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THE ESSENCE OF YOUR COLLECTION

www.edelman.eu easy to order online


meet our icons NEW IN THE ESSENTIALS COLLECTION 2014

MADE IN EUROPE

100% HANDMADE

UV RESISTANT

WITH A NATURAL TRUNK

WATERPROOF

RECYCLED

THIS PRODUCT IS PRESHAPED

LIGHTWEIGHT

PRODUCT IN GIFT-PACKAGING

Copyright Edelman B.V. 2013 The items, images, copy and the descriptive specifications are the copyright of Edelman BV and may not be copied

or reproduced without required permission. Colours of the photographed models in the catalogue may deviate from colours of the products due to lighting variations and the photographic session. While every effort is made to ensure accuracy in this catalogue, mistakes can occur.


content

2 about

edelman this is edelman 2 one stop shopping 4 essentials high performance 6 casa vivante 8

12 mica

300 mica artificial

decorations

flowers & plants

ceramics 12 glassware 218 lanterns 256 basketware 268 floral decorations 274

stem flowers & bouquets 300 hanging plants 328 plants in pots 338 trees 380 displays 396

402 greenware outdoor pottery 402 suki 414 metal & zinc 434 lanterns 442 basketware 450 furniture & decorations 462


sh o wroom00: o v e r 16.0s a r tic l e 2 on 4500 m

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essentials 2014 the essence of your collection


this is edelman Excellent quality in indoor and outdoor ambiance products is what makes Edelman the best in the business. Edelman is internationally renowned for its highly recognizable (in house) designs and smart shop solutions, like shelf plans, display and home deco concepts for optimal commercial results. Professionalism, product and presentation are Edelman’s core business. The showroom in Reeuwijk offers over 16.000 articles on 4500m2 in an exciting and appealing display. With four different collections a year it always delivers on trend and on demand, to make every visit worthwhile.

s of r o t u b i r t s di d n a tion s c s r e l o l t o a c e c re v o ra ti c e d l u f s d en r a g su cc es & e fo r h om edelman

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essentials 2014 the essence of your collection


one stop shopping Edelman’s webshop has been completely renewed for your convenience, to inspire and enthuse you with our gorgeous products and all their details. In the new set-up it is easier to navigate by brand or product group and it also shows all available stock. Our webshop shows our latest offers, novelties, upcoming trade fairs and seasonal sales too. At MyEdelman you’ll find your order history, payments and tracking of your recent purchases. Also online: special deals and MyCollection, specially designed to make it easy to reorder new stock for your current shelf plan. Visit our virtual showroom http://webshop.edelman.nl

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Example of shelf plan

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essentials 2014 the essence of your collection


essentials high performance Optimize store space, reduce operational costs and maximize performance of every aisle and shelf: Essentials products are just the ticket to get this done. Have a look at collections like Greenware, Mica Decorations and Mica Flowers & Plants, all perfectly put together for a balanced shelf plan per brand. Go Essentials! Essentials is easy to order through Edelman’s web shop. You can manage your shelf plan simple and trouble-free online. All products are always in stock and year round available. Edelman Essentials generates higher proceeds per square meter shop space. www.edelman.eu

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