Nalendra Portofolio 2019
Muhammad Adi Sukma Nalendra Palembang, 5 January 1996 Jl. Tubagus Ismail Raya no.9 Bandung +6285369369778 a.knalendra@yahoo.co.id @alenmadi
Education 2011-2013 SMA Negeri 3 Prabumulih Sumatera Selatan 2013-2017 Advertising-Visual Communication Design Faculty of Art and Design Institut Teknologi Bandung (ITB) 2017-2019 Magister Design Institut Teknologi Bandung (ITB)
Personal Skill Design Thinking, Art Directing, Copywriting, Digital Imaging, Adobe Photoshop, Adobe Illustrator, Digital Painting and Loving.
Organization Experience 2013 - KMSR ITB 2013 - Staff of Artistic Division Kampoeng MUSI ITB 2013 2014 - Head of Art and Culture Division MUSI ITB 2014 - Staff of the Graphic Design Division P3R ITB (Ramadhan Festival) 2014 - Staff of Tenant Organizer in Pasar Seni ITB 2014 2014 - Graphic Designer in ITB EXPO 2014 2014 - Graphic Designer Division in MWAWM ITB 2015 - Internal Branding Team KM ITB 2015 2015 - Intrakampus IPPDIG ITB 2015 - Documentation Division in OHU ITB 2015 2015 - Graphic Designer in OSKM ITB 2015 2016 - Publication Division in KONSPIRASA DKV ITB Exhibiton 2016 - Head of Creative Design in Kampoeng MUSI ITB 2016 2018 - Creative Director LINGKAR PEMILIH MUDA (LPM)
Work Experience 2014 - Freelance Graphic Designer with various client 2015 - Copywriting team in PRUNG! Bandung Campaign 2015 - Part timer Graphic Designer in Polygraph Bandung 2016 - Jr. Art Director internship at ARCADE Indonesia 2018 - OI team branding Jawa Barat Election 2018 - Co Founder in I Wear Kaffah clotihing line
Achievement 2013 - Koma Tiga Titik Exhibition 2016 - Bronze Ajisaka Advertising Competition 2016 - Finalist Bandung Visualthon 2016 2018 - Imaji Primadi Exhibition
FREE FALL Spiderbilt Bag School Assignment
Print Ad
FIGHT! Bvlgari Initiative project
Print Ad
BEFORE YOU BLINK Pizza Hut Initiative project
Print Ad
Think Different Apple Initiative project - Print Ad
Print Ad
FRESH OF LEMON Sunlight Initiative project
Print Ad
EVOLUTION KPK School Assignment
Print Ad
#SATUSEMANGAT SATUINDONESIA Print Ad submission to Pinastika Ad Festival. The Idea is bring peace and love to football Indonesian supporter trough the tagline #satusemangatsatuindonesia
TV LUP 3rd Place of Ajisaka Fest UGM 2015 Brief : Encouraging young people to sensitize the public about the importance sorting media content for children Objective : To reminding people that bad content of media can affect the children and future of country Idea : Designing a tv glass screen magniďŹ er that will burn the yer as a picture of the devastating impact of media on children
Integrated Media
POTABEE TVC Internship Jr. Art Director at ARCADE Indonesia 30’ TVC New Product Launching of Potabee The idea is bring story about rush crack flavour from Potabee and bring them in the daily life of wroker life
TVC - Potabee
FINAL ASSIGNMENT-Kakatu
Poster - Kakatu
FINAL ASSIGNMENT Kakatu
Facebook Ad
Traditional Sticker
Angkot media
Sticker Ads Facebook
INFO GRAPHIC 100 minutes Bomb of Paris 2015
Infographic
BANDUNG VISUALTHON Finalist Bandung Visualthon Festival How to describe all infrastructure that affect happines in Bandung City
Infographic
Idea Bring the tradition into the new brand cover book with icon of culture of Hampatong itself This book is part of school assignment
Coverbook Design
Logollection These are logo works all from school assignment and commisions project
KMSRp Koperasi Mesra Seni Rupa
GEROBAK GEROBOK These illustrations are made from drawing pen and watercolor on paper. - School assigment
GEROBAK REDESIGN Redesign old Gerobak sate with cultural characteristic Bandung city. Gedung sate, Pasopati bridge, and Becak become one of new concept gerobak sate
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GAME INTERFACE DESIGN These digital painting illustrations is for Game Interface school assigment project. With wild and dangerious sea, main character catch monster ďŹ sh for gain XP point.
OH DEER ILLUSTRATION
Different style of deer for school submisions. Digital, watercolor, drawingpen, pencil, and acrilic.
Hanacara story
storytelling about the begining of hanacaraka aksara in one board with bahasa rupa style. Made from drawingpen on paper.