Mum’s Mail was conceived eight years ago (2003), and is now considered to be one of the most reliable, trustworthy and comprehensive sources of information for parents and other readers in the greater Durban and Pietermaritzburg/Midlands areas. 35 000 copies of Mum’s Mail (Durban issue) and 30 000 copies of Mum’s Mail (Pietermaritzburg/Midlands issue) are distributed FREE on a monthly basis to crèches, pre-schools, primary schools, shopping malls, family and baby clinics, doctors’ rooms, public libraries and selected retail outlets, ensuring our magazine reaches the RIGHT readers. Mum’s Mail is an affordable advertising medium for small and medium sized businesses, as well as large corporate businesses wanting to reach a guaranteed base of interested consumers who trust our publication. From the September 2011 issue, Mum’s Mail will also be including a dedicated section for Dads...Dad’s Mail.