Media Kit 2010
Audi
magazine australia
Audi Magazine Australia Outstanding design, cutting edge technology, high performance and only the very best of material. The very same qualities that have made the Audi name famous worldwide are clearly evident in Audi’s other model—Audi Magazine Australia. Produced in Australia and designed specifically for the local market, the magazine embraces the lifestyle that is Audi: Luxurious—certainly. High performance—whenever required. State-of-the-art technology—of course. Pure enjoyment —always. Far from being a corporate ‘car magazine’, Audi Magazine Australia showcases a lifestyle in all its facets that goes with ownership and recognises that Audi owners expect more than the standard customer. What exactly defines an Audi owner? According to a recent AC Nielson survey on luxury car buyers, an Audi buyer is successful, highly educated and takes leisure time seriously.
Audi Survey 40 is the median age of an Audi owner 66% of Audis sold are for private use 70% of buyers are male 20% of owners are company directors 14% are executives or managers of a large company
For advertising enquiries contact Muscet Media, Telephone: +61 8 8463 1663 Facsimile: +61 8 8312 2070
15% are professionals such as medical practitioners Email: adelaide@muscetmedia.com.au $147,000 is the average household income 39% have a university degree 33% have completed post graduate studies 59% regularly use the internet for research 88% use the Audi website The four most popular leisure activities for Audi owners are reading (27%), travel (23%), golf (20%) and wining and dining (16%) 51% regularly read travel/leisure magazines 41% read business magazines 27% read car-based titles
Web: www.muscetmedia.com.au
Audi Profile Audi Magazine Australia is designed to meet the specific needs of owners and enthusiasts alike with articles from Australia and overseas by leading experts in their respective fields. The very best articles on fashion, food, wine and travel. Profiles on outstanding individuals who share the Audi philosophy, activities, technology, sport, leisure—and of course the Audi cars—past, present and future. Featuring the combined skills of some of Australia’s finest writers, photographers and designers, Audi Magazine Australia exhibits all of the qualities that you would expect to find behind the Audi badge. Produced three times a year, each issue of the magazine is mailed directly to more than 25,000 Audi owners nationally with a further 10,000 split between the magazine’s subscribers, special events and sold through newsagents in selected suburbs of capital cities. Audi Magazine Australia is the perfect mouthpiece for those wanting to reach Audi’s affluent and exclusive audience.
Rates
Artwork Casual
x2
x3
Full Page
$3520
$3300
$3025
Double Page
$6600
$6380
$5940
Inside Front Cover
$4950
$4675
$4400
DPS Inside Cover
$8250
$7700
$7370
Inside Back Cover
$4950
$3850
$3575
Trim
Bleed
Full Page
280mm x 215mm
290mm x 225mm
Double Page
280mm x 430mm
290mm x 440mm
DPS Inside Back Cover
$7150
$6875
$6600
Audi Magazine Australia is perfect bound. Please avoid type through the gutter, or supply DPS material as two pages. Advertising material can be supplied in Macintosh InDesign (preferred), Quark Express, Photoshop TIFF, or EPS. Please ensure all relevant files are included, such as fonts, logos, images (highresolution 300dpi @ 100%).
Outside Back Cover
$6050
$5500
$4950
Please include a colour proof with all material.
Note: All rates are agency inclusive but are subject to 10% GST. All advertising material is subject to the approval of Audi Australia Pty Ltd. Publication dates are subject to change without notice.