MATT ST.PIERRE | DESIGN AND DIRECTION EXPERIENCE Senior Art Director, Mirrorball, Dos Equis & Perrier, October 2008 - Present Provide creative ownership and development of experiential marketing campaigns. Develop brand activation strategies through traditional and non-traditional advertising. Create branding, advertising and environmental graphics for national events. Coordinate producers, account executives and production team. Senior Art Director, TracyLocke, Brand Sports, January 2007 - October 2008 Conceptualized and executed new campaigns across multiple platforms and media. Contracted photographers, illustrators and writers specific to sports programs. Managed team workflow, client relationships and mentored junior art directors. Supplied agency with campaign style guides, approved photography and branding. Art Director, TracyLocke, Hershey’s & InBev, November 2004 - January 2007 Art Directed and designed advertising, promotions and branding across all brands. Facilitated workflow between project managers, account executives and studio. Consistently created new ideas, brand activation strategies and designs. Associate Art Director, TracyLocke, Shopper Marketing, July 2002 - November 2004 Customized national campaigns for retail advertising and promotions. Developed concepts and designs according to client brief and requirements. Actively contributed to new business pitches and agency team support. Junior Designer, United States Surgical, August 2001 - July 2002 Domestic and international packaging design for surgical products. Designed and built presentation materials for trade shows and executive meetings. Worked with print managers to improve quality and consistency of thermal printing. Internship, Spotlight Apparel, February 2001 - May 2001 Assisted in design and production of clothing line. Developed style guides and sell sheets for sports apparel. Prepared files for print production and embroidery.
EDUCATION Western Connecticut State University, 2001 Bachelor of Arts, Graphic Design. Linoleum Print Award 1998, 2000. School of Visual Arts, 1999-2000 Adobe Illustrator and Adobe Photoshop.
TECHNICAL SKILLS Mac OS and Windows Proficient Adobe Illustrator Adobe Photoshop Adobe InDesign Quark XPress Adobe ImageReady Extensis Suitcase Microsoft Applications
INSPIRED BY www.thedieline.com www.beastpieces.com www.underconsideration.com/fpo www.omgposters.com www.qbn.com
VISIT WWW.MATTSTPIERRE.COM | CALL 203.300.8010 | EMAIL MATT.STPIERRE @ HOTMAIL.COM
VISUAL IDENTITIES LOGOS AND SYSTEMS
BLACK MOUNTAIN CAPITAL | COMMERCIAL REAL ESTATE FINANCIERS
LETTERHEAD SYSTEM
GLASSBOOTH | UNBIASED POLITICAL INFORMATION
LETTERHEAD SYSTEM
DUNLEAVY’S | 24 HOUR TRUCK AND TRAILER REPAIR
IDENTITY
AMSTEL LIGHT | AMSTERDAM LIVE CONCERT SERIES
ENVIRONMENTAL BRANDING
DOS EQUIS | CINCO DE MAYO ACTIVATION
MOBILE MARKETING CAMPAIGN
PERRIER | NIGHTLIFE ACTIVATION
IDENTITY
AMP ENERGY | TALLADEGA SPONSORSHIP RACE
TROPHY AND RACE GRAPHICS
REESE’S | NASCAR RACING TEAM REBRANDING
CAR, DRIVER AND PIT CREW REDESIGN
DIET PEPSI | NFL PARTNERSHIP
IDENTITY AND BROADCASTING GRAPHICS
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MISC LOGOS 1. AMP 500 ALTERNATE 2. HARLEY DAVIDSON EVENT MARKETING 3. NYC CHOPPERS CUSTOM MOTORCYCLE SHOP 4. AMP ENERGY NHL PARTNERSHIP 5. FIFTY EIGHT NIGHTCLUB 6. GLASSBOOTH ALTERNATE
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7. PEPSI STUFF REWARDS PROGRAM 8. WOODSTOCK 40TH ANNIVERSARY 9. MOUNTAIN DEW UNDERGROUND ACTION SPORTS 10. DANBURY POWERSPORTS MOTORCYCLE SHOP 11. GLOBAL JUICE FORUM INTERNATIONAL CONFERENCE 12. BOLTE MEDICAL 24 HOUR NYC WALK IN CLINIC
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13. CRITELLI’S AUTOBODY CAR REPAIR 14. AQUAFINA MLB PARTNERSHIP 15. BLACK MOUNTAIN CAPITAL ALTERNATE 16. PEPSI ENTERTAINMENT 17. LITTLE HATTERS DAYCARE CENTER 18. MOUNTAIN DEW NHL
PACKAGING INNOVATIONS AND PROMOTIONS
PERRIER | SOCIETE PERRIER ACTIVATION
NIGHT CLUB SLIM CANS
MOUNTAIN DEW | GREEN LABEL ART
GRACELAND COLLECTIBLE CAN BOTTLES
PEPSI | ‘I CAN’ INTERNATIONAL CAMPAIGN
LIFESTYLE INSPIRED PACKAGING
AMP ENERGY | DALE EARNHARDT JR. SERIES
COLLECTIBLE CANS
PEPSI | EA SPORTS MADDEN NFL ‘09
PROMOTIONAL BOTTLES
PEPSI | CLUTCH PERFORMER AWARD
IDENTITY AND TIFFANY TROPHY
ADVERTISING ART DIRECTION AND DESIGN
STELLA ARTOIS | NY FILM FESTIVAL
LINCOLN CENTER SUBWAY ADS
MOUNTAIN DEW | X GAMES 11
ASPEN BILLBOARD
PERRIER | NIGHTLIFE ACTIVATION
LOS ANGELES WILD POSTINGS
WOODSTOCK | 40th ANNIVERSARY
IDENTITY AND BRANDED ELEMENTS