Farotti Essenze

50 YEARS OF MADE IN ITALY

Lara and Letizia Farotti

fragrances and perfumes for the person and for the home are the main market segments of farotti essenze, as well as private label production for large companies and celebrities. from a simple workshop of essences to a company of international importance with a vast and diversified production.

What is the perfume of 50 years of history of a company? That of the future in the case of Farotti Essenze, in which technical skills, creativity and innovative projects are blended, as top, middle and base notes. An imaginary pyramid which summarizes the heritage of values of the Riminibased company, emphasizing its distinctive approach, the concrete expression of authentic and recognizable Italian production. The important goal of the fiftieth anniversary is both a finishing line and a new start. Celebrated with an event combining several senses last June together with the work team who, over time have contributed to the transformation of the artisanal workshop opened by Giuliano Farotti in 1972 into the current company, marks a real evolution which, today, projects itself towards new objectives, international expansion in the first place. Carrying on in the footsteps of the founder, after working alongside him for over fifteen years, are his daughters Letizia and Lara who, having grown up in the middle of raw materials and mouillettes, are now at the head of the company. The artisanal dimension of the beginnings, the alchemical fascination of the first workshop have not been abandoned, but reinterpreted in a contemporary way in the respect of tradition – and of the founder’s vision – to meet the constantly evolving needs of the different markets. Farotti Essenze offers a service that ranges from the creation of fragrances (for cosmetics and home fragrances, linen and laundry) to the production of alcoholic perfumery for the person, bottling the finished product, packaging, design and logistics

included following high standards of quality and an artisanal and tailor-made approach. “In the past year we have given an even greater impulse to topics related to sustainability, accelerating the actions all-round connected with the company’s social responsibility,” explains Lara Farotti, General Manager of the Rimini-based company. “How? In the first place by integrating clearly the ethical implications in the strategic corporate vision through, for example, initiatives of welfare of the employees, who today number about thirty, and donations of charities with valid projects of support for childhood and disadvantaged people, to make a concrete contribution to the fight against poverty and inequality. The objective is to be able to draw up, as other companies in the sector have already started to do, our report of sustainability and be transformed into a benefit company.” “As for environmental sustainability,” adds Letizia Farotti, CEO and Commercial Director, “we are activating paths of awareness-raisingand training for all the employees. At the same time, reducing to zero emissions and the purchase of green energy are priority topics, while withtheTreedom platform, we have purchased 50 trees, an action aimed at capturing CO2 and helping the local communities where the trees are planted and, to finish, in collaboration with Ogyre, the first global platform for recovering waste from the sea, we are investing in the protection of water.” Oriented towards B2C, the segment in which Farotti Essenze is making its debut, there is also the newly created Ateneo dell’Olfatto - ateneodellolfatto.com - which offers all fragrance fans and trade professionals the possibility to specialize and structure their olfactory culture through courses held by international experts. With different focuses integrated with one another – from full immersion of formulation to olfactory marketing, from the history of the art of perfumery to its aspects between science and society – the workshops conceived by Farotti will be accompanied by specific supports, starting from the raw materials that each participant will have at their disposal during the lessons and subsequently guaranteeing their availability. Both the raw materials and the instruments necessary to continue the exercises autonomously will be available on the site. Here it is, the fragrance of the future.