In our global research study “The Future of Business Citizenship,” we surveyed 8,000 Millennials in 17 countries around their personal values and expectations from business.
Citizenship has been redefined in a society more squarely focused on what today’s Millennials see as the driving force for change in the world, today and tomorrow – businesses.
If business wants to groom this generation to become more loyal employees and consumers -- unlike with other generations -- business must appeal to their heads, hearts and hands.
Read the full report here: http://msl.gp/bizcitizenship
