Best Color

25 YEARS OF SPECIALIZATION IN TOP MAKEUP

In 1997, Salvatore Izzo, who had matured 15 years of experience in the sale of beauty products, decided to found a brand of his own, Best Color, concentrating exclusively on make-up products. In a short period of time, Best Color Make Up has become highly specialized in the creation of advanced make-up products, which are dermatologically, ophthalmologically and clinically tested and approved by the US, Japanese and EC legislations, as well as being completely cruelty-free, without testing or ingredients or the final product on animals. In its earliest days, Best Color was only a slim line of lip make-up products, but over time and thanks to the focus and professionalism of the company, the range has become increasingly wide with an assortment of some 500 products and shades for the face, lips, eyes, hands and accessories.

ThE BEST COLOR BESTSELLERS a complete line of high

Invincible Matte Liquid Lipstick has a unique and versatile texture: creamy on application, once dry it is transformed into a matte and velvety veil of colour, giving an impeccable and intense finish that lasts all day. Its container is also unique, with a high neck and an ergonomically shaped applicator. The high collar ensures better product flow, while the ergonomically shaped sponge applicator adapts to the lips ensuring perfect and precise application without smudging. The tip allows defining the corners of the mouth and cupid’s bow, while the wider part ensures and excellent colour release for even application. Devil Lashes Mascara, the formula of this mascara gives the volume and length women have always wanted in their lashes. It lso contains polymers to ensure excellent staying power of the mascara. The curved brush makes application ergonomic, following the natural shape of the lashes. The thin and slightly pointed tip allow capturing the lashes from the base and building up make-up. Finally, the brush’s short fibres ensure that the lashes come into contact with the bulk deposited in the inner part of the applicator, to release a greater amount of product on the lashes.

quality and performance

Marshmallow Foundation

is a versatile and newly conceived texture which offers the possibility of building up to the desired coverage. The matte finish and long-lasting effect are obtained thanks to a highly absorbent texturizer and a particularly targeted powder. The formula is also rich in raw materials with beneficial properties: an emulsifier completely of plant origin, a humectant, a blend of waxes and Vitamin E, all with different moisturizing, emollient and antioxidant properties capable of leaving skin soft and supple. Translucent Perfection Powder is an optical white powder which, once applied, is absolutely transparent, leaving skin velvety and even. The Perfect Cream Foundation has a unique packaging with an automatic mechanism, so that the sponge is released to apply the product. It hides discolouring and imperfections of the skin thanks to its high coverage formula.

Best Colors is a family business, with Salvatore’s daughter Serena who joined her father in the business as soon as she was eighteen.