muktai joshi graphic folio'12

Page 1

graphics

portfolio


Branding Title: Branding for Air Charter service Objective: To create the brand and related collaterals. Background: This was a part of the course on branding. It was expected to create a hypothetical business. An air charter service was the selected business. Tools used: Adobe Photoshop , Adobe Illustrator


exploring visual language; upwardly mobile,exclusive,western -Azure Sapphire


aA

exploring brand element “Sapphire�- grammer of the brand name : Zapfino R: 2 G: 114 B:186 #0272BA

C: 88 M: 52 Y: 0 K: 0

R: 32 G: 53 B:103 #203567

C: 100 M: 89 Y: 31 K: 20

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9

R: 31 G: 65 B:128 #1F4180

C: 100 M: 86 Y: 21 K: 6

R: 12 G: 23 B:62 #0C173E

C: 100 M: 93 Y: 39 K: 54

Zapfino is a calligraphic typeface.The font associates with lightness,flowing motion and elgance.

12 pt

18 pt

24 pt typeface designer : Hermann Zapf Year :1998.


Air

Azure


excerpts of website - feature rich


look and feel of signages - user friendly grandeur


ambience of the lounge - jazzy and comfortable


vehicle graphics-maintaining the decorum


communication campaign Title: Creation of communication campaign

Background: Bhimthadi (literally means banks of river Bhima in western Maharashtra). Jatra (means fare). Bhimthadi Jatra is a 3 day event consisting of live performances of folk artists, food stalls, exhibition of variety of articles created by women in western Maharashtra.Bhimthadi Jatra is a happening place full of colors, aromas and sounds to celebrate the living traditions of western Maharashtra. This is a ‘not for profit’ venture and has limited budget. This was a part of the course work. Objective: To create a communication campaign to attract young earning members of the society. Tools used: Water colors, handmade papers, Adobe Illustrator, Adobe photshop.


moodboard-splash of sensual experiences


exploring forms and compositions-ethnic yet engaging


exploring colors - earthy yet modern


exploring colors and typography

Samarkan abcdefghijklmn opqrstuvwxyz 1234567890,.

Britannic Bold ABCDEFGHIJKL MNOPQRSTUVW XYZ abcdefghijklmn opqrstuvwxyz 1234567890


final brand language - bridging tradition with modernity


print ad,brochure and ticket-in a shoestring budget


“painting the city red� - hoardings and banners


here there everywhere-signages and installations


eco-friendly inexpensive merchandising


interaction design Title: To create an interactive e-book.

Background: This project was a part of the course work based on an e-book being written by Delhi based writer Mr. L.K Sharma. The book would be called ‘Britain Reborn’. The book is a creative non-fiction on the theme of the Anglo-Indian encounter in Britain. The content is spread over four volumes- Naipaul’s Children, The Twain, Inside Chutney Palace and Britain Reborn. Objective: To create a user friendly and interactive version of the e –book to be read on an electronic book reader like Kindle. tools used : Paper and pencil Adobe Illustrator , Adobe Photoshop


interactive features-4 chapters

navigational icons

text layout of a sample page

memory aid; carricatures with brief information

ready to experience the story


internship project Title: Creation of a monthly wealth statement for HNI (high net worth individuals) customers. Background: This was a part of 6-week internship in DMA yellow works; Mumbai for their client ICICI Bank .The bank initiated wealth management services as an offering for HNI customers. Objective: 1.Creating a sub-brand for information sharing service of the wealth management offerings. 2.Creation of information packed yet readable and aesthetically appealing statement. Tools used: Adobe in-design Output: A booklet consisting of 18 tables, graphical representation for evaluation of current state vis-Ă -vis the plan, 1 monthly planner and other information.


finding freedom within constraints

MONEY SPEAK

Your Comprehensive Wealth Statement

Process: the agency’s senior designer created colloquial term of “Money Speak”. My challenge was to create a layout of the name as well as the information and to create icons. The information was accompanied with a monthly planner indicating major events and triggers for the month. This presentation had to be consistent with the brand language of the bank. #972A26

Zurich Family Zurich CN BT

#000000

AaBbCc03

#58595B

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 , . %

#FFFFFF


insights and recomendations for the customer Your Money This Month

MAY 2011

Investments

Amount Invested ( )

Liquid Investments

12,345,23546

12,34523546

23

Cash & Bank Balances

N.A.

12,3452,35463

N.A.

Money Market Mutual Funds

Fixed Income Investments Bank Fixed Deposits Corporate Fixed Deposits

Current Value ( )

Performance* (%)

Current Exposure (%)

12,345,23546

123,4523546

2

23

12,34,523,5463

12,34,523,5463

2

23

123,4523546

12,34,523546

44

4

12,34523,54633

12,345,235463

45

1

12,345235463

12,345,23546

6

22

12,345,235463

12,345,23,5463

6

32 23

12,34,523546

12,34,523,546

66

Public Provident Fund

12,345,235463

12,345,23546

12

43

Equity Investments

123,4523546

1234,523,5463

11

22

Equity Mutual funds

12,34,5235463

12,34,523,546

23

32

Direct Equity Holding

123,452354633

123,45,235463

4

33

12,34523,546333

123,452,354,6333

45

21

12,34,52354633

123,4523546

5

3

Private Equity Real Estate Funds TOTAL

MAY 2011

Tue

Wed

Thu

Fri

Sat

Sun

2

Bonds

Alternative Investments ^

Mon

11

Debt Mutual Funds Senior Citizen Saving Scheme

This Month Your Money Calendar This Month

12,34,52,3546

123,4523546

0

1

12,345,2354,63

12,34,52,35463

100

100

01

02

03

04

May Day

05

06

07

Home Loan EMI

08

09

10

11

12

13

14

15

16

17

18

19

20

21

FD Maturity

22

*Returns less than 1 year are absolute and more than 1 year are annualised ^ Paid up value only

23

24

24

25

26

27

29

30

31

01

02

03

Investments In Referral Products Product 1

Initial Investment Amount ( ) 324567890

Product 2

23456789

Investment

Recommendation Fixed Income

29%

TOTAL

Equity

11%

Your Risk Profile: Balanced Balanced risk profile customer is looking for a moderate capital growth over long term, cautious towards taking high risk, however, comfortable with short-term fluctuations in returns.

Fixed Income Instruments

Current Asset Allocation Model Asset Allocation

MONEY SPEAK

Equity 57% 50%

page 2 of 7

23%

28 Alternative Assets

11% Notes:

Alternative Assets

40%

2% 1%

MONEY SPEAK


illustrations I have a fascination for Indian mythology. Draupadi who is the wife of five Pandavas , is the central figure of the epic Mahabharata . After exploring the identity of Draupadi through different illustrations based on different episodes in her life, I landed up creating a calendar.


illustrations evolving into a calender


about me > Hello

I am Muktai Joshi A final year student of graphic designing at MIT institute of Design, Pune, Maharashtra, India. A few years down the line I aspire to become a design manager who can conceptualize the communication requirements of the client and deliver effective outcomes by following a rigorous design process with the help of Multidisciplinary experts. I believe that becoming a good designer is the first milestone of this journey. I am at my best when I work in a team visualizing new ideas and building on the contribution of the others. I try to integrate the various inputs and remain focused on the end deliverables. I find it very exciting to be a designer in a country like India where Tradition co-exists with modernity. I believe in designing for the masses not just for the classes. At the same time I am keen to absorb the best design practices prevalent in other countries. I had a chance to travel to many places in India and abroad like Singapore, Malaysia, England, Switzerland and Kenya. I realized the importance of user-friendly design in day to day applications like signages, maps etc. You can count on me if you are looking for a design professional who can translate the user requirement into design language , create and help create an effective design solution.

contact

Mobile : +91 8087680433 e-mail: joshimuktai@gmail.com


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