Opac

oPac BeauTY PiLLs

WIN IT AWARDS MAKE-UP IN NEW YORK

The important MakeUp in New York event, which was held in the Big Apple on 14 and 15 September and is a global point of reference for the sector, was the venue where the IT Awards MakeUp were announced. Every year, the best innovations in the field of makeup and skincare are distinguished. The selective evaluation is carried out by a jury of international experts who examine the candidate products according to their capacity to meet current and future market trends. There are four categories in the competition: formulation, packaging, accessories and full service. The Beauty Pills by OPAC, which are a real revolution in the approach to skincare from the point of view of the consumer, the environment, the formulation and production, won the Formulation Award. In the first place, it is a completely innovative sensory experience: they are solid tablets which dissolve in less than 20 seconds on contact with a few drops of water, becoming a light and velvety texture to be applied to the skin. The product can be completely customized in terms of active ingredients and performance, fragrances, colours and shapes. It can offer different cosmetic applications for the face and body, according to the active ingredients used: moisturizing, anti-ageing, tanning, brightening with pearls or mechanical scrubs. The Beauty Pills were distinguished in particular for the approach to the environment and conscious consumption: they foster the elimination of waste, because each tablet corresponds to one application and the powder format allows a longer PAO. In addition, they are water-free therefore they imply a saving of water both during the industrial production and during the use of the products. Overall, they reduce the carbon footprint, because the lightweight and compact format also allows optimizing packaging and transport. The formulation is entirely based on natural components, compressed into tiny pastilles through a cold production process and without preservatives or water. This format also guarantees maximum hygiene and reduces contamination before and after application to zero, because the tablets are activated only at the time of use. announced during “makeup in new York 2022”, the prize is in the

“formulations” category

“No water waste & upselling performance: our commitment for sustainable and efficacious innovation is perfectly represented by this product which reduces waste to zero and increases the added value for the consumer,” says Antonio Bartesaghi, President of OPAC. The Beauty Pills are the last frontier of solid cosmetics, a real technological revolution for this sector.”