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QUALIMED BRINGS BEAUTY TO ThE FIELD OF CONTACTOLOGY

Rely on the leading Italian colored contact lens company Qualimed, to give intensity to your gaze

Today the eyes and the gaze are the center of attention. So why not focus on a line of colored contact lenses under your own brand, comfortable to wear and of high quality, to conquer a range of consumers who want to give intensity to their gaze in an easy and safe way? Lenses to be worn not only on “special” occasions, but also habitually, as an alternative to traditional glasses or colorless lenses. If the idea has won you over, then the partner to develop your successful line is Qualimed, an Italian company that has been operating in the field of contactology since 2011. The company exclusively produces and develops colored contact lenses, with diopters (to correct myopia, hyperopia and astigmatism) or without correction, under the Desio brand and on behalf of third parties. Every aspect of the lens, from the choice of materials to the pattern, is studied in detail to ensure a very high quality product, safe, easy to wear and well tolerated even by sensitive eyes, thanks to the chosen materials and the workmanship. The lenses made by Qualimed reflect market trends in terms of colors, comfort, ease of use and fully meet customer expectations: in fact, once worn, they allow the wearer to obtain the desired eye color with an extremely realistic and natural effect. All Qualimed products are CE certified, approved by FDA and ophthalmologically tested to ensure maximum comfort even for those with sensitive and delicate eyes.

QuALIMED’S IDENTITY

Qualimed began in 2011 from the creativity and intuition of Tereza Uhrova who, combined her passion for fashion, beauty and elegance with her long experience in the field of contactology to create a brand of colored contact lenses, Desio. Capable of combining design, a natural result, perfect dioptric correction, safety and maximum comfort in a unique way. The leading brand is present in Europe, South America, the Middle East and the USA and registered in over 150 countries. The main feature of Desio, and more generally of Qualimed products, is the attention to detail, which is reflected in the design and quality of the lenses and in the wide range of colors. Elements that have allowed the company to grow and establish itself around the world.

The next appointment for Qualimed will be at MIDO 2022, an international event dedicated to global eye-wear to be held at Fiera Milano Rho from April 30th to May 2nd, Hall 15 - stand M27 N40

PRODUCED IN ITALY

Qualimed, which just last year celebrated its first 10 years of activity, in the course of 2022 will move to a new modern and functional over 3,000 square meters headquarters, with the aim of further developing its business and production “ third parties”. The distinctive assets of the company? Strong segment expertise, high lens quality and competitive time-to-market. Qualimed aims to increase its sales volume by more than 50% by the end of 2025, from nearly 3 million to more than 4,500,000 colored contact lenses sold each year. “The move to the new headquarters will allow us to rationalize the organizational structure and to achieve the growth objectives that we have set ourselves for the next few years - explains Tereza uhrova, CEO & founder -. The new headquarters will cover an area of over 3,000 square meters, of which 1,000 will be dedicated to production. The important investments in the production area and in the tools for controlling the optical power and geometry of the lenses will allow us to ensure a high level of control over the quality of the final product. Further investments will be made in R&D for the creation of new geometries, new colors and materials. The company objectives are also aimed at certifying all products according to the new European MDR regulation by 2023“. The numbers recorded in 2021 and 2020 demonstrate the solidity of the company: despite the pandemic, in 2020 Qualimed recorded a + 18% (vs 2019) and in 2021 the turnover grew again, closing at + 15.4% compared to the previous year. This is thanks to a business model focused on an attentive and punctual quality service, on selective distribution, on the supervision of the digital channel and on a constantly evolving product portfolio. “Since our debut on the market ten years ago, we have wanted to differentiate ourselves from our competitors by focusing exclusively on the colored contact lens segment and offering an assortment of unique iris designs, colors and refractive powers. A strategy that proved to be successful because the pattern of the lenses, the quality of the materials and the visual comfort have become our ‘trademark’ and the secret of the success of our products“.