Case studies of successful online media planning tool usage

Here are some case studies of successful online media planning tool usage:

Expedia used Google Ads to target users searching for travel deals. By using targeted keywords and ad copy, they were able to increase their click-through rate by 25% and reduce their cost-per-click by 30%.

Airbnb used Facebook Ads Manager to target users based on their interests and behaviors. By using custom audiences and lookalike targeting, they were able to increase their bookings by 300%.

HubSpot used AdRoll to target users based on their behavior on their website. By using retargeting and account-based targeting, they were able to increase their click-through rate by 125%.