Food Magazine 2014
Simply manage the complexities of your supply chain. Learn more inside...
WELCOME TO THE 2014 EDITION OF THE MUDDY BOOTS FOOD-MAG
Dear Readers With consumer confidence at an all-time low following the food scandals of 2013, the importance of quality assurance now ranks high on the agenda of most organisations. The consequences of continued failure in this area are financially catastrophic and damaging to any brand. The role of technology of course will be pivotal! Advances in internet based solutions and cloud technology will continue to erase many of the communications barriers that once existed in the food supply chain. A number of our articles within this magazine explore the topic of quality assurance and supply chain collaboration. I am pleased to announce the launch of our Greenlight Supplier Approval system. This new easy-to-use collaborative solution addresses the many challenges you have, and the effort taken, in maintaining the approval status of your suppliers. Our investment hasn’t stopped there. We are delighted to have recently partnered with the government agency Fera in the delivery of an online PPU and pesticide management system to broaden and strengthen our quality assurance offer. Turn to page 9 to read more. Whilst food safety has been high on the agenda for some time, it’s food waste that has been grabbing the headlines. We look at the opportunity to drive efficiency and value from improved supply chain alignment.
As always I would once again like to thank Professor David Hughes for his thought provoking articles as he discusses the implications for small holder farmers in Africa, as its food imports are increasing and food selfsufficiency is declining. His articles continue to ensure we remain abreast of the global trends and the impact they will have on how we shape the future of our businesses. We hope you enjoy this edition of your magazine. You too can join in the conversation @MuddyBootsLtd. Best wishes Jonathan
Jonathan Evans Managing Director Muddy Boots Software
CONTENTS Page 3: Our investment in you. Latest technology from our growing team.
Page 4: Meet our new User Experience Designer, Martin Gray. Martin is responsible for ensuring our products are simple to use.
Page 5,6: Product Launch: Is the integrity of your supply chain secure? Transform your current supplier compliance process with Greenlight Supplier Approval.
Page 7,8: Professor David Hughes talks about the global agri-business trends and the implications for small holders in Africa.
Page 9: Our partnership with Fera brings pesticide management to our products.
Page 10: Just a load of old rubbish? How can technology cut food waste and save you money?
Page 11,12: Quality assurance: Are you and your suppliers aligned on the quality agenda?
Page 13: Case Study: Unilever drives sustainability agenda with our Quickfire Audit Management software.
Page 14: Case Study: Holman Fresh monitors and measures product consistency with Greenlight Quality Control.
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OUR INVESTMENT IN YOU LATEST TECHNOLOGY TO IMPROVE THE EFFICIENCY & INTEGRITY OF THE FOOD SUPPLY CHAIN We just had to tell you about all of our new developments and product launches that have just reached the market; each designed with our customers and their businesses in mind. Together we can simplify and add rigor to your quality and compliance process; add efficiency to the way you work; help you to manage the complexities of your supply chain; and protect you and your brand from risk.
Tell me more...
Greenlight Supplier Approval Understanding the status of your suppliers and supply chain is a time consuming task, but could avoid serious risk to your reputation. Greenlight Supplier Approval connects you and your suppliers together to make the job of managing the approval status of your suppliers quick and hassle free. Turn to pages 5 and 6 for more information about this product. Greenlight Grower Management This is an online system that connects the agri-food community to enable them to easily collect, organise and share the complex information required to manage crops and field records. The new mobile App enables farmers and their operators to access, record and share field activity from any location and the automatic, wireless syncing gives customers’ immediate access to important crop information, so there’s no delay in making time-critical decisions.
Greenlight Assessments App This new iPad app which comes with all of the benefits of touch-screen technology, will simplify the auditing process for our Quickfire customers. Audits were traditionally carried out on a laptop, but this new simple-to-use mobile app will really appeal to the modern customer who needs the convenience of being portable. Quickfire Our well-established Quickfire audit and assessment software has been given a face-lift! The slick new software, with enhanced usability and navigation, will be available to all existing and new Quickfire customers during 2014. Watch this space as there may be a name change coming soon, too! Further information To learn more about any of our software solutions, please visit our web site or contact the sales team: www.muddyboots.com / sales@muddyboots.com
Our growing team... So, you’ll see we’ve been busy developing solutions that meet the growing needs of our customers, and with this comes the need to grow our internal operations. We have strengthened every department of the business and created new and exciting roles, such as Business Development Manager, Head of Sales and Head of Customer Care. These new job roles help us to ensure we deliver solutions and expertise that exceed our customers’ expectations, every time.
FRESH THINKING WORD ON THE TWEET
DID YOU KNOW...? Food Waste reached £2.5billion in the UK in 2012.
@Unilever Unilever saves €70m by cutting waste to landfill @TheGrocer Hitting food waste targets would save Europe £62bn a year (and free up land the size of Belgium)
Tech savvy consumers did 2.4 billion food related Google searches in the UK last year. Food prices have risen by 41% from 2003 to 2012 versus 33% for other items.
@OliviaMidgley Delivering good food is a daily challenge and requires a different relationships with suppliers #McDonalds
The UK grocery market was worth £169.7 billion in 2013, an increase of 3.7% on 2012.
@Muddy
BootsLt d
MEET THE TEAM MEMBER Martin Gray User Experience (UX) Designer I have been designing bits of the internet for over 15 years. I started working as a web designer for various Marketing Agencies in London and was fortunate to work on some big brands including Dorling Kindersley, Sony Playstation, Opel cars and Cisco Systems. As websites became more interactive my role evolved to UX Designer as usability is more important than ever. Most recently I worked at Confused.com helping to redesign their insurance quote processes. I started at Muddy Boots in September 2013. In a nut shell my role is to make all the Muddy Boots products more user friendly and keep the design fresh and the branding consistent.
I love the reaction that good design receives. When a design looks good and is easy to use it creates a positive user experience. Happy users are great for any business and I am really looking forward to working on all the Muddy Boots Applications. I have recently got into Real ale and would love to become a micro brewer, touring the world for the perfect hops.
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GREENLIGHT SUPPLIER APPROVAL NEW COLLABORATIVE TECHNOLOGY TO HELP YOU MANAGE YOUR SUPPLY CHAIN
Greenlight Supplier Approval is a secure, online system for managing and maintaining all information relating to the approval status of your suppliers and supply chain. It gives you total confidence that every product from every consignment comes from an approved source that meets your customers’ requirements.
In response to the increased complexity that we’re seeing in the areas of quality and compliance, we have just launched Greenlight Supplier Approval, a new cloud-based software solution that has been designed specifically for the food industry to help manage and simplify the whole supplier approval process. Without total visibility of your suppliers, sites and products it’s impossible to have a clear picture on the approval status of your supply chain at any point in time. To minimise risk, information on your suppliers’ levels of compliance, audit/test type, results and frequency needs to be managed on a daily basis, but maintaining and having easy access to this due diligence information is really challenging. Traditional paper-based or internal systems are struggling to cope with increased demands from your customers for information relating to the approval status of your sites and suppliers. Without a consistent and collaborative approach, this data which is constantly changing is rarely joined together to give a real-time view of the status of your suppliers.
Greenlight Supplier Approval works by connecting all members of a supply chain together to easily access, update and share due diligence information from a single source. With all of this information held in a centralised, secure location, you can map your supply chains from origin to destination, providing deep visibility and clear transparency of who is in your supply network, where they are located and what products they are supplying to whom.
Greenlight Supplier Approval is an essential tool for any business that is trying to maintain the approval status of its supply chain. It gives you visibility of your supply chain in partnership with your suppliers and growers, so you know your produce is always ‘good to go’.
The software constantly validates the data, alerting you of any discrepancies or impending expiries, and automatically cross-referencing this according to individual retailer audit requirements, giving you assurance that the produce meets the compliance protocol of your end-customer. You are only prompted to step-in and take action when the system detects a problem, which significantly reduces the burden and risk of managing and maintaining the data manually.
Total Visibility
A top-down view of your suppliers gives you confidence that your supply network is always approved.
Reduce the Admin Burden
Automatic validation of data means you are only prompted to take action when the software identifies an issue.
Real-time, Accurate Data
Alerts and notifications ensure you remain fully informed and encourage a timely response from your suppliers.
Mitigate Risk
Improved productivity gives you the time and data required to understand your complex supply relationships and sourcing risks.
Easily accessible, single source of data saves you time and money.
Accurate version control gives you confidence that you are always looking at the correct file.
Watch our Greenlight Supplier Approval animation by visiting our web site: www.muddyboots.com/supplier-approval
Request a demonstration today! To learn more about this product, or to request an online demonstration with one of our sales consultants, visit the following page on our web site and select ‘Request Demo’: www.muddyboots.com/supplier-approval, or email sales@muddyboots.com.
GLOBAL AGRI-BUSINESS TRENDS PROFESSOR DAVID HUGHES: IMPLICATIONS FOR SMALL HOLDERS IN AFRICA Africa’s food imports are increasing and food selfsufficiency is declining. This should create substantial local and regional marketing opportunities for African farmers and this will include smallholders, but only if certain conditions are met. Over the next 40 years, the global population will increase by 2 billion but that will not be evenly spread – Africa will double from 1 billion to 2 billion people and the jury is out on whether this will offer an exceptional food marketing opportunity for African farmers or translate into massive social problems in the overgrown cities and rural areas abandoned by younger adults. Cities in Africa will mushroom in size and the hope is that the burgeoning urban populace will have paid employment and plenty of it. If not, shanty town social
unrest will inevitably result which could be exacerbated if, as pundits and indeed FAO predict, global food prices will be both increasingly volatile and higher in the future. Accelerated urbanisation suits supermarket companies. Walmart’s arrival in South Africa with its purchase of Massmart is a statement of intent to expand rapidly across the sub-Sahara region. It will experience competition from regional mass retailers who have indepth knowledge of the purchasing preferences of local shoppers. This is good news for consumers who should see keener grocery prices but will be tough for duka (small store) owners who will lobby government to keep the big global retailers out (as has been attempted in India).
“EXTRA-REGIONAL MARKETS WILL CONTINUE TO OFFER GOOD PROSPECTS FOR AFRICAN FARMERS.” But rapid population growth and urbanisation in Africa will place enormous strain on food security across the continent. Africa’s food imports are increasing and food self-sufficiency is declining. Clearly, this should create substantial local and regional marketing opportunities for African farmers and this will include smallholders but only if certain conditions are met: roads, transport and post-harvest infrastructure are improved; regional trade agreements within Africa are forged and trade between African countries is encouraged not constrained (it’s easier to ship produce to Europe or the Gulf than it is to move it within the continent or, indeed, the next door country); slowly and painfully, the structure of farming and wholesaling will rationalise as in all other parts of the globe, with or without government facilitation. Supermarkets will accelerate the transformation of supply chains for, in particular, fresh food as they seek greater quantities of consistent quality produce. Can smallholder farmers survive in a modern food marketing era? Some will, some won’t. Those heading for the cities will be pleased to leave the land. Smallholders remaining will expand but will require help in terms of access to credit, technology and so on. They must work together and with modern wholesalers to meet big buyer requirements.
estate production. But tea, coffee and cocoa (the principal raw ingredient for chocolate) are grown largely on smallholder farms across Africa and elsewhere. Worrisomely, not is all well on these farms – incomes are low and unstable reflecting poor on-farm productivity, volatile prices and inefficient supply chains; and farmers are ageing and their children seek jobs in town not on the land. But, there is a silver lining – major companies such as Nestlé, Unilever, Mars, Kraft and Barry Callebaut recognise that continuing poor productivity at the farm level presents a clear threat to the long-term sustainability of their own big branded businesses. These global companies share common commercial interest with small-scale farmers in working together to improve quality, quantity and farm level prices to ensure that the raw materials for mega-brands such as Mars bars, Magnum ice cream, Kit-Kat and Cadbury’s and Milka chocolate are available in years to come. Global food and beverage companies forging closer partnerships with small-scale African farmers may seem most unlikely but, in fact, it is the emerging model for the coming decades.
Smallholder farmers are disadvantaged but not doomed and will find opportunities where they can maximise their intrinsic advantages, such as use of family labour, attention to detail on finicky crops, and close proximity to markets as towns and cities expand rapidly. Traditional markets have decades of life in them and will continue to offer wholesale and retail market opportunities for the smaller producer. Within Africa, the processed food industry will grow quickly and prove a reliable market outlet for large- and small-scale producers. Fresh fruit and vegetables destined for developed countries and, increasingly, the fast-growing middle classes of emerging countries will be most likely captured by larger-scale farming enterprises with opportunities for “outgrowers” supplementing nucleus
Professor David Hughes, Emeritus Professor of Food Marketing profdavidhughes@aol.com +44 (0) 7798558276 http://www.profdavidhughes.com/ 08.
OUR PARTNERSHIP WITH FERA TO BRING IMPROVED PESTICIDE MANAGEMENT TO OUR PRODUCTS
We are pleased to announce our partnership with the UK Government’s Food & Environment Research Agency (Fera) to bring pesticide management into our Greenlight quality assurance offer.
This new system will automatically cross-reference supplier Proposed Pesticide Usage (PPU) against the individual retailer’s pesticide requirements and specifications, using Fera’s comprehensive database. Traditionally, the supplier would be required to manually cross-reference the PPU against specific requirements, costing both time and money. The software will not only result in huge time savings and therefore reduced costs, but will also offer transparency throughout the supply chain, reducing human error by using automated validation. This partnership comes at a key time in our development. This new functionality will bring huge value to the food supply chain; allowing retailers and shoppers to have total confidence that the produce available in store meets government and retailer standards for pesticides. It is something our customers want and we are very pleased to be able to deliver this to them in 2014.
WHAT ARE THE BENEFITS? •
Remove duplication of pesticide information
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Drive quality throughout the supply chain
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Improve due diligence and transparency
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Benefit from huge time savings and reduced cost
Our knowledge solutions experts have extensive experience in the design of products which allow producers and retailers to identify, manage and mitigate risks from a variety of potential food contaminants. We are pleased to be working with Muddy Boots on this new partnership, which will provide vital support to businesses involved in the food supply chain, from field to fork, ensuring high standards of food and environmental safety. Fera Chief Executive, Adrian Belton
For more information please contact Jeff Goulding on+44 (0)1989 780540 or e-mail sales@muddyboots.com.
JUST A LOAD OF OLD RUBBISH? HOW TECHNOLOGY CAN CUT FOOD WASTE & SAVE YOU MONEY Of the £2.5billion of food reported to have been wasted in the UK in 2012, over 50% is at consumer level, but it’s the pre-consumer waste, specifically perishables that grabs the headlines, where blame is easier to target. What steps can be taken to remove waste from your supply chain and how can technology help? The issue of pre-consumer food waste is complex in the fresh industry and can be caused by a large number of factors, from rejections in missing specifications on product quality, errors in labelling and date coding, or simply because product is out of life. Whatever the reason, it’s contributing to the waste and costing the supply chain significant sums of money. Understanding where and why food waste is happening, and identifying what actions need to be taken to prevent it, is now top of the agenda for retailers. There is a strong appetite for improvement and it is likely to be the retailers who will be the architects of change and action. One of the key challenges is ensuring all supply partners are clear and aligned on the quality attributes expected by the customer; this includes product quality characteristics, packaging, value and service levels and establishing if they can constantly deliver on these areas. Information flow up and down the supply chain on these aspects and the measurement of performance on quality
is vital in efforts to reduce waste. This is not a simple process; often it is completed on an ad-hoc basis, or at times simply does not happen at all. Setting out clear specifications that involve the supply partners from the outset is essential. Being agile in managing change and variation to that specification in real-time, across a supply chain, to allow product to continue to flow and avoid unnecessary delay or rejection at the final destination will contribute to massive savings. Harnessing new collaborative technologies that deliver the ability to measure, control and feedback on performance on quality at all points across a supply chain will be pivotal to success on the waste agenda. With instant access to data businesses can start to identify where the problems are occurring and what actions are required to improve areas of underperformance. Businesses must overcome the fear of being exposed and penalised by sharing data between supply chain partners if they are going to be successful in supporting one another in addressing the root causes of waste and driving improvement that will result in a positive benefit for all. Jonathan Evans, Managing Director, Muddy Boots 10.
QUALITY ASSURANCE ARE YOU & YOUR SUPPLIERS ALIGNED ON THE QUALITY AGENDA? The food and drink industry has been working towards better transparency for some time, but there’s now a real sense of urgency to rebuild trust following the recent food scandals. The importance of quality assurance ranks high on the agenda of most organisations as the consequences for getting this wrong can be catastrophic; resulting in lost sales and lost share value. Jonathan Evans explores. The issue is challenging, and is not helped by the complex nature of globalised supply chains. We still have a long way to go in communicating our expectations on quality and compliance and maintaining visibility and control on performance deep within the supply chains. The opportunity to get better alignment on performance on the quality attributes expected by customers is within grasp. And the prize for getting it right is significant, not only in saving both time and money, but huge in terms of rebuilding brand trust. Horsegate served as an illustration of the consequences of a serious food scandal. The impact of this incident alone has been significant and very few consumers have been prepared to turn a blind eye. Instead their trust has been undermined and for some it may not recover. The repercussions for retailers and manufacturers was severe as consumers turned their backs on key brands, sales fell and market values plummeted. Undoubtedly those with a greater degree of visibility and knowledge of their supply partners and the ability to isolate impact fared better than
others in the glare of public scrutiny, as they managed to contain the potential damage to their brand. Quality assurance has now been elevated up the agenda and is on the table of every boardroom in the food industry. Quality Assurance can be defined as compliance to a range of quality attributes set out by the customer on product performance, such as product characteristics (physical and chemical), packaging, service delivery and value, and the performance of the compliance of sites and suppliers producing and/or processing the product. This would include adherence to food safety standards as a minimum and, more increasingly, demonstration of responsible and sustainable practices. Often the QA information is built-up using a range of disparate quality systems that lack integrity and lead to multiple islands of data, and it is difficult for both technical and commercial teams within an organisation to get a complete picture on the performance of product and suppliers on these quality attributes. Improving the management of this information and its communication through a supply chain resulting in better alignment is fundamental in order to mitigate risk. Alignment is one of the key challenges that manufacturers face in meeting quality assurance specifications and most current business systems fall very short in managing this effectively across a supply chain. Cont...
Huntapac using our Greenlight Quality Control software to manage product quality.
SETTING OUT CLEAR QUALITY SPECIFICATIONS IS ESSENTIAL Let’s take a simple example on product quality control on quality characteristics; if the specifications are not absolutely aligned then there is often risk of product rejection, resulting in cost or, in many cases, total loss especially the closer in gets to retail shelf. Setting out clear specifications that involve the supply partners from the outset is essential. Being agile in managing change and variation to that specification in real-time, across a supply chain, to allow product to continue to flow and avoid unnecessary delay or rejection at the final destination will contribute to massive savings, as well as ensuring consumer demands are met and quality is not compromised. This is the cornerstone of an agile yet rigorous product quality process. Advances in technology in web-based platforms have facilitated the capability for businesses and their supply chains to sort themselves out in this area. By harnessing a new generation of cloud-based solutions, all members of a supply chain can connect and collaborate online on the quality agenda to enable them to access, search and share important information with their supply chain partners. This means that everyone has visibility of what’s going on at every stage of the supply network - a bit like a LinkedIn for the food industry is where we are headed.
Mobile data capture technologies and the trend for wider adoption within the industry at an operational level not only provide a perfect solution to transform the efficiency of the inspection/measurement, but initiate quality processes such as ‘active quality chain’ with the benefit of driving significant improvements in consistency around methodology and outcomes. The instantaneous nature of electronic data capture over more traditional paper systems, with regards to reporting and communication, can yield major gains in terms of greater transparency and assurance that inspection and checking processes are being adhered to, but also drives up the performance of the final product. Monitoring product quality in isolation however can be a little one dimensional from a quality assurance perspective without validating at all times that the product is always from an approved source and that the entire supply chain beneath is approved at all times and compliant to the quality standards required by all customers.
Without constant visibility of these complex relationships and their current conformance to standards, it becomes increasingly difficult to manage exposed risk. Whilst recent efforts to address this problem in many Effective measurement against the specification which organisations has been a top priority, it still proves to be can reflect any change is the vital next step in driving a difficult challenge. Trends and advances in technology performance on quality. Typically, this type of inspection solutions will continue to help the industry address and takes place at the final point, such as manufacturing overcome the difficulties. New collaborative technologies intake and distribution depot. Failure at this point however will drive more alignment on conformity and deliver on results in cost and waste as product is often already transparency, importantly opening thinking up to the fact processed and packed. that harvesting and consolidating all information relating to quality, compliance and behaviour of their people, sites By involving suppliers in what is termed the ‘active quality and products within their supply chains is not in the ‘too chain’, monitoring and control points can be established difficult to do’ box. throughout the supply chain, giving the customer realtime visibility of what product is being checked by whom, What drives change and adoption today is compliance, at what point in the supply base and how that product and this is perceived to come at a high cost. If duplication is currently performing against the specification. This on compliance through data sharing is reduced and effective monitoring on quality ultimately effects overall performance data to a range of quality metrics is openly product quality but also gives deep insight and traceability shared across the supply chain from source to retailer, on who is checking what product regularly and effectively. then the result will be an appetite for change and positive This form of highly visible product monitoring is effecting improvement across the food and drinks industry that a behavioural change on supply chains and drives a ‘right delivers value-add for all supply partners. first time approach’.
For a free demonstration of our Greenlight Quality Control software please contact Jack Evans on+44 (0)1989 780540 or e-mail sales@muddyboots.com
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UNILEVER DRIVING THE SUSTAINABILITY AGENDA WITH SUPPLIERS By 2030 world food production will have to increase by 50% to meet the growing need for food within a growing population. This will have potentially damaging effects on the environment. Unilever has been working to manage its environmental impact for over a decade and as part of the company’s campaign to highlight its sustainability credentials to consumers, they enlisted our help in 2007.
The objective was to quantify suppliers’ progress against the indicators in Unilever’s Sustainable Agriculture Code; their long-standing 11-point sustainability programme. 7 years on and this is the story so far... For Unilever to achieve its ambitious growth and sustainability objectives, the company’s environmental impact had to be reduced throughout their supply chain. The key focus is managing sustainable supply in-line with the company’s sustainability agenda; this includes raw materials, production process and distribution. To achieve this goal, Muddy Boots has deployed its selfassessment solution across Unilever’s fresh produce supply chain. Loaded with the Unilever Sustainable Agriculture Code (part of the Unilever Sustainable Living Plan - USLP) the tool is enabling Unilever and their suppliers to track and monitor progress and create evidence-based improvement plans. “Quickfire from Muddy Boots Software enables our suppliers to self-assess themselves against Unilever’s Code and identify good stories or areas for improvement,” explains Andrea Granier, Procurement Operation Manager, Sustainable Sourcing, Unilever.
“The Quickfire Reporting Tool allows us to spot trends in the industry which can be broken down by individual supplier, country and product. As a result, we are able to see immediately what and where the issues are and what needs to be improved. This is achieved at the click of a mouse instead having to review mounds of paper”. “Understanding we have to make a real difference in sustainability terms and being able to communicate this through our brands is leading us to create new ways of working with our suppliers,” continues Granier. “By introducing the sustainable initiative to fresh produce, our communication down the supply chain has significantly improved. We now know how many suppliers we have, their locations and what they are supplying to us; this level of transparency is key to that drive for sustainability. “As part of our Sustainable Living Plan, we aim to source all our agricultural raw materials sustainably by 2020 – and good partnerships with suppliers are crucial to achieving this target.” For more information about the USLP please visit: http://www.unilever.com/sustainable-living/
So far, over 185 of our key suppliers are reaping the benefits of Quickfire and we are actively working with Muddy Boots on improvements and future implementations, such as the new Assessment App and flexible reporting platforms. We conduct an annual Customer Satisfaction Survey and Supplier Focus Groups to really involve suppliers in programme development. We aim to have 200 suppliers on board by the end of 2014 and continue to increase the total number of assessments submitted (we saw an increase in submissions of over 50% between 2012 and 2013). Andrea Granier, Procurement Operation Manager, Sustainable Sourcing, Unilever
HOLMAN FRESH MONITOR & MEASURE PRODUCT CONSISTENCY Holman Fresh, a leading fresh produce supplier in Australia, has implemented our Greenlight Quality Control software to monitor and measure product consistency across their supply chain. Here, Jason Considine, Muddy Boots General Manager ANZ speaks with Patricia Bowlby, Product Technologist at Holman Fresh, to discuss their objectives for using our software and the reason Muddy Boots was selected.
As a member of the Freshmax Group, Holman Fresh serves a global customer base of 25 countries across four continents and is a leading Australian fresh produce supplier. They are passionate about produce and are committed to quality and freshness. To maintain its reputation as a supplier of quality produce with an efficient distribution system, Holman Fresh selected our Greenlight Quality Control software. The software has been comprehensively embedded into the Holman Fresh business model to measure and monitor product consistency across the entire supply chain, from field to fork.
Muddy Boots Software General Manager, Jason Considine explains ; “The Greenlight Quality Control solution utilises web and mobile based technology tailored to the Holman Fresh business to keep all stakeholders informed with up-to-the minute information on results or activity data enabling prompt action on daily quality and performance issues.” The major investment is designed to complement the Holman Fresh mission – to remain at the forefront of innovation in the vibrant Australian fresh produce industry.
Patricia Bowlby, Product Technologist at Holman Fresh, says; “We have developed a regional quality control and supply pathway plan to ensure product quality and customer specifications are met and managed at each critical part of the supply chain.”
WHAT IS GREENLIGHT QUALITY CONTROL? Greenlight Quality Control enables a 360° lens for technical and commercial teams to view both site and product performance. By adopting a paperless, data-driven process our customers have transparency on performance across their supply chain to identify any issues and arrive at source. To learn more about Greenlight Quality Control, call us on +44 (0)1989 780540 or e-mail sales@muddyboots.com.
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your partner for good
Muddy Boots Software Ltd t: +44 (0)1989 780540 e: sales@muddyboots.com @MuddyBootsLtd Contact details for our worldwide offices can be found at ww w.m udd yboot s.com