SCIENCE & TECH
Sovereign Magazine
Social Change: Wingram is changing the social media landscape
| Interview with Luca Rossi, CEO of Wingram | By Alexis Boddy
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any people have the seed of an idea planted in their minds. The difference between most people and the entrepreneur is that the entrepreneur will bring that seed to life in the most vibrant way possible. This is through hard work, yes, but also the ability to think differently, to see potential in something that other people don’t. Luca Rossi is one such entrepreneur. Originally from Italy, he had been working internationally for over a decade when he came up with the idea for his business during a routine market behaviour analysis at an investment firm. We caught up with him to talk about inspiration and how to turn the seed of an idea into a blossoming, viable business. Have you always had a passion for entrepreneurship? I’ve always been drawn to technology and entrepreneurial innovation. I founded my first tech start-up, Bullective, at 21. My background is mainly in business administration and finance and I’ve been working internationally for ten years, at prestigious firms such as KPMG, Frankfurt Stock Exchange and Rothschild & Co. But my passion for technology and innovation has stayed strong and I’ve worked as a consultant for various start-ups as well as being a member of Zug Cryptocurrency Association and I’ve been a business partner in blockchain-related projects. For me, entrepreneurship is about four core values: creativity, freedom, leadership and persistence. I see these qualities in every entrepreneur and they have served as a source of inspiration for me throughout my career and, more recently, when I founded Wingram. How did you come up with the idea for Wingram? I came up with the idea while I was working for an investment firm. Part of my role was to perform market behaviour analysis, a normal day-to-day task. During one of these analyses, I came up with the idea for Wingram after I noticed an unusual correlation between market capitalisation and the revenue generation capacity of tech companies in the social network area. In practice, companies like Facebook, Instagram, Tinder etc, are rarely evaluated based on their EBITDA or revenue-generation but mainly on the number of users they have on their platform. This got me thinking about a model where users can be a source of revenue for their social network providers but they also gain from the activity they generate.
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