Alejandra Taborda Garza, GM of La Myrrah

from Lantana Living Magazine November 2021

Foodie Friday DFW: Mad For Chicken

YOUR STORELINGERIE Boutique

by Steve Gamel | photos courtesy of Murray Media Group

It’s not every day that a woman gets excited about going to the lingerie store. After all, finding the right fit that also matches her style, personality, and beauty is important. And achieving that look with a bra or bikini can sometimes feel overwhelming as they find themselves visiting one big-box lingerie or department store after another.

“We want to give every woman exactly what she is looking for, whether it be fit, comfort, or style, in an atmosphere that is comfortable, exciting, and satisfying.”

If this scenario sounds all too familiar, La Myrrah is the alternative you’ve been looking for.

Located in The Shops at Highland Village, La Myrrah wants you to feel like this is your lingerie store. They believe every woman should look good in all situations, whether at work, home, at the beach, or out for a night on the town. And with that comes the importance of always ensuring the right fit! They offer Latin American designed lingerie lines, including bras, shapewear, swimwear, and jewelry in a wide array of sizes and styles paired with excellent customer service. Recently, they added even more lines to compliment all your needs, including comfy pajamas and pants.

And if that weren’t enough, they’re offering musthave luxury and style at prices that simply can’t be beaten.

“Everyone who comes into our shop tells us repeatedly, ‘Thank you for giving us an option. We’ve been used to going to one shop, but now we have an alternative,” general manager and majority owner Alejandra Garcia said. “Most women go from store to store trying to find the bra they are looking for, and when they do, they spend a lot of money. You can come here, pay the right price, and get a better variety.”

She added, “We want to give every woman exactly what she is looking for, whether it be fit, comfort, or style, in an atmosphere that is comfortable, exciting, and satisfying.”

La Myrrah recently had a ribbon cutting on November 9 and its grand opening on November 12th.

If you have been to La Myrrah before, you know what Alejandra says is 100% the truth. Most women travel far and wide to find the perfect lingerie, only to be disappointed at every turn. Even if they find the right look, most are stuck with the wrong size. They also don’t receive personal attention while they shop. Alejandra and her team are the complete opposite. They greet every customer with a warm smile as soon as they walk in the front door. From there, they ask the right questions, listen to each customer’s concerns, and come up with real solutions.

A perfect example is one customer who came in recently looking for a new bra. She had been wearing a 34DD, but after talking with Alejandra for only a few moments, she was given more accurate

“Most women go from store to store trying to find the bra they are looking for, and when they do, they spend a lot of money. You can come here, pay the right price, and get a better variety.”

measurements and found that she’d be more comfortable in a 34C. She left feeling completely satisfied. More importantly, she left feeling confident and beautiful.

“Having seen what is out on the market today, there is a gap that needs to be filled,” Alejandra said. “No one helps you. It’s not always the right fit, and there’s no attention to the client. Closing that gap just makes sense. Our slogan is ‘The Real Fit’ because seven out of ten women in America struggle to find the right bra for them. We offer beautiful bras and bikinis that are luxurious and can compete with anything on the market in terms of material, size, style, color, and variety. A woman deserves to feel like a goddess. It matters that she looks good everywhere.”

Every nook and cranny of La Myrrah was designed with its customers in mind. In other words, they knew they had the best products, but they needed a warm and inviting environment to complement their quality lingerie. That process may have taken a little longer than Alejandra wanted due to the pandemic and various shipping delays. Still, anyone who has been in the store lately will tell you that it has a completely different look and feel.

“The shop finally looks exactly how I envisioned it all those many months ago,” Alejandra said. “The look is here. We went with the best look on the market today, and we can’t wait to hear what our customers think.” “Our slogan is ‘The Real Fit’ because seven out of ten women in America struggle to find the right bra for them.”