@muse0world #muse0world
{ MuseØ } ART IN FASHION 43-65 23RD ST #8. MIAMI, FLORIDA 33127 www.muse0.com
”To accomplish great things, we must not only act, but also dream, not only plan, but also believe.”
{ MuseØ } ART IN FASHION
"Museo” in Spanish means museum. The definition of a muse is a spirit or source that inspires an artist. The name “MuseØ” (Ø as a variation of the number 0) represents a place where art and fashion come back to "zero", style is not defined by society, but by the Muse itself (the consumer) and the extreme western rules of gender are not as valid.
About Us : MuseĂ˜ is a combination of a fashion and art store, where the goal is to function as a collective hub for local and international artists. We strive to promote their creations by making them accessible to the general public. We focus on minimal, high concept clothing and bring together elements of street wear with a high fashion sense. We also scout and handpick up-and-coming designers and artists from all around the globe. MuseĂ˜ will also showcase artwork and media that inspires and complements the overall mood of each season.
Kerby Pata – Owner I am a young business owner, fashion designer and stylist born in South Florida. Throughout my youth and now I have always been exposed to the different realms of fashion and art. Being born and raised in South Florida I have always felt that it has bred me to have an open view and a great understanding of fashion from all over the world.
While currently co-owning and managing my store and brand ATELIER, a modern take on classic Italian menswear, a complete top quality Shoe Collection and the widely successful father and son collections, I decided to embark on a project that also represents the importance of art and fashion while showcasing my own personal style and vision, and as a result, along with a team of innovative creators, we have developed the concept that now will become MuseĂ˜. With my experiences and knowledge in the wholesale and retail of the business I will be bringing a wide variety of unique and fine art
craftsmanship from Europe. Having established relationships with manufactures in Italy and also some of the finest designers in Europe (Naples, Milano, Venice, Florence, Bologna). Making us different from all other stores in Florida. We will be bringing top quality talent and designs, which have a worldwide appeal. Italian style is rightly celebrated as being unique among competitors with its unmistakable elegance, excellent tailoring, exquisite fabrics, and unmatched creativity and innovation. What will differentiate us from other stores? Our goal is to carry unknown brands and designers that are trying to become the next”(Alexander Wang”, “Rick Owens”, “Helmut Laing”, etc. We strive to bring something different that Florida is missing in the world of fashion. We will never be late in receiving the new trend or the latest creations from season to season. Education- I have studied International Business alongside with Business Administration and I feel my experiences in my studies of international business have helped me develop better business skills and increased my knowledge on international finance and currency matters, cross-cultural communication and understanding including international marketing. Personal Interest – First and foremost I love creating, I believe I'm an artist whose concentration is creating clothes and art. I like to explore fashion from multiple entry points, including style blogging, fashion photography, clothing remixes, fashion design, and experimentation with multiple types of technologies that support my design process. I also enjoy creating different styles for others and myself. I feel that my inspiration comes from my great passion and admiration for style and its uniqueness.
EMPLOYMENT: ATELIER FLAGSHIP STORE Miami, Florida Store Manager/Owner : Feb. 2014 – Present Founded a retail clothing store in Coral Gables, Florida. Set up and build out 2,000 square ft. store with merchandise. Hired and trained sales associate on brand and products. Organized merchandise presentation for sales. Managed inventory stock. Prepared work friendly environment. KRMA Miami Beach, Florida Store Manager/Owner: Jan. 2012 – Jan. 2013 Founded and Managed retail store up to 3 to 5 Sales Employees. Prepared environment, and cash register for opening and closing. Opened and closed store in a timely manner. Collected and deposited all cash sales to the bank. Created displays for product merchandising. Conducted all hiring, promotions, salary adjustments, and termination as needed. Facilitated team development and conflict resolution when needed. Trained, and guided employees in sales and customer satisfaction.
ELEGANCE K.A, LLC, ATELIER Miami, Florida Brand Manager/Owner Jan. 2011 – Present Established relationships with manufactures in Europe to create the brand clothing and shoes. Design and create new patterns and styles for every season . Build the brand through marketing strategies and advertisement such as social media, blogging, magazine post, and hiring a public relation team. Design patent that differentiate our clothing and shoes from the rest. Provide consumers with high quality Fabric and handmade factoring from Italy. Maintained and kept the brand exclusive from not saturating the market. The Brand is sold in retail stores all around the world. To name a few in Florida, Aventura Mall (Astoria, Kidz), Bal Harbour (Oxygene, Blank), Merrick Park Village (Atelier, Artigiano). REFERENCES: Available upon request.
Bobby Ray Khasamarina aka Roberto Rayo- Curator A young artist, photographer, stylist, magazine editor, director and designer with vast management, visual merchandising and retail experience. As a curator, I’m able to find and cultivate business relationships with Creative minds around the world, aiming to always find new and exciting Art and Fashion.

 I really like to use my knowledge in arts, fashion styling and design as a practical tool in the development of high end retail environment, concepts and clientele by approaching them with full confidence as a guide into their shopping experience. 
 As a big fan of teamwork, I believe that no job is too little when it comes to the betterment of a company, and will strive to excel at any task at hand. Through my management experience I have learned the importance of leading by example and delegating in a harmonious yet goal oriented way to improve the workflow and business in general.
What makes us different? We plan on reaching our goals in a successful manner not only by providing a wide range of merchandise at reasonable prices, but also by being an active and vocal member of the community, and provide continual re-investment through participation in community activities and financial contributions. We aim to collaborate with different design schools and offer top new designers retail opportunities in a way to help new creators achieve their goals and get their name out there. Locally, we have the advantage to become one of the first high concept Street Wear store that focuses in Men’s ready to wear, having exclusivity with brands and designers from all around the world. As a collective hub, we will benefit from cross promotion and the art seeking traffic from Wynwood. As well as a strong presence via ecommerce, blogs, editorial features and a Multimedia showroom setup to broaden our target audience. We will take advantage of monthly scheduled events such as” Art Walk” as well as an active presence during” Art Basel” (one of the world’s biggest yearly art festivals, hosted in Wynwood).
EXECUTIVE SUMMARY: MuseĂ˜ is a new apparel store that will cater to the artist community in the greater Miami area as well as the visiting artist. As our name suggests our focus is to provide upscale yet affordable wear and accessories, and position our company as one of the top retail store servicing in this particular market. We will be the first and only boutique dedicated to high end concepts and art in the city of Miami. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the local artist population as well others who enjoy wearing (upscale) artistic apparel. MuseĂ˜ Retail Clothing Store will be located at 2301 NW 2nd Avenue, Miami FL 33127. MuseĂ˜ has centralized itself directly in position to the residential location and social activities of our target market. We believe that this is critical to our initial success and long-term growth.
OJECTIVES: To create a shopping environment that caters to the apparel needs of the local artist (both gender) as well as visiting artist. To earn 80% market share and become the number one artist wear apparel store in downtown Miami and achieve name recognition in the local artist community.
LOCATION: Muse0 is strategically located in Miami’s thriving Art District, right in the heart of Wynwood, as part of the new and exciting retail complex WYNWOOD ARCADES. (Located at 43-65 23RD ST #8. MIAMI, FLORIDA 33127)
BRANDS SAMPLER
SANKUANZ
ANNE SOFIE MADSEN
PYER MOSS
69
HENRIK VIBSKOV
E’TUDES
424
CINZIA ARAIA
RHUDE
CHALAYAN
BLACK FIST
MEO FUSCIUNI PARFUM
LOST AND FOUND BY RIA DUNN
KUBORAUM (PENDING)
{ MuseØ } ART IN FASHION 43-65 23RD ST #8. MIAMI, FLORIDA 33127 info@muse0.com www.muse0.com KERBY PATA / OWNER (954) 654-2105 / kerby@muse0.com BOBBY RAY KHASAMARINA / CURATOR (786) 553-8854 / bobbyray@muse0.com
www.muse0.com