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hello!
resume Mufqi Alus Naufal July 23, 1994
Jakarta, Indonesia
082110431930
Tangerang Selatan, Banten, Indonesia 15229
Contact me: mufqi.naufal@gmail.com twitter.com/mufqipinus instagram.com/mufqipinus facebook.com/mufqinaufal behance.com/mufqinaufal linkedin.com/in/mufqi/
Skills Technical Skills
Ai
Ps
Id
Pr
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Creative Fields Branding Photography Advertising Creative Strategy a little bit of Illustration and Video
EDUCATION (2001-2006) Yayasan Harapan Ibu Islamic Elementary School (2006-2010) Homeschooling Kak Seto Junior High School (2010-2013) Homeschooling Kak Seto Senior High School (2013-2017) Bachelor Design (B.des) of Visual Communication Design Universitas Pembangunan Jaya Cumlaude graduate with 3.68 GPA in 2017
EXPERIENCES Labtanya
Videographer
2015
video project called “SERABI� Run for Education 2016
Graphic Designer 2015-2016
As a graphic designer for an annual charity run event, organized by Universitas Pembangunan Jaya student and held in Bintaro Jaya, as a part of The anniversary of Bintaro Jaya. Universitas Pembangunan Jaya
Lecturer Assistant 2015
As a lecturer assistant in the course of Basic of the Fine Arts Pamperpop
Creative Director
2016
Creat a brand identity and do all visual and advertising needs such as logo, social media content, banner, UI website and apps PT Fortune Indonesia, Tbk
Graphic Designer Intern 2016
google display network, and microsite. Tokopedia Graphic Designer 2018 - Present As a part of Creative team for Discovery content. Designing a digital banner for homepage and discovery page.
works
Martabak Blackpool 1 Pamperpop 11 Tokopedia 19 Yogyakarta Font 23 Run for Education 2016 31 Jiwasraya 39 The Wizard of Oz 43 Sang Marbot 47
Branding
Martabak Blackpool Martabak Blackpool is an unique martabak located at Gandaria, Jakarta. The unique selling point is the color and the ingredients of the martabak, its black color comes from black forest powder that suite with 11 different topping. As a part of its rebranding, I have a job to design a logo that deliver the message of Martabak Blackpool and build an image that matches to the company values
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foto dan logo
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Branding
research There are several stages in order to making brand mark process before do the sketches such as finding the right words, do a mind mapping, find the main keyword, and icon the keyword.
Finding the right words by searching for various values from points such as vision, mission, objectives, threats, opportunities, strengths, shortcomings, and company products through a mix of interviews, observations and document reviews with a pre-designed communication strategy process.
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Mind-mapping based on words and values that have been specified. Appropriate words are useful for getting corporate messages accomplished through visuals.
Branding
Find the main keyword, choose the main word from the translation of the mind-map. Next, I do Icon the keyword by develop it in the form of sketch icon according to the keyword, later this stage will determine what visual that suit to be transferred to the logo sketch.
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Branding
Inspired by the simplified round shape of the martabak and a combination of liquid milk on top of the martabak with an upwarp graph into a rising pouring liquid milk.
= Martabak
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Lingkar Martabak
Branding
C0 M0 Y0 K90 R65 G64 B66 #414042
C0 M0 Y0 K0 R255 G255 B255 #ffffff
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Branding
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Branding
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Branding
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Branding
Pamperpop Pamperpop is a beauty directory for popular pampering places. We help people choose the correct beauty service without hassle. We also help businesses by providing them services to track their marketing channels and their basic business functions. The website lists every types of services from the pampering industry. It includes Beauty Salons, Mak up Artists, Barbershops, Massage Parlours, Spas, Eyebrow Embroidery, Nail Salons, Muslimah Salons, Kids Salons, and Hair Removal Salon.
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Branding
Branding
research The meaning of the logo is easy to understandable. Inspired by the shape of scissors the P and color of the year 2016 by Pantone, rose quartz means a gentle love and symbol of beauty while serenity reflecting connection and comfortness from the company to costumer.
+ Gunting Rambut
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Huruf (p)amper(p)op
Branding
C2 M33 Y18 K0 R243 G184 B184 #f3b7b7
Nail Salon
Kids Salon
Eyebrows & Eyelashes Extension
C49 M28 Y4 K0 R133 G1163 B204 #84a2cc
Professional Makeup Artist
Beauty Clinic
Muslimah Salon
Spa & Massage
C0 M0 Y0 K0 R255 G255 B255 #ffffff
Waxing & Hair Removal Parlour
Barber Shop
Hair & Beauty Salon
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Branding
Application These are some of example what’s logo look like when applicated on the media. Designing a social media for an event, business cards, and of course the website itself.
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Branding
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Branding
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Branding
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Advertising
Tokopedia In order to gain more traffic, as a Graphic Designer at Tokopedia, my main job is to designing every Discovery Page content such as recommended products and KOL’s adviced items. This banner will appear at Tokopedia’s hompage and later on, the banner content that has been clicked will lead to the discovery page.
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Advertising
This is the example of Tokopedia’s Discovery Page. When the items clicked, it will lead to a hotlist products.
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Advertising
This is the part of Discovery content called Feed+. It’s only appear at mobile apps as an explorable content that contains a lot of product inspiration list. When the items clicked, it will lead to a hotlist products. 22
Typography
Yogyakarta Font In order to pass the 7th semester, I was given an assignment to make a font based on my hometown. So, as a Javanese descent, I’m going to make a font based on Yogyakarta culture.
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research To make a font that suitable with the local, I choose Batik Parang Rusak as an ornament that will be used to make a typical font of Yogyakarta. As said by the history, a never-ending motive pattern represents an ongoing relationship.
Typography
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Typography
In order to applicate the font, I make a campaign with the slogan “Semua ada di Yogyakarta� to raise the awareness and tell the people that everything is exist in Yogyakarta. Things to follow in the campaign include art, nature, culture, dance, and wayang.
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Typography
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Typography
Application
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Typography
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Campaign
Run for Education 2016 Run for Education is an annual running event that contribute to education. This event is organized by Universitas Pembangunan Jaya student and held in Bintaro Jaya, as a part of The anniversary of Bintaro Jaya City.
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Application I have a job to designing every social media content such as quotes, fact, health tips, and holiday event to increase the followers and build a better relationship between runners, community, and other participant.
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Campaign
CHECKPOINT 10K
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CHECKPOINT 5K
Campaign
Bintaro Jaya Xchange Mall
Route map for different running categories will help runners not to get lost and Race village will help those who have finish and want to enjoy all the aminities.
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Campaign
Designing a gate that use for the start and the finish point.
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Campaign
RESTROOM
P PARKIR MOBIL
2 5K
10K
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The sign system will help runners to identifying places and checkpoints in every KM.
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Advertising
Jiwasraya During my internship as an graphic designer intern at PT Fortune Indonesia, I assigned to make a social media content together with an art director and team, in order to maintaining relationship between costumers and brand. The content is about general education and an info of company. Uploaded every two times a day, for one week except Saturday and Sunday. For more details there are four types of social media content, including Jiwasraya Menyapa, Jiwasraya World, Smart Financial, and Jiwasraya Info.
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Advertising
I also do the editing for some microsite game content that released by Jiwasraya. If you can spot the differences for each picture, you can gain a score that can be redeemed for rewards.
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Advertising
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Pop-up Book
The Wizard of OZ Make a pop-up book with an illustrations of a legendary folktale, The Wizard of Oz. The story is about a little girl named Dorothy who stranded in the World of Oz.
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Photography
Sang Marbot Make a photo essay about the life of a a mosque marabouts. Darsono, 70 years old, lives alone and does not have a home. Musholla is the place for him to live and devoted himself to God. The purpose is to give a positive effect for the viewers to be more religious, more appreciative and eager to life
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Photography
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Photography
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Photography
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Photography
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Photography
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thankyou!
Contact me:
mufqinaufal@gmail.com (+62) 82110431930 linkedin.com/in/mufqi/
2018