MUNROLOCK
MARKETING YOUR PROPERTY FOR SALES AND LETTINGS
s e c i o h C e with Munrolo r o M ck Munrolock Sales and Lettings
TABLE OF CONTENTS HOW DO WE MAKE YOUR PROPERTY STAND OUT
3
WHY COMPUTERS ARE ESSENTIAL
3
INSTRUCTING US AND PREPARING THE DETAILS
4
PREPARING YOUR PROPERTY
5
MUNROLOCK.CO.UK
6-7
PROPERTY PORTALS
8-9
SOCIAL NETWORKING
10
YOU TUBE
11
GUIDES FOR SELLING AND RENTING
11
PROPERTY BOARDS
12
TELEPHONE SYSTEM
12
DEZREZ ESTATE AGENCY SOFTWARE
13
WINDOW DISPLAY AND PROJECTION SCREEN
13
RIGHTMOVE PREMIUM DISPLAY
14
AGENT CHECKLIST
15
name munrolock salescompany and lettings
How can we make your property stand out? There are many Estate Agents, both High street and online, offering their services to you. With each agent having an average of around 20 to 30 properties for sale and for rent at any one time, there is a large amount of competition. The cheapest fee you can find may sound like the best solution for you, but in reality, the cheapest fee will usually mean the cheapest service. In a market where a property ‘sells’ itself, that may work. However, right now, your property has to stand out to the potential purchasers and tenants out there. In the next few pages, we explain why we feel we can offer substantial coverage and a unique amount of marketing for your property.
WHY COMPUTERS ARE ESSENTIAL It may not be the first thing you think of when you walk into an Estate Agents office, but next time you do, take the time to look to see if every member of staff has a computer on their desk.
If they haven’t, then how can that agent fully market your property? Emails, online brochures and software, mean that if someone registers with any member of staff, all members of staff can see the details of that person, can respond to emails and can deal quickly with all enquiries.
munrolock sales and lettings
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PREPARING YOUR PROPERTY
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Make sure that the outside of your house is looking as good as it can be. If any work needs doing, attend to it before you put your house on the market
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Our PDF details are available online and can also be printed. Measurements and description are also included.
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Agents will always tell you to ‘declutter’. You need your property to look as spacious as possible...toys, books, clothes etc piled up around the property give the impression of having no space. Good photographs are important, as they will entice people to view, so make sure that on the day we come to take photographs, you have made sure each room is available and as clean and tidy as possible.
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ENERGY PERFOR MANCE
Energy per part of maformance certifica rketing a p s are a com ropertyte puls for sale o r for renotr.y
munrolock sales and lettings
MUNROLOCK.CO.UK PROPERTY PRESENCE Munrolock.co.uk receives thousands of visitors every month. Whilst the Property Portal websites attract the majority of visitors, our own website also has many visitors every day. Local people especially, will be aware of our boards and our advertising and will go direct to our site. All our properties are available on our website as soon as we have the details prepared. Plenty of photos, floorplans, description, measurements, location map, the epc and also the google streetview, give all the information potential buyers and tenants will need.
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PROPERTY SEARCH
munrolock sales and lettings
PROPERTY PORTALS ESSENTIAL MARKETING OFFERING THOUSANDS OF VISITORS EVERY DAY
INFORMATION ALL OF THE TIME Automatic Feeds to Property Portals The amount of Property Portal websites in the UK is staggering. Many of them do not last very long. The largest websites, such as Rightmove, actually cost Estate Agents a great deal to advertise on. Many agents can pay over a ÂŁ1000 per month just to be on one website. So they have to offer good value in return. Rightmove is without question the largest website and an essential site for any property to be advertised on. After that, each property portal has its advantages. Zoopla now claims to be the second largest website and is delivering many applicants to us each month. Propertylive only allows Members of the National Association of Estate Agents to advertise on it, so applicants have that peace of mind when using it.
Every hour 52,549 visits are made to Rightmove and homemovers view 144.986 sets of details. Weâ&#x20AC;&#x2122;ll make sure your property is automatically emailed to Rightmoveâ&#x20AC;&#x2122;s database of active buyers looking for property like yours. There are many other websites that our properties appear on, other than the ones listed on the page before, but they change often. You can be sure that your property is given as much exposure as possible on as many websites as possible. munrolock sales and lettings
SOCIAL PROPERTY MARKETING THE MORE PLACES YOUR PROPERTY APPEARS, the more chance of finding a buyer or tenant. Social networking is now an essential tool for Estate Agents all across the UK. With Twitter the fastest growing social network in history and 40% of the UK population on Facebook, social networking cannot simply be ignored. With links to properties, videos, latest news etc, we make sure that buyers using the social networking sites are likely to come across your property.
SOCIAL NETWORKING POWERED BY PEOPLE WE HELP YOU SELL OR RENT WITH GUIDES FOR SELLERS AND LANDLORDS MTV STYLE PROPERTY VIDEOS We can create Property videos, showcasing your property photographs. Rather than a gimmick, these are proving to be very popular and give viewers about a minute of video for each property.
The videos are placed on our own Youtube page (youtube.com/munrolock), feature on our website and on the property details online. You can share them with whoever you want to, via email, blog, facebook, twitter or via various other ways.
We offer guides for all aspects of both selling and renting. These guides are available for you to download or view on our website. Guides include information on
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Energy performance Certificates,
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Conveyancing,
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Overseas Landlords,
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Tenancy Deposit Schemes,
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Inventories,
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Landlord Obligations
and much more.
MUNROLOCK SALES AND LETTINGS
BOARDS SALES AND LETTINGS BOARDS ATTRACT APPLICANTS, WITH MANY PROPERTIES WITH BOARDS HAVING THREE TIMES THE AMOUNT OF VIEWINGS They are a way for an Estate Agent to advertise their company, this is true, however the advantage of this is it attracts more potential buyers and tenants, meaning a greater chance of getting your property under offer. If you are looking for as many ways as possible to find buyers and tenants, then having a board should be the first thing you ask for.
THE TELEPHONE, AS IMPORTANT AS IT HAS EVER BEEN. We email constantly all day, but in between we spend our time on the telephone. It is still the quickest and easiest way to deal with many enquiries. Our telephone system is even set up, so that when someone who is already registered with us calls, all their details appear on all staffâ&#x20AC;&#x2122;s screens before they even pick up the phone. Telephone numbers do not need to be dialed, just a click of a button is needed. If we are all on the phones? Rather than an answerphone, you will go through to a real person who will take your message.
ADVERTISING IN HIGH STREET WINDOWS DEZREZ ESTATE AGENCY SOFTWARE Why tell you the software we use? We believe it is important for you to know that we utilize the best tools we can find. Dezrez gives us all the tools we need to deal with applicants, properties, viewings, our diary, viewing reactions, mailing out properties...and much more.
WINDOW DISPLAY, PROJECTION SCREEN With both our offices placed near to stations, we have a great deal of people walking past. thats where our window displays are important. In Beckenham, with the traffic having to stop outside for the lights, the projection screen stands out and attracts alot of attention. Our properties, both Hayes and Beckenham, appear in the windows for both offices.
munrolock sales and lettings
PREMIUM DISPLAY RIGHTMOVE
PREMIUM DISPLAY, PREMIUM INTEREST
Our Premium Display service on Rightmove helps attract quality buyers and reduce void periods because on average it generates:
‣ ‣
34% more views than a standard listing 21% more enquiries than a standard listing
We can upgrade your property to a Premium Listing on Rightmove which increases interest in your home by highlighting your property with:
‣ ‣ ‣ ‣ ‣
A larger listing box Bigger text Choice of multiple photos that rotate or 1 larger photo Attention-grabbing silver background Selection of eye catching red stickers to choose from
Make your home stand out from the crowd! Your property will be a premium listing for the duration of time you are on the market with us.
CHECKLIST OF SERVICES OFFERED Agent X is a High street agent in our area, with multiple branches. Agent Y is a single office agent within our area. Equipment
Munrolock
AgentX
AgentY
Computers on all staff desks, with access to emails and customer emails
Telephone system connected to our database, with instant recognition
Projection screen / Display Monitors
Floorplans and Location maps
Internal and External Photographs
More photographs available on the web
You Tube Property Videos
Use of Social networking to market properties
Advertise on more than 10 different Property Portals
Offer Rightmove Premium Displays
National Association of Estate Agents
Association of Residential Lettings Agents
Property Ombudsman
Property Details
Marketing Tools
Memberships
name munrolock salescompany and lettings
SALES LETTINGS PROPERTY MANAGEMENT CONVEYANCING ENERGY PERFORMANCE INVENTORY SERVICES OWN PROPERTY WEBSITE ONLINE PROPERTY VIDEOS ONLINE MAGAZINES FEATURED PROPERTIES munrolock sales and lettings BECKENHAM OFFICE 22 High Street, Beckenham, Kent, BR3 1AY Tel: 020 8663 9000 Fax: 020 8462 5055 HAYES OFFICE 31 Station Approach, Hayes, Bromley, Kent, BR2 7EB Tel: 020 8462 8080 Fax: 020 8462 5055 Website: www.munrolock.co.uk Email: admin@munrolock.co.uk