Creating that wow factor: broadcasting studios for schools

The aspects of creative design that come with audio and visual production are important skills. With them comes an awareness of media consumption, which can be used to illustrate concepts of media literacy. The possibilities of learning with a broadcast studio are vast, with the potential to create a shared culture and identity through production of school specific programmes like video yearbooks, sportgames tapes, documentaries, podcasts and more.

But what exactly does setting up a broadcasting studio entail, and can it really be done on a school budget? School News asked industry expert David Banard, Managing Director of Gencom Technology, for his advice.

By Naomii Seah, Industry Reporter

The possibilities are endless with a school broadcasting studio, which can engage students and present different learning opportunities, as well as preparing them for an increasingly digital workforce.

Video and audio production is a valuable skill in today’s digital landscape. Familiarity with broadcasting equipment and production can be an asset in the workforce, particularly as social media continues to become an integral part of day-to-day life. That’s why many schools are considering the installation of a broadcasting studio. Not only is it in-demand in the current and future workforce, video and audio production can also engage students differently, facilitating learning in a practical, hands-on capacity.

As far back as 1993, the potential of having audio and video production in schools was being recognised. One study noted “video production can be particularly useful for ‘at-risk’ students. For students of all ages and classifications, video production links learning to the real world.

The same study found that video production “can be incorporated into the classroom to enhance motivation, creative thinking, visual literacy, and non-linear thinking. In addition, the process broadens student attention to other areas.”