Celebrate | Party | Decorate | Inspire | Create “a magazine that will seek to inspire and help our readers create that unique, memorable, special occasion – from a simple dinner party to a full on birthday bash”
An affordable, qualitative place to advertise for those businesses in the weddings, birthdays, special occasions, event and party planning industries.
Free Online Magazine
Our readers want your product! Each issue of Party Crashers brings our readers endless ideas for ‘all things party’ – baking and party recipes, ideas for the cake, menus, table settings, decorations, balloons, invitations, drinks, party ware, costume ideas, party wear, party hosting tips PARTY INSPIRATION FOR ANY SPECIAL OCCASION
Advertise with us. Affordable. Effective. Marketing.
Media Kit - Feb 2013
PARTYCrashers
Our Content Party Crashers - Online magazine. Free download. A unique concept which targets readers who are looking for party inspiration, tips and ideas for their special celebration or occasion. OUR READERS WANT YOUR PRODUCT
What’s in each issue? \\
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•• Endless ideas for ‘all things party’
njoyable an E n
••Baking & Party recipes
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••balloons & decorations
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••gorgeous table settings, cutlery,linen & partyware
tional R e
••Menu plans and ideas
“Punchy”
••Rich party colours & themes ••cake inspiration ••drinks & cocktail recipes ••invitation ideas ••party frocks, shoes and bling!
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Creative
••party hosting tips
Packaged in a free online mag full of stunning, engaging, compelling images of ‘all things party’
Who contributes to Party Crashers Magazine?
We have consulted those industry specialists that share both a passion and talent for their craft. This includes and is not limited to: bakers, photographers, costume hirers, event stylists, party and decoration suppliers and hirers, event & party planners, caterers and many others.
Your business can also contribute. Email all enquiries to: info@partycrashers. co.nz
We want to be THE ‘go to’ place for party inspiration and ideas, therefore we source the latest content from right across the globe, yet it is relevant to products available locally: Your products. Your services.
Effective Technologies For Business Success How we can showcase your product, service or brand to our readers and ‘fans’?
Use our Facebook Page to Increase Your Audience
We try to encapsulate ‘the best of the Web’
Using social media advertising we have positioned our marketing efforts to ensure that those readers we target are those that have expressed interest in the products, services and content featured in Party Style magazine.
Click the Pinterest or Facebook logos on this page to visit us!
9 reasons why you should advertise with us We are cheap (but not at the cost of quality)
Targeted Audience Interest
Effective Technology Platform for Mobile Media consumption (ie our readers are using their phones and mobile devices to
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AFFORDABLE A business ad in colour in some local papers – for a small 10cm by 2 column ad - can be around $500. Early business start-ups, home or a small business still in its infancy might not have a large marketing budget. We’re cheap but qualitative. Check out our rate card at the end of this media kit. For your business, do you currently have the option to advertise cheaply, in a quality online publication with effective social media reach?
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access our content).
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targeted customers
your ad on a mobile device
People choose to read magazines about things that interest them.
94% of our readers accessed our magazine on a mobile device (tablet pc (iPad/iPhone etc.).
Since your product or service is tied to the theme of Party Style magazine, you will reach the readers that have a natural interest in what you’re offering. They are more likely to view an ad related to a product that they are interested in.
Or, a powerful marketing medium where you will know your ads effectiveness via the data on links clicked back to your website or Facebook page?
Today, 68 percent of Smartphone owners use their mobile phone to access the internet via mobile phone. This has increased by 99% in the past 12 months. The publishing platform we use for Party Style means our readers can read Party Style on a smartphone (iPhone, Android smartphone) So, your ad will be seen on our readers’ phones – while they’re on the go!
“94% of our readers accessed our magazine on a mobile device (iPad/iPhone etc.).” Resource material for any statistics quoted can be found in the Appendix
9 reasons why you should advertise with us Strong Social Media Marketing Strategy
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How we use Facebook and why Facebook should not be ignored in your advertising strategy? ✓ Social Media is used by the majority of New Zealanders ✓ There are 2.3 million New Zealanders on Facebook. ✓ 92% believe in peer recommendations ✓ 2/3 of our Facebook ‘likers’ are from NZ ✓ Digital newspaper consumption is rapidly growing and has increased 112% in the past 5 years ✓ Party Style magazine can be read on tablet pcs (iPads), smartphones (iPhones) and desktop PCs, ✓ 94% of our readers accessed Party Style magazine via a mobile device (iPad, smartphones etc.). ✓ New Zealanders spent 5.6 billion dollars online in the last year ✓ Our Facebook fans can read Party Style magazine from Facebook. ✓ When you place an ad, we can also promote your business on our Facebook page - we don’t bombard our fans. We want to keep our likers – so we make sure it fits our overall strategy.
Repeated Ongoing Exposure for your ad
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Increased Ad Effectiveness
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value for money
greater ad effect
Your ad stays online.
Internet ads can be seen by a large audience, but will they read the ad?
You pay for an ad once that remains in that issue, online and viewable by readers at any time. An older issue will be read even after its initial launch date since it is easily read online, anytime. We’re not precious. Party Style magazine is free and fully downloadable. Users can email links or PDFs to their colleagues, friends, family and share via social media, including their Facebook friends – much in the same way magazines are passed between friends and family once read – increasing circulation. Since Party Style can be downloaded, saved and read offline –it can be read from your desktop pc, tablet pcs and smartphones (eg iPads, iPhones) - and read during coffee breaks, in the bus – offline – without using the internet.
Are they interested in the advertised product or service? “Incidental Advertising” and advertising anywhere that has access to a large audience does not necessarily mean you will attract BUYERS for your product. Advertising in a niche magazine that is read by specifically targeted consumers can help ensure the right audience see your ad. We also have a unique method of tracking the links to your Facebook page from our magazine - you get the data on your ad’s effectiveness! Your advertising dollar will go further with us.
There are not many online magazines that will allow a user to download and read for offline use!!
Resource material for any statistics quoted can be found in the Appendix
9 reasons why you should advertise with us Great editorial content, layout, design and photography
Professional Presence & Credibility
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IT’S ALL ABOUT LOOKS
targeted customers
We’re all about looks.
You can showcase your product or service and give it the professional exposure it deserves.
The color and quality of images and text can create powerful emotions in readers and catch the eye of potential customers. Magazine ads rich in color and visual imagery can attract attention and enhance the visual representation of your products.
“We look forward to making future issues even more interactive - animations, video and sound - this is the next generation of Internet search - we organise the content to help consumers find your products”
Our Size
Although other ads might reach a large number of potential customers, it doesn’t mean they will trust an ad for a product We have readers that have bookmarked and subscribed to Party Style readers who feel its content is credible and is of use to them. A target-specific magazine such as Party Style has begun to have a loyal following. If a loyal reader of a magazine sees your ad there, she’ll be more likely to see your product, service or brand as credible and trustworthy.
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size matters Because we’re a boutique-business, we can customise and help you create the ad you like - or stay right out of it! We won’t do a ‘one-ad fits all’ approach. We understand you need to attract the customer and entice them with what your business can offer. We’re not just about making a quick ad placement. Our ad should work as much for your business as it will appeal to our readers.
All within a qualitative, visually rich, online publication with superior content and editorial. Regardless of whether you are a small, new, local or hobby-based business, or a medium or large business – we can work with you to create something that works for your business and our readers.
We can tell you exactly how many readers are clicking the link from our magazine to visit your website or Facebook page. Have a look at our Advertising Rates page for more information.
A final quick word on facebook Facebook is not just about the number of likers, it’s about their level of engagement with your page and posts, relevance of their physical locality and the quality of your posts and imagery that helps engage users Advertising in our magazine will mean that you will increase your audience reach - not just marketing to your existing fan base. Fact: Did you know, the best time to create a Facebook post is on a Wednesday afternoon between 1pm to 3pm and outside of normal business hours? Through Facebook’s powerful advertising medium, we have created ad campaigns that target the specific audience we want to attract for our magazine and website. Don’t get us wrong. Traditional advertising methods work and should form part of any effective marketing strategy, but an effective social media strategy with a good level of engagement and insight is important and can’t be ignored.
interesting stats For our Christmas 2012 issue, over 50 days, we had 5,862 impressions (an impression is something we get when a user looks at our publication (eg embedded on a blog)). NZ Advertising Turnover by Channel 40%
% total spend
35% 30% 25% 20% 15% 10% 5% 0% 2003 TV
2007 Newspapers
2011 Interactive source: asa.govt.nz
“Show your customers you’re serious about your business. Advertise in our effective, powerful, online Party Style magazine.”
PARTYCrashers MAGAZINE
Advertising Rates 2013
DEADLINE FOR EASTER 2013 ISSUE - MARCH 15 2013
TO ORDER AND BOOK YOUR PAID OR FREE AD CLICK HERE or,To advertise for FREE in Party Style magazine 1.Create your free ad (max of 2 lines with up to 56 characters (website address, phone nmber, brief description etc.) but no images allowed. 2. Email it to: info@partycrashers. co.nz Prices subject to change and only valid for Feb 2013 and April 2013 issues All prices include tax. We can help create your ad for free or a small charge.We will donate a percentage to charity for every paid advertisement placed. Description 1 Business Directory
2 Business Card 3 1/8 page 4 1/4 page (vertical) 5 1/4 page (horizontal) 6 1/2 page (vertical) 7 1/2 page (horizontal) 8 Full Page
Size your ad needs to be Max of 2 lines (28 characters per line) Width By Height 89mm X 51 mm
Price (inc GST)
43mm X 134mm 91mm X 134mm 184mm X 65mm 90.5mm X 272mm 184mm X 134mm 184mm X 272mm
$45.00 $60.00 $60.00 $95.00 $95.00 $200.00
FREE
$35.00
Extra info
website links, contact details, brief description. No images please. As above. Plus a free Facebook post on page. As above. As above. As above. As above. Plus statistics As above. Plus statistics As above. Plus statistics
Consumers are increasingly using the internet as a first port of call when looking for products or services. If you aren’t online, you are simply invisible to a large chunk of your potential customer base.
Does your business support any charity? We believe in supporting charitable causes. Therefore a small percentage of each advertising sale we make goes to a charity. This is paid to the charity annually and if you wish, we will keep you posted about this. Where can I see the latest issue of Party Crashers magazine? (click link) What if I want to read it from Facebook? https://www.facebook.com/partycrashersnz?ref=hl#!/partycrashersnz/app_203351739677351 If I have any further advertising enquiries or questions? Email: info@partycrashers.co.nz Facebook: facebook.com/partycrashersnz Phone: Advertising & Sales: 021 390 212 Appendix to quoted statistics: Sources: *Roy Morgan Research. http://www.stoppress.co.nz/blog/2012/10/nine-key-trends-digital-universe & http://www.businessnewsdaily.com/ http://www.socialbakers.com/facebook-statistics/new-zealand http://www.asa.govt.nz/stats.php
q u e s t i o n s
Not only will they go to your local competition, they also have their pick of the global marketplace.
y o u r
How can online magazine advertising be important for my business when I’ve always done well without it?
useful, free advertising tips for you Use your ad to show you can help solve a problem, satisfy a need. Use spectacular imagery, captivating language, pay close attention to the detail, make them want to see more (for example, rather than just a picture of the inside of your shop with some contact details at the bottom, use a cake profile, compelling quote, link to your Facebook page, website page or offer a deal!). Why promote your business on our Facebook page or Pinterest page when you already have your own pages? Because promoting your business on another page will drive potential customers to you Facebook page, Pinterest page or website. It will help increase exposure and drive more traffic for your business. Remember: “people don’t read ads, they read about things they’re interested in…sometimes it’s an ad. “ – issuu.com
“ …consumers’ connections with new and emerging technology, savvy marketers will quickly realise that delivering a compelling, targeted message is no longer enough – you need to deliver your messages where and when your customers and prospects choose – and where and when they are most receptive.” – The Digital Universe