Astra

SUSTAINABILITY UNDER THE SIgN OF asTra

SIMONE SETTIMI, GENERAL MANAGER OF ASTRA MAKE-UP

“Meeting the needs of the present generation without compromising those of the future generation” is the mantra of our times: this is the definition of sustainable development, today a global and transversal objective thanks to the Agenda 2030 of the United Nations. Why is it so important to pursue this goal? The goals of sustainable development define a new model of society, according to criteria of greater responsibility in social, environmental and economic terms, aimed at avoiding the collapse of the earth’s ecosystem. In this plan, everyone can play their part, from companies to final consumers. Many years ago Astra embarked on the path of sustainability, an activity which sees the company involved in the field of Social Responsibility guided in the first place by an attentive and conscious interpretation of data. Measuring the environmental impact of the whole value chain allows defining the sustainability objectives and strategies and means that they are integrated in all the corporate processes and that in their turn they can be monitored and transferred to the final consumer, with the maximum transparency, a distinctive feature of the brand.

LuCIA MENGhELLA, CEO OF ASTRA MAKE-UP

“Despite the difficult period that the world has been going through in the past two years, Astra has kept its commitment for sustainability which has always been at the centre of the promise of Giufra and the Astra trademark towards society and the future. We strongly feel the urgency to respect the Sustainable Development Goals identified by the United Nations for 2030 and this is why we wanted to take as reference the requisites for joining the Global Compact Network Italia, committing , performance ourselves to respecting the 10 principles promoted by the Network such as respect for human rights, the elimination of forced labour and every form of discrimination, the fight against corruption and the active protection of the environment, evaluating officially joining or the next three years,” said Lucia Menghella, CEO of Astra. The future is full of innovations for the beauty world and Astra, which plays a leading role in this industry, is present with a conscious and renewed corporate policy, pursuing operating and financial objectives alongside a clear vision on environmental, social and governance topics. The principles on which the Astra Social Responsibility are based are: the product, the planet and people. Starting from the product, which is always conceived and developed in the heart of Umbria and made by the best Italian and European suppliers, following criteria of accessibility, performance and quality of the ingredients, but also attention to packaging and the elimination of secondary packaging. This aspect is directly connected with the planet, with the company constantly committed to the processes of ReduceRecycle-Reuse against waste in all the chain from packaging to marketing the product. Lastly, but not by importance, the focus always remains on the value of people, both inside and outside the company, to carry on the value of inclusiveness and promoting diversity, concepts which have always been at the centre of the brand’s philosophy, expressed by the claim “Beauty is diversity”, which collects around the communication and digital activities a large group of very loyal Astra Lovers, real accredited partners with whom the company dialogues on a daily basis. These are the distinctive features of the Astra Family, which today count on a consolidated presence on over 35 countries in Europe, South America, the Middle East and Asia, but which intends to continue on it path always guided by its “lucky star.”