Nouba

A VISIONARY APPROACH TO MAKE-UP

Nouba has shown that it has a visionary approach to thinking and developing make-up and skincare products, in a year, 2022, that for many was one of recovery and rebirth.

After the launch of Youphoria, which hinted at the desire to build up natural make-up that exalted and did not alter the unique characteristics of those using Nouba products, the brand launches the fall winter 22/23 collection YOUNIQUE, in which the personality of the consumer is an essential aspect. YOU- is therefore the leitmotiv of the Nouba strategy of development, which focuses attention on end consumers in all their authenticity.

yOuNIquE: ThE FALL WINTER 22/23 COLLECTION

yOuNIquE is the result of the perfect synergy between colour, performance and highly advanced formulation capable of looking after the skin in completely safety. This synergy is made concrete in products conceived specifically for versatile make-up and with very attentive formulations to the use of special ingredients and their benefits on the skin. Bright colours to blend in and combine together to obtain a fresh look and look after your skin at the same time! Pillow is a liquid lip balm, developed in six different shades, nourishing, vegan and natural because it is formulated with 85% of natural ingredients. The glossy finish is ensured by an ingredient of plant origin which comes from Araucaria resin. The silky and comfortable texture guarantees a visible increase in the elasticity and softness of the lips thanks to the oil and extracts of tsubaki, or Japanese camelia: its oil and the extracts derived from its seeds and flowers are traditionally used by geishas to emphasize the shine f their hair and give well-being to the skin.

Cheer me up is a creamy duo made up of blush and highlighter in three different colour combinations: a smart and multitasking product. The blush can easily be used to colour the cheeks, to enrich the eyes through application on the lids and lips for a healthy and natural look. The highlighter, with its pearly effect has an incredible corrective function, evenly covering the skin and exalting its radiance. It is an explosion of colour that your make-up bag cannot do without! Noubiotic has all the presuppositions to be highly successful innovation in the world of beauty care: a probiotic stick with a texture with an intensive action which rebalances the ecosystem of good bacteria and reinforces the protective barrier of the skin, fighting the process of irritation, dehydration and ageing. Among the main active ingredients, a powerful molecule developed through a process of biofermentation, characterized by the ability to rebalance the skin’s microbiome, keeping the conditions idea so that it proliferates and protects the skin, deserves attention. The tests on use of the product have shown that after 14 days of treatment, the results are: •Significant decrease of skin redness (-9.8%)* •Decrease of the transepidermal loss of water (-11.4%)* •Significant increase in the skin hydration index (+ 9.4%)*

* clinical-instrumental test on 20 Caucasian women aged from 18 to 65

The practical stick format of Noubiotic also makes the product practical for travel and is ready to use. It is a genderless products in the make-up sector you will soon be unable to do without! Eye O’clock is a genderless all-round treatment for the eye contour, lashes and brows. A vegan formula with three levels of action through an innovative sensory effect, reinventing in a single product complete care for the eye contour area. The fresh and smooth texture has been developed to shape and revitalize the eye area; it gives a “transparent film” effect without pulling or creating unevenness. The eye contour takes on a relaxed and revitalized effect thanks to an active ingredient that acts as a reducer of dark circles and highlighter, while the lashes and brows regain their radiance for attractive eyes. The results of in vivo tests conducted on 10 volunteers aged from 20 to 60, male and female, who used the eye o’clock treatment for 14 days, show a significant reduction (-25%) in the puffiness of the eye contour. Once again the products in the YOUNIQUE collection prove the incredible ability of Nouba to continue following its strategy of sustainable beauty. This commitment is translated into the development of vegan formulas and natural ingredients in support of new trends and topics of social importance.