Luciano Soprani

A signature of elegance

PRESENTS JOLIE PRINCESSE

The new Luciano Soprani fragrance, jolie Princess, represents the contemporary woman dressed by Luciano Soprani. Both elusive and self-confident, romantic and daring, she lives each moment of her life. jolie Princess is her signature of elegance and femininity to be worn all over the world. It shows a young but determined, feminine personality. The liveliness of bergamot blends with the freshness of clementine while flirting with pink pepper. The heart reveals its elegance and romanticism with a floral bouquet that discloses every nuance of rose and iris, ending with a sweet scent of plums. The base is a dreamy touch of warm powdery notes, structured by patchouli and vetiver, ending on a sensual hint of musk.

Born in Reggiolo (Reggio Emilia) in 1946, he started working as a designer at Max Mara in 1967. Less than three years later he was responsible for almost all the collections In 1978 he moved to Milan. Soon his talent and originality were sought after by all the emerging brands: he designed collections for Basile, GFT, Nazareno Gabrielli, and Gucci. He presented his first LUCIANO SOPRANI collection in 1981. Over the following two decades his elegant and modern style established itself in Italy, the uSA and japan. He opened a flagship store in Milan, in Via della Spiga, one in Rodeo Drive, Los Angeles, and 30 more single brand stores in Japan, thanks to the joint venture with the Onward Kashiyama Group. LuCIANO SOPRANI dressed actors of international acclaim and had the most famous Top Models working for him. In 1999, he died prematurely at the age of 53. The LuCIANO SOPRANI company has continued developing the brand’s heritage, taking care in respecting its core values and endorsing its fame with great investments in communication.