Choose To Flourish

TO CHOOSE FLOURISH

by Leena Duwadi | photos courtesy of Geordian Abel’s Instragram

For Geordian Abel, the sky’s the limit! She’s a blogger, social media influencer, traveler, and solopreneur. She also has her heart in interior decoration and the music industry. The story of this 27-year-old social media enthusiast from Harvest in Northlake who turned her passion into a profession could be a significant source of motivation for anyone.

Geordian was always inclined to fashion, lifestyle, and writing. She calls herself a people-pleaser and loves to make friends. She always had big dreams, aspirations, and goals. Better to say, she was never meant to be for typical jobs. “I have worked in numerous corporate jobs where I was never fulfilled, so having a side gig (blogging) was always a must,” she said. “I am passionate about being that long-distance BFF to my girls by sharing the latest fashion, beauty, and home trends. With my sales background, I learned how important building relationships is and have carried that professional experience over to my blog and boutique.”

Starting her day with ‘morning quiet time’ and coffee, Geordian has to quickly look into fulfilling orders, computer works, creating social media content, and more.

“I wear a lot of hats for my businesses, so no day is quite the same,” she says.

She travels at least once a month and believes travel is excellent for fresh content to share with her audience. Napa, CA, has been her most favorite travel destination.

She started her blog adoremorewithgeor. com seven years ago and has built it into a popular platform where one can read her lifestyle, fashion, and travel stories. She calls her blog ‘a place to come to feel inspired to dress your best to feel your best… on a budget!” While she shares many tips and tricks about lifestyle on her blog, her online boutique flourishinfrills. com offers a wide variety of fabulous frilly outfits for every season. A frilly, pink babydoll fit is her favorite outfit. Her mission is to build a community with her customers and watch them flourish in their day-to-day lives via social media. She dreamed of owning a boutique when she was 16, and last August, she officially started Flourish in Frills. “It’s also so motivating to be able to wake up every morning and do something I LOVE!” she expressed her joy.

So, what was the experience of launching a business amid the pandemic?

“This business has far surpassed everything I could have dreamed of, and I can honestly say COVID-19 did not have too much of an effect on it.”

It was not easy for her to manage everything as she also had a full-time corporate job. However, in November the same year, she got laid off from her job, and she felt like God opened the door for her to pursue side gigs full time. In her words, “Wearing multiple hats is challenging but so rewarding.” While she knows she’s a relentless person, she’s equally grateful for her husband, who stands by her side in all ups and downs. “I have been married to my gem of a husband, Austin, for almost four years. We met my freshman year of college and never looked back! We live in the suburbs with our two pups, Brutus and Banx,” Geordian said of her family. Austin is the man behind her great Instagram pictures. On weekends, the couple loves to wine and dine and try out new local restaurants.

As a part of the job, Geordian regularly shares content with her followers on social media. She tries to look authentic in her posts and accepts everything that comes along, positively. However, she keeps looking forward to balancing her life online and offline. “It is a major challenge,” she remarked.

As she continues to work towards growing her business, Geordian believes that leaving corporate opportunities and following her heart was the best decision she ever made.

fo l lo w i n g h er h eart was the best decision she ever made.

industry with zero credibility and expect to make X amount of money. It has taken me seven years to get to the point I am at today.” Last November, Flourish in Frills donated 10% of all proceeds on one day to Cook Children’s. Geordian Abel is committed to continuing to give back to the community as the business grows. Recently, she also did her first Pampering & Revamping giveback initiative. She took the lucky winner to brunch and made a girls’ day out of it! “It was so fun to get to treat someone that might not always spend her money on pampering herself nor her wardrobe. We are planning on doing this twice a year, once in the fall and spring,” she said. All in all, Geordian lives by a motto - “Life is a choice. Choose

She’s financially as well as emotionally satisfied now. For those who aspire to be in the internet business, her word of advice is - “You cannot come straight into the to flourish.” Follow Geordian on Instagram and Facebook @adoremorewithgeor, and you can visit her website at

www.FlourishInFrills.com.