BEST OF WHAT’S
NEW
MUST HAVE
BAGS & SHOES
CELEBRATING WOMEN’S DAY
I About the Magazine The history and the mood of the magazine.
II The photographer About the photographer and his work style.
III V Magazine theme and trend Cover Story The trend and Theme of the magazine
IV Product shoot
VI Editorial Look
Introduction Of The Magazine Harper's Bazaar is an at members of the upperAmerican women's fashion middle and upper magazine, first published in classes, Bazaar assembles 1867. Harper's Bazaar is photographers, published by Hearst and, as a artists, designers and writers to magazine, considers itself to be deliver perspectives into the the style resource for "women world of fashion, beauty and who are the first to buy the best, popular culture on a monthly from casual to couture.� Aimed basis.
Heritage And History Since its debut in 1867 as showcased fashion from Germany America's first fashion magazine, and Paris in a newspaper-design the pages of Harper's Bazaar, format. It was not until 1901 first called Harper's Bazar, have that Harper's moved to a monthly been home to talent, such as the issued magazine which it founding editor, author and maintains today. Now Harper's translator Mary Louise Booth, as Bazaar is owned and operated by well as: the HearstCorporation in the U.S. Fashion editors, including Carmel and The National Magazine Snow, Carrie Donovan, Diana Company in the U.K. Hearst Vreeland Liz Tilberis, Alexey purchased the magazine in 1913. Brodovich, Brana Wolf Harper & Brothers founded the Photography from Louise Dahl- magazine. This company also Wolfe, Man Ray, Diane gave birth to Harper's Arbus, Richard Avedon Gleb Magazine and HarperCollins Derujinsky Robert Frank Inez van Publishing. Lamsweerde, Craig Glenda Bailey is the editor-inMcDean and Patrick chief of U.S. edition of Harper's Demarchelier Bazaar. Illustrations by ErtĂŠ (Romain de Tirtoff) and Andy Warhol. Writers Alice Meynell, Daisy Fellowes, Gloria Guinness, and Eleanor Hoyt Brainerd. When Harper's Bazaar began publication, it was a weekly magazine catering to women in the middle and upper classes. It
The Photographer Alexey Brodovitch Alexey Brodovitch is and illustration Didot logo, and the known foremost for seperately, dividing cinematic quality that his work on the them by wide white his obsessive cropping american fashionmargins. brought to layout . magazine Harper's throughout his career Brodovitch has been bazaar. Bodovitch was at the magazine, to ... photographic one of the pioneers to Brodovitch, a Russian design and editorial bring modernist ideas ĂŠmigrĂŠ (by way of layout. Sadly, to America Paris), revolutionized Brodovitch's personal Brodovitch created a magazine design. With life was less harmonious and his directive "Astonish triumphant. Plagued meaningful whole me", he inspired some by alcoholism, he using avant-garde of the greatest visual left Bazaar in 1958 photography, artists of the 20th and eventually moved typography and century Brodovitch's to the south of France, illustration. Most signature use of white where he died in american magazines space, his innovation 1971. rgins. at that time used text of Bazaar 's iconic
Macro Trend and Theme The Macro Trend taken is A/w 2016-2017 Off beat. This is the March issue 2017 of Harper’s Bazaar and it’s a beauty issue. Since March is the month that celebrates its women’s strength by International Women’s day. So this month’s focus is on the beauty of the women say it from inside or outside.
March2017
As the whole theme of the issue is Beauty, The product shoot has been kept in mind keeping all the main products and secondary products that can possibly strike when we think of beauty. Also since the trend is off beat ,the color palette and few things off beat have been used too. The editorial shoots depict the classy as well as free spirited sides of a lady. That how she achieves beauty with sophistication and notoriousness.