Fashion, Trends, Lifestyle, Culture - AW1011 by Jo Little

Inspired to find out more? Simply visit www.mudpie.co.uk or www.mpdclick.com Mudpie Ltd . 21-23 Home Farm Business Centre . Lockerley . Romsey . SO51 0JT tel: +44 (0)1794 344040 fax: +44 (0)1794 344056 email: enquire@mudpie.co.uk

16 runway

18 graphics

20 kids on

mpdclick

22 consultancy Welcome to the third edition of Mpdclick.com in print! Mudpieâ&#x20AC;&#x2122;s online trend forecasting service provides an insight into global trends, fashion, lifestyle and culture, now packaged up into the pages of a glossy magazine

news and 04 business analysis 24 trendbooks

trend journal, 06 trend research & trend intelligence trends: colour 08 overview ss11

cleanse Using our vast experience and trend expertise Mudpie and Mpdclick.com present Cleanse, our forecast trend for the autumn/winter 2010/11 season. Technology and simplicity combine in response to a compelling need for a fuss free, efficient way of life. The extreme formations of deconstructivist architecture and the visionary designs of retro futurism join for a juxtaposition of linear compositions and fluid lines. Softening the trend, the harmony of light reflects a sensual approach to eco issues and organic influences which are integral for a peaceful morality.

26 aw10/11

trends

28 aw09/10

trends: 10 street fashion

forecast right on track

30 partners and

trade fair 12 and fabric retail 14

distributors

usines

news

ÂŠ flickr - genshi

ÂŠ flickr-nigel

about news October 2008 saw Mpdclick partner with just-style.com, providers of international apparel, textile and footwear industry news. The News area will direct you to the pages of just-style, for our fashion, retail and business news articles. Our News area is an essential tool to keep professionals on the pulse of the fashion industry.

business

about business analysis The Business Analysis area provides global insight into the fashion and retail industry, emerging markets and consumer attitudes.

Market Intelligence

Find insightful reports from the worlds of finance, law and retail from the perspective of the fashion industry. Consumer buying habits and economic shifts are evaluated to aid your brand’s strategic decisions.

Sourcing

The Sourcing area compiles monthly reports on the textile industry and emerging economies from across the globe. Our analysis covers everything from export figures to general etiquette from the world’s largest textile producers.

Sourcing Links © flickr-pieter musterd

Sourcing Links provides a vital shortcut to the contact details of suppliers and will aid you with import and export decisions and global sourcing opportunities.

trend journal

ÂŠ cyantrendland.com/muse magazine

The Trend Journal is Mpdclick’s fashion and lifestyle blog. The Journal monitors trends as they emerge and forms the basis of our seasonal trend research. Daily entries cover lifestyle products, youth culture, design news and the hottest emerging looks, providing intelligent analysis and thorough commentary.

about trend research The Trend Research area follows on from the Trend Journal. Here we develop our initial trend ideas further to support the next season’s forecast trends in the form of our Trends, Fashion, Lifestyle, Culture magazines.

about trend intelligence After we publish our Trends, Fashion, Lifestyle, Culture magazines, insightful reports are expanded in the Trend Intelligence area. These reports give subscribers trend inspiration from all areas of consumer direction including technology, lifestyle, art and design. Trend Intelligence also contains creative and informative fashion features.

trends colour ss11 about colour For spring/summer 2011 Mpdclick presents three brand new trends; Sobriety, Enlighten and Fable. Each trend is further split in to three directions, direction 1 for fashion & tailoring, direction 2 for leisure and direction 3 for seasonal & casual collections. Here we preview the key colours for Sobriety.

PANTONE 19-4014 TPX

PANTONE 18-1664 TPX

PANTONE 18-4320 TPX

PANTONE 14-4306 TPX

PANTONE 15-0000 TPX

PANTONE 16-1326 TPX

direction 1: pilgrim

direction 2: optimism

direction 3: endeavour

about sobriety Sobriety looks to the vast land of the United States of America. From Thanksgiving in 1621 when early European settlers in Plymouth, Massachusetts, gave their thanks to God for letting them survive their first year in the New World, to the intense mining, gold rush and the first transcontinental railroad beginning in the 1840’s. In more contemporary context we consider the affect a consumer revolution will have on America, amidst financial strain and with the hope and optimism that new President Barak Obama has brought following his campaign and inauguration.

aboutsobriety

A tonal core palette features shades of blue from dirty workwear to deep, dark denim, while earthy neutrals evoke a sense of the great outdoors. Intense fire engine red evokes a feeling of optimism. Highlights include inspiration from botany, dusty plains and America’s industrialization.

direction 3: glow

trends street aw10/11

about trends Mpdclick’s comprehensive trends area offers in-depth creative analysis of emerging fashion product and lifestyle trends. Essential to stay ahead of the game we provide you with key colour information for the upcoming seasons along with all the latest rising fashion micro trends. We also provide seasonal colour insight as well as a host of celebrity style reports and thousands of street photography images of trendsetters across the globe. Mpdclick’s exclusive forecast area releases essential trends every six months. Providing you with inspiration and a crucial insight into the future, through extensive easy to read reports featuring overviews from our Runway, Trade Fair and Retail areas. Innovative fashion enthusiasts from the hottest cities across the globe are spotted in an array of visionary ensembles. Futurist themes filter through in the form of structured hoods and silhouette altering tailoring. Draping cowl neck lines, fuss free layers and voluminous trousers mimic the fluidity of water providing a dynamic juxtaposition between the soft and sensual and progressively architectural shapes characteristic of the Cleanse trend. Harmonious prints have a hi-tech feel depicting the wonders of the cosmos and glowing diffusions and refractions of light. A muted colour palette reinforces the calming nature of the trend highlighted by flashes of mineral green and ocean blue. © mpdclick

trade fair fabric about trade fair With access to major international trade fair shows, Mpdclick provides you with an unmatched comprehensive analysis of the hottest trends before they hit the retail sector. Within days of the shows, hundreds of images are sorted into defined product categories, and compiled into reports from the premier fashion, accessories, fabric and lifestyle shows. Each season, inspirational overviews highlight the key emerging trends, published as the season’s shows draw to a close. While the regularly updated calendar and press release sections keep you up to date with the latest trade fair news. Cleanse plays with paradoxes between structure and suppleness, lurex mix fine gauge knits create unexpected textures or fluid drapes. Fabric manipulations serve as decoration for the trend, heavy duty wovens, or fused fabric surfaces aid the aesthetic. Geometric shapes created with precise, origami pleats and 3D box reliefs have a paper like quality, highlighting a futuristic femininity. Softer, organic textures combine with intelligent finishes; wet-look sheens create simple tonal and iridescent effects. Micro compact textures give a futuristic, almost industrial finish.

retail

about retail Each week, Mpdclick visits thriving fashion hubs worldwide to bring fashion professionals in-depth trend analysis for all ages. We frequent the likes of London, Paris, Milan, New York, LA and Miami. An extensive selection of images covering fashion and visual merchandising concepts are available for you to download and be inspired by. Mpdclick also produce focused reports on the latest t-shirt graphics, accessory lines, denim details, sports and lingerie and intimates all compiled to give you clear insight into what’s hot on the high street plus a universal grasp of emerging trends.

Each month, retail trend overviews are produced for each gender and age group, giving busy fashion professionals a round up of the latest product trends of the month, which can also be downloaded in an easy to use PDF format. The Retail area also features City Guides for a view of the best areas of various retail destinations, with maps, store listings and contact details. Cleanse inspired products are signified by clean lines that exude a refreshing and minimal quality, seen in fresh hues of crisp white, stone blue, bamboo green, drenched lemon and an array of contrasting greys . We look to simplistic structures that show subtle tone on tone textural contrasts. Futuristic gloss finishes are contrasted with matt to give a balanced overview. Modest flowing layers and draping are key to create fuss free fluidity. Graphics see intriguing transparent layers, encompassing clean ambient elements such as digitalised super nature symmetry.

about runway With increasing demand for ‘fast fashion’, companies are converting the latest runway trends into retail ranges within a six week period. If you are under pressure to achieve this, or need trend interpretation or runway pictures, look no further than Mpdclick. Within days of the catwalk shows, thousands of runway images are sorted into the designers’ photo galleries on Mpdclick. We also provide you with a breakdown of the key shapes, details and trends which embody the designer’s signature styles – plus seasonal overviews, previews, highlights and much more.

Futuristic ideas are translated through thought provoking yet wearable pieces for a/w 10/11. The Concept direction’s design refers back to retro fantasies of future life fuelling both directional moulded and workwear looks. Linear shapes and defined structures conjure ideas of Minimalist architecture while draping, oversized hoods, volume cuts and the utilisation of soft transparencies have a calming fluidity. A tonal colour palette awash with stone, basalt and concrete grey is infused with highlights of lilac and a scattering of dynamic digital prints. Soft jerseys and fine knits are the mainstay while new technology and coated fabrics are key to fashion forward looks.

graphics about graphics The graphics area is constantly updated with exciting new material. Each and every week, Mpdclick uploads 100 graphics for each of our categories: female, male, girls, boys and baby. Our collection of downloadable prints is also topped up with new and inspirational designs each week, with a range of tie dye, tartans, paisleys and polka dots to name but a few. Our library of downloadable garment shapes receives 5 brand new, trend-specific garments each week. All artwork is fully editable and available for download in both AI and CDR formats. In addition to this, Mpdclick’s monthly graphic trends highlight the most commercial graphics on show from all of our areas, including trade fairs, retail, street and runway. We analyze why these graphics are crucial to retailers and brands. All graphic trend reports can be downloaded in an easy-to-use PDF format.

water inspired and demonstrate a eastern

The linear and geometric shapes of the Cleanse trend’s Concept direction offers a strong architectural feel. Graphics are inspired by retro futurism and technology, with blocky typography, industrial effects and tonal palettes offering an urban edge. Whilst maintaining simple fonts and muted colour combinations. Balance, the second direction, offers a free-flowing fluidity away from the rigidity of Concept. Water inspired techniques and swirling, delicate lines demonstrate a subtle Eastern influence. Thirdly, Glow draws inspiration from light and shadow. Soft techniques are commercialized with digital effects and an underlying eco-conscious theme.

techniques swirling, delicate lines subtle influence

mpdclick kids

about kids Mpdclick offers comprehensive fashion trends for the kids market too. From global retail reports, the best trade fair and runway shows to weekly sets of useable downloadable graphics and seasonal trend analysis; we have all the tools a design professional will need. Each area of Mpdclick has a separate kids navigation, where our team of experts provide you with up to date, informative and inspirational reports covering the girls, boys and babywear markets. © bigjigs

consultancy © mpdclick

Have you ever wished you had an extra designer or found you have limited in-house expertise in certain areas? Our consultancy team is on hand for those times when the pressure is on. We can offer you the full design process from presentations, trend boards and colour direction to final graphic and garment ranges.

www.mudpie.co.uk/consultancy Mudpie’s Consultancy studio consists of one of the largest teams of trend, fashion and graphic designers in the UK. We can deliver a fully scalable solution to companies of all sizes. We offer anything from trend boards, range and brand development or full design presentations, to colour direction and expertise and final graphic and garment ranges. As with all our services, our focus will be on a commercial solution to enhance your market share.

trendbooks aw10/11 Our six leading trend, graphic, print, pattern and colour forecasting books provide the busy professional with hundreds of inspirational and practical garment and accessory styles, prints, and graphics every season, all supplied on a fully vectorised DVD.

www.trendbooks.com

cutiepie The cutest of garment styles, delightfully naĂŻve graphics and functional yet adorable accessories make cutiepie the leading babywear resource. Books available: AW0910, SS10, AW1011

minipie This book is a clever mix of trendy garment silhouettes, prints and motifs which will excite todayâ&#x20AC;&#x2122;s mini kids. Books available: AW0910, SS10, AW1011

mudpie Trendy designs created for the fashion conscious tween: girls and boys who want to be grown up and establish their own personal style. Books available: AW0910, SS10, AW1011

mpk male The market leading youth fashion forecasting publication for active teenagers and young men offers original graphics, strong, inventive and eclectic garment ranges that reflect sport, street and popular culture. Books available: AW0910, SS10, AW1011

mpk female Innovative styling, eyecatching graphics and prints based on trend-led colour palettes, make this book the number one seller worldwide for trendy teenagers and young women. Books available: AW0910, SS10, AW1011

print & pattern Designed not only with apparel markets in mind, Print & Pattern Trends will also appeal to other markets such as stationery, home and interiors. Books available: AW1011

aw10/11 trends

escapism

An urge to escape to a fantasy world of extravagance and eccentricity is expressed through an unapologetic return to decadence. An antique element is inspired by the 1920s; a time of frivolity and romanticism. The spectacle of a vintage circus and the passion of dramatic dance bring a touch of costume to the trend. Film and performance idealise the tragic heroine, while art explores a world of alternative realities.

origin

Times of uncertainty often force us to consider our roots. Rich in tradition, ritual and cultural identity, Central and South American countries draw strength from preserving a traditional way of life. Spiritual beliefs, ancient lore and customs are deeply ingrained in the foundation of such societies. As economies across the continent grow and stabilise, contemporary culture booms on the international scene and is undeniably influenced by the practises of old.

cleanse

Technology and simplicity combine in response to a compelling need for a fuss free, efficient way of life. The extreme formations of deconstructivist architecture and the visionary designs of retro futurism join for a juxtaposition of linear compositions and fluid lines. Softening the trend, the harmony of light reflects a sensual approach to eco issues and organic influences which are integral for a peaceful morality.

myspace & facebook

myspace & facebook Myspace and Facebook.... You’ve been trend hunted! As you can see, Mpdclick is rather interested in savvy street style. From rockers to indie kids, to scenesters, club kids and rockabilly’s, and you could be our muse, style guru, inspiration or biggest influence! Our team have great fun across the globe hunting out the most innovative, unique, eclectic and kooky individuals…and you could join our gang! Do you have particularly avant garde mates? Hang out at the coolest clubs? Or live in the hottest urban dwelling? Then we would like to hear from you! Visit us at www.myspace.com/mpdclickstreettrends or from your own Facebook page search for Mpdclick Street Trends. Send us a message if you think you are the perfect cool hunter for us. We have helpers across the world that fill us in on the coolest new places, and send us photos of the greatest new street trends. Mpdclick, our super-cool website is a leading commercial online fashion trend forecasting service, offering fashion professionals the global creative intelligence needed to succeed.

twitter Mpdclick are now on Twitter, find us at www.twitter.com/MPDClick. Choose to follow us and receive daily updates as to what has been published on Mpdclick.com. We will also give away free content from time to time, and keep you posted on any developments on in any of our other services.

aw09/10 forecast right on track 24 months + ahead Initial Trend Observation - In November 2007 Mpdclick documented a sudden interest in all things Russian, from traditional Matryoshka patterns to sumptuous Soviet colour palette. In spring ‘08 we delved deeper into the subject and we discovered a continued interest in Russia, with its then flourishing economies. Russian interest in art, culture and investment inspired cities worldwide, and suddenly the opulent nation was cited as an essential source of inspiration for future trends.

12 months + ahead March 2008 - early colour for the newly named trend Luxury, for autumn/winter 2009/10. Trend Analysis - street style, product and graphic design all inspired by lavish Russian style. A historical side developed too, the 1930’s emerged as a key focus. April 2008 - full fashion forecast reports, crammed full of exciting inspirational imagery, with links to research, graphic and garment downloads.

6 months + ahead Early 2009 - close to season range plan giving buyers time to make sure they have all the essentials in their collections. Runway - the ready-to-wear Runway season unveiled a multitude of men’s and women’s wear looks in-keeping with the Luxury trend. Trade Fair - shows across the globe, promoted looks for autumn/winter 09/10 with more than a little Russian inspiration.

up to date Spring 2009 - Retail and street style - outlets have begun to slowly display products featuring opulent embellishments, 1930’s details and suave tailoring. Downloadable graphics - as the season draws closer and buying decisions and range planning is top of your agenda, Mpdclick publishes up to date downloadable graphics and prints to accompany the trend in late spring 2009.

why choose mpdclick? trend surveillance

Consumer, Business, Fashion, Art, Music, Culture, Economy -2 ½ years ahead of season researched

directional colour palettes

for women’s, men’s and kidswear -

2 years

ahead of season Inspiring

graphic collections

and focused

textile trends – 18 months ahead of season

close to season colour and range plans, plus continual forecast updates 6 months ahead of season.

affordable

- Save time and budget.

easy to navigate,

simple and

well structured.

one-click trend reports in PDF format – concise and reliable information in easy to present boards and reports.

news & business analysis

an essential tool to keep professionals on the pulse of the fashion industry. Ideal for the CEO, Directors, Marketers, Buyers and Designers alike

trends- journal, research

and

intelligence are always watching the worlds of fashion, art, lifestyle

and music to bring you the hottest up to date trend information on a daily basis. Trends also houses

forecast colour and street fashion and

retail

and

art influences.

fashion trend predictions, fast fashion highlights

window shopping from your desktop, ideal for design, visual mer-

- global chandising and brand marketing as well.

trade fairs for you, as well as

bringing fashion, accessories, fabric and design trade show images and reportage home

supporting your trips to make life easier

runway -

filtering all the

thousands of images

then detailed and focused analysis from

to give comprehensive coverage and

major fashion week events every season.

We pick out key items

and overview accessories and footwear too.

graphics - on trend, fully vectorised graphics,

garment shapes and prints,

updated every week. Like having your own in house design team, 24/7.

choose your analysis – we provide both comprehensive, detailed reportage of global shopping destinations, worldwide trade fairs and major runway fashion weeks or

focused trend overviews for each of the six major fashion weeks – designed to save you time

each month in retail, each season in trade fair and

www.graphicprintsource.com vector t-shirt print and graphic inspiration eco inspirations book out now

just-style, in partnership with Mpdclick, provide intelligent business and consumer news to fashion professionals

zoomonfashiontrends, Issue 43, SS10 – Womenswear and Menswear Colour Directions, brought to you by Mudpie – “Plastic Beauty, Air Reactions, Sweet Remedy, No Packaging”

www.nuovalibra.com

www.modeinfo.com

View2 Magazine, Issue 6, summer 09 – “The Outside View” brought to you by Mpdclick – check out what’s going on in the world of urban sports, find out what the kids are in to right now and what dress codes these sporting tribes favour. Look out for Mpdclick’s “City Update” in Issue 07 of View2.

www.view-publications.com

www.ciffkids.dk

www.munichfabricstart.com

www.fashionlaw.co.uk

www.logos.info

www.pantone.com

www.globaltex.com

distributors

For distribution or more information on any of Mudpie’s products please contact your nearest agent Austria - see Germany Australia - Fashion Forecast Services www.fashionforecastservices.com.au e: sharon@fashionforecastservices.com.au t: +61 3 9415 8116 Belgium - mode...information Belgium bvba www.modeinfo.be e: info@modeinfo.be t: +32 9 2244387 Brazil - Guelfi Representacoes Ltda e: guelfirevistas@uol.com.br t: +55 11 2909-2348 Canada - Le Trendsource e: info@letrendsource.com t: +1 514 731 1011 China - China Textile Information Centre www.cncs-pantone.com.cn e: wangting@ctic.org.cn t: +86 10 64 168245 Colombia - Jairo Abril Y Cia Ltda www.jairoabril.com e: abrilrevistas@jairoabril.com t: +571 2159653 Cyprus - see Greece Denmark - pej gruppen ApS www.pejgruppen.dk e: indkob@pejgruppen.dk t: +45 97 118900 Ecuador - see Colombia Finland - Oy Urban View Ltd mode... information Finland www.urbanview.net e: info@urbanview.net t: +358 400 242 079 France - mode...information S.A.S. e: librairie@modeinfo.com t: +33 1 40 138150 Germany - mode...information GmbH www.modeinfo.com e: sales@modeinfo.com t: +49 2206 6007 770 Greece - Manos Komninos EE Interfashion Express e: m.kominios@ifashionexpress.gr t: +30 210 3639443 Hong Kong - Fashion Consultant Ltd www.fchk.com e: service@fchk.com t: +852 2576 1737 India - The Bombay Subscription Agency www.bsatrends.com.in e: bsainfo@mtnl.net.in t: +91 22 65207147

Italy - Campania ideedaprodurre www.ideedaprodurre.com e: info@ideedaprodurre.com t: +39 081 3952823 Italy - Emilia Romagna Eliotecnica Stermieri S.r.l e: eliotecnicacarpi@libero.it t: +39 059 691468 Italy - Lazio E’stile S.r.l e: info@estileroma.it t: +39 06 8555337 Italy - Lombardia mode...information Milano Legami S.r.l. e: info@legamimodemilano.it t: +39 02 268806-11 Italy - Marche Paola Tidei S.r.l. e: p.tidei@tiscali.it t: +39 0733 817514 Italy - Puglia Fashion Room e: infopuglia@fashionroom.it t: +39 080 5283595 Italy - Toscana - Firenze Fashion Room www.fashionroom.it e: infotoscana@fashionroom.it t: +39 055 213270 Italy - Toscana - Prato View on Trends S.r.l. e: ricardoricci@viewontrends.it t: +39 0574 623112 Italy - Veneto Mede S.r.l. e: info@medesrl.it t: +39 049 9801451 Japan - Taiyo Trading Co Ltd www.next-eye.net e: infopro@next-eye.net t: +81 3 3406 7221 Korea - International Textile Design Co Ltd www.itdco.com e: itdco@korea.com t: +82 2-562-1250 Mexico - Moda Información S.A. de C.V. e: modeinformation@gmail.com t: +52 55 5280-5970 Netherlands - Appletizer Forecast, Colour and Information Centre www.appletizer.nl e: info@appletizer.nl t: +31 20 530 5380 New Zealand - see Australia Norway - see Denmark

Poland - Moda I Wiedza www.modaiwiedza.com.pl elzbieta.olszewska@modaiwiedza.com.pl t: +48-22-7294156 Portugal - Fatima Leite e: fatimaleite@netc.pt t: +351 22 996 1499 Russia - Troyka Press Ltd e: troyka-press@mtu-net.ru t: +7 495 6891313 Singapore - Leng Peng Asia www.lengpeng.com e: christine@lengpeng.com t: +65 6746 1551 Spain - G.V. Lines Espacio de Tendencias e: gv-lines2g@telefonica.net t: +34 93 2651491 Sweden - mode...information Scandinavia www.colourhouse.se e: info@colourhouse.se t: +46 31 124456 Switzerland - see Germany Taiwan - Linktrends International Inc e: cynthialin@linktrends.com.tw t: +886 2 25585100 Thailand - Mode Publicity Asia Co. Ltd. mode...information Thailand e: modeinfo@aol.com t: +66 2 651 4501 Turkey - Ahu Barut - Neva Tekstil e: ahuilbuldu@superonline.com t: +90 216 312 30 01 United Kingdom - mode...information Ltd www.modeinfo.com e: uksales@modeinfo.com t: +44 207 4360133 USA - East Coast OPR Inc www.oprny.com e: sales@oprny.com t: +1 212 564 3954 USA - West Coast The Patricia Brandt Company www.patriciabrandtcompany.com e: pat@patriciabrandtcompany.com t: +1 3244 650 1222 USA - West Coast Diamond Publications www.diamondpublications.com e: support@diamondpublications.com t: +1 702 737 1537 USA - West Coast The Fashion Bookstore www.thefashionbookstore.com e: wgolant@earthlink.net t: +1 213 622 5663

mpdclick

online

21-23 Home Farm Business Centre . Lockerley . Romsey . SO51 0JT tel: +44 (0)1794 344040 fax: +44 (0)1794 344056 www.mudpie.co.uk