2 minute read
Confalonieri Cosmetics
CONFALONIERI M
HOME TO INNOVATION FOR OVER 50 YEARS
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Being able to read changes, if possible even anticipating them, is something of a habit for CONFALONIERI MATITE, this has simply been its way of being and doing business for over 50 years. This is one of the distinctive features of the commercial policy of the company based in Gordona, in the picturesque setting of Valchiavenna, a small paradise where being green is completely natural. The Research & Development division of CONFALONIERI MATITE works constantly on new products to propose, successfully interpreting the trends of the national and intenational make-up markets. CONFALONIERI - faithful to its founding values – keeps one move ahead, succeeding in creating its intuitions, making pencils with a soul that is increasingly Green.
MATITE
After THINK GREENER it is the turn of COLIBRÌ. The COLIBRI’ pencils - eye contour and eye shadow, lip contour and lipstick, blush and highlighter and for brows - can also be certified COSMOS ORGANIC (NATURE, CCPB and VEGAN FORMULAS). The ingredients are the perfect synthesis of the almost maniacal attention that CONFALONIERI has always had for our skin. Jojoba Oil, wax from Colza oil, Jojoba wax, highmelting waxes and Gamma Oryzanol give this line incredible properties. The COLIBRI’ pencils are very creamy with a strong emollient and moisturizing action, they are not greasy and have antioxidant properties to protect skin from stress and photo-ageing. The texture is creamy with a high percentage of pigment, the smoothness of application is excellent as is its staying power, even at high temperatures. COLIBRI’ (which means hummingbird) is not a name by chance… its appearance conveys the brio, elegance, originality, lightness and at the same time the tenacity of a tiny bird – the smallest in the world – on which depends the fate of many species.
Since 1969, CONFALONIERI MATITE has confirmed its passion for things done well. The continuous thread that runs from past to present, that of quality, has never been broken and remains constant, as always encouraged by Elis-abetta Gallese, founder of CONFALONIERI MATITE and mother of the current chairman, Luca Confalonieri. It was Elisabetta Gallese herself who had the ingenious intuition of devel-oping what until then had been the family business, a company specialized in producing graphite pencils and coloured crayons for schools and drawing, as well as a series of other products, again for art, for the tailoring sector and also for Giardinette della Innocenti, an Italian car manufacturer, in line with the demands of the national and international market. Today, CONFALONIERI MATITE has a new image and taking inspiration from playful elements and situations, at times irreverent, brings back to the fire the only star of its history: the pencil.
NOT A PENCIL, THE PENCIL. Real pencils are made from wood.
The new identity promotes and develops even more, if possible, what for CONFALONIERI has become over the years not only a professional challenge but an opportunity to promote products, exclusively wooden pencils – 100% Made in Italy – that are increasingly sustainable and respectful of the environ-ment.