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Shopping Local
Shopping local in the High Country
BY CHANDA RICHARDSON
Nestled within the High Country, an array of shops line the streets of Ashe, Avery and Watauga. Most of these shops are small businesses and give the gift of shopping local. Both tourists and locals thrive off of these shops, as well as the businesses themselves. Whether you’re looking for the perfect holiday coat, gift or home decor, shopping local will always be a great option.
In the High Country, each county’s respective Chamber of Commerce and business associations encourage all who walk through their town to shop local and small.
In Ashe County, the Chamber of Commerce is located in downtown West Jefferson, the heart of the county and the hot spot for local businesses to thrive. Much like in neighboring Avery and Watauga counties, Ashe holds Small Business Saturday, which is a national holiday
SEE SHOP ON PAGE 45 PHOTO BY CHANDA RICHARDSON During the holiday season, downtown West Jefferson thrives as residents and visitors make their way into local businesses.
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and is held the Saturday after Thanksgiving. This effort allows businesses and shoppers to gain the full shopping experience for the Holidays.
Kitty Honeycutt, Ashe County Chamber of Commerce Director, said that the benefits of shopping local are endless.
“Shopping local has several benefits, including supporting our local economy, keeping our friends and neighbors working and providing shoppers with high-quality and unique gift choices,” said Honeycutt. “It is so important to our small business community to have our support through shopping local all year.
“The Ashe County Chamber and Visitor Center can help both visitors and our local residents find the perfect gift or service for your holidays,” Honeycutt continued. “The Chamber represents almost 500 area businesses and we can connect shoppers with all of them. the Chamber offers a great assortment of Ashe County, the Coolest Corner of North Carolina gear for shoppers wanting to share their Ashe County pride.”
The town of West Jefferson is home to many local businesses, including the Ashe County Cheese Factory, Bull’s Boots, Mountain Outfitters, The Spice and Tea Exchange, Third Day Market, an annex of the main building in Jefferson, The Cabin Store and many more.
Boone is home to a variety of locally owned businesses offering quaint, original gifts with a unique artisan-like quality that appeals to visitors. Shops include Common Good Co, Art of Oil, Mast General Store, Appalachian Antique Mall and Jerky Outpost.
Down the road in Blowing Rock, you can also find The Spice and Tea Exchange of Blowing Rock, Bolick and Traditions Pottery, the Christmas in Blowing Rock Shop, The Martin House, Cabin Fever and Brass Exchange.
Avery County houses businesses such as Avery Knifeworks, Dande Lion, Skyline Emporium, The Twisted Twig Antiques and Accents and more.
When walking through the High Country during this chilly season, be sure to check out locally owned Coffee Shops such as Bohemia in West Jefferson, Local Lion in Boone, Camp Coffee in Blowing Rock and Banner Elk Cafe and Tavern in Banner Elk.
A GUIDE TO SHOPPING LOCAL
Ashe County
www.ashechamber.com www.westjeffersonbusiness.com/memberdirectory
Avery County
www.averycounty.com www.business.averycounty.com/list
Watauga County
www.downtownboonenc.com/directory/ www.blowingrock.com/shopping/
PHOTO COURTESY BLOWING ROCK CHAMBER OF COMMERCE Historic Downtown Blowing Rock is home to an array of local shops.