can follow its owner around, while clicking photographs and capturing videos. A nascent technology, it could go on to become a game changer in photography and film-making.
8. Tesla Powerwall Elon Musk’s announcement of the Tesla Powerwall created a lot of excitement. The technology has the potential to catalyze our use of solar energy, and frankly, it’s inspiring. It reminds us of what we are capable of and makes us believe big positive change is within reach. We hope you enjoy this issue. Let us know what you think at @PeoplesLab. Nidhi Chimnani Director – Research and Insights, MSLGROUP @nidhichimnani Melanie Joe Consultant – Research and Insights, MSLGROUP @melanie_joe
engadget.com
Inside Social Giants: Where’s the line?
Periscope – Live Streaming & Piracy
10
Snapchat’s Recruitment Strategy
12
Facebook’s Instant Articles
14
Internet.org and Net Neutrality in India
17
Messaging Apps: Going Beyond Messaging
LINE Stickers
22
WeChat’s Movie Ticketing App
24
Inspiring Innovations: Pushing the Boundaries
Lily – The Flying Camera
27
Tesla Powerwall
30
Bonus: More insights from MSLGROUP
33
Social giants, Where’s the line? Photo: Mattias Topfer on Flickr
Periscope – Live Streaming & Piracy
#LiveStreaming Live streaming apps like Periscope have gained overnight popularity, in large part due to competitor Meerkat’s success at this year’s South by Southwest (SXSW). Although they aren’t the first apps in the market to offer live streaming, the ease with which they can be used has made them instant hits with users. Live streaming gives the power of content creation and sharing to just about anyone, from anywhere – and that’s what keeps bringing Periscope to the news for all the wrong reasons. The latest hiccup in Periscope’s journey comes à la HBO, which issued a takedown notice after Periscope users live streamed the 5th season premier of one of HBO’s highest-grossing shows, Game of Thrones.
Photo: Periscope
Periscope is designed to help people share everyday activities – could it pose a larger threat to the entertainment industry? The ease with which live streaming creates on-the-ground reporters and broadcasters could pose a problem for brands and organizations with sole rights to certain kinds of content – especially for the entertainment and news industry. While Periscope discourages copyright infringement and commits to taking action when notified, it doesn’t have a system in place to monitor and prevent the creation of such content. And that’s what content owners are unhappy about. An HBO spokeswoman commented: “In general, we feel developers should have tools which proactively prevent mass copyright infringement from occurring on their apps and not be solely reliant upon notifications.” Most live streaming apps also have a particular feature which makes it difficult for brands to track cases of copyright infringement – content on these apps selfdeletes immediately, or, in the case of Periscope, within 24 hours.
Where’s the line? How might streaming apps tackle the challenge of reviewing thousands of hours of footage in near-real-time? Should the responsibility lie with them, or the end user? Is it even practical to envision a solution? Should companies like HBO assume such behavior is the ‘new norm’? ●●●
via: theverge.com
Snapchat’s Recruitment Strategy
#SnapchatHire Snapchat has no dearth of fans – it has 100 million monthly active users. The company decided to tap into its user base to find its next crop of employees, with clever use of its geofilter feature. *Filters are designs or messages that you can add on top of your photos; Geofilters are specific filters created for specific locations. For its recruitment drive, Snapchat created new geofilters targeting people at special locations in Silicon Valley – the offices of tech companies Uber, Twitter, Pinterest and Airbnb. Each geofilter was customized to the company. For example, people at Pinterest saw the message “Feeling pinned down?” while people at the Uber office saw “This place driving you mad?”
Photos via Business Insider’s Matt Weinberger and Jonah Grant
The tongue-in-cheek filters were accompanied by a link to snapchat.com/jobs.
“Playful” Recruiting Snapchat spokesperson Jill Hazelbaker calls the move “a unique and playful form of recruiting.” And it doesn’t seem as harmful as Uber’s attempt to poach drivers from Lyft last year (more on that here). While some are calling Snapchat’s strategy sneaky, it does seem quite clever and well-thought-out. After all, what better place to look for potential employees than among some of today’s best tech companies?
Was a line crossed? Although scouring other companies’/competitors’ talent pool to look for prospective employees is a common practice, Snapchat sets a precedent with its cheeky yet innovative use of its own app to invite people to come on board. While most employees of the targeted companies merely pointed the filters out, some had cheeky reactions of their own (see here and here). What do you think? Was a line crossed? Or has Snapchat set a new creative standard for how companies can and should be creative in reaching out to potential prospects? ●●●
Top: forbes.com, bottom: recruitingblogs.com
Facebook Instant Articles
#InstantArticles Mobile phones are the future of good stories, Facebook emphasized as it rolled out its newest feature Instant Articles. People get a lot of their news from Facebook, and the social network is responsible for significant traffic to news sites. With Instant Articles, media houses can publish their articles directly to Facebook. This lets people stay within the Facebook ecosystem, and eliminates the extra few seconds people have to wait for the external page to load. Beyond the time advantage, Instant Articles are also ushering in a new standard for storytelling. Publishers can accompany their articles with video covers and audio tracks. Readers can interact with the content seamlessly – pinching the screen to zoom in and engaging directly with Like, Comment and Follow buttons.
Watch the video: Introducing Instant Articles
To date, nine publishers have signed up for Instant Articles.
BuzzFeed:“Early Numbers Suggest Facebook Instant Articles Giving Participating Publishers An Edge” Pre-Instant Articles, external websites would take an average 8 seconds to load. Facebook predicted Instant Articles would speed up the process 10x. Early results are yet to confirm if articles are loading faster. Meanwhile, a study by CrowdTangle shows that engagement around the Instant Articles are higher than on ‘standard’ posts (see results on the right). Instant Articles’ rich media features might be contributing to this rise in interaction. Indeed, as John Bennett, editor-in-chief of The Atlantic noted: “[Instant Articles is] really going to solve the problem we’ve had with bringing pictures that work really well in the magazine environment to the phone.” The increase in engagement might also give Instant Articles a more prominent place on people’s newsfeeds, and might help increase their reach on the social network. Instant Articles is currently available on the latest version of the Facebook app, on iPhones only.
Snapchat Discover – Snapchat has a similar collaboration with leading media houses
via buzzfeed.com
Larger implications for the media industry, like ownership of creative content and freedom of web. Instant Articles launched amidst a considerable amount of controversy and confusion. The primary concerns for partners – who controls the content, and how much power should publishers relinquish in order to ‘stay relevant’ with today’s technologies? What’s the impact on revenue? For publishers too small or too hesitant to sign up for Instant Articles – what’s the impact of Facebook’s new role as news publisher? Will their content be treated as a ‘second citizen’ on the newsfeed? Is it imperative to move towards the rich media format to survive? Beyond the media industry, Facebook’s bold move also raises questions about the role of social media networks in larger society. Social giants like Facebook, Google and WeChat are racing to add more features and apps, to become onestop shops. In other words, silos of content, walled portions of the internet, or monopolies threatening the ‘free web,’ with a few networks and apps dominating the visibility and reach of all content on the web. Where’s the line, in your opinion? Tweet us at @Peopleslab. ●●●
Photo: Meet the Media Guru on Flickr
Internet.org & Net Neutrality
#NetNeutrality In April 2015, Facebook found itself embroiled in the Net Neutrality debate taking place in India. Although India boasts the world’s third-largest population of internet users, the country lacks laws around Net Neutrality. *Net Neutrality is the principle that service providers should provide equal access to content on the internet, regardless of source. In December 2014, Indian netizens had criticized telecom provider Airtel for charging a higher fee for services like Skype, LINE and Whatsapp. This prompted Indian authorities to develop laws around Net Neutrality, which they introduced to the public in early 2015 – at around the same time that Facebook launched Internet.org.
Internet.org
*Internet.org is a partnership among seven tech companies, to bring affordable access to the internet to those in developing countries.
How Internet.org works in India Facebook launched Internet.org in India in partnership with telecom provider Reliance. This makes it possible for people in eight states to access select websites for free - if they have a Reliance mobile connection. To access these sites, they can connect through the Internet.org Android app, or through internet.org on their mobile browser. People who try to access the sites directly, without going through an Internet.org touch point would be charged for their data consumption.
The choice of websites is limited and doesn’t reflect the nation’s most popular sites. For example, for search, internet.org only covers access to Bing, and for shopping only OLX.
Facebook’s global Internet.org initiative (top) versus Reliance’s Internet.org for India (bottom)
Facebook’s intent was to help connect poor people to the internet. But the details of the program didn’t match up. Neither did the communication around it (see the bottom image on the left, from Reliance’s website).
“Stop VIP culture on the Internet” Indians netizens, who were already part of a grassroots movement to create awareness around Net Neutrality, were not impressed with Facebook’s Internet.org. Ethan Zuckerman, internet activist and director of the Center for Civic Media at MIT, summarizes the problem with Internet.org: “If Facebook were donating millions or billions to upgrade infrastructure - or even to lobby mobile phone carriers for cheaper data services for all - it would be less troubling. But instead, they're offering a limited version of the internet, one that centers on Facebook, to low-income internet users. That raises real concerns that this is not a charitable effort, but a customer acquisition strategy.” Internet.org’s limited scope posed a challenge for competing service providers and web-based start ups, giving an unfair advantage to members of Internet.org. It would create fast-lanes for select websites and prevent fair competition – especially devastating for new entrants to the market. And Airtel’s repeated effort to make Indians pay more for popular services threatened all netizens’ freedom to access the internet.
As a result of these initiatives, and the Indian authorities’ April 24 deadline for feedback on the new policies, the Save the Internet movement grew stronger. Top: AIB’s video Save the Internet, bottom: facebook.com/netneutralityin
Power of the Save the Internet movement In addition to on-ground protests, here’s what the movement achieved: • 336,000 people signed the petition online • Comedy group AIB’s video on Net Neutrality amassed nearly 3 million views • One million people wrote to the Telecom Regulatory Authority of India • Leading brands Cleartrip and Flipkart pulled out of the Internet.org initiative The movement even prompted Mark Zuckerberg to post a response in defense of Internet.org, which has opened up a new angle to the debate:
Can Internet.org and Net Neutrality co-exist? Zuckerberg argues: “Net neutrality is not in conflict with working to get more people connected. These two principles — universal connectivity and net neutrality — can and must coexist.” Judging from the comments on his widely-viewed post, we’d say there are a lot of polarizing views, and a lot of work to be done to find an acceptable middle ground. To quote the Chief Minister of Indian state Odisha: “While the underprivileged deserve much more than what is available, nobody should decide what exactly are their requirements. If you dictate what the poor should get, you take away their rights to choose what they think is best for them.” ●●●
An Op-ed at trak.in in response to Zuckerberg’s statement
Photo: Ian L on Stockvault.net
Messaging Apps: Going Beyond Messaging
LINE Stickers
#LINEStickers Stickers have become a popular feature within social messaging apps, especially in Asia. Japan-based messaging app LINE has been leading the trend with more than 1.8 billion stickers sent a day. LINE’s innovation around stickers helps it stand out among competitors like WhatsApp, Kakao Talk and Facebook Messenger. Last May, LINE introduced the Creators Market, allowing people to create and sell their own stickers on the LINE platform. The marketplace has been quite the success – 390,000 people from 156 countries registered, and creators made a collective $75 million in its first year. It now offers 100,000 sticker sets for sale.
Photo: LINE
Stickers might also have played a significant role in helping boost LINE revenues – the company reported a 70% increase in revenues YoY for the first quarter of 2015.
Storytelling with Stickers With 205 million active users, LINE has a wide reach and is especially popular in Japan, Thailand, Taiwan and Indonesia. The popularity of the app and the creative potential of its stickers have made it an attractive channel for brands like Dior, Uniqlo, Burberry and Coca-Cola. Like other social networks, LINE allows brands to create Official Accounts and reach out to followers. Quite unlike other networks, it also allows brands to create customized sticker sets and reach audiences in real-time.
For example, Burberry live-telecasted its collections from the 2015 London Fashion Week in real-time over LINE. The fashion giant promoted the event with an animated video featuring popular LINE characters dressed in iconic Burberry designs on their way to the fashion show. Burberry also released a branded sticker set inspired by the story line of the video. In 2014, Coca-Cola created a Coke Break set of stickers to encourage young Indonesians to enjoy Coca-Cola during their break hours. To get the stickers, people had to buy two bottles of Coca-Cola and enter in unique codes online. Brands aren’t the only ones to use LINE to engage with their audiences. Paul McCartney has over 10 million followers on LINE and recently launched a set of “sound stickers,” ahead of his Japan Tour. The stickers combine images with audio phrases in English and Japanese, and are on sale for 100 virtual coins, or £1.49. ●●●
Top: via vogue.com , Bottom: break.coca-cola.co.id
WeChat’s Movie Ticketing App
Photo: Benjamin Linh VU on Flickr
#mCommerce There’s no dearth of mobile messaging and chat apps today. The competition among these apps is strong, and we’re seeing many new features as they compete with one another.
People are sharing text, emojis, stickers, photos, videos, audio notes; making live calls; streaming live video; shopping; and now – buying movie tickets from within the apps! The latest trend is visible in China, where the number of people buying movie tickets on smart phones doubled in 2014. Investors are gravitating to this space: Beijing Weiying Technology, the technology company that manages WeChat’s movie ticket sales, just secured funding of $105 million. Investors include WeChat’s parent company Tencent and the ‘world’s largest cinema operator’ Wanda Group (which also owns U.S. chain AMC Theatres).
The entertainment explosion in China WeChat delivers its ticketing service through the app WePiao, which is also available on Tencent’s messaging platform QQ. WePiao currently facilitates ticket sales at 3,500 cinemas across 500 cities in China. Given WeChat’s global reach of 500 million active users, it will be interesting to see if it expands the ticketing service to other countries. WePiao is expanding beyond ticket sales, to offer merchandise and to help promote movies. David Lim, CEO of Beijing Weiying Technology, commented:
"We charge commissions to the cinemas. We also help with promotions, and we get paid by the movie companies. Plus we are also investing in movies," Alibaba Pictures has its eyes on the movie ticketing business too, and recently acquired cinema ticketing company Guangdong Yueke Software Engineering. The deal gives Alibaba Pictures access to movie studios, as well as data about moviegoer’s preferences. ●●● Read: Why chat apps are the next ‘breed’ of social networks
Photo: Cheon Fong Liew on Flickr
Photo: Till Westermayer on Flickr
Inspiring Innovations: Pushing the Boundaries
Lily – the Flying Camera
Photo: Lily
#FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick became a popular and sought-after accessory for mobile phones as well as cameras.
Selfies have become more or less a part of the mainstream culture – over 17 million selfies are uploaded to social networks every week.
When the selfie stick falls short Enter 2015, and we’re seeing innovations that combine features of cameras and drones, and give us what might be the selfie lover’s ultimate dream – a flying camera that follows you around, and takes your photos and videos. Called ‘Lily’, it’s the world’s first throwand-shoot camera, and it functions exactly how it sounds – you throw the camera into the air and it starts recording. Video: Watch Lily in action
Lily – The Camera That Follows You Around Much like drones, Lily is equipped with an accelerometer, barometer, GPS, a front and a bottom-facing camera. It comes with a GPS device users can wear on their wrists or carry in their pockets – this device communicates the speed, distance and position of the user back to Lily. For now, Lily can fly at speeds of 25 mph and stay in the air for about 18 to 22 minutes. It’s also completely waterproof, and can operate normally for up to a meter under water. Users can conveniently carry it around too, as it weighs in at less than the average laptop. Shipping for the Lily is expected to start in February 2016 – enough time for the world’s first flying camera to build up excitement and curiosity.
Lily – Potential for greater storytelling? Lily can come in handy for a varied range of uses. For example, it could benefit professional athletes looking to track and monitor their progress as well as filmmakers who want an evolved and exciting approach to moviemaking. Solo travelers could use Lily to their advantage – capturing moments where no one else may be present. In addition, could this evolved way of filmmaking also result in newer avenues for content creation for brands and businesses? It’s a possibility, if leveraged with the right idea and creative execution.
Photos: Lily
Lily and Privacy Lily has already raised concerns regarding privacy and security – some fear it could be used for spying, considering it can hover above the ground. How do you think it will catch on with the mobile and tech savvy audience of today? ●●●
Top 5 Drone-driven campaigns
Photo: Lily
Tesla Powerwall
Photo: Tesla Motors
#SustainableEnergy There’s an increasing awareness today about climate change – its reality, its effect on the planet, and the need for urgent action. Among other factors, a gradual but definite increase in world population is putting a serious strain on available resources, both renewable and nonrenewable. At a time when the world is hurrying to devise sustainable ways of meeting mankind’s energy needs, the announcement of Tesla Motors’ Tesla Powerwall has people in the energy industry, and people in general, equally excited – there have been 38,000 prebookings for the Powerwall till date.
Video: Elon Musk announces the Tesla Powerwall
Tesla Powerwall is a residential wallmounted storage system with a lithiumion battery that charges itself using the energy generated from solar panels during the day. This energy collected from nonpeak periods is stored for use during peak periods. Watch: James Henson: Why I must speak about climate change.
What the Tesla Powerwall offers – and what people are saying The Powerwall is designed to be light and occupy less space, and is easy to install and use. It’s also significantly cheaper than the other lithium-ion based alternatives currently available in the market. The price point for the Powerwall - from $500 to $700 per kWh installed – is less than half of the cost for residential power storage in Japan, Australia and Germany. Tesla Energy states that once it begins mass production, the cost is likely to come down further. Meant for home use, the Powerwall has an industrial counterpart – the Powerpack – which is slated to be a much larger utility scale battery that can be used to run entire businesses, off the grid. The Powerwall charges and discharges quickly, and requires the minimum amount of maintenance, which makes it practical for use in homes as well as commercial applications. While there’s been excitement around the Powerwall, there are also reactions that range from skepticism to dismissal. Most of it revolves around the amount of power it can offer at the price range (which while cheaper than other alternatives, is still steep for the average consumer). Tesla recently responded to the criticism by doubling the output of the Powerwall, while keeping the price the same.
Read: Battery storage needed to expand renewable energy Read: The most eco-friendly cities in the world
Photos: Top - Tesla Motors Bottom – Op-ed in Forbes
What does the Powerwall mean for the future of energy – and our planet? The energy industry has been using solar energy to run industries in real-time, but one of its most pressing challenges remains the inability to store energy for future use. The Powerwall could be a solution for this - storing sunlight as an emergency backup or even a full-time substitute, making it actually possible to go off the grid. It may still be in its nascent stages within niche markets, but this method of storing solar energy could solve many of the world’s power issues – especially in remote and isolated parts of the world where access to electricity is nonexistent. Tesla Motors co-founder Elon Musk gives an interesting number in his keynote – he estimates that 2 billion units of the Powerwall could meet all of the world’s transportation and electricity needs. While that number seems large, it points to what we’re capable of – creating a clean energy future. ●●●
Photo: Frits Ahlefeldt-Laurvig on Flickr
Bonus: More insights from MSLGROUP
Sururu News Every fortnight, Leo Cardoso from Espalhe MSLGROUP shares four pieces of news from the digital industry. Each one is shared within 20 seconds.
“Pinterest unveils Buyable Pins”
The video series gets its name from Sururu Valley, where it is recorded. Why Sururu Valley? Apart from the calming views, it’s also the location of Brazil’s ‘Silicon Valley’ – an area rich with startups and home to Espalhe MSLGROUP’s Innovation Center. The latest episode, number 21, covers: • Pinterest’s new ‘Buy’ pin • Instagram’s developing ad business • Social media’s role as a customer service tool in Brazil • YouTube’s Music Insights Sururu News is available on Espalhe MSLGROUP’s YouTube channel: youtube.com/user/espalheguerrilha
The Content Shot The Content Shot highlights one inspiring branded content initiative every week, and identifies reasons for its success. Prepared by the Publicis Consultants Net Intelligenz team in Paris, the newsletter is a great way stay up-to-date – and to practice your French! The latest issue examines GE’s Drop Science – a musical composition from DJ Matthew Dear and GE’s powerful machines. Why is it a success? The initiative blends the expertise of DJ Matthew Dear and GE’s acoustic engineer Andrew Gorton. It provides a unique sound experience across a range of social channels YouTube, Vimeo, SoundCloud, BitTorrent and mobile app Djay 2.
The Content Shot is available as an email newsletter in French. View the archive and sign up here.
About People’s Insights People’s Insights is a collection of inspiring initiatives, insights and foresights shared by MSLGROUP’s SPRINTers – our global team of 100+ strategic planners, researchers and insights experts. People’s Insights covers the latest trends in engagement on both consumer and corporate sides. We feature the best of these initiatives as People’s Insights monthly briefs, and original insights and foresights – from our SPRINTers and other MSLGROUP experts - in our People’s Insights reports. We share these on our social platforms and distribute freely to inspire more engaging campaigns. Check out our latest report, Data In. Data Out. Transforming Big Data into Smart Ideas. * People’s Insights is available as a blog, powerpoint decks, infographics, white papers and magazines, a Kindle eBook and even an iPad app. Follow us on Twitter at @PeoplesLab or subscribe to our newsletter to receive our monthly briefs and quarterly magazines.
About People’s Lab People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insights for innovation, storytelling and change. People’s Lab helps organizations build and nurture public or private, web or mobile, hosted or white label communities around four pre-configured application areas:
1. 2. 3. 4.
Expertise Request Network Innovation Challenge Network Research & Insights Network Contest & Activation Network
Our community and gaming features encourage people to share rich content, vote/ comment on other people’s content and collaborate to find innovative solutions. People’s Lab forms the core of our insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client specific insights communities, and ethnographic deep dives into these communities. The People’s Insights reports showcase our capability in crowdsourcing and analyzing insights from conversations and communities.
Thank You!
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