BWH Hotel Group is premiering a new lifestyle brand in partnership with ARBT Prefab

For global hotel companies to thrive, it is imperative that they remain agile and adapt to emerging local market needs. This is why BWH Hotel Group will be launching a new long-stay lifestyle brand in Australia namely Executive Residency by Best Western.

Now more than ever guests are after flexibility in their lives. Working from home has become the new norm, digital nomad has become a popular job title, and seeking an improved work-life balance is an emerging trend. This is having a butterfly effect on the hotel industry – with many guests seeking more than just a hotel room when travelling on business or when planning a weekend getaway with their family. They want accommodation to blend seamlessly into their lifestyle, blurring the edges between working and travelling. They want to soak up all the experiences a destination has to offer and to stay in the heart of the community, get to know the locals and find out for themselves how they both tick.

At BWH Hotel Group, we are determined that the new traveller will want to stay with us. This is why we have added a large number of new and exciting lifestyle and extended stay brands to our global and domestic brand portfolio including core brands (Aiden and GLō), boutique soft brands (WorldHotels Crafted), and extended-stay solutions ranging from economy through midscale (SureStay Studio, Executive Residency by Best Western, and our newest offering @Home by Best Western).

To this note, we are extremely excited about our upcoming brand premiering in Australia. The very first Executive Residency by Best Western will open its doors in Woolloongabba Queensland later this year. This new modular 51 apartment property, comprised of two, three and four-bedroom residences, will re-imagine the home away from home experience by utilising natural light, modern design,expansive living areas and must have facilities such as a 24-hour gym. The first of its kind for BWH Hotel Group, this accommodation includes stylish comforts and creates a hospitality experience that is designed to cater to longer-term stays.

BWH Hotel Group has partnered with ARBT Prefab to bring this hotel to fruition. Graham Perry, BWH Hotel Group’s Managing Director Australasia said, “Our partnership with ARBT Prefab allows BWH Hotel Group to drive growth and fast track new brands into and throughout Australasia. We are very excited to be partnering with a company of the calibre of ARBT with whom we have strong synergy and big plans. Together we can champion the diversity of the BWH brand portfolio and make a big impact on the accommodation landscape throughout the region”.

Following the opening of Executive Residency

Woolloongabba, we are set to announce details regarding additional projects, locations and BWH brands already in the pipeline including the opening of the second Aiden by Best Western later this year.

Founder and CEO of ARBT Prefab, Solomon Noel said, “We are thrilled to be partnering with BWH Hotel Group to bring our creative solutions, our shared vision and our innovative modular construction technology to life. In launching Executive Residency Woolloongabba, we can showcase our ability to optimise the construction process to produce premium quality hotels with faster construction times and reduced costs.”

Executive Residency

Woolloongabba, built in an impressive 21 days by ARBT Prefab, will be an exciting addition to BWH Hotel Group and will sit at the heart of the destination experience, no matter how long or short the visit. At BWH we work to ensure that every one of our hotels (whether WorldHotels, Best Western Hotels & Resorts or SureStay Hotel Group), provides a unique experience with crafted services ideally suited to the target market and in such a way that it inspires the new traveller to want to stay with us and above all return.