Muddy Boots Thoughts for Food magazine 2016 by Muddy Boots Software

Thoughts for food 2016

Visualise your supply chains with the new supply chain mapping feature. Developing a new era of quality assurance software. We integrate with GLOBALG.A.P. to make supply chains more transparent.

Celebrating 20 years of supply chain transparency Dear Readers Muddy Boots Software is approaching its 20th year of operation. During that time, we have grown from a small group of technicians developing early farm recording software, to a market leading organisation, supplying cutting edge transparency and compliance solutions to food businesses around the world. Our mission is quite simply to underpin trust in food and farming. We create innovative software for the whole supply chain, which gives food businesses insight into the performance of their suppliers on the quality, compliance and provenance of their products. With greater transparency, our customers can mitigate risk and improve efficiency within their supply chains, contributing to a more sustainable future in food and farming. Consumers are becoming more knowledgeable and show more interest in the integrity of the food they eat; 92% agree that it is the retailers’ responsibility to check that their suppliers are behaving properly, and 60% claim that they are more likely to choose one retailer over another if they know the company takes their social and environmental responsibilities seriously. Subsequently, as consumer concerns evolve to become consumer demands, stringent quality and food safety standards are put in place for suppliers to comply with. This is exactly the type of thing that is managed through our software. Now employing a workforce of over 90 people, we have operations in Germany, Australia, New Zealand and Africa. We have maintained our HQ in Ross-on-Wye, UK, with an additional development hub in Bristol. Over the past three years, our customer base has grown by almost 50%, with our software being used in excess of 52,000 times per month, across 40 countries. While it’s true that the focus on food quality and safety has ramped up in recent years, we put this growth down to more than just being in the right place at the right time.

We invest heavily in the development of our core product suite. This has built some strong foundations on which we’ve been able to confidently take our systems to the market and as such, develop an enviable global customer portfolio, including five of the top seven UK retailers and 70% of the UK’s fresh produce supply chain. By keeping one foot firmly placed in agricultural software, we have been able to develop a completely unique selling point. Unlike rival companies, our solutions span the entire food supply chain, from grower to retailer. This provides customers with a unique viewpoint of their supply chains and facilitates valuable interaction and collaboration between retailers, suppliers and farmers. We’re currently working on part of a major food brand’s sustainability agenda which involves facilitating a much closer dialogue with their farmers to provide better visibility of what’s going on in the fields – something we can proudly say we started doing in Herefordshire twenty years ago. We have plenty of articles in here to stimulate some thought, so we hope you enjoy this edition of Thoughts for Food. You too can join in the conversation @MuddyBootsLtd on Twitter. Best wishes Jonathan

Jonathan Evans Managing Director Muddy Boots Software

In this Issue: 3

Meet a team member (Hans-Joachim Rau) and global waste facts.

NEW! Supply chain mapping has just launched.

Greenlight Supplier Approval integrates with GLOBALG.A.P. for total transparency.

Developing a new era of quality assurance software.

The forecast is cloudy with huge cost savings.

Technical innovation is key to food security.

Harnessing in-app intelligence to steer our future product.

Meet a Muddy team member! Hans-Joachim Rau, Business Development Manager, Germany

What’s your background? I studied Business and Social Sciences in Germany but have always worked in technology-related industries, especially in marketing and online environments. Before I joined Muddy Boots in 2015, I worked in business development and successfully built-up a new brand for a franchise system in the kitchen trade sector. Explain your job: I am responsible for the North European office in Hamburg, working with new and existing customers for that region. I work with these companies to explain how our quality assurance and compliance solutions can help support and develop a sustainable supply chain.

What do you enjoy most about your job? Every day is different, and we’ve got a great team of colleagues and customers. Our solutions help to reduce food waste and I am really excited about being able to make a contribution every day for a better and more sustainable world. What has been your biggest achievement so far? Working closely with European food retailers and suppliers to take quality control and compliance across the continent is a good achievement to-date in my short time at Muddy Boots. I am sure there are many more exciting things ahead! If you could be anything in the world, what would you be? As I am very much into music, I would be a musician, preferably guitar or bass.

Global waste facts The global volume of food wastage is estimated at 1.6 billion tonnes

The carbon footprint of this is estimated at 3.3 billion tonnes of C02 equivalent of GHG released into the atmosphere per year 1.4 billion hectares of land (28% of the world’s agricultural area) is used annually to produce food that is lost or wasted

Do your bit for the environment!

Learn how our customers have reduced waste by up to 50% by collaborating with their suppliers online. Visit www.muddyboots.com.

NEW! Supply chain mapping feature in Greenlight Supplier Approval It’s now easier than ever to visualise where your products are coming from, who is in your supply chain, and whether they are approved to supply.

Greenlight Supplier Approval (GLSA) has taken another innovative step forward with the introduction of their supply chain mapping feature. The highly visual method of displaying a supply chain structure helps manage the complexity of even the most complicated supply chains in a way that is clear, concise and easy to understand. Users of GLSA will, in an instant, be able to answer the three key questions often asked: 1. 2. 3.

Where are my products coming from? Who is in my supply chain? Are they approved to supply?

In traditional systems, obtaining information about suppliers and product status required trawling through files, where disparate pieces of paperwork had to be gathered to give a full picture. Jonathan concludes by saying that with Greenlight Supplier Approval, it’s all there to see on a single screen. “Users can click on a supplier to drill down for more specific information and the whole chain overview can be filtered according to specific products, location, or end customer. With Greenlight Supplier Approval, fundamental information about the members of a supply chain is readily accessible in just a few clicks and supply chain mapping now consolidates this information in a clear and representative way.”

Muddy Boots’ Managing Director Jonathan Evans explains how this new feature works. “Supply chain mapping is available in two views. One shows an interactive ‘family tree’ style diagram that shows the various tiers of suppliers and end customers, interconnected according to who they supply. Anyone in that supply chain will be able to instantly see where they sit and who is supplying product into them. “This view is then translated into a map view where growers, suppliers and end customers are pinpointed on the map according to their geographical location. This physical representation of where members of the supply chain are based gives a single, clear view of where product has come from and where it is going.” Jonathan adds that the key benefit of this feature is that it’s constantly changing according to the current supply environment. “So often supply chain maps are a snapshot in time. Greenlight Supplier Approval’s supply chain mapping is a living, breathing system that is constantly changing according to live sourcing dynamics and the data submitted by the suppliers. It’s always totally up-to-date and gives the most accurate representation of the state of a supply chain possible. This is vital for buying teams who need to quickly know where best to supply from; or, more to the point, where the sourcing risks are.”

Learn more about Greenlight Supplier Approval: http://en.muddyboots.com/solutions/supplier_approval

Greenlight Supplier Approval integrates with GLOBALG.A.P. Improving the process of making supply chains more transparent.

Our Greenlight Supplier Approval software has integrated with GLOBALG.A.P., making it easy for our customers to ensure that all products comply with GLOBALG.A.P. Greenlight Supplier Approval Greenlight Supplier Approval is a secure, online system for managing and maintaining all information relating to the approval status of suppliers and supply chains, giving businesses total confidence that every product from every consignment comes from a validated source that meets their customers’ protocol. With all supplier information held in one centralised and secure location, our customers have instant access, and complete visibility of the approval status of both products and suppliers. The integration with GLOBALG.A.P. makes this process even easier. Now, Greenlight Supplier Approval can sync certificate and grower information from the GLOBALG.A.P. (GG) database, driven by a unique GG number. This saves significant time by reducing the need to manually upload and monitor GLOBALG.A.P. certificates.

GLOBALG.A.P. database The GLOBALG.A.P. database stores and connects the assessment and certification data of more than 140,000 farms in over 115 countries, making it one of the largest online sources for certification data on food safety and sustainability. More than 140 GLOBALG.A.P. approved certification bodies around the globe use it to register and manage their clients’ certification data. The GLOBALG.A.P. database is an important part of the organisation’s comprehensive Integrity Program. Reliable certification information, linked to other traceability data in the food chain, is key to proper quality management.

GLOBALG.A.P. integration in practice UNIVEG Group uses Greenlight Supplier Approval and GLOBALG.A.P.

Ben Horsbrugh, Director of Quality Management for the UVIVEG Group, explains why the integration between our Greenlight Supplier Approval software and GLOBALG.A.P. has been such a benefit for their business. “In our worldwide network of depots, UNIVEG companies move huge volumes of fruit and vegetables every day. For every palette and box we move, we have to have full control of the traceability, from field to fork. “Connecting and tracking this traceability data is an extremely challenging process, which is almost impossible without the use of specialised IT systems. “The Greenlight Supplier Approval tool from Muddy Boots is one of the key programmes we use to gather, monitor and manage the due diligence data and documentation from our global supply base. We’re not just talking about GLOBALG.A.P. (GG) certificates; we’re talking about quality agreements, traceability data, pesticide lists, residue reports and a wide range of other information which we need on a daily basis in order to comply with our customer requirements. “One of the great things about the cooperation between Muddy Boots, GLOBALG.A.P. and Univeg is that the integration of these systems has resulted in massive time savings for our business. “The GLOBALG.A.P. database and Muddy Boots database communicate with each other and ensure that all GLOBALG.A.P. data is up-to-date. This has a huge advantage for our business; we used to be uploading JPEGs and PDFs of all the GLOBALG.A.P. certificates we were receiving. Now, all we need to do in Greenlight Supplier Approval is enter the GLOBALG.A.P. number and everything else is completed

automatically by the system. This means we don’t have to worry about files being out of date or certificates being invalid, because the system informs us when this is happening.

Quality Management nowadays is not just about having a great tool like the GLOBALG.A.P. database or Muddy Boots’ Greenlight Supplier Approval; it’s about getting companies and systems to talk to each other. If we are going to manage all this data on a global scale, keep it up-to-date and save time and resources in the process, we need intelligent systems and we need intelligent people who work together to ensure that we are all operating in the most efficient way possible.

Ben Horsbrugh Director of Quality Management “For this reason we are pleased to be working with Muddy Boots, with GLOBALG.A.P. and with all our suppliers around the world to improve the whole process of making supply chains more transparent and providing our customers with safe, reliable and high quality food.”

Developing a new era of quality assurance software Product Development Manager, Mark Powell, explains why Greenlight Quality Control has become one of the most widely used quality management systems in the industry.

Greenlight Quality Control is widely used by around 70% of the UK’s fresh produce supply chain, as well as a growing global customer base. At the time of Greenlight Quality Control’s inception in 2008, it was me and one other developer working on the product. But with an increasing demand for quality assurance and food safety standards in the industry, our growth was organic and vast. We now have a whole team of developers, software testers, project managers, account managers and business analysts focusing specifically on this product, meaning we have the capacity and skill set to continue developing cutting-edge software. One of the first steps we took to unleash Greenlight QC’s potential, especially for retailers, was to move the product from a client hosted to a cloud platform. This means that every member of the supply chain can access, record and share activity simply over the web or offline using a mobile app.

Our first Greenlight QC customer was one of the largest horticulture importers in the UK, Finlays, and they’re still with us now. This was soon followed by one of the major UK supermarkets, which demonstrated the growing requirement for an extensive quality management system. Both of these customers have proven really influential in the development of the product. Finlays helped us validate our solution in the beginning and the UK retailer continues to help drive the path we’re taking. Improving the user experience We’re proud of how this software has developed over the past seven years, but the most exciting thing for me is being able to deliver a solution that instantly improves the working lives of our customers. From the get go, Greenlight QC makes things quicker, more efficient and more streamlined for the user. The benefits are experienced very quickly, and that’s really satisfying to see. Our objective is to give users really easy access to the information that’s important to them that day, such as the number of rejections they’ve had.

Always know the status of your sites, suppliers and products with real-time dashboards & reports.

The wireless data syncing and notifications of record changes gives users immediate access to important information, so there’s no delay in making time-critical decisions. We saw the need for this kind of functionality, and that led us to develop the web based solution that exists today.

In this instance, the quantity of rejections will be represented as a number which can be clicked on to see a breakdown according to supplier, product, region and country of origin. By giving our customers information in bite size chunks, we avoid presenting them with all data in one go, but more importantly, we can highlight issues that need their immediate attention.

Going mobile The development of our mobile platform has been one of our biggest achievements in Greenlight QC to date. We’re now trialling an iPhone and iPad version of this software with a couple of our retailer customers. The results that are coming back are pretty exciting! Making our software compatible with multiple platforms is one of the final pieces of the jigsaw in terms of making Greenlight QC truly configurable. Being able to choose whether to use iPhones, iPads or tablets is completely down to the customer and allows them to choose what best fits their need. Without wanting to make any promises, I think it’s pretty safe to say that our iOS offer will be here by early 2016, so watch this space!

NEW! Fruit Texture Analysis machine Analysing the firmness of fruit is an important stage in the quality control process, but historically it was one of the more laborious. Quality inspectors would use a Fruit Texture Analysis (FTA) machine to take a reading, which then had to be manually typed into the system. This wasn’t a particularly fluid process, and the risk of human error was high. We realised that an integration with our Greenlight Quality Control software would significantly speed up this process while at the same time mitigate the risk of false recording through mistyping. The FTA machine is industry standard and as GLQC increasingly becomes the system of choice for quality assurance processes, an integration between the two seemed a logical step. With the machine now linked to our software, the technician will place the product under the probe and take a reading just as they traditionally would; however thanks to the software’s new ability to interface with the FTA machine, instead of typing the reading into the system, the recording will now automatically appear in the correct field. GLQC would then automatically average the readings and validate that they are within the threshold defined by the product specification. The practical benefits of this integration are huge because it significantly speeds the process up. The time saved in this procedure could be around two hours per day per person; two hours which could be spent either taking a higher number of readings, or allocated in other areas of the business. The mitigation of human error means that product quality is recorded accurately providing the customer with added confidence that the product they’re ultimately receiving meets their standards. The integration between Greenlight Quality Control and the FTA machine is just one of the many ways Muddy Boots is helping to combat waste and increase efficiency.

Learn more about Greenlight Quality Control: http://en.muddyboots.com/solutions/quality_control

FTA Machine now integrates with Greenlight Quality Control.

‘The Cloud’ is a term that most people have just about become comfortable with, and it’s used pretty broadly now; however by many, it’s still perceived to be a bit of a buzzword. If you were to Google the term ‘cloud computing’ in 2011 about 48 million results would appear. Today, the figure is 162 million; that just goes to show the rate at which this technology has been embraced. For anyone wondering when the term was actually coined, we were surprised to see it was way back in 1996! Just about when Muddy Boots were getting started. None-the-less ‘cloud technology’ is a term that gets banded about, so we thought we’d distil it down to what it really means to the food industry:

Security Storing your data on a reputable cloud-based solution is the safest way to work. Many clouds are backed up at multiple locations, meaning that if a server goes down, your data will still be available somewhere else – so it’s safe, but also really convenient when you’re trying to get a job done. We have an entire team dedicated to maintaining and testing the stringent security measures we have in place – something companies using their own internal systems simply don’t have the resource to undertake.

Collaboration Collaboration is key to a successful supply chain – and thanks to cloud technology, no longer are the various stakeholders forced to work independently of one another. With cloud solutions in place, agronomists, farmers, food packagers, wholesalers and retailers can access, record and share activity simply over the web or offline using a mobile app.

Mobile Internet-based solutions and the profusion of tablets and smart phones mean live data is accessible from anywhere, making everyone in the supply chain truly mobile. Food businesses can securely record, share and store their data on the cloud whilst harvesting crops in the field. Or they can complete supplier assessments during farm visits, making data collection and submission a more efficient and streamlined process. There’s no duplication of data entry, so the days of burning the midnight oil typing up notes and laboriously entering records are gone forever.

Real-time data Wireless data syncing and notifications of record changes gives users immediate access to important information, so there’s no delay in making time-critical decisions. If a specification changes or if a supplier is no longer approved, the system will automatically send a notification up to the cloud and down to all relevant stakeholders, so action can be taken. This real-time information means that businesses always know the status of their sites, suppliers and products.

The future Cloud-based software systems are becoming increasingly critical elements of the food industry. Through this software, significant efficiencies and cost savings can be gained which can be shared with all supply chain partners. £2.5 billion of food is wasted in the supply chain each year in the UK alone, and the knock-on effect is felt throughout. Our research has found that the implementation of tools that connect all members of a supply chain and provide immediate access to the product specification, can significantly reduce waste – in fact, some of our customers have identified a 50% reduction, just by connecting and communicating with their suppliers and growers on a cloud platform. Just imagine how efficient and sustainable the food supply chain would be if everyone was operating on the same system.

Technical innovation is key to food security By 2050, the global population will increase by 2 billion; increasing food production to feed this growing number of mouths, without over exploiting our limited natural resources is one of the most complex challenges of our industry. It’s not a case of ‘if’ we can produce more food, it’s ‘how’ we’re going to do it. Contrary to popular belief, there is sufficient global potential to produce the food required to feed our growing population, but when we scrutinise the ongoing security of our supply, a renewed focus on technical innovation in food and agriculture must play a pivotal role.

Sustainability for the future How we will produce food sustainably; how we will remain competitive against emerging economies; how an increase in wealth and changing diets will affect our ability to please our palettes; and how climate change is now a very real problem, are all areas that must be addressed. Not only must we grapple with the challenge of feeding a rapidly growing population, but there is soon to be a collision between population growth and a volatile climate. A recent study conducted by the World of Economic Forum identified agriculture as one of the most susceptible industries to climate change, with staples such as rice, maize and wheat being most vulnerable to its effects. Some very productive agricultural regions are already in danger. Take California for example, which has always been the fresh produce basket of America; supplying vast quantities of fruits and vegetables to the rest of the world. The ongoing drought in the region is causing a serious risk to this supply. 70% of the world’s water is used in agriculture, so couple this with drought and population growth, and you start to see a vicious circle emerging. Now add rising incomes, emerging markets and urbanisation and the vicious circle becomes well and truly venomous. An increase in wealth in emerging countries has resulted in a dramatic change in diet, replacing grain for expensive meat. Astonishingly, for every 1lb of meat produced, 16lbs of grain is required to feed the cattle, yet those quantities of grain could prove lifesaving to the millions of starving people around the world. It poses the question therefore of how ethical and sustainable the westernised diet is. The knock-on effect of this growth in wealth in the emerging economies has done more than just refine our taste buds. The change in diet is leading to an increase in competition for raw materials and suppliers around the world. Suppliers are seduced by the volumes and lower cost of compliance entry into these new markets and subsequently retailers in developed markets are faced with increased challenges to ensure continued supply. The industry will take a U-turn as the supplier has the upper hand.

Supply chain platforms The solution here is in harnessing supply chain platforms that connect and simplify the quality and compliance process. This ensures the supplier complies with the strict required standards of a developed market, without jeopardising their profit or time. This will play a key role in building and maintaining long-term supplier relationships.

in India and China relies on GMOs, and GM cotton is intensively used in other developing countries. Currently there are GM applications in 28 countries covering approximately 400 million acres worldwide.

A sustainable future in food and farming

When it comes to food security, the issue of reducing waste across the entire food industry is another critically important area. There are growing concerns about our ability to feed our growing population, yet the total value of all the food wasted in the UK alone per year is £19 billion. The reality behind this is 20 million tonnes of wasted food, sitting in landfill, producing 20 million tonnes of CO2 every year.

But the controversy continues, and GM seeds are practically banned in Europe and much of Africa. When we talk ‘staples’, currently only about 25% of corn in the world is grown with GMOs, yet this has led to an increase in the availability of corn at 10%, soybean at 20%, and cotton at 18%. These increases have resulted in both higher yields per acre as well as allowing for expansion of seasons for growing certain crops; allowing emerging countries to meet the drastic increase in demand for meats, for example.

The Waste and Resources Action Programme (WRAP) estimates that over 2 million tonnes of this waste occurs in the supply chain alone, before the food reaches the supermarket shelves. Figures like these don’t sit well with the whole supply chain efficiency element or the long term sustainable agendas that many retailers are wishing to adopt.

There are both health and sustainability benefits as well. Studies have found a decrease in illness and even death caused by exposure to pesticides. And from a sustainability perspective, it reduces the amount of land we need to farm and the use of chemicals, water, energy, and greenhouse gas (GHG) emissions from agriculture needed to produce a certain volume of food.

To guarantee standards are being met, retailers and brand holders are implementing their own standards to enable benchmarks to be set. For example Marks & Spencer has their ‘Field to Fork Assessment’ to monitor supplier behaviour, while Unilever has the ‘Unilever Sustainable Living Plan’ to measure supplier performance against their ten sustainability indicators.

Independent research by UK-based PG Economics revealed that in 2013 alone, GM crops reduced global greenhouse-gas emissions from agricultural practices equivalent to taking 12.4 million cars off the road for one year.

Having software systems in place to consolidate data which documents geographical spreads, supplier size, waste management and the use of renewable energy can be used to identify supply chain issues and to measure the success of green initiatives. Ultimately, much like Marks & Spencer and Unilever; once a brand holder or retailer is confident about the quality and sustainability of their produce, they put themselves in the firing line and communicate this. Technological advancements will continue to improve the sustainability, efficiency and quality of our supply chains, but are we willing to ignore our ideologies and support what is arguably the most innovative development of our time? Let’s put GM crops on the table, so to speak.

In the same year, GM crops also prevented an extra 18 million hectares of land being farmed to maintain current global food production. There is a need to embrace change, because quite frankly we have no choice. While most of these ‘megatrends’ are out of our control, technology and its use across global supply chains does give us the opportunity to claw back some of the power by reducing waste, increasing yield production and operational efficiency, and minimising our environmental impact. Maybe we’ll just be buying ourselves some more time, whether that’s 50 years or 1,000, but one thing’s for certain; these initiatives are no longer niche business pursuits; it is the duty of every member of the supply chain to play their part in underpinning a sustainable future in food and farming.

Despite heavy restrictions and objections, GMOs (genetically modified organisations) are making a difference. Pest control varieties have been adopted in the U.S., Canada, Brazil, Argentina and to some extent South Africa, utilising corn, soybean, rapeseed and papaya. Most of the cotton production

Harnessing in-app intelligence to steer our future product Software Developer, Martin Pendlebury, explains why our customers are our most powerful tool. It’s easy as a Developer to get your head stuck into the code, but we are big advocates of bridging the gap that exists in many organisations between a customer and a Development team. We get to know our customers, we understand their pain points, and we strive to deliver something that transforms the way they work. Sometimes it’s the smallest of changes that can make the biggest difference. Ad hoc customer meetings help to build solid relationships, and annual surveys give us insight into current behaviour, trends and requirements, but we wanted to get smarter and more consistent with our approach to connecting with our customers.

ubsequently we have introduced an in-app tool that has taken S our customer interaction to a whole new level. This tool allows us to communicate with our customers effectively through the product and analyse user behaviour. We can tailor messages based on their activity, usage and customer journey stage, rather than using a generic scatter-gun approach. Training videos can be embedded within the relevant page of the product, new functionality can be highlighted and any important messages can be shared in real-time. We call this ‘Intelligent Communication’.

“Where this gets really exciting is in our ability to seek feedback from our customers, so they can play an active and ongoing role in our future product development.” We are building an amazing customer journey both in and out of the product. In-app chat is critical in ensuring that the personal approach continues beyond the sales team. This gives a platform for the Project, Design, Development and Support team to interact with the customer. Everything is personalised, with the addition of staff photographs on the messages, so our customers really get a feel for the wider team; giving each member of staff a sense of responsibility and pride in their work. Putting the customer at the heart of our business Martin Gray, our User Experience Designer talks about the mutual opportunity this delivers to both Muddy Boots and our customers; “Our customers rely on our tools every day. If a user is unable to complete their goal easily and effectively, then our software has failed. Something that appears like a small amendment on the surface can have a serious impact on the way they work. Similarly, a new feature that we think our customers will love could actually be superfluous to their requirements. “Subsequently, rather than second guess what they need, it’s critical that we ask them. So we’ve essentially added our customers to our design team by making them virtual consultants, to confirm that the product direction is fit for purpose.

“One example is the redesign of our homepage for Greenlight Quality Control. We wanted to give users easy and immediate access to all of their QC data as soon as they log-in to the system. So we designed a couple of sample pages and used the in-app communication tool to share these designs and obtain feedback. “The first thing to highlight is the quantity of responses; a vast number of users submitted their feedback, validating that they do want their thoughts to be heard. The next significant finding was that we were actually pretty close with our mock-up designs. Reassuringly, rather preferring option A over option B, or just disliking both options, most customers wanted a combination of both. So that’s what we’re delivering to them. “On a more basic level, customers can submit smiley, neutral or sad faces whenever we communicate a new feature via in-app chat. This allows us to continue the feedback process postimplementation, so we can always strive to make improvements to meet our customers’ needs. We are keen to continue working in this way and we are really excited about the positive outcomes it has already delivered,” concludes Martin Gray. There is future scope to connect people with problems to people with solutions, such as an ‘ask the expert’ live chat session, but for now we are focusing on getting closer to the customer and delivering an excellent customer experience.

Visibility, from grower to retailer

Get in touch +44 (0)1989 780540 sales@muddyboots.com @MuddyBootsLtd www.muddyboots.com