Pink Sugar

The sweetness and femininity of the Pink sugar world in a new and updated interpretation LOLLIPINK by Pink Sugar

ICONIC, MODERN AND PLAYFUL

The world of Pink Sugar welcomes a new member: Lollipink, a playful and disruptive fragrance which is a modern link to the gourmand world of sweets, unexpected with respect to the box holding the fragrance. The fragrance opens with luminous top notes of citrus and fruit, which introduce a floral heart of rose, magnolia, jasmine and a hint of white woods. In the base, addictive notes are warmed by vanilla, amber and musk, giving the creation a hint of chypre which guarantees excellent persistence on the skin and gives the fragrance a sensual, feminine and modern allure. An explosion of flowers on the box attracts our attention, inciting us to stretch out our hand and takes us into a floral and modern, as well as profoundly feminine, world, accompanying us already visually to discover the fragrance. On one side of the box, the swirls pick up the colour codes of Pink Sugar, enveloping us so that we are lost in a scrumptious spiral of sweetness. The bottle picks up the pattern with flowers and butterflies on the box but becomes the meadow from which an unexpected pink lollipop - Lollipink - arises. The box and the bottle have been designed to visually “introduce” the fragrance making the project coherent in all its aspects. The explosion of flowers on the box anticipates an unexpected, floral, sophisticated and romantic fragrance. The bottle with its Lollipink creates an immediate link with the gourmand touch in the olfactory creation, the unmistakable signature of the Pink Sugar world. With this new chapter of modern sweet femininity, the universe of Pink Sugar grows, sure to increase its already faithful fan base, especially in the United States, where Pink Sugar is very popular and Lollipink is an important launch to consolidate the market share enjoyed by Pink Sugar and its world of pinkness and femininity.