MEDIA PROFILE
traffic info
media channels audience profile product strength why we are the best partner for real estate marketing?
our clients
n a s i t e n r inte m r o f t a l p e effectiv e t a t s e l a e r for marketing
User activity on the Internet
Internet user age by geography
Internet user growth in Vietnam
Internet users by income
Internet is effective for real estate marketing, as Internet users have the right age, income and most of Internet use is to search for information.
Statistics show that:
Traffic comparison between main real estate websites 65%
100% 74% 51% 9% muabannhadat.com.vn
Metvuong.com
DiaOcOnline.vn
NhaBan.com
According to Google Ad Planner, muabannhadat.com.vn have 25% more visits comparing to other real estate sites.
we have the biggest traffic of all real estate websites
Traffic growth of muabannahdat.com.vn in 2010 February Visits:
980.127
1.000.000
mo
th rate nthly grow
17%
400.000
by the end of 2010 has
increased up to 517%
Also:
Registered Users:
64.981
bandonhadat.com.vn: 240.240 visit/month mobilenhadat.com.vn: 10.200 visit/month
Statistics recorded on 02.2011
and audiences are highly concentrating on real estate buying and selling
Keyword ranking by Google Keyword
muabannhadat .com.vn
Ban nha
6
Ban dat
7
97
not in top 100
Nha ban
4
0
25
Dat ban
3
not in top 100
38
mua nha
6
38
48
mua dat
3
not in top 100 not in top 100
mua ban nha dat
1
not in top 100 not in top 100
Nha dat
7
not in top 100
15
Bat dong san
6
15
5
not in top 100
1
not in top 100
Du an bat dong san
1
3
not in top 100
Khu dan cu quan 2
1
32
not in top 100
Chung cu quan 3
1
24
not in top 100
Khu dan cu quan 9
1
2
not in top 100
Nha ban Da Nang
3
79
92
Nha ban Hai Phong
5
not in top 100 not in top 100
Nha ban quan 3
2
not in top 100 not in top 100
Nha dat Ha Noi
30
Dia oc
Statistic from Google
Geography distribution of our audiences
what do users do on our site? Hà N᝙i
TP.HCM
4% 20%
diaoconline .vn
metvuong .com
not in top 100 not in top 100
33
46
10% 65%
The secrect of our success
we have the biggest traffic against all real estate websites
10,000 articles
1
No. Vietnam 3000 new
properties/day
600
developments with price updates
2,500
developments
200
Businesses
The best real estate website
mobilenhadat.com.vn
the first real estate website optimized for mobiles
And innovate, everyday
SGD-PRO is the most comprenhensive solution for real estate businessses
We are the first one in Vietnam to provide Price
“Mua Bán Nhà Đất” magazine
update of 600 new developments in TP.HCM
is the first and only magazine focusing in promoting property buying & selling, and also with online distribution. More than 200
bandonhadat.com.vn is the first website
integrate all listings, developments, development plan, bussiness and administrative boundaries.
developments plan
integrated into our platform
because only through innovation and continued development that we can meet growing expectations of our users and clients.
Apart from mubannhadat.com.vn,
we provide other channels to communicate your messages
Website muabannhadat.com.vn, realestate.com.vn m
Map-based real estate platform b bandonhadat.com.vn
Mobile mobilenhadat.com.vn
Printed publications “Mua Bán Nhà õ´t” magazine
Home buyers
Email/ Newsletters
Message
about your about d evelopme developments and bran brands
Search Engines
Other channels Facebook
Rss
Widgets
Networked site
here are our most well-known channels Among them,
Ĉʈa Chʆ Bɢt Ĉ͙ng Sɠn L͛n Nhɢt Viʄt Nam
The real website with the biggest traffic in Vietnam. - google 2/2011.
.com.vn Tìm BÁS trên Bİn Š tržc tuyŌn
The most comprehensive map-based platform for real estate.
TĮp chí BIJt ÁŦng Sİn lŨn nhIJt ViŔt Nam
The only magazine in Vietnam concentrates in promoting
real estate buying and selling.
Full-English real estate website e
for expats and high-end properties.
.com.vn Thông tin nhà ÿɢt trên Mobile
Hʄ th͑ng quɠn lý Sàn Giao Dʈch
Real estate information
The best CRM solution
anywhere! anytime!
for real estate businesses.
Especially,
“Mua Bán Nhà Đất” Magazine The most widely distributed real estate magazines
Target Audience Age: 30-55, mainly living in HCM City Income: medium to high Looking for houses, apartment, lands to buy, rent and to invest Looking to buy in next 6 months Interested in real estate market and new developments
Publication date The first day of each month
Online
Newsstands Coffee shops
(800)
(1.000)
Banks
(100)
Stock trading floor
Notarizes office
Direct
we continue expanding distribution channels
muabannhadat.com.vn is built on a solid business foundation
Developing “One Stop Shop” for Real Estate Advertising & Marketing
Media Swiss - Switzerland number 1 online classified brand
Nhat Viet Group is a young company with over 50 staff providing products and services in the field of online and digital markeitng, online applications, brand design and development.
Media Swiss group is the Switzerlands leading company in online classifieds with websites for real estate, car, motorbike, jobs, friendship and business directory.
Mediaswiss & Ringier has invested in Nhat Viet Group since 2009.
Motivated, innovative and forward thinking. Local knowledge
Media Swiss group through its subsidiaries also operates Real Estate magazines in Europe.
Knowledge and success in online advertising, online platform, and real estate digital marketing
International media experience Ringier AG is the largest media company in Switzerland with 8000 employees in China, Croatia, Czech, Germany, Hungary, Romania, Serbia, Slovakia. Ringier publish more than 120 newspapers, magazines and 20 TV programs, 80 web and mobile platforms. Ringier Vietnam is the advertising and marketing partner of wellknown “Thoi Trang Tre” and “Bep Gia Dinh” magazine.
Foundation - Experience - Vision
more than just having the biggest traffic,
we optimize our media products to generate best values for our clients Product Profito for
satisfaction
Optimize ads placement to improve Ads
Effectiveness
Allow Flexible
target to audience groups
Target by geographical locations (North, South, Central) Promote & PR new developments
Large size & dominant positions
Promote & PR brand
Optimize the exposure via javascript
Property listing and accelerate selling
Support flash & rich media
(more details in the next page)
Target by audience need (home for sale, home for rent) Target by page category (home page, development page, ...)
Whatever your need,
We have the right solution Promote and PR new developments
Business Solutions
Banner online VIP develoment online PR article (online or magazine) Developer page on magazine
List Properties Membership package Magazine agency page VIP-BOX Independent agent listing package Enhanced listings
Develop website Introduction Page Broker-Light package SGD-PRO Client Webiste
Manage real estate business
Marketing agent feature
SGD-PRO
Promote Brand Banner online Logo display (online or magazine) Promote brand in a specific region
Many real estate businesses have trusted in us
REAL ESTATE DEVELOPMENT AND INVESTMENT
98
up to 2011, there are real estate brands which have advertised on our platform and magazine
and here is what they said With the business
Simply the best site for
in architecture
real estate by a mile. you
& construction, muabannhadat.com. vn is an important marketing channel that help us reach the right audience.
there - we are happy with
in buying and selling, muabannhadat is already the right plaform for us in online marketing for our new developments.
Ông Nguyễn Thu Phong TGĐ Nhà Vui, phó chủ tịch hội KTS TP.HCM
can find everything on
With the high traffic
We are confident that muabannhadat can be a long term advertising for us.
the service muabannhadat provide and the price is also affordable for our business size.
Ông Nguyễn Quốc Huy GĐ CTCP ĐT XD Địa ốc Vạn Phú Thịnh Ông Nguyễn Anh Tuấn Sales and Marketing Manager Kinh Do Land
Ông Lê Văn Quý Giám đốc công ty BĐS Tứ Giác Vàng
Very happy with the job well done (very professional and dedicated), website have a nice design, not all over the place like other website - the magazine have all details and with photos.
Ms Lien: 0908 341 505
Selling an apartment in District 10
private sellers also said
after we listed.
Can not track if the house that sold is from mbnd, but I feel muabannhadat.com.vn service is very good, I will recomment to friends in Tay Ninh who is selling their properties.
Many thanks for the customer service of your company, we got it sold after a couple days. I am very happy that I can sell the price I want. Not yet in the magazine, but many people have already called. My best wishes on the success and growth of muabannhadat.com.vn.
Ms Thy 0989 872 402
Selling house D.12
Mr Thai 0918 376 656
Many people have called in asking about the property
ID 513214 80/8 Đường số 11, P.5, Q.Gò Vấp
Mr Duong 0906 485 128
Ms Huong 0913 123 320 Fast service, staff is very dedicated, great customer service. After listing, I have received many calls. And list one more for me please.
Đã bán 3 mảnh đất ở Bình Thuận This house is not yet sold, but the one before is already sold. I think the customer support of muabannhadat is really great.
Ms Thu 0918 101 020
Lầu 5, 116-118 Ng Thị Minh Khai, Q.3 Floor 5. Selling House in Go Vap
Feedbacks recorded on February 2011. Texts translated from Vietnamese
Products & Services
Agency Memberships Superior benefits !
Member
VIP - Box
Banners
VIP Projects
Magazine
Benefits Effective & professional real estate advertising. Quickly finding buyers/ tenants Brand promotion Real Estate Management Portal system with many advanced features Managing brokers and broker accounts Managing property listings Product Features Number of credit points
Agency Membership Details Bronze
Silver
Gold
600
1050
1500
40
70
100
The properties are included in MBND directory Account to manage property listing, staff and customer relationship Number of equivalent listings Agency logo appears in property search results Agency logo appears in the property detail page Agency logo on the home page and main pages Client logo on the map Unique agency introduction page (Design costed separately)
VIP - Box
Show your property right on the home page !
Member
VIP - Box
Banners
VIP Projects
Magazine
Benefits • Quick sale • Increase enquiries about one or many specific properties • Advertised at the most prominent position & on the most important page • Easily change and rotate properties to increase advertising efficiency Product Features Prominent property spot on home page or Promient property spot on main search pages Excusively own each spot Ability to change displayed property any time Ability to choose many properties at the same time for random switching Ordered following cities, provinces and property/ transaction type
Banners
Member
Target right customers
VIP - Box
Banners VIP Projects
Magazine
Benefits • • • •
Increase brand and product awareness Target customers by property need and location Support Flash format for richer content and interaction High ROI Advertising positions
LOGO Vip
LEFT Skycrapper
•
Top banner - horizontal banner at the top, large prominent
728 x 90 px
•
Centre banner - horizontal banner, most noticeable
300 x 250 px
•
Middle banner - attracting attention in information searching
500 x 100 px
•
Bottom banner - Banner at the bottom of the page
972 x 120 px
•
Left Logo - logo on the left reserved for partners
120 x 60 px
•
Left skycrapper - large column on the left, prominent
120 x 600 px
•
Right rectangular - right box, cost saving
300 x 100 px
Page and sections on website BOTTOM Banner
Banner Size
•
Home page
•
Main search pages By Locations + property type. Ex: nha ban HCMC
•
Project page
•
Listing pages (search results and property details)
•
Other pages
VIP Projects Presented to impress !
Member
VIP - Box
Banners VIP Projects
Magazine
Benefits • More promiently presented than competitor projects on the market • Reach the target customers • Advertise images of investors and main distributors of projects • Save costs and increase ROI • Establish effective interacting channel with potential clients Product features Predominant slide-show in the homepage and project main page Name and image are displayed in the project page of the same district Liste in the property of the same district Priority positioning in search results for projects Overlay project plan on the map Unique design allowed for the project page Email contact form Project widely advertised in several channels such as google ads Ex: “garden city, dự án quận 1, …”
Member
Illustrative images
PR Page
PR Page
Project Ads & Agency Ads Page
VIP Logo
Other Ads Page
Property Listings Page
Cover
Project Ads Page
Angency Ads Page
Property Listing Page
VIP Projects
Magazine
Bìa 1
Bìa 2, 3
Location
Bìa 4
VIP Logo
The only magazine in Vietnam concentrates on promoting real estate buying and selling
Banners
Avertising information Trang bìa
The biggest property magazine in Vietnam
VIP - Box
Front Cover 1
233 x 165
Inside Cover 2
216 x 275
Page 3
216 x 275
Page 4
233 x 296
VIP Logo (1box)
Double page
233 x 296
216 x 275
Size (mm)
68 x 34
Double page
442 x 255
Single page
213 x 255
Full page
233 x 296
Full page (Inset)
216 x 275
1/2 page
216 x 135
Single page
216 x 135
Property listing (1 box)
70 x 35
Local Agent Ads (1 box)
70 x 35
Vip Property (2 box)
70 x 70
Other Ads (3 box)
216 x 35
Full page
216 x 275
1/2 page
216 x 135
Footer ads
216 x 40
we have one goal
Being the
best marketing
partner for your real estate bussinesses
The biggest property address in Vietnam