Punthill Essendon North An ‘elevated’ residential feel

By Mandy Clarke, Editor

2023 kicked off with a bang for boutique apartment hotel operator the Veriu Group, with the opening of Punthill Essendon North. Their newest accommodation offering is located north of Melbourne CBD and presents a mix of modern studio and onebedroom apartments, designed to attract solo and group travellers for business or leisure.

Veriu Group CEO Zed Sanjana told AccomNews: “We’re extremely pleased to have added Punthill Essendon North to our existing portfolio. The hotel is specifically situated to take advantage of this significant corporate catchment area, which has been somewhat underserviced in terms of quality corporate accommodation. We believe that modern business travellers are increasingly looking for more unique and localised accommodation experiences within these types of corporate hubs.”

Built in partnership with EVR Group, this state-of-the-art property offers 40 fully selfcatering apartments. The combination of comfortable apartments, comprehensive conference and meeting facilities, a gym and guest laundry, perfectly accommodates current business travellers who want convenience but to also experience the comforts of home.

The unveiling of Punthill Essendon North closely followed the December 2022 opening of the Group’s first Victorian property, Veriu Queen Victoria Market and it increased the Group’s collection of properties under the trusted Punthill Apartment Hotels brand to 13, which also boosts the Groups portfolio to over 1260 rooms and apartments under the combined Veriu Hotels & Suites and Punthill Apartment Hotels brands.

It’s true the last few months have been extremely busy ones, Mr Sanjana admitted, and there will be yet another new Veriu property opening in April - Veriu Collingwood. The Group also expects to open three more hotels in 2023.

Confirming the rapid growth of the brand, Mr Sanjana said a further six sites are currently under construction across Australia.

This Group has identified an opportunity to become one of Australia’s largest apartment hotel operators, while still maintaining a unique and localised feel at each of its properties and is well on its way to achieving this. P24