SOCIAL MEDIA TRAINING
COURSE BENEFITS Courses can be aimed at both beginners and more advanced social networkers Choose your course topic with our pic n mix approach Fun interactive visual training Real life scenarios Latest trend data in social media Small or large group training Course content continually updated to keep up-to-date with changing trends
SOCIAL MEDIA TRAINING
SOCIAL MEDIA STRATEGY SOCIAL CONTENT MARKETING
COURSE TOPICS – SOCIAL MEDIA This part of the course provides an detailed overview of the true value and importance of using social media. Topics include: 1. 2. 3.
Social media landscape Current trends and statistics Case studies and examples
CONTENT
STRATEGY
MARKETING
COURSE TOPICS – SOCIAL MEDIA STRATEGY This part of the course provides hands on exercises to create the right team and use the best tools available. Topics include: 1. 2. 3. 4. 5. 6.
Identify the right platforms to use Social media management tools Using monitoring tools Planning a social media team using limited resources Social media strategy Social media policies 4
COURSE TOPICS – SOCIAL CONTENT MARKETING This part of the course provides opportunity for interactive discussion on ways to capture your audience. Topics include: 1. 2. 3. 4. 5. 6. 7.
Integrating social media into a communications strategy Writing web content Sharing content Online reputation Pitfalls of social media Tips to improve SEO Tips/tricks and exercises 5
SOCIAL MEDIA TRAINING
BESPOKE COURSES TRAINER: FIONA LEGGE www.mtmleadership.co.uk