Teaology

ALL THE BEAUTIFYING POWER OF TEA

Tea is probably the world’s most popular hot beverage, which can be found all over the world in many different versions. Teaology has harnessed the different properties of the world’s teas for its exciting products.

The innovative brand based on real tea presents exciting new products and prestigious collaboration

Face and neck masks

There are four new professional treatments for every beauty need with these Teaology masks, which use a new sustainable fabric, are infused with 21ml of concentrated serum, are made from 100% biodegradable cotton fabric, have a new shape with a “sculpting effect”, are dermatologically and nickel tested and have a biocompatible pH for every type of skin. Thanks to these features, active ingredients do not evaporate, the ingredients penetrate in just 10 minutes and the mask sculpts the contours of the face. The mask has 4 ear hooks so that it adheres perfectly to the face and neck. Hydrating Glowing Peach Tea Hyaluronic Mask contains Blue Tea infusion, hyaluronic acid and prebiotics with 98% of ingredients of natural origin. Thanks to energizing Vitamin C, anti-inflammatory niacinamide, plant prebiotic to protect the skin’s microbiome and anti-ageing peach extract, this mask moisturizes the skin and increases its natural glow. Firming and Nourishing Matcha Tea Superfood Mask contains a Matcha Tea Infusion and an active complex of six botanicals helping it to firm and nourish the skin. Anti-Aging Smoothing White Tea Peptide Mask has a White Tea infusion, firming plant collagen, elastic complex, anti-inflammatory niacinamide and an anti-aging complex with six different tea extracts. Lastly, the Pore Purifying Exfoliating Green Tea AHA Mask is based on a green tea infusion, an exfoliating AHA complex, red algae to purify, salicylic acid to unclog pores, anti-inflammatory niacinamide, a purifying green tea extract and moisturizing hyaluronic acid. The Beauty Booster is a reusable accelerator silicone mask which improves the absorption of active ingredients and prevents them from evaporating , enhancing the occlusive effect and the effectiveness of the treatment.

Passion Tea: an all-over eau de toilette

Created for Teaology by Nathalie Lorson, this fragrance combines the elegance of sustainably grown patchouli essence with a hint of crisp raspberry for a joyful yet sophisticated effect. It is an infusion of floral accords with a soft, gourmand heart warmed by a finish of patchouli and light woods. The top notes of pink pepper from a sustainable source, raspberry and pink grapefruit introduce the heart of tea leaves, freesia and violet. The base notes of vanilla, patchouli from a sustainable source and cedarwood make the fragrance pleasantly persistent. Passion Tea All over Eau de Toilette joins the existing All over fragrances of Black Rose Tea, an accord of rose black tea refreshed by a joyful cassis and Matcha Lemon, in which the green notes of Japanese tea meet bright lemon from Amalfi.

TEAOLOGY AND DAMMANN FRèRES: A PERFECT BLEND

A first in perfumery, the beauty rituals of Teaology meet the most exclusive tea blends in the world by Dammann Frères. The story of Dammann Frères goes back to 1692, when it was the first company to introduce tea to France, making it only with natural flavourings. The traditions of great blenders have been handed down from generation to generation and innovative blends of the highest quality have been developed. Thanks to its expertise, Dammann Frères has transformed tea into a drink to be enjoyed at any time of the day, in any season and designed to satisfy every personality. For this collaboration with Teaology, Dammann Frères has selected two blends that contain the ingredients in the product formulas: oolong (or blue) tea with the fruity notes of peach , cherry blossom, almond and rose, of Weekend à Paris, and green tea with energizing ginger, lemon and passion fruit of Miss Dammann. Four limited edition boxes containing exclusive beauty rituals and fine tea blends in the iconic tin box are the result of this prestigious collaboration. The Hydrating BeauTea Ritual comprises Peach Tea Hydra Cream 50 ml + White Tea Miracle Eye Mask + Weekend à Paris 30g Dammann Frères Oolong Tea. The focus is on firming with the second BeauTea Ritual, which contains Matcha Tea Ultra Firming Face Cream 50 ml + White Tea Miracle Eye Mask + Miss Dammann 30g Dammann Frères Green Tea. The third set is the BeauTea Ritual of Happy Skin, with Multifunctional face and eye balm 100ml and Weekend à Paris 30g Damman Frères Oolong Tea. Lastly, the fourth set is dedicated to the body with beauTea Ritual Body, containing Jasmine Tea Firming Body cream 300ml + 2 x Green Tea Detoxing and Reshaping Bath Salts + Miss Dammann 30g Dammann Frères Green Tea. The Christmas Gift Set collection is not finished here as it also includes Matcha Tea Hand and Lips Duo, a full size 75ml Matcha Lemon Tea Hand and Nail Cream and a full size 75 ml Tea Balm Protective Lip Treatment in the transparent shade; Rose Tea Hand and Lips Duo, with a full size 75ml Black Rose Tea Hand and Nail Cream and a full size 75 ml Tea Balm Tinted Lip Treatment in the Rose Tea shade; Crackermania in two versions, one with Clean Hand and Body Cream with antibacterial, and Black Rose Hand and Nail Cream, both in 75 ml full sizes.

ITALART

A COMPANY PROJECTED TOWARDS THE FUTURE

It is in Parma, the cradle of Italian perfumery, that Italart, more than 50 years ago, started to make and propose successful fragrances. Alberto Tanzi, who represents the third generation of the family, describes the evolution of one of the oldestestablished Italian companies, today a main player on the market with licensed perfumes, house brands and private labels. The prestigious John Richmond licence is a recent acquisition.

EXPORT MAGAZINE: ITALART is a company with an all–Italian history. You represent the third generation; can you illustrate your path? ALBeRTO TAnZi: ITALART is a family business which was founded more than 50 years ago in the times of the economic boom, when everything was easy, fun and successful. Today it is a different world, everything has changed and this latest period of the pandemic has further accelerated this process has changed. Everything is not better or worse, it is only very different. The products, the way of communication and distribution have changed. Our philosophy for success is based on product (fragrances under licence, house brands and private label), customer and distribution diversification, on maximum flexibility and speed of reaction. Fragrance is our core business in all its forms of expression.

EM: You are traditionally specialized in alcoholic perfumery, with a production plant of your own. What are the requisites, from the time a licence is acquired, to create fragrances that are successful on international markets, including the Italian one? AT: There are effectively few of us left who have a production plant of our own and we are holding on to it very tightly. It lets us have greater control over quality

and a productive flexibility which otherwise we could not even dream of. As far as the success of a licence is concerned, I think that it is fundamental to enter, though we were actors, the role of the brand, working in very close synergy, exalting the strong points and the fundamental principles with fragrances and packaging that reflect the lifestyle of the brand.

EM: What are the brands in your portfolio? Are there any newcomers? AT: At the moment our licensed brands and proprietary brands are: Battistoni, Rocco Barocco, John Richmond and Ipure. We also have some private label contracts in the portfolio which are giving us great satisfaction.

EM: Can you give us any previews of the forthcoming launch of John Richmond? When will it be? AT: John Richmond is a brand we are very fond of and with which we established right from the start an excellent synergic relationship. It is coming out on the Italian market exactly at the moment, and the first responses from our perfumery customers are very, very encouraging. We started with the launch of the 2 most successful classic lines inherited from the previous licensee, and a new line, Black Metal, which we will be presenting at the TFWA in Cannes. We have great ambitions both in Italy and at global level and we are doing a shoot for the advertising campaign with Bryan Adams, the international star from the world of music and today a wellestablished photographer, who has just shot the 2022 Pirelli calendar.

EM: Sustainability is a topic that is dear to each of us. What is italart’s commitment in this regard?

AT: I think that every company projected towards the future absolutely has to take this need into consideration, therefore our firm is also very sensitive to the subject. We are developing an all-round super-sustainable project: from the packaging to how we develop the fragrance, also trying to limit to a minimum the polluting emissions thanks to a 0 km production supply chain. I can’t tell you any more at the moment, but I hope to do so soon.