Under the Hood

THE SWITCHLOCK

By Brian Berk

Many MI manufacturers form companies to solve a specific problem they have encountered while playing an instrument. This is certainly the case with lifelong musician Josh Misko. When Misko switched from an acoustic to an electric guitar, he fell in love. However, he became frustrated because, like so many other electric guitar players, his hand kept hitting the pickup switch and knocking it out of place. Doing some online research, he found he wasn’t the only player with the problem, yet there was no simple solution available anywhere. His challenge was clear: how to lock the pickup switch without changing the look, feel, function or tone of an iconic guitar.

“In January of 2020, I was playing a show in Atlanta. I found that every time I would get lost in the moment and really dig into my performance, I would accidentally bump my pickup switch out of position and completely wonk my guitar tone,” Misko, co-founder and artist relations manager for The Switchlock, told the Music & Sound Retailer. “I had avoided playing Stratocasters for years because of this problem, but had recently bought a new Fender for its iconic ‘Stratty’ tone. So, albeit very frustrating, it was no surprise to me that I was having the same problem all over again. When I wrapped the gig, I went straight home and scoured the internet for a solution. I knew I couldn’t be the only player with the problem, and it turned out I wasn’t. I found that for decades, players had used tape to lock down their pickup switches to prevent this surprisingly old issue. My problem with tape, however, was that I didn’t want to permanently lock my pickup switch and lose the ability to switch between tones during a song. The challenge was clear: I had to find a way to lock my pickup switch without changing the look, feel, function or tone of my guitar.

“The next day, I called up an old buddy in Oregon, Adam Mendel (who happens to be a brilliant engineer and luthier), and told him about my problem,” Misko continued. “In literally a matter of days, he had a prototype in my mailbox, and it was that moment I knew we were dealing with something special. I immediately called my pal, Chris Ingram in Nashville, to get his opinion. A brilliant businessman and musician himself, I knew Chris would be the voice of reason on whether or not we had something here. Shortly after that phone call, Chris, Adam and I partnered, and the Switchlock was born. As guitar players ourselves, we can’t begin to express how grateful we are for the opportunity to help our fellow guitarists solve this age-old problem onstage, in studio (continued on page 52)

SCHEDULE AT-A-GLANCE

NASMD 2021 Convention NASMD 2021 ConventionJuly 12-13, 2021

Tuesday, July 13 8:30 am Power Hour Breakfast 9:45 am Year Music Round Recruiting Achievement Council 11:00 am ESSER Funds: How to Help Your Educators Make the Most of Mary Lue ESSER Funding rhson (NAMM), Tiffany Kerns (CMA Foundation), Ryan West (West Music), Lisa MacDonald (Yamaha) Joe Lamo and CEO NAMM D Developm 1:45 pm Best Ide Worked for You Garrison

July 12-13, 2021 Downton Hilton Hotel 3:00 pm Leaders Closing Sp Nashville, TN Wednesday, July 1:00 pm KHS KHS To Register at nasmd.com Thursday, July 15 12:00 pm New Inn Music R CJ Averw and Jeff B

Vendor Partnerships: Working Together Makes Gayle Be Us All acock & Stronger Guests Financial Management: Managing for Growth and Alan the Frie Unknown dman & Daniel Jobe Bridging the Gap Between Beginner and Step-Up Orchestra Jason Bartel Good Measurement is Good Management: Which Measurements make the Biggest Randy Sh Impact ayler Historic Past, Brian Pr Ma Step-Up Add So Step-Up Jeremy M Fred Sch Jeff Bertr Monday, July 12 6:30 pm Opening Party Tuesday, July 13 8:30 am Power Hour Breakfast 9:45 am Year Music Round Recruiting Achievement Council 11:00 am ESSER Funds: How to Help Your Educators Make the Most of ESSER Funding Mary Luerhson (NAMM), Tiffany Kerns (CMA Foundation), Ryan West (West Music), Lisa MacDonald (Yamaha)

Tuesday, July 13 12:00 pm Lunch Session: Leadership in a Post-Pandemic World Joe Lamond, NAMM President and CEO & Zach Phillips, NAMM Director of Professional Development 1:45 pm Best Ideas Session - It Worked for Me, It'll Work for You, Too! Garrison Grisaffi & John MeyerVendor Partnerships: Working Together Makes Us All Gayle Beacock & Stronger Guests Financial Management: Managing for Growth and Alan the Unknown Friedman & Daniel Jobe

3:00 pm Leadership for Closing Speaker: J the 21st Century immy Blackmon

Monday, July 12 6:30 pm Opening Party Tuesday, July 13 8:30 am Power Hour Breakfast 9:45 am Year Music Round Recruiting Achievement Council

Historical Context: COVID Past, Brian Present, Majeski & & Future Frank Alkyer Step-Up Sales Roundtable: Add Some Pep to Your Step-Ups Jeremy McQueary - Paige ' s Music 11:00 am ESSER Funds: How to Help Fred Schiff - Al Jeff Bertrand l County Bertrands Music Your Educators Make the Most of ESSER Funding Mary Luerhson (NAMM), Tiffany Kerns (CMA Foundation), Ryan West (West Music), Lisa MacDonald (Yamaha) Tuesday, July 13 12:00 pm Lunch Session: Leadership in Jo a Post-Pandemic World e Lamond, NAMM President and CEO & Zach Phillips, NAMM Director of Professional Development 1:45 pm Best Ideas Session - It Worked for Me, It'll Work for You, Too! Garrison Grisaffi & John MeyerVendor Partnerships: Working Together Makes Gayle Be Us All acock & Stronger Guests Financial Management: Managing for Growth and Alan the Unknown Friedman & Daniel Jobe 3:00 pm Leadership for Closing Speaker: J the 21st Century immy Blackmon

Historical Context: COVID Past, Brian Present, Majeski & & Fr Future ank Alkyer Step-Up Sales Roundtable: Add Some Pep to Your Step-Ups

Jeremy McQueary - Paige ' s Music

Fred Schiff - All County Jeff Bertrand - Bertrands Music

Monday, July 12 6:30 pm Opening Party Tuesday, July 13 8:30 am Power Hour Breakfast 9:45 am Year Music Round Recruiting Achievement Council 11:00 am ESSER Funds: How to Help Your Educators Make the Most of ESSER Funding Mary Luerhson (NAMM), Tiffany Kerns (CMA Foundation), Ryan West (West Music), Lisa MacDonald (Yamaha)

Tuesday, July 13 12:00 pm Lunch Session: Leadership in Jo a Post-Pandemic e Lamond, NAMM Pr World esident and CEO & Zach Phillips, NAMM Director of Professional Development 1:45 pm Best Ideas Session - It Worked for Me, It'll Work for Gar You, Too! rison Grisaffi & John Meyer Downton Hilton Hotel 3:00 pm Leadership for Closing Speaker: J the imm 21st Century y Blackmon Nashville, TN Wednesday, July 14 1:00 pm KHS KHS Tour Register at nasmd.com Thursday, July 15 12:00 pm New Innovations in School Music CJ Aver Retail @ water, Ro NAMM U bert Christie, and Jeff Betrand

Vendor Partnerships: Working Together Makes Us All Gayle Beacock & Stronger Guests Financial Management: Managing for Growth and Alan the Frie Unknown dman & Daniel Jobe Bridging the Gap Between Beginner and Step-Up Orchestra Jason Bartel Good Measurement is Good Management: Which Measurements make the Biggest Impact Randy Shayler Historical Context: COVID Past, Brian Present, Majeski & & Fr Future ank Alkyer Step-Up Sales Roundtable: Add Some Pep to Your Step-Ups

Jeremy McQueary - Paige ' s Music

Fred Schiff - All County Jeff Bertrand - Bertrands Music

Monday, July 12 6:30 pm Opening Party Tuesday, July 13 8:30 am Power Hour Breakfast 9:45 am Year Music Round Recruiting Achievement Council 11:00 am ESSER Funds: How to Help Your Educators Make the Most of ESSER Funding Mary Luerhson (NAMM), Tiffany Kerns (CMA Foundation), Ryan West (West Music), Lisa MacDonald (Yamaha) Tuesday, July 13 12:00 pm Lunch Session: Leadership in a Post-Pandemic World Joe Lamond, NAMM President and CEO & Zach Phillips, NAMM Director of Professional Development 1:45 pm Best Ideas Session - It Worked for Me, It'll Work for You, Too! Garrison Grisaffi & John Meyer

Vendor Partnerships: Working Together Makes Us All Gayle Beacock & Stronger Guests Financial Management: Managing for Growth and Alan the Unknown Friedman & Daniel Jobe 3:00 pm Leadership for Closing Speaker: J the 21st Century immy Blackmon

Historical Context: COVID Past, Brian Present, Majeski & & Future Frank Alkyer Step-Up Sales Roundtable: Add Some Pep to Your Step-Ups Jeremy McQueary - Paige ' s Music Fred Schiff - All County Jeff Bertrand - Bertrands Music

1:30 P.M. What Do We Do Now? COVID Safety Without Rules

Steven Adelman, Adelman Law Group, PLLC and the Event Safety Alliance Like a dog chasing a car, event professionals have finally gotten what we have dreamed of since last March. But now that most of us can hold full-capacity events again, how do we keep people safe? Put another way, even something we are allowed to do may still be a bad idea. In this session, Steven Adelman, head of Adelman Law Group, PLLC and vice president of the Event Safety Alliance, will help you navigate frequently updated CDC guidance, widely varying state and local rules, and the legal duty to behave reasonably under rapidly changing circumstances.

TEC TRACKS SESSIONS 2 P.M. Commercial Recording Studios Get Ready for a Post-COVID World

Chris and Yoli Mara, Welcome to 1979; Pat McMakin, Ocean Way Nashville; and Dan Daley, Journalist (Moderator) Get an inside look at how two major Nashville studios are planning for the future. What innovations did they develop to get through the pandemic? What are they incorporating into their operations as we emerge from the COVID fog? Find out at this not-to-miss session.

2:30 P.M. 5 Technologies That Will Revolutionize the Music Industry

Craig Anderton, Music Technology Guru The seeds for the biggest technological changes in the music industry are being planted right now, and some of these changes are already starting to take shape. Catch your breath while you can — because the future will be arriving ahead of schedule. Music technology guru Craig Anderton is at the controls in this fast-moving half-hour.

3 P.M. HOW Acoustical Challenges and Common-Sense Solutions

Steve Durr, Studio Designer and Acoustician Leading studio designer and acoustician Steve Durr will discuss the commonsense fundamentals of acoustics for speech and music performances in houses of worship, and how amplified music, such as a large praise band, requires a unique acoustical environment. Discover the latest HOW audio technology — and when it’s best to stick with the traditional.

3:30 P.M. Future-Proofing Your Creative Media

Hillary Howell, Archivist, and Chuck Ainlay, Producer and Engineer Whether your latest creative work was recorded on analog tape or digitally to a hard drive, preserving your recordings is paramount for future playback. This applies to remixing to new formats like Dolby Atmos, greatest hits compilations or simply ensuring that your recordings are in the best possible condition if you sell your catalog. This session will look at the practical and technical considerations for long-term archiving, various media storage methods, best practices and future catalog monetization.

NAMM YOUNG PROFESSIONALS (YP) SESSION

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4–5 P.M.

NAMM YP Keynote: Andy Zildjian, President of Sabian (Double Session)

NAMM Young Professionals Whether you’re new to the industry or a seasoned veteran, NAMM Young Professionals (YP) welcomes all to its annual Summer NAMM keynote. Expect an insightful discussion with Andy Ziljdian, president of Sabian, on leadership, career development and the role of mentorship in the music industry. He’ll also look at how Sabian navigated the pandemic and lessons learned along the way. NAMM YP is a group of young music products industry professionals focused on the future of the business by providing opportunities to connect, learn and grow.

Just Scratching the Surface

future and hopeful that we can come back to a ‘normal’ that allows us to return to in-person live events, we are still proceeding with caution,” relayed Abad. “The health and safety of our team and their families are a top priority for us. We are as excited as anyone about the opportunity of being back in front of our customers at shows, events, etc., but not at the risk of anyone involved.”

“Yes, we are optimistic, but we recognize a lot has changed and we have to listen to our customers. Live music is important to our communities,” stated McCoy. “People want to be reunited. We understand the return of live events is not just good for our industry, but it’s great for people in general. It’s clear that live, in-person events have been missed. There will be caution, which is important. But we all know the positive impact that music has, and we will continue to support it.”

Despite the boost that a postpandemic world could bring, supply problems have plagued the MI industry — as well as many other industries — recently. We asked our panelists how they are making sure there is enough supply for MI retailers to sell their products.

“We were fortunate enough to have had several containers en route before the closures caused by the pandemic,” stated Abad. “Because of that, our warehouse racks were full once things started to open back up. To further ensure availability, we began production at our factory immediately after seeing the initial burst of sales. This allowed us to get out ahead of the microchip shortages that many are facing. We also have an excellent team of procurement specialists overseas that have helped us navigate and ensure we have what we need to keep our factory online.”

“Extreme prioritization, proactive communication and constant data analysis,” relayed McCoy. “The demand is great, so we are hyper-focused on this challenge, which is affecting everyone globally. We have a very diverse catalog of products and suppliers to help us prioritize and deliver for our customers, team members on the ground, and frontlines with our suppliers and shipping partners for daily communications and updates. [We have] task-force-level operations to gather and review intel for fast and effective decision-making.”

“It’s been a real struggle,” said Boatman. “Luckily, IK [Multimedia] owns our own factory in Modena, Italy, and manufactures about 60 percent of our products — including all our iRig interfaces — in-house. So, we have much tighter control over production and suffer less from component shortages or shipping backlogs.”

“This is the beautiful part about not only distributing but also manufacturing your own products,” stated Butt. “We at Yorkville have many plans and processes put in place to keep our products flowing through the production line. We are increasing part orders and forecasting even more accurately than ever.”

The Future of DJ and Lighting

Shifting gears from the past and present to the future (because the DJ and lighting industry is all about new technology); we asked our respondents if they could share new technologies we might see in the near future regarding DJ and lighting products.

“One word: batteries. Long gone are the days when batterypowered sound was a luxury. Now it’s a necessity. Expanding on the success of our EXM-MOBILE products, our new EXMMOBILE8 and EXM-MOBILE SUB are the newest innovative powered speaker solutions that don’t require an outlet or a power cord. The EXM-MOBILE SUB in particular is one of a kind, as it’s our industry’s first lithiumion-battery-powered subwoofer,” answered Butt.

“I think you’re going to continue to see the sophistication of livestreaming and video capture setups increase. We already see lots of even amateur DJs with fairly sophisticated, dedicated streaming rigs. And I think this will continue,” responded Boatman.

“Not necessarily brand-new technologies but new uses of technology,” said McCoy. “For example, more DJs are streaming from home, so there is need for more custom, flexible setups that work very well on the road or in-home. Our Gator Frameworks and Gator Cases products answer that need.”

“JMAZ Lighting has always been excited about wireless and battery-powered fixtures,” said Abad. “Our team is continuing to push forward with these technologies hoping to advance and create more sustainable wireless, battery-powered fixtures that can meet the demands of mobile entertainers.”

Lastly, we got company specific, asking our panel about any new or soon-to-be-released DJ and lighting products their company has. “Although I can’t share any specifics, I can say that our research-and-development and product-development teams have been hard at work preparing the next generation of our top-selling fixtures,” answered Abad. “These teams have spent countless hours as well reimagining some of our previously popular SKUs. Of course, we are also very excited about new products that have never been seen before. I guess you can say that the future is looking bright for JMAZ Lighting.”

“Our portable battery-powered EXM-MOBILE8 and EXMMOBILE SUB are designed to bring the sound of the club anywhere,” said Butt. “Both feature 5.5 hours of battery life at max output, and can be used practically anywhere in the world without A.C. We’ve also been selling our YXL series of speakers with great success and plan on adding a few more models to the line.”

“We are always following the DJ market and the new technologies that emerge,” McCoy answered. “We’ll continue to develop new products to help DJs perform and stream as this industry evolves.”

“We have several new products in the livestreaming market coming soon!” concluded Boatman.

Company Pg

ACT ENTERTAINMENT..........27 AMAHI UKULELES ................33 ARMADILLO ENTERPRISES.C-II AUSTRIAN AUDIO / GROUP ONE..........................21 B3 GUITARS.............................28 BOND AUDIO...........................C-III BOURNS PRO AUDIO .............26 C.F. MARTIN & CO..................7 CASIO........................................C-IV CE DISTRIBUTION .................25 CHAUVET LIGHTING.............8 CHAUVET LIGHTING.............9 CHEM-PAK ...............................51 DRUM WORKSHOP ................10 DRUM WORKSHOP ................11 G7TH, THE CAPO COMPANY.............................45 GATOR CASES.........................29 HAL LEONARD .......................5 IK MULTIMEDIA.....................39 INTERFACIO ............................53 JJ BABBITT ..............................12 JMAZ LIGHTING.....................6 KORG USA ...............................17 KIRLIN INDUSTRIES..............22 MANHASSET SPECIALTY COMPANY.............................3 MCMILLAN MUSIC ................53 NAMM.......................................15 OMG MUSIC.............................40 RCF............................................30 SENNHEISER ...........................19 TECH 21 ....................................32 THE SWITCHLOCK.................53 TMP / THE MUSIC PEOPLE!....23 TONEWOODAMP ....................31 VOCOPRO.................................13 YORKVILLE.............................41 ZEPPELIN DESIGN LABS ......24

While every care is taken to ensure that these listings are accurate and complete, The Music & Sound Retailer does not accept responsibility for omissions or errors.

SHINE A LIGHT

(continued from page 45) customers what we’re about and why they should be involved.”

The lesson program did evolve as a result of the COVID-19 pandemic, moving from in-person classes to virtual meetings that have “allowed us to start teaching anywhere in the world, and [this] will most certainly continue to be a part of our operations moving forward,” explained Metts.

Optimizing the website was one of the first challenges that Metts, Murfin and Simonet faced when they took control of the store, and their efforts to modernize Five Star Guitars’ ecommerce turned out to be essential; the website was a “lifeline” at the start of the pandemic, and now accounts for more than 40 percent of the store’s revenue nationwide, according to Metts.

As the virtual world once again gives way to the face-to-face interactions musicians have so dearly missed, Five Star Guitars is ready to continue to strengthen its presence in the community. Over the years, the store has dedicated itself to Portland-area music makers by supplying instruments and gear for local Parks and Rec summer music programs; teaching classes on issues affecting small businesses for Portland Community College and the

UNDER THE HOOD: SENNHEISER

(continued from page 46) antennas, to antenna splitters, boosters and charging sets, users can find everything to expand their system and accommodate larger multichannel setups for in-person and streamed live shows.

Evolution Wireless handheld transmitters couple with any Sennheiser or Neumann

and all over the world.”

The Switchlock is known as “The solution to locking your pickup switch without changing the look, feel, function or tone of your guitar.” According to Misko, “We designed the Switchlock to be extremely easy to install and to work on any Stratocaster- or Telecaster-style guitar. The Switchlock installs in less than one minute using your guitar’s stock toggle-switch screw. On the off chance the stock screw isn’t long enough, however, we provide an extra screw with each order just in case.” Misko added, “The Switchlock currently comes in three popular colors: clear, white and black, and is quickly becoming a gear staple for professional and hobbyist guitar players alike. Our Les Paul-style lock is still in development, but don’t worry, we haven’t forgotten about you! It’s coming soon.”

The Switchlock already has a group of endorsing artists including R.J. Ronquillo, Ian Fowles, Adam Fluhrer, Jax Hollow, Brandon Moore, Matt Drummey, Andre Matadian, Gabe Jimenez, Joe Costa and Ian Osborne. “The Switchlock is so simple that it begs the question, why hasn’t anyone thought of this before, since Leo invented this instrument in 1954?” asked Fluhrer.

“Feedback thus far has been overwhelmingly positive,” stated Misko. “Since our rollout in late 2020, the response has been an incredible experience. We’ve sold Switchlocks to guitar players all over the world, and it has been humbling to garner so much support so quickly. Some of my favorite professional guitar players and recording engineers in the industry have endorsed our product, and every now and then I get a phone call from a musician friend about how they’ve run into another Switchlock in a studio.” Misko continued, “I can’t tell you how many times I’ve personally seen someone accidentally knock their pickup switch out of position in the middle of a passionate take while recording or rocking out on stage at a show, that simply doesn’t have to be a problem anymore, and it’s the best feeling in the world knowing our product

wireless capsule. This includes the Neumann KK 205 and KK 204, the new Sennheiser MM 435 and MM 445, as well as the Digital 9000 capsules. “Whether you are a singer/songwriter doing your first gigs and want to use your own microphone system, or a band tech who has mics, IEMs (in-ear monitors)

UNDER THE HOOD: THE SWITCHLOCK

(continued from page 47) Small Business Administration; and investing in local nonprofit groups like MusicPortland and the Oregon Music Hall of Fame, among other activities.

“Our goal is to continue to expand our offering of goods and services for our community,” said Metts. “We don’t see ourselves as simply selling commodities for more money than we bought them for. Instead of seeing how much money we can get off of someone today, we concentrate on anticipating the customer’s needs so they will come back for all current and future needs … and bring their friends with them.”

and a mixer in one convenient rack and uses a mixing app, Evolution Wireless Digital will perfectly fit into a preferred usage scenario, no matter whether users are planning an in-person or a streamed live gig,” concluded Schmitz.

Evolution Wireless Digital is available now.

is helping players capture their peak performance.”

The Switchlock first launched during the pandemic, so Misko cannot say if the recent meteoric rise of guitar sales has lifted his company’s sales. “We have seen a steady increase in sales since our rollout, so as our brand awareness continues to grow, we hope to see the Switchlock on sale at local music stores across the nation,” he said. “I love that there are more and more people choosing to learn guitar, by the way. It’s our favorite instrument, and if there’s anything positive about the pandemic, it’s that!”

In addition to the Les Paul product, there are plans for another new Switchlock product launch soon. “We have a new product we are preparing to launch hopefully come the end of this year,” concluded Misko. “I can’t get into much detail yet, but we are very excited for it! Both the Les Paul-style Switchlock and our new product are coming soon, so make sure to keep up with the Music & Sound Retailer, because they’ll be the first to know when!”

THE FINAL NOTE

(continued from page 54)

The Retailer: What is the best concert you’ve ever been to?

Rinkenberger: Ravi Shankar at the Symphony Center, Chicago, in 2005, hands down. I’ve never witnessed firsthand the type of transparent mastery over one’s instrument he possessed before or since, and I’m grateful to have experienced it.

The Retailer: If you could see any musician, alive or deceased, play a concert for one night, who would it be and why?

Rinkenberger: It would have to be Miles Davis sometime in 1958-60 when John Coltrane was a member of his sextet. Some of my favorite work from both musicians is from that era they played together.

The Retailer: What musician are you hoping to see play in the near future (post-pandemic)?

Rinkenberger: Really any of my buddies’ bands. So many of my friends play professionally, and the past year has really taken a toll on their career trajectories and bank accounts alike. I just want to support them when they’re able to get back to doing what they love safely.

The Retailer: What song was most memorable for you throughout your childhood and what do you remember about it the most?

Rinkenberger: That would be a universal tie for any song by New Kids on the Block. Enough said.

The Retailer: What are your favorite songs on your smartphone/iPod?

Rinkenberger: No favorite songs for me, as a constantly changing rotation is key to me not getting bored of what I’m listening to. My playlists cover everything from Chopin to Meshuggah.

The Retailer: What’s the most fun thing you saw/did at a NAMM Show?

Rinkenberger: Just interacting with and getting to catch up with everyone I’ve formed lasting relationships with over the years. It never ceases to amaze me how small and tight-knit our industry is for being so large.

The Retailer: Tell us about your most memorable experience with an MI retailer (without naming them).

Rinkenberger: I’m fortunate to have lasting and memorable experiences with my dealers on a daily basis. b3’s dealers are family to us, and we’ve made a point to partner with some of the best retailers in our industry.

The Retailer: What is the best thing about the MI industry?

Rinkenberger: The best thing about our industry is definitely the diversity of those that comprise it. Sound business is predicated on strong relationships, and I’ve had the pleasure of working alongside and learning from some amazing folks over the years.

The Retailer: If you weren’t in the music industry, what would you be doing and why?

Rinkenberger: My first job was teaching private bass lessons at the ripe old age of 15, and I’ve been in the industry in some capacity ever since. It’s all I’ve ever known, and I love what I do, so the thought of doing something else has never crossed my mind.

The Retailer: Tell us about your hometown and why you

enjoy living there.

Rinkenberger: Chicago blood runs strong through my veins, and I’ve lived in or within 40 miles of the city my whole life. I love Chicago because it’s a hotbed of diverse experiences. Daily city life puts one in direct contact with virtually every walk of life and culture imaginable; you’re always learning something new.

The Retailer: What are your most prized possession(s) and why?

Rinkenberger: I don’t have any prized possessions and stopped giving and asking for tangible gifts surrounding the standard occasions years ago. Rather, I enjoy giving and receiving meaningful interactions and experiences as those memories really last. Possessions are just stuff that can be replaced.

The Retailer: What’s your favorite book and why?

Rinkenberger: My favorite book would have to be the “Pāli Canon” because it’s timeless words of wisdom and concepts that I strive to live by. Even though I’ve read it cover to cover

Music... it inspires and unites us, now more than ever.

multiple times, I can always open it up to a random page and read a passage that carries a new relevance for me now than it did on prior passes — something that is meaningful to me today in a way that previously I didn’t know I needed.

As you get back out on the road you’re going to need the best performers.

Sales managers, designers and marketers, who talk your customers’ language. They help you plan for the future, and keep you center stage. Interfacio sources and places qualified music and entertainment technology professionals into your key roles. We connect you with

the best performers in their field.

www.interfacio.com connect@interfacio.com Americas: 1-800 578 0144 @interfacio

MCMILLAN MUSIC

15 Britain Dr., New Britain, PA 18901 E: mcmillan@comcat.com | P. 800-441-0603 | F. 215-441-8531 | W.www.mcmillanmusicco.com

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