Custom Social Selling Network! February 11, 2014! ! Presented By:!
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Direct Selling ! Is The Original ! Social Network.!
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Direct Selling!
Direct Selling + Social Media!
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Direct Selling ! Is The Original ! Social Network!
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Social Selling is not just about having a corporate profile on Facebook and Twitter. Social Selling is about empowering the field with the tools to build a strong local brand. !
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It’s about understanding the role of content in telling a powerful and emotional story. And it’s about growing social connections at the field level to build community.!
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We Help Direct Selling Companies! Take Their Social Media to The Field ! by Localizing The Brand, ! Building Collaborative Communities ! And Creating Consumer Experiences. !
We Build Responsive Custom Social Selling Networks For Direct Selling Companies.
We’ve worked with many of the largest corporate ! and entertainment brands in the World.!
We Use Facebook As The “Hub” of Our Social Selling Networks.
Why Facebook?! Worldwide Market Share of Top Social Media Networks. !
JAFRA Intelligence! JAFRA’s Mission is to transform the lives of millions of women around the World.! ! The JAFRA Brand Advantage is built on four pillars:! ! • Opportunity – Compelling income and personal development enabling women to discover their true potential, and help them empower others to do the same.! !
• Service – High-touch sales structure and Regional Sales Managers to support Consultants, passion to serve with a personal touch, and comprehensive training.! !
• People – One mission, many nations working together, inspiring and embracing ALL women.! !
• Product – Trend-setting, innovative brands, products that deliver results, highest industry standards and product integrity, best blend of science and nature, and world-class R&D team.!
JAFRA Intelligence! JAFRA’s Mission is to transform the lives of millions of women around the World.! ! The JAFRA Brand Advantage is built on four pillars:! ! • Opportunity – Compelling income and personal development enabling women to discover their true potential, and help them empower others to do the same.! !
• Service – High-touch sales structure and Regional Sales Managers to support Consultants, passion to serve with a personal touch, and comprehensive training.! !
• People – One mission, many nations working together, inspiring and embracing ALL women.! !
• Product – Trend-setting, innovative brands, products that deliver results, highest industry standards and product integrity, best blend of science and nature, and world-class R&D team.!
JAFRA Intelligence!
JAFRA Intelligence! Facebook Community (Market Pages) is 370,427 Strong.!
JAFRA Intelligence! Corporate Branding is Inconsistent Across Market Pages!
JAFRA Intelligence! No “Controlled Empowerment” For Beauty Consultants on Facebook!
JAFRA Social Selling Goals! v Build Social Media communities to increase new recruits and overall sales.! ! v Provide Beauty Consultants with a easy to use digital toolset, and training to grow their business.! ! v Develop global and market specific campaigns to increase customer acquisition and retention, as well as sales and revenue.!
JAFRA Social Strategies! Socialize The Enterprise With Custom Social Selling Network!
JAFRA Social Strategies! Define Digital Toolset For Beauty Consultants!
Networked Facebook Pages
Custom Apps/Campaigns
Replicated Electronic Catalogs
Replicated Blogs
! Replicated Email Newsletters
Personalized Marketing Suites!
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JAFRA Social Strategies! Utilize Custom Apps To Connect Profiles, Implement Campaigns and Build Engagement!
JAFRA Social Strategies! Build Network of Facebook Pages Offering Custom Apps For Beauty Consultants!
JAFRA Social Strategies! Define And Build Digital Tools, Including Interactive Catalog, Blog, And Email Newsletter Customized For Each Beauty Consultant!
Newsletter includes Beauty Consultant profile image and welcome message.
Corporate/Market provides campaigns for Beauty Consultants.
Corporate/Market provides news and stories for Beauty Consultants.
Electronic Replicated Catalogs including interactive products for ordering, with order forms going to each Beauty Consultant.
Links to Beauty Consultants personal catalog for ordering. Links to Beauty Consultants social profiles, and contact information.
JAFRA Social Strategies! Build A Custom One-Click Marketing Suite For Beauty Consultants!