M AT T S T. P I E R R E ART DIRECTION&DESIGN
MAT T ST. PI E R RE | ART DI R EC T ION & DE S IG N EXPE R I E NC E
E DUCATION
Senior Art Director, Mirrorball, Dos Equis & Perrier, October 2008 - Present
Western Connecticut State University, Danbury, CT, 2001
Provide creative ownership and development of experiential marketing campaigns.
Bachelor of Arts, Graphic Design.
Develop brand activation strategies through traditional and non-traditional advertising.
Linoleum Print Award 1998, 2000.
Create branding, advertising and environmental graphics for national events. Coordinate producers, account executives and production team.
School of Visual Arts, New York, NY, 1999-2000 Adobe Illustrator and Adobe Photoshop workshops.
Senior Art Director, TracyLocke, Brand Sports, January 2007 - October 2008 Conceptualized and executed new campaigns across multiple platforms and media. Contracted photographers, illustrators and writers specific to sports programs.
T E C HNICAL SKILLS
Managed team workflow, client relationships and mentored junior art directors.
Mac OS and Windows Proficient
Supplied agency with campaign style guides, approved photography and branding.
Adobe Illustrator Adobe Photoshop
Art Director, TracyLocke, Hershey’s & InBev, November 2004 - January 2007
Adobe InDesign
Art Directed and designed advertising, promotions and branding across all brands.
Quark XPress
Facilitated workflow between project managers, account executives and production studio.
Adobe ImageReady
Consistently created new ideas, brand activation strategies and designs.
Extensis Suitcase Microsoft Applications
Associate Art Director, TracyLocke, Shopper Marketing, July 2002 - November 2004 Customized national campaigns for retail advertising and promotions. Developed concepts and designs according to client brief and requirements. Actively contributed to new business pitches and agency team support. Junior Designer, United States Surgical, August 2001 - July 2002 Domestic and international packaging design for surgical products. Designed and built presentation materials for trade shows and executive meetings. Worked with print managers to improve quality and consistency of thermal printing. Internship, Spotlight Apparel, February 2001 - May 2001 Assisted in design and production of clothing line. Developed style guides and sell sheets for sports apparel. Prepared files for print production and embroidery.
V I S IT W W W.MATTSTPIE RRE .COM | CA L L 203. 3 00.8010 | EM A IL M AT T.ST PI E R R E @ H OT M A I L.C O M
V ISUA L IDEN TITIES L OG OS & SYS TEM S
BLACK MOUNTAIN CAPITAL | REAL ESTATE FINANCIERS
IDENTITY & LETTERHEAD SYSTEM
GLASSBOOTH | UNBIASED POLITICAL INFORMATION
IDENTITY & LETTERHEAD SYSTEM
AMSTEL | AMSTERDAM LIVE
LOGO & ENVIRONMENTAL GRAPHICS
DOS EQUIS | EXPEDITION CINCO
LOGO & MOBILE MARKETING TOUR
PEPSI | PEPSI ENTERTAINMENT
MEDIA BRANDING: WEB, TV & MUSIC
DIET PEPSI | NFL PARTNERSHIP
LOGO & BROADCASTING GRAPHICS
MOUNTAIN DEW | NHL PARTNERSHIP
LOGO & STADIUM BRANDING
AQUAFINA | MLB PARTNERSHIP
LOGO & ADVERTISING
REESE’S | NASCAR RACING
TEAM REBRANDING: DRIVER, PIT CREW & CAR
MISC LOGOS
USED AND UNUSED LOGOS
A DV ERTIS ING ART DIREC TION & DES IG N
STELLA ARTOIS | NY FILM FESTIVAL
LINCOLN CENTER ADVERTISING
PERRIER | NIGHTLIFE ACTIVATION
ADVERTISING & POINT OF SALE
MOUNTAIN DEW | WINTER X GAMES 11
ADVERTISING, POS & premiums
WOoDSTOCK | 40th ANNiversary
print, webSITE & premiums
PEPSI | MAJOR LEAGUE BASEBALL
ADVERTISING, BRANDING & POS
PEPSI | MLB CLUTCH PERFORMER
BRANDING, WEBSITE & TIFFANY TROPHY
PEPSI | NASCAR RACING
ADVERTISING, WEBSITE & PREMIUMS
PAC K AG ING PRO MOTIONA L & L IM ITED EDITION
PERRIER | NIGHTLIFE ACTIVATION
NIGHT CLUB SLIM CAN PACKAGING
MOUNTAIN DEW | GRACELAND
LIMITED EDITION ELVIS PACKAGING
AMP ENERGY | DALE EARNHARDT JR
COLLECTORS EDITION PACKAGING
PEPSI | EA MADDEN NFL 09
PROMOTIONAL PACKAGING
PEPSI | INTERNATIONAL PACKAGING
LIFESTYLE INSPIRED
AMP ENERGY | DALE EARNHARDT JR
LIFESTYLE INSPIRED