Local Search
Google - 65.9% market share of all search in US !
Google Things to look for on Google Places h8p://www.google.com/places/
Claimed profile Completed company info
Picture or logo from the owner. Descrip>on
At least 5 pictures from the owner.
Google Things to look for on Google Places h8p://www.google.com/places/
NOT claimed No site link
No hrs of opera>on No descrip>on
Not the owners picture
No pictures from the owner Google – 65.9% market share of all search in US Business has Google Places profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, etc… Profile is pulling recent reviews
Local Search
Bing – 15.1% market share of all search in US
Bing Things to look for on Bing Local h8p://www.bing.com/local/
Owner logo/photo
Hours City, Payments Categories
Business info & site link
Full Descrip>on
Pictures from the owner
Bing – 15.1% market share of all search in US
Business has Bing profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Bing Things to look for on Bing Local h8p://www.bing.com/local/
No Owner logo/photo Hours City, No Payments Categories
No Descrip>on
Business info & site link No Pictures
Claim here
Bing – 15.1% market share of all search in US
Business has Bing profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Local Search
Yahoo – 14.1% market share of all search in US !
Yahoo Things to look for on Yahoo Local h8p://local.yahoo.com/
Business info & site link
Business picture/logo
Hours, categories, brands, products & services Yahoo – 14.1% market share of all search in US Business has Yahoo Local profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Yahoo Things to look for on Yahoo Local h8p://local.yahoo.com/
Business info & site link
Hours, categories, menu, Payment descrip>on
No business Picture/logo
Yahoo – 14.1% market share of all search in US Business has Yahoo Local profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Social Media Profiles
Facebook – Largest social network with over 850 million people. !
Custom URL
Cover Photo & logo profile picture Proper business page with like bu8on and message func>on Basic business informa>on – see next slide for about sec>on
Ac>vely pos>ng
Custom apps
Completed Basic Info Business address, phone & web links
About us descrip>on Payment
Social Media Profiles
Twitter – over 100 million users, popular tool to stay engaged w/customers !
Business name, descrip>on, web links
Customized with key informa>on and logo
Page is growing a following
Page is ac>vely twee>ng
Customized background
Using hashtags #
Social Media Profiles
Linkedin – popular B2B social network with great tools for any business !
Linkedin See next slide Customized with logo & descrip>on
Growing a following
Employees
Company info
Customized product spotlight
Services
Recommenda>ons Blog updates
Social Media Profiles
Google+ – new social network, growing fast, power of google !
Google+ Make a Google+ Customized with logo or photo
Customized row of pictures
Completed profile Address info on map
Google+
Customized with logo or photo
Completed about sec>on
Web links and contact info
Media Sharing Channels
Youtube – video sharing network, and second largest search site !
Youtube Make a Youtube
Customized with background logo or photo
Custom channel Owners videos
Media Sharing Channels
Pinterest – popular network for creaHng and sharing content !
Customized with logo/info
Growing a following Mul>ple boards have been created
Media Sharing Channels
Flickr – photos are the most popular shared content, great tool for business !
Flickr
Business page custom logo/ flickr name
Different sets of pictures
Title, descrip>on & tags in each picture
Media Sharing Channels
Issuu – unique tool to share catalogs, menus, por^olios !
Issuu
Business page custom logo/ web links
Recently uploaded Content >tled & tagged for search
Stats & engagement
Location & Review Profiles
Foursquare – 15 million strong, with over 1 million “check-‐ins” every day !
Foursqaure
Check-‐in special Business page with contact info, web links & descrip>on
Owner uploaded photos
Profile claimed
Foursqaure
No check-‐in special. Business page with contact info, No web links & No descrip>on
User uploaded photos
Profile claimed
Profile NOT claimed
Location & Review Profiles
Yelp – powerful review and “check-‐in” site which should not be ignored !
Yelp
Business page with address, contact info, web link & menu
Very complete informa>on
Claimed profile
Reviews
Custom logo or photos.
Yelp
Business page with address, contact info & No web links Incomplete informa>on
Not claimed
No reviews
No custom logo or photos.
Location & Review Profiles
Citysearch – local guide with profiles and reviews that feed to search !
Citysearch
Business page with address, contact info & social links, maps and direc>ons
Custom logo or photo
Category and payments completed
Reviews Owner uploaded photos
Citysearch
Business page with address, contact info & no social links
No custom logo or photo
Profile not claimed Not completed No reviews
Location & Review Profiles
Mapquest – 1 in 5 people use this service to get direcHons to local businesses !
Mapquest
Business page
Contact info and site link
Completed profile
Custom logo or photo