Change Markers

Did you know that Jones College faculty and staff regularly publish thought leadership pieces in partnership with the Nashville Business Journal?

You can find them at www.bizjournals.com/nashville/news/partners/change-makers

THE FUTURE OF MEDIA: GOODBYE, CABLE. HELLO, STREAMING BUNDLE?

Adam Rennhoff, Professor, Economics

The launch of streaming services, with their curated libraries of programming, has hastened the decline in cable subscribership.

www.bizjournals.com/nashville/news/ 2022/12/07/the-future-of-mediagoodbye-cable-hello-strea.html

BEWARE OF INFLATION— IT MAY BE DISTORTING FINANCIAL STATEMENTS

Jarett Decker, Joey Jacobs Chair of Excellence in Accounting

A key source of information distorted by inflation is corporate financial statements.

www.bizjournals.com/nashville/news/ 2022/10/18/beware-of-inflation-itmay-be-distorting.html

OPINION: RANKED-CHOICE VOTING ENCOURAGES CIVIL DISCOURSE AMONG CANDIDATES

Steven Sprick Schuster, Assistant Professor, Economics

Ranked-choice voting might just be the key to a more perfect union. As American politics become increasingly divisive, this system might help diffuse extremism.

www.bizjournals.com/nashville/news/2022/ 09/22/opinion-ranked-choice-votingencourages-civil.html

WHAT SHOULD YOU LOOK FOR IN DIGITAL MARKETING METRICS?

Raj Srivastava, Professor, and Pramod Iyer, Assistant Professor, Marketing

To choose the right metric, first consider your marketing goals and key marketing problems.

www.bizjournals.com/nashville/ news/2022/03/17/what-should-youlook-for-in-digital-marketing.html

NAME, IMAGE, AND LIKENESS LAWS: A NEW GAME FOR MARKETING THROUGH COLLEGE SPORTS

Don Roy, Professor, Marketing

Intercollegiate athletes in college sports-crazy Tennessee are already benefiting from opportunities afforded by the NIL law.

www.bizjournals.com/nashville/ news/2022/03/01/name-imagelikeness-laws.html

WHAT HAPPENS AT HOME DOESN’T STAY AT HOME: HOW PERSONAL STRESS AND BURNOUT AFFECT SALES PERFORMANCE

Michael C. Peasley, Director, Office of Consumer Research, and Assistant Professor, Marketing

Technological advances and customer expectations make it difficult for salespeople to “unplug” from addressing client and manager demands.

www.bizjournals.com/nashville/ news/2021/04/08/how-to-buildcredibility-as-a-leader.html