INDUSTRIAL
MATHEW WELLER DESIGN
04
03
02
01 E V E R Y D AY L I V I N G
SOCIALLY RESPONSIBLE
FA S T R E : FA S H I O N
LECTERN
F L A T PA C K F U R N I T U R E
CERAMIC CAFE SET
SUSTAINABLE REFURBISHMENT
MCEC PROJECT
07
08
06 HANDRAIL
T A P E WA R E
BATCH BREWER
ARTICOLO LIGHTING
BATHROOM ACCESSIBILITY
WA T E R A C C E S S D E L I G H T
BATCHI AUTOMATIC BREWER
05 INTERIOR LIGHTING
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11
10
09 BREATHING
BIOSIS STUDIO
OIL DIFFUSER
THE HOPE PROJECT
P L AY G R O U N D E Q U I P M E N T
BUSINESS DEVELOPMENT
THE GROOMED MAN CO
NFP VIDEOGRAPHY
ABOUT Hi, My name is Mat Weller, a passionate Industrial Designer. I love creating and making, and Industrial Design for me has been an extension of these interests. I am driven and have an inquisitive mind, wanting to figure out how things work. Combining this teardown mindset with a love for aesthetics helps me to develop concepts further. I love to learn new things, whether it’s process or practice, and Hi, My name is Mat Weller, a passionate Industrial Designer. I love creating and making, and Industrial Design for me has been an extension of these interests. I am driven and have an inquisitive mind, wanting to figure out how things work. Combining this teardown mindset with a love for aesthetics helps me to develop concepts further. I love to learn new things, whether it’s process or practice, and find joy in its modified or new application. Prototyping and physical tests are a key part of my design process, as I use and apply an array of manufacturing and model making skills to explore and resolve.
MATHEW@BIOSISTUDIO.COM EMAIL 0400 501 606 PHONE @MATHEWWELLERDESIGN INSTAGRAM WWW.ASDDF.COM WEB-FOLIO
(PORTRAIT)
EVERYDAY LIVING
01
CREATING FLAT PACK FURNITURE FOR MICRO-APARTMENTS
PROJECT AIMS & OBJECTIVES • U s i n g n e g l e c t e d f l o o r s p a c e • M a x i m i z e f u n c t i o n a l i t y f o r f o o t p r i n t • F l a t p a c k a b l e
E V E R Y D AY L I V I N G F L A T PA C K F U R N I T U R E
PROTOTYPING
Using laser cutting to produce scale models. These models help to influence proportion and look in a 3d space.
55
Assembly Breakdown 1 - Body Assembly
Flat Packed CNC Routed Birch Plywood (18mm) Wax Finished.
2 - Leg Assembly
Hand-crafted, sustainably sourced, solid Tasmanian Oak leg frame. Wax finished.
3 - Coat Hanging Assembly
Hand-crafted, sustainably sourced, solid A C B Tasmanian Oak leg frame. Wax finished. 4
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ISO VIEW
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EXPLOED VIEW
DESCRIPTION
QTY.
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vert_pipe
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corner_bracket
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PART NUMBER Body_Assembly_FINAL_ CNC_1 Leg_Assembly_final_for _render_1
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ASSEMBLY D R AW I N G S Exploring ceramic manufacturing process to inform the design direction. Discovering shrinkage in the firing process helped to influence scale.
F L A T PA C K
Designing the product to be flat packed
SOCIALLY RESONSIBLE
02
USING LOCAL INDIAN HANDCRAFT TO APPEAL TO A MELBOURNE MARKET
PROJECT AIMS & OBJECTIVES Connecting local Gujurat makers with a global market Translating Indian handcraft to a western context
CONSUMER - Aged 25-45 - Career focused, working professional - Bloggers, designers, architects, business people - Medium to high income - Live in the inner suburbs
CONTEXT - Busy Melbourne Cafe’s - Inner Suburbs or CBD - Modern Australian/Fusion Cuisine - Specialty Coffee - Focus on design + culture - Strong social media presence
INTENDED PRODUCT RANGE
Espresso Set
- Natural ceramic finish - Linished Brass accents - Beverage matched cup capacity - Set inclusions: - Coffee Cups with Saucer (Latte, Flat White, Long Black, Cappuccino, Magic) - Chai Pot + Mug - Filter Set (Cup, server, pour over cone) - Espresso Set -Small Serving Plate
Coffee Cups
Chai Pot
Filter Cone
PROTOTYPING
Exploring ceramic manufacturing process to inform the design direction. Discovering shrinkage in the firing process helped to influence scale.
FUNCTIONAL TESTING Putting the prototypes to the test, comparing them to existing products. Shown here is the pour over cone being tested making a filter coffee.
VA L U E
Customer Segment
Value Proposition
Gain Creators
The homewares created by Jars are made from locally sourced materials. The clay is mixed with natural grogs to increase the textural aspect of the product.
The Product
Jars is designed in Melbourne, made in Gujurat, India, the product employs the skills of local artisans. The handmade products provide families of Gujurat with a fair wage, whilst maintaining thier generational craft
P R O P O S I T I O N
Customer Gains/Wants
The customer seeks high quality, naturally finished homewares with an ethical difference. Textural engagemtn with the product is highly regarded. Ethical production is a must.
Customer
Pain Relievers Each and every product made by Jars is unique. Templates and jigs help to create consistency, but the handmade aspect is still maintained. The artisans of Gujurat are paid fairly for their work, to help them continue their craft, whilst allowing them to also explore their creativity.
Customer Pains/Issues
The customer does not like mass produced products or businesses who exploit their workers by underpaying, or poor working conditions.
The customer base is primarily made up of hospitality business owners. They have a unique space and want to stand out from the rest. Ethics are a priority, and must be reflected in all decisions.
B U S I N E S S Key Partners Jars key partner is Sangam, using their ground connections to engage with local artisans. Jars seeks the craftsmanship of local artisans to not only produce the product, but to engage in the creative outcome. Sangam connects the dots and help to communicate information between countries. The local artisans are paid fairly for their craft, and are respected in their artisan-ship.
Cost Structure
Key Activities Jars meets with each hospitality client, finding out key attributes of their business so that a brief can be created for the artisans of Gujurat. Jars then communicates with Sangam, and the Indian artisans to develop samples and a timeline for production.
Key Resources Key resources involved in Jars meeting the needs of its clients. Various staff will be needed, especially a social media and marketing manager as well as a key communication person between clients and artisans.
M O D E L
Value Propositions
C A N VA S Customer Relationships
Customer Segments
Jars provides a clean link between hospitality business owners and Indian artisans. This link provides custom dining ware sets for hospitality settings. It is natural, ethical, and textural, and reflects the nature of the space it will be in. The sets are unique to the space and add value to the cutthroat hospitality culture in places such as Melbourne.
Jars has a close relationship with its customers due to the customised nature of the product. The meetings help to create an identity of the space that is then clearly communicated to makers.
Currently, there is no one providing the serve that Jars does. The closest product for customers is other handmade ceramic dining-ware with various ethical standards, and often no option for customisation.
Jars delivers its products utilising a main channel of social media. All hospitality venues are on social media, and value their online presence. Connecting on a similar platform allows connection, and for symbiotic marketing alongside venues already using the products of Jars.
The main area of customer segment targeted by jars, is the high end hospitality scene of Melbourne, Australia. .They create unique hospitality spaces that are often featured on Instagram, Zomato, and in the feed of influence’s. The aesthetic is almost as important as the food they serve. The experience created as a whole is what their brand relies on. The hospitality market of Melbourne is thriving, with new spaces being created every week, and with existing ones refreshing to stay on trend. This provides lots of opportunities for Jars to service.
There a few levels of cost related to the product and service that Jars provides.. There is the cost involved with meeting with clients, and developing a product outline that best suits their space. There is the costs involved in paying the artisans of Gujurat for their work. This is paid on a per-item basis, fluctuating depending on the size and intricacy. Orders are placed with the artisan, and due to the larger order amounts associated with hospitality, jigs, and templates are produced. The larger quantities also provide greater work securities. This allows the artisans of India to operate essentially as sole traders, being able to make profit on each product they make. There is costs involved in shipping, cleaning, packing and delivering to clients. Jars staff, paid a salary, manage the flow of product from artisan to customer.
Channels
Revenue Streams Revenue is created from the gap bridging aspect of Jars. Clients pay Jars for the product and service that the receive, which is the customised dining-ware set. Jars then pays the artisans for the products provided. Pricing is based on a personalised quote for each client that takes into account quantity, materials, turnaround time, and level of deviation from standard. There will be a set cost of product development. Product costs are based on quantity. The higher the quantity, the lower the price per unit. Jars will also offer a standard product line that highlights Indian craftsmanship, these will not incur the product development fee and may be bought as one-offs.
B U S I N E S S
M O D E L
Jars is a business that bridges the gap between hospitality outlets of Melbourne, Australia, with the artisans of Gujarat India. The thriving cafÊ and restaurant culture of Melbourne demands new ways to engage its customers. Each venue is unique, and aims to stand out from the rest. Good food isn’t good enough anymore, with vendors reaching out to experiences, to step into the spotlight. Gujura, India, is home to vast amounts of artisans whose craft is dying due to he lack of local demand, or international access. Their crafts have been passed down from generation to generation, creating beautiful products, but now having limited ability to sell their products, these artforms are dying. The ceramicists of Gujurat are highly skilled, detail oriented, and have the ability to mix their own clay using locally sourced materials. Through meeting with local clients, Jars can begin to design a dinging-ware set that best suits the needs of the space. A set can include anything from cups to full dining experience. Plates can designed to compliment a chefs dish. The idea is to connect all the dots of the culinary experience. Cups are sized to reflect the bereave to go into them, and handles are sized to be gripped, encouraging engagement with the natural texture. Each piece is designed for its purpose and its context. Artisans have struggled for years to make it by with limited opportunity to sell their products. Small scale production, and a limited appreciation for their time in their craft. With Jars bridging business model, it brings value back to their artisans craft. They are paid fairly for their work, and given an opportunity for global sale. With the nature of hospitality dining-ware, bulk quantities are required. This further provides opportunity for artisans to gain enough work to support their trade, as well as develop their ability to produce. These larger orders give opportunity to develop jigs, and templates that increase speed and accuracy on increased scale.
S TAT E M E N T
C R A D L E Plants
T O
C R A D L E Organic + Synthetic Materials
Raw Materials
Raw clay is removed from the ground
Nutrients
Clay is mixed and prepared for manufacture
Manufacture
BIO Natural ecosystmes create a
Pots are thrown, fired, glazed, fired, and assembled.
plasticised, moist dirt known as clay,
TECHNICAL
Decomposes Recycling
Broken cups and plates are broken down to be reintroduced to clay mixes as grog to reduce shrinkage
Finished Product Usage
Dining ware is used by cafes and restaurants until breakage or decommissioning.
Final product is packaged in India, sent to Australia and then distributed by Jars
KICKSTARTER VIDEO
A kickstarter video was made to market the product and highlight the features and benefits. Being based in Melbourne,
FAST RE:FASHION
03
A SUSTAINABLE PAPROACH TO COMMERCIAL R E F U R B I S H M E N T
The fast paced nature of the hospitality and service industry brings with it the constant need for a fresh image. Driven by social media, hospitality and service business are forced to update their facade in order to stay relevant This has created a fast fashion phenomenon within the industry. With interiors and environments suffering shorter and shorter lifespans, products are being removed not from a place of damage or disrepair, but aesthetic irrelevance. Damaged products rarely see repair, therefore replacement of one product of a set requires a full set replacement, This project aims to create an opportunity for businesses to stay relevant, by creating a product that can sustainably cater to the early renewal process.
‘hospitality + service’ Addressing hospitality
and
fast
fashion in the service industries.
CONCEPT 1
HOTEL STORAGE
Modular Room Storage Solution
• Clip together, Hemp Composite Shells • Various Configurations for different needs • M a t c h e d m a t e r i a l l i f e s p a n w i t h h o t e l development schedule • Options to add power solutions in rail for added features
CONCEPT 2 HOTEL BATHROOM Bio-Polymer Vanity Shell • • • •
Natural material based polymer Replaceable shell Matched material life-cycle Standard vanity cabinet carcass to remain through refurbishment
CONCEPT 3 HOTEL LIGHTING
BIO-POLYMER ELECTRICAL HOUSING G4 GLOBE LIGHTSOURCE SHELL
Bio-Polymer Lighting • • • •
Natural polymer Modular components Standard G4 globe for replacement Virgin materials for ease in recycling
VALUE PROPOSITION
For hospitality and service businesses who feel the need to maintain on-trend aesthetics to drive customer experience, without contributing the fast fashion issue. The project aims to create a modular lighting system that transforms with the business as they change, offering new and exciting styles, whilst having an environmental focus, not creating waste to fulfill the purpose.
ASSUMPTION ANALYSIS
Business care about their contribution to fast fashion related waste. • Marketing cost savings • Highlighting ease of adjustment Business owners can be bothered to make adjustments • System to simplify the process • App to order parts and choose configuration
04
MCEC LECTERN DEVELOPING AUDIO VISUAL PRESENTATION LECTERNS FOR MELBOURNE EXHIBITION AND CONVENTION CENTER
PROJECT AIMS & OBJECTIVES This project required the development of 2 lectern styles to be implemented in the Melbourne Convention and Exhibition Center, featured in all of their meetings spaces and rooms.
The client had various audio/visual requests such as screens, inputs/outputs, and electronic actuation.
MY ROLE This project was one of my first major projects working at Sakimoto. My role was to drive the main product development and liaise with various manufacturers such as sheet metal fabrication, and electronics. Development of mechanisms to create a notes lift that suited the ergonomics of presentation formed a key part of the journey.
DEVELOPMENT Various stages of prototyping helped to inform the manufacture and production of the product. Initial scissor lift mechanisms were trialed in cardboard and MDF to generate a lift and kick motion required in the notes lift. A full scale model (left) was constructed from MDF and painted to show the client intentions for scale and form.
PROTOTYPE TEST FIT This second phase of prototyping involved a full scale, aluminum fabricated product. This allowed us to fully test fit all electronics to test function and show the client what the finished product would be.
CLIENT FEEDBACK MEETINGS Through numerous on-site client feedback meetings, we were able to fine tune the design. The meetings were attended by MCEC project development teams, as well as CEO and board members. These meetings also brought context and helped to iron out details for the install.
PROJECT STATUS Due to current COVID-19 economic downturn, and reduction in business productivity, manufacturing delivery has been delayed into the next finacnial year.
INTERIOR LIGHTING
05
CREATING FLAT PACK FURNITURE FOR MICRO-APARTMENTS
OVERVIEW A main client at Sakimoto is Articolo Lighting. We engineer and manufacture all of their products, and come up with creative solutions for their concepts. I have personally been responsible for a number of product development processes including lighthouse development and creative manufacturing.
LIGHTSOURCE DEVELOPMENT Working with Fabtronics, a local electrical engineer and manufacture company, we developed a custom LED panel to suit a range of lighting products.
HATTI WA L L SCONCE The development process for Hatti involved a range of prototypes including 3d prints, and final material tests.
Campaign photo-shoot by Articolo
SLIM COLLECTION
Development for the Slim collection involved creating manufacturing considerations to suit blow molded glass shades. The thin nature of the brass body created issues in wiring. Tight machining tolerances were made to fir 3 layers of parts in a 6mm thick piece of bass bar.
Campaign photo-shoot by Articolo
CUSTOM CONFIGURATIONS
Another part of my role working at Sakimoto is working on custom configurations or Articolo Lighting products. 22ft pendant lights, and 50 ball co-axial pendants are all common examples of making custom variations of existing products.
Project photo-shoot by Conrad Architects
Each piece involves custom parts to be manufactured as well as wiring and electrical considerations to be made.
BATHROOM HANDLE
06
CREATING HANDRAIL REDUCED
AN AESTHTIC OPTION FOR MOBILITY
Aluminum Tube
Timber Rail Sleeve-Over Rod
Countersunk wall fix holes
Backplate Cover Thread
Aluminum Locking Insert
Backplate Cover Countersunk Fixing Screw
DFM REFINEMENT
Project Aim Provide a hand / grab rail to the assistive product market that allows the user to express their taste without sacrificing safe functionality. Material choice and application both place a vital role in the project.
FINAL CONCEPT
The handrail concept aims to bring warms and character to the bathroom in scenarios where options to express style and choice are often limited. Based on modular configuration, the handrail can be fixed to any new or existing stud wall. Available in a range of finishes, it easily fits a wide variety of contexts.
MANUFACTURING Outer Arm Assembly 1. Cut aluminium tube from stock 2. Notch tubes and prepare for TIG welding 3. TIG weld the notched tube stock to the horizontal tube 4. Cut insert profile and drill clearance holes 5.Tap all threaded parts. 6. Prepare and send for anodizing (clean)
Wall Assembly 1. CNC Machine wall plate and and cover 2. Use lathe to trim and cut inner rod 3. Prepare and send for anodizing. Timber Rail 1. Cut stock to length 2.Trim to outer stock dimensions 3. Route timber radius 4.Cut inner profile 5. Sand to smooth, fill gaps if needed 6. Finish with marine grade sealant.
MATERIALS R A IL : M A RI N E G RA D E S EA L ED OA K H A R D WA R E : E LE C TRO P LA TE D B R U S HED A L UMINUM
TAPWARE
07
CREATING KITHEN WITH A
FUNCTIONAL TAPWARE DIFFERENCE
PROJECT AIMS & OBJECTIVES The aim for the project was to create a unique water access experience. Designed around a generic mixer cartridge, the tapware project explores new ways to engage with a tap. This project was undertaken as a team. Upon reflection it wsa noted a very good spread of delegation and shared work. All sketches show are my own work, with concepts being shared
CONCEPT GENERATION EXPLORING AESTHETIC AND EXPERIENCE DESIGN
FUNCTIONAL IDEATION DEVELOPING FUNCTIONAL CONCEPTS DESIGNING FOR MANUFACTURE
PROTOTYPING
USING 3D PRINTS TO TEST FORM AND FITMENT
M A N U FA C T U R I N G D O C U M E N T A T I O N A
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HANDLE WATER CONNECTOR
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BATCHI
CREATING BEVERAGE FOR THE
A HOT EXPERIENCE AGING HIPSTER
PROJECT AIMS & OBJECTIVES The aim for the project was to create a hot beverage experience for the aging hipster. Exploring the coffee culture of Melbourne to create a luxury product that brings delight to its user on a daily basis.
SIMPLE
UNS USTAINABLE MATERIALS
MARKET OPPORTUNITY The gap in the market shown here represents medium to high complexity using a medium to high level of sustainable products.
EMOTIONAL
PPRRODUCT O D U C T BENCHMARKING BENCHMARKING
HOT DRINK PRODUCTS
DESIGN PSYCHOLOGY + EMOTION
RESEARCH FOLIO
COMPLEX
SUS TAINABLE MATERIALS
NAME: Henry James AGE: 32 TAGLINE: Have you heard of this new cafe? THINGS I WANT: I want things that are high quality, ethically produced,aesthetically pleasing, unique and artistic.
WHICH CELEBRITIES DO THEY LOOK UP TO: Celebrities are over-rated. FAVOURITE BRANDS: Hay, Stilleben
SUBURB/ CITY: Fitzroy, Melbourne
MAGAZINES THEY READ: Kinfolk, Smith Journal, Trouve
TYPE OF DWELLING: Apartment
GOALS: Succeed in workplace and gain followers on blog
WHO WITH: Partner
HOW MUCH WOULD THEY SPEND ON HOMEWARES: $500 per Quarter
FAVOURITE RESTAURANT Industry Beans
TARGET DEMOGRAPHIC
USER PERSO NA
PERSONA 1 - MALE
AGING HIPSTERS
DESIGN PSYCHOLOGY + EMOTION
RESEARCH FOLIO
WHERE WOULD THEY SHOP FOR HOMEWARES? Local design collectives, Markets (Rose Street Market) Country Road, Hay Design, Stilleben, Etsy
CREATING DELIGHTERS EXPLORING THE IMPACT OF MATERIALITY AND FORM TO ENHANCE USER EXPERIENCE
D E V E L O P M E N T
batc hi. Home
|
Office
|
Brew
Fresh, Specialty Coffee High Yield - 800ml Small Footprint Simple Function All in One Design
batc hi. Home
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Office
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Brew
PLAY EQUIPMENT
09
DEVELOPING EQUIPMENT EMBODY
A PLAY PIECE TO “BREATHING”
IDEATION
FORM EXPLORATION
RHINO
CAD DEVEOPMENT
S
T R E T C
H
T E X T U R E D N E T T I N G S T R E T C H E S T O P L AY
1200MM
2400mm
3000mm T OP :TE X TU RE D S I LI C O N E O V E R M O L D S TEEL FRA ME A B OV E : M O U LD E D E LA S TI C C O RE , RU B B E R D O NUT-MES H NET
BIOSIS STUDIO
10
DEVELOPING A BRAND IDENTITY AND PRODUCT RANGE
ABOUT THE PROJECT
Born from a passion for creating beautiful,everyday products, and an interest in small business, Biosis Studio aims to develop products that enhance the way we live
BRAND & IDENTITY LOGO DEVELOPMENT
b
biosis studio • BRANDING DEVELOPMENT FEATURING CLEAN FINISH FOR MULTIPLE APPLICATION OPPOTUNITIES • SERIF FONTS REFLECT MATURITY AND HERITAGE, WHILST FORGOING CAPITALS ALSO BRINGS A YOUNGER FEEL
BRAND & IDENTITY SOCIAL MEDIA
FACE B O O K F O R B U S I N ES S • DEVELOPING AN ONLINE BUSINESS PRESCENCE • GENERATING REACH AND POST ENEGAGEMENT THROUGH TACTICAL POST SHAPING
I NST AGRA M STO R IE S • REGULAR POSTING • LESS POLISHED, BUT MORE ORGANIC, PROCESSES SHOTS
BRAND & IDENTITY WEBSITE DEVELOPMENT
• U S E R E X P E R IE N CE • IN VE N T OR Y M AN A G E ME NT • WE B -S T OR E D E VE LOPM E NT
DEVELOPMENT PRODUCT
OIL BURNER
11
DEVELOPING AN OIL BURNER FOR THE GROOMED MAN
OVERVIEW CLIENT VALUES
VALUES MANUFACTURED BY AUSTRALIA’S LEADER FOR OVER 30 YEARS IN BOTANICAL OIL PRODUCTS. PRODUCTS SUPPORT AUSTRALIAN LOCAL BUSINESS. USE ORGANIC WHERE POSSIBLE AND PURE TO BOTANICAL OILS. GIVING BACK TO CHARITIES & ORGANISATIONS THAT WE ARE PASSIONATE ABOUT
TARGET USER & JOURNEY AGE: 35-60 GENDER: MALE SOCIO-ECONOMIC STATUS: HIGH WORK: FULL TIME - ELITE POSITION LOCATION: CITY (NEW YORK, MELBOURNE ETC)
The user works full time, but enjoys their time at home to relax and unwind after a day of high pressure work. He has money and likes to use it to curate his lifestyle. Self care is improtant, living by the “treat yourself’ motto.
MOODBOARD
INITIAL CONC EPT OVERVIEW The concept consists of 3 component plus a tea light candle. The 3 components feature a machined brass body. The brass will be oxidised and exposed which will give a natural patina over time and use. The customer is a working professional who like to spend money on a curated lifestyle., selecting pieces for their home that serve not only a fucntion purpose, but also add an aesthetic addition. The product is machiend from a combination of billet brass, and pump barrel tube, then brushed and dipped in an oxidising agent to give the blackened, mid bronze effect. This is then wiped back to stop rapid oxidisation, but will continue to patina with use.
CLIENT FEEDBACK CONCEPT SPECIFIC
Revisions: Reduce visibility to heat-source Remove Chamfers Remove brightness of mesh material Don’t over use the mesh
Pro’s: Overall Size Material Choice Manufacturing Choices Fit of overall aesthetic with brand direction
FINAL CONCEPT
The design maintains a 3 piece design to reduce part complication , reduce machining costing, and produce a product containing two unique parts, making smaller scale manufacturing more feasible. The acid etched, naturally oxidized brass finish has reduced any “bright� colour that the client doest like about brass as a material. it creates a sophisticated look that will develop over time as it is used.
FINAL CONCEPT MATERIAL Bronze Mesh - Fine Weave Acid Etched Brass, Naturally Oxidised
SHARING HOPE
12
CAPTURING STORIES & SHARING HOPE ON THE THAI-BURMESE BORDER
CAPTURING STORIES
SHARING HOPE
The Karen people are an internally displaced people group, living on the Thai-Burmese border Sharing Hope provides infrastructure, health, and education aid my role with Sharing Hope included capturing stories to share with the world, in order to raise funds and awareness.
For over 60 years, these people have faced oppression, fleeing for their lives.