Brand Guidelines
ello Everyday Language & Literacy Opportunities
About Ello Early involvement with language has proven to be vital to the success of a child’s learning throughout the rest of their life. Starting them off with the proper educational foundations early on will allow them to excel. Ello (Early Learning & Literacy Opportunities) provides opportunities within the community to help parents engage in language and learning with their young children through visual and verbal prompts which spark conversation and imagination!
Main Logo
ello
ello Everyday Language & Literacy Opportunities
Logo Variations
ello ello
ello ello
ello Everyday Language & Literacy Opportunities
ello Everyday Language & Literacy Opportunities
ello What do you spy with your eagle eye?
X
Logo Restrictions
Clear Space: Keep all design elements at least an “o� width away from the logo
Drop tag line when the Ello bubble is smaller than 1.5 inches
ello Everyday Language & Literacy Opportunities
Minimum size: main logo should be no smaller then 1 inchin width.
ello
ello Everyday Language & Literacy Opportunities
Do not change the colors of the logo X Do not move or remove the “ello� letters in the logo. X
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ello
Do not warp or stretch the logo X Do not separate parts of logo X Do not add a stroke to the logo X Do not add a drop shadow to the logo. X
ello
ello
ello
Color Palette C: 10 M: 76 Y: 64 K:1 R: 218 G:96 B: 88 #da6058
* Inspired by Crayola RED
* Inspired by Crayola SCREAMIN’ GREEN
* Inspired by Crayola YELLOW ORANGE
* Inspired by Crayola ROBIN’S EGG BLUE
C: 38 M: 0 Y: 71 K: 0 R: 163 G: 230 B: 118 #a3e676 C: 0 M: 27 Y: 73 K: 0 R: 255 G:193 B: 94 #ffc15e C: 58 M: 0 Y: 19 K:0 R: 94 G:198 B: 209 #5ec6d1
Typography Muli Bold
abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 2.0 Creator: Vernon Adams
Muli Regular
abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 2.0 Creator: Vernon Adams
Comfortaa Bold
abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 3.102 Creator: Johan Aakerlund
Ello’s Animal Friends
Bird Friends
ello flying pose
Ello’s New Friends
Patterns
To be used with low-contrast in backgrounds and to add visual interest
Miscellaneous Assets
Nighttime
Notice & Predict
What do you notice about the weather today?
How do colors change at night?
Can you predict what the weather will be like tonight?
Where do you think animals go at night?
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ello
Poster Typography
Headlines All text on colored backgrounds should be white.
100 pt Comfortaa
Questions 40/52 pt Comfortaa
Details 40/52 Muli
Sign Mock
Poster Details Measurements to 12 inch x 24 inch poster
.25 inch margins .375 inch round corners