GRAPHIC DESIGN

from Portfolio - 2021

PHOTOGRAPHY

A collection of graphic design projects that were designed, led and executed between 2018 and 2021 during freelance contracts, full-time and part-time jobs around various firms across the UAE.

01 A&B BOOK

During the 6 years of working with Arif & Bintoak I was tasked to design and deliver the company’s portfolio and combine the company’s history and their most prestigious projects in one volume of their epic victories. The design incorporated the company’s classic colors and followed a modern day theme with its simplistic yet elegant approach.

Responsibilities:

- Graphic Design Development - Mass Printing Preperation - Theme / Concept Development - Writing the Contents - Photographing Projects - Research and Diagramming

Selected Projects

Residential

Corporate Profile

18 Corporate Profile 2018

WESTGATE APARTMENTS

DUBAI WATERFRONT - DUBAI, UAE

RESIDENTIAL

Client

Mustafa Bin Abdul Latif (LLC)

BUA

33,323 sq.m.

Type

2B+G+17 Residential Tower

Status

Schematic Design

Date

2008 - 2010 The Dubai Waterfront was expected to become the largest waterfront and largest man-made development in the world. At 73m in height, the WestGate Apartments building is a uniquely designed residential building that focuses on high end living and architectural excellence.

The WestGate Apartment Building houses 142 apartments that range from 1, 2 and 3 bedroom apartments that enjoy panoramic views of the Waterfront area as well as numerous facilities such as retail spaces and a restaurant at the ground floor level and a swimming pool and a pool deck area at the roof of the podium.

Furthermore, another pool deck area is provided at the 10th floor of the WestGate Apartment Building. The pool deck area at the 10th floor is facilitated by the building’s unique massing style; which allows the building to have a spectacular architectural identity and a unique presence within the city’s futuristic skyline.

Arif & Bintoak were the lead consultant and architect of the project, and were responsible for all project phases from the concept design stage to the schematic design stage.

The building’s massing design follows a subtractive process that allows the building to create interesting architectural and communal spaces that utilize the building’s location by opening up numerous panoramic views as well as to provide the tenants with family friendly spaces that promote physical wellness.

1st Floor Plan

SOUK AL KABEER BUILDING

SOUK AL KABEER - DUBAI, UAE

RESIDENTIAL

Client

Private

BUA

15,345 sq.m.

Type

3B+G+12 Residential Tower

Status

Detailed Design

Date

2017 - Ongoing Occupying one of the most popular and inhabited areas of Dubai, the Souk building sits on a very prominent site next to in the Souk Al Kabeer area of Dubai.

With its exposed structural elements and the utilization of the concrete frame structure in its design, the conceptual approach behind the Souk Building follows an geometrical theme. Furthermore, the concrete frame structures proved to be resourceful in providing an efficient layout without having to sacrifice any of the spatial qualities throughout the building’s apartments and amenities.

In order to highlight the geometrical theme and celebrate its components, a subtle contrast of grey and white were introduced to the building’s balconies, making it a very unique and distinctive design. The building stands at a height of 55 m. It is comprised of a ground floor, three basement levels and the rest of the tower is dedicated to house spacious apartments with spectacular views.

Arif & Bintoak are the lead consultant and architect of the Souk Al Kabeer Building and are responsible for all project phases from the concept design stage to the detailed design stage.

Section

02 MJEEZY PRODUCTIONS

While working with MJeezy Productions, I was tasked with developing multiple cover arts for the artist’s singles and albums. Depending on the theme of the album or the song, the approach was totally different each time, but remained unique in its own way.

Responsibilities:

- Graphic Design Development - Using Adobe Software to Develop Proposals - Theme / Concept Development

03 DESIGN LINK

During my time as the social media manager at DesignLink, I was responsible for multiple roles, one of which was the designing of the social media posts in a way that was graphically interesting and appealing to the brand’s identity and modernistic views.