Sanad hospital Guideline Manual by Mudar Madarati

The New identity 2017 Guideline Manual

The New Identity 2017 Guidelines Manual

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Guidelines Manual

The New Identity 2017 Guidelines Manual

Welcome to the Sanad Hospital Brand Guidelines These are the basic building blocks information to create communications in the Sanad Hospital visual syle. For information or assistance please contact us at info@SanadHospital.com

Who we Are Sanad Hospital is a private healthcare facility, located in Riyadh in the central region of the Kingdom of Saudi Arabia. The Hospital employs nearly 800 highly skilled employees. %30 of employees are Saudi Arabians, rest are drawn from different countries across the globe to meet patient needs. Sanad Hospital is a patientcentered facility that focuses in providing the highest quality medical services for the patient and his family at every level. The hospital focuses also on investment in its staff and their training, as well as in the

most state-of-the-art technology. Sanad Hospital is designed to offer patients the recent evidence based medical treatment available. It is fully equipped with the latest advanced medical equipments to provide care in a safe environment. We at Sanad Hospital ensure that our patients receive high standard care with empathy as we understand the importance of sense of well-being in fastening the healing process and promoting patient recovery.

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What is Our Mission To provide value-driven services that satisfy our clients, improve our community and meet shareholders expectations

Vision To be the Hospital of Choice in Riyadh

Values S: A: N: A: D:

Safety of Care Accountability for Patient Satisfaction Nobility of Purpose Action-Oriented Dedication of Excellence

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Logo Design concept from the inspiration of the nature and its support to humans

Human assigns alarmed tree sheltering shadow

Foliage that symbolize life And assigned to the branch

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Circle from our Home

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ABCDEFGHIJKLMNOPQRSTUVWXYZ a b cd e f g h i j k l m n o pq r s t u v w x y z

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BLUE Color The Calmness of the blue sky The Tranquility tht is opposite to the blood color

Green Color Health and good well Is indication for Nature's Color and life

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Master Brand Colour Color is a very valuable asset for brand identity. A brand gains recognition and builds familiarity through strong, confident and single-minded use of color. We have calibrated and tested this combination of colours. The logo emblem has a unique gradient that gives an effect of shadow. please ensure that you use colours the exact way specified in here.

C 100 M 083 Y 009 K 001

C 076

C 075

M 000

M 005

Y 069

Y 002

K 000

#11ACE3

#4C4099 C 071

C 085

M 013

M 090

Y 000

K 000

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SANAD HOSPITAL Master Brand The Sanad Hospital. logo is the cornerstone of the Sanad Hospital brand. To preserve the legal protection and market strength of the trademarked logo, you must use it correctly and consistently, according to the following guidelines.

To Protect the Integrity of the SANAD HOSPITAL Brand it is Important to: • Display the logo only in the forms specified in this guide. • Use the logo only in its complete form, always keeping the ICON and type together. • When referring to the Master Brand in text, always use the text title cap treatment shown below: SANAD HOSPITAL

ICON Master Ar Brand Logotype En Brand Logotype

• Use only master artwork or electronic files provided at www.sanadhospital.com/mediacenter/ to reproduce the logo.

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Clear Space and Minimum Size (print and online) Maintaining a clean and uncluttered space around the SANAD HOSPITAL logo maximizes the visual impact of this key brand element. Setting a minimum size helps to ensure that the logo is always easy to read.

DOs • Always maintain a minimum clear space between the logo and the edge of a page, package or color field. • Always position the logo away from other text, graphics and other design elements, especially other trademarks and service marks.

DON’Ts • Do not use less than the minimum clear space. • To ensure legibility, do not reproduce the logo smaller than 1 inch (2.54 centimeters) wide for printed materials.

MINIMUM CLEAR SPACE

Size 20mm

Size 150px

Print Minimum Logo

On-Screen Minimum Logo

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PRINT APPLICATIONS The Sanad Hospital logo was originally created in Adobe Illustrator®. These vector-based EPS files can be reproduced at any size and without compromising quality. They are ideal for importing/placing into layout programs such as Adobe InDesign®. The file names for the various versions of the logo are called out for convenient distribution. All logos can be found online at: www.sanadhospital.com/mediacenter/

DOs • Always reproduce the logo in 4 - colors on a white background whenever possible (this is the preferred version of the logo). • When production constraints do not allow the use of the two-color version,always use the black version of the logo. • Whenever production constraints do not allow the use of the black for the background, reverse the logo out of an equally dark color.

DON’Ts • Do not reproduce the logo in colors other than those specified in this document. • Do not place the 4 -color logo on a patterned background which impairs readability.

4-COLORS VERSION FOR WHITE BACKGROUNDS.

BLACK VERSION FOR WHITE BACKGROUND

1-COLOR VERSION FOR BLACK OR DARK COLORED BACKGROUNDS.

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INCORRECT LOGO USAGE Our identity must not be depreciated in any way. Applying to these guidelines will ensure proper reproduction and application of our logo. The examples shown on this page illustrate some of the most common application error.

Framing

Additions

Colours

SECURITY Do not use the logo Inside a border or frame, or to be outlined.

No other logos or trademarks may be developed or used to represent AWABâ&#x20AC;&#x2122;s Products, service and organization.

Do not change the colours of the logo.

Typeface

Special effects

Distortion

Do not replace the logotype with other typeface.

Do not place any special effect on the logo

Do not stretch, condense or distort the logo in any way

Relationship

Proportions

Do not alter the relationship between the emblem and the text

Do not alter the proportion between the symbol and text

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TYPOGRAPHY - ARABIC We had chosen GE SS Two as our Arabic font for advertising .

There are Three weights available within the GE SS Two family. GE SS TWO LIGHT

GE SS TWO MEDIUM

GE SS TWO BOLD

TYPOGRAPHY - ARABIC We had chosen Arial as our Arabic font for formal.

There are Three weights available within the Arial family. Arial Regular

Arial Bold

Arial Black

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TYPOGRAPHY - ARABIC& ENGLISH We had chosen Cocon® Next as our Arabic&English font for advertising.

There are Three weights available within the Cocon® Next family. Cocon® Next Light

Cocon® Next Regular

Cocon® Next Bold

TYPOGRAPHY - ARABIC& ENGLISH We had chosen Cocon® Next as our Arabic&English font for advertising.

There are Three weights available within the Cocon® Next family. Cocon® Next Light

Cocon® Next Regular

Cocon® Next Bold

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TYPOGRAPHY - ENGLISH We had chosen Neo Sans as our English font for advertising and corporate collaterals.

There are Three weights available within the Neo Sans family.

NEO SANS REGULAR

NEO SANS MEDIUM

NEO SANS BOLD

TYPOGRAPHY - ENGLISH We had chosen Myriad Pro as our English font for formal.

There are Three weights available within the Myriad Pro family. Myriad Pro Regular

Myriad Pro Semibold

Myriad Pro Bold

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THEME Textures using production ďŹ nishes like gloss or matte UV varnish, thermography printing,embossing or debossing. For example, these ďŹ nishes can be used on brochures stationery and the equivalent for environmental designs.

PATTERNS Textures using production ﬁnishes like gloss or matte UV varnish, thermography printing,embossing or debossing. For example, these ﬁnishes can be used on brochures stationery and the equivalent for environmental designs.

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PHOTOGRAPHY Photography is bold with strong shapes and dominant colours. They are energetic and fresh and sometimes challenge the viewer to look from a different perspective.

LIGHT | FRIENDLY | MODERN

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stationery items 41 Guidelines Manual

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BUSINESS CARD Business Card size is: 90 mm W x 50 mm H

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LETTERHEAD Letterhead A4 size 210 mm W x 297 mm H

Â© SanadHospital 2016

Letterhead is 40% of actual size

P.O. Box 8119 Riyadh 13216 KSA #CR.: 1010223226 Tel. +966 11 240 7778 Fax +966 11 240 2199

Call center

920004417

sanadhospital.com

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FACSIMILE Letterhead A4 size 210 mm W x 297 mm H

Â© SanadHospital 2016

Letterhead is 40% of actual size

P.O. Box 8119 Riyadh 13216 KSA #CR.: 1010223226 Tel. +966 11 240 7778 Fax +966 11 240 2199

Call center

920004417

sanadhospital.com

NOTE PAD A5 Notepad A5 size 148 mm W x 210 mm H

Note Pad is 60% of actual size

Call center

920004417

sanadhospital.com

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ENVELOPE DL Envelope DL size 220 mm W x 105 mm H

P.O. Box 8119 Riyadh 13216 KSA Tel. +966 11 240 7778 Fax +966 11 240 2199

Envelope DL is 20% of actual size

Call center

920004417

sanadhospital.com

ENVELOPE LARGE Envelope large size 250 mm W x 350 mm H Envelope X large size 300 mm W x 400 mm H

P.O. Box 8119 Riyadh 13216 KSA Tel. +966 11 240 7778 Fax +966 11 240 2199

Call center

Envelope large is 60% of actual size

920004417

sanadhospital.com

P.O. Box 8119 Riyadh 13216 KSA Tel. +966 11 240 7778 Fax +966 11 240 2199

Call center

920004417

sanadhospital.com

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DOCUMENT FOLDER Document Folder 465mm W x 330 mm H

Document Folder is 40% of actual size

DOCUMENT FOLDER Document Folder 465mm W x 330 mm H

JCI

CBAHI

Sanad Hospital Accredited By Joint Commission International (JCI)

Saudi Central Board for Accreditation of Healthcare Institutions (CBAHI)

‫ﻣﺴﺘﺸﻔﻰ ﺳﻨﺪ ﻣﻌﺘﻤﺪ ﻣﻦ اﻟﻠﺠﻨﺔ اﻟﺪوﻟﻴﺔ اﻟﻤﺸﺘﺮﻛﺔ‬ ‫ﻟﺠﻮدة اﻟﺨﺪﻣﺎت اﻟﻄﺒﻴﺔ‬

‫ﻣﺴﺘﺸﻔﻰ ﺳﻨﺪ ﻣﻌﺘﻤﺪ ﻣﻦ اﻟﻤﺮﻛﺰ اﻟﺴﻌﻮدي‬ ‫ﻻﻋﺘﻤﺎد اﻟﻤﻨﺸﺂت اﻟﺼﺤﻴﺔ‬

sanadhospital.com

Document Folder is 40% of actual size

Call center

920004417

sanadhospital.com

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ID - BADGES ID size is: 55 mm W x 85 mm H

actual size

CD STICKER & JACKET

CD Sticker, Size 117 mm x 117 mm - CD Jacket, Size 120 mm x 120 mm

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advert template 55 Guidelines Manual

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POSTER A4 Poster A4 size 210 mm W x 297 mm H

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POSTER A4 Poster A4 size 210 mm W x 297 mm H

HEADLINE GOES HERE sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY

Sanad Hospital is a private healthcare facility, located in Riyadh in the central region of the Kingdom of Saudi Arabia. The Hospital employs nearly 800 highly skilled employees. 30% of employees are Saudi Arabians, rest are drawn from different countries across the globe to meet patient needs.

sanadhospital.com

920004417

Call center

sanadhospital.com

HEADLINE GOES HERE sanadhospital.com

920004417

Call center

HEADLINE GOES HERE sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY

sanadhospital.com

Call center

920004417

sanadhospital.com

HEADLINE GOES HERE sanadhospital.com

Call center

920004417

HEADLINE GOES HERE sanadhospital.com

HEADLINE GOES HERE © SanadHospital 2016

920004417

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY

sanadhospital.com

Call center

920004417

sanadhospital.com

Call center

920004417

Call center

sanadhospital.com

Call center

920004417

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY

sanadhospital.com

Call center

920004417

sanadhospital.com

Call center

920004417

sanadhospital.com

Call center

920004417

Call center

sanadhospital.com

HEADLINE GOES HERE

sanadhospital.com

2016 SanadHospital2016 SanadHospital ©©

HEADLINE GOES HERE

920004417

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POSTER LANDSCAPE A4 Poster landscape A4 size 297 mm W x 210 mm H

HEADLINE GOES HERE

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the central region of the Kingdom of Saudi Arabia. The Hospital employs nearly 800 highly skilled employees. 30% of employees are Saudi Arabians, rest are drawn from different countries across the globe to meet patient needs.

sanadhospital.com

Call center

920004417

ÂŠ SanadHospital 2016

sanadhospital.com

POSTER LANDSCAPE A4 Poster landscape A4 size 297 mm W x 210 mm H

HEADLINE GOES HERE

920004417

sanadhospital.com

Call center

920004417

central region of the Kingdom of Saudi Arabia. The Hospital employs nearly 800 highly skilled employees. 30% of employees are Saudi Arabians, rest are drawn from different countries across the globe to meet patient needs.

HEADLINE GOES HERE

sanadhospital.com

Call center

920004417

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the

HEADLINE GOES HERE

sanadhospital.com

Call center

920004417

sanadhospital.com

Call center

920004417

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the

sanadhospital.com

Call center

920004417

Call center

HEADLINE GOES HERE

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the

HEADLINE GOES HERE

sanadhospital.com

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POSTER LANDSCAPE A4 Poster landscape A4 size 297 mm W x 210 mm H

HEADLINE GOES HERE

920004417

sanadhospital.com

Call center

920004417

HEADLINE GOES HERE

sanadhospital.com

Call center

920004417

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the

HEADLINE GOES HERE

sanadhospital.com

Call center

920004417

sanadhospital.com

Call center

920004417

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the

sanadhospital.com

Call center

920004417

Call center

HEADLINE GOES HERE

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the

HEADLINE GOES HERE

sanadhospital.com

WE TAKE CARE OF YOU AS ONE OF OUR FAMILY Sanad Hospital is a private healthcare facility, located in Riyadh in the

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FLYER Flyer size is 100 mm W x 210 mm H

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FLYER Flyer size is 100 mm W x 210 mm H

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ROLL-UP Roll-Up Size 850 mm x 2000mm

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ROLL-UP Roll-Up Size 850 mm x 2000mm

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ROLL-UP Roll-Up Size 850 mm x 2000mm

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environmental 75 Guidelines Manual

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ROLL-UP Roll-Up Size 850 mm x 2000mm

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INTERNAL SIGNAGE INTERNAL SIGNAGE Size 850 mm x 2000mm

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Gift items 81 Guidelines Manual

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MUG

BOX

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FOLDER

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web 87 Guidelines Manual

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WEB

APPS

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