MUSE MEDIA KIT 2015
WHY ADVERTISE WITH MUSE INTERNATIONAL? As the premier source of education and networking for healthcare IT professionals, MUSE International is your direct link to your market. When you become an advertiser with MUSE, you have many opportunities to connect with your customers: Want to establish your company as an expert in your field? There’s an ad for that! Want to create awareness about a new product or service? There’s an ad or that! Want to generate excitement and interest in your company and its offerings? There’s an ad for that!
AUDIENCE PROFILE
GEOGRAPHIC COMPOSITION
More than 7,000 MUSE people at more than 700 hospitals worldwide enjoy MUSE International membership. MUSE membership consists of a cross-section of users, decision-makers and managers from virtually every area in the healthcare facility.
MUSE International members represent 48 United States, Canada (Yukon, Ontario, Nova Scotia, Newfoundland and Labrador, New Brunswick, British Columbia and Alberta), Puerto Rico, Bahamas, Ireland, and England.
61%
26% 5%
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8%
Analysts / Specialists / Co-ordinators
61%
Clinical / IT / Finance-Supervisors / Managers / Directors
26%
CIOs / CFOs / Other C-level / Presidents / Vice Presidents / Physicians / Pharmacists
8%
Informaticists
5%
RATE CARD
MUSE INTERNATIONAL
“CLOSE TO 7,000 PEOPLE AT MORE THAN 700 HOSPITALS WORLDWIDE ENJOY MUSE MEMBERSHIP!”
2015 INTERNATIONAL MUSE CONFERENCE PROGRAM
2 015 INTERNATIONAL MUSE CONFERENCE
Full Page Bleed 8.75”w x 11.25”h
1/2 Page Vertical 3.75”w x 10”h
1/4 Page Vertical 3.75”w x 5”h
Commercial Directory Listing Text Only
1/2 Page Horizontal 7.75”w x 5”h
NASHVILLE M A Y
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2015 INTERNATIONAL MUSE CONFERENCE PROGRAM The International MUSE Conference Program is the exclusive publication of the annual international conference. It is read by all attendees and features
ADVERTISING RATES Full Page (Full Color) $2200 1/2 Page (Full Color; Horizontal or Vertical) $1600 1/4 Page (Full Color; Vertical Only) $1000 Commercial Member Directory Listing - text only $400
valuable information, such as exhibitor booth locations, educational session abstracts, related articles, other event details, and much more. This is your opportunity to increase your booth traffic, build brand recognition and establish relationships with your potential customers and clients!
SPECIAL PLACEMENT (all full page and full color) 2 Page Spread Back Cover, Full Page Inside Front Cover Across from Table of Content
$5000 $3000 $2800 $2600
MECHANICAL REQUIREMENTS -Resoultion of 300dpi -All fonts must be embedded or outlined -Accepted Digital Formats: PDF (perferred), EPS, PSD, AI -The color space must be CMYK (flat and PMS colors must be converted to CMYK)
CLICK HERE FOR 2015 MUSE INTERNATIONAL CONFERENCE PROGRAM ADVERTISING ORDER FORM RATE CARD MUSE INTERNATIONAL
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MUSE MATTERS BLOG The MUSE Matters Blog replaced the MUSE Matters magazine in 2014. You have a unique opportunity to advertise on the blog and support this blossoming initiative.
ADVERTISMENT OPTIONS Right Side Top Postion (200px wide)
$1,750 per quarter
(only one available)
Right Side (200px wide)
$400 per quarter
(positioned in the order the ads are received)
The MUSE Matters blog brings multiple benefits to both readers and advertisers, but primarily the most important benefit factors are: • • • • •
Immediacy Greater readership Focused material Broad reach Flexibility
ADS ARE SOLD QUARTERLY, BUT YOU CAN PURCHASE THEM YEARLY TO SIMPLIFY THE PROCESS January 1, 2015 – March 31, 2015 April 1, 2015 – June 30, 2015 July 1, 2015 – September 30, 2015 October 1, 2015 – December 31, 2015 STATISTICS Statistics will be available to advertisers on a quarterly basis. During the first two months after launching blog views totaled almost 5,000. However, this number will continue to increase as the blog establishes traction and members are aware of its existence.
CLICK HERE FOR MUSE BLOG ADVERTISING ORDER FORM 3
RATE CARD
MUSE INTERNATIONAL
GUEST POSTS - Only original, relevant content will be published. A veiled marketing promotion will not be considered. - Posts must have one central theme or focus. - Posts can be between 800 and 1,600 words.
MUSE WEB ADVERTISING RATES Would you like every person who visits the MUSE website to see your message? If so, secure your space to advertise on the MUSEWeb. The MUSE website is the primary point of organization contact, accessed by close to 7,000 MUSE members from more than 700 hospitals, as well as many potential members searching for information. THE MUSEWEB INCLUDES: - DETAILS ABOUT UPCOMING EVENTS - LINKS TO EVENT REGISTRATIONS - LIBRARY FILLED WITH POWERPOINTS FROM
Leaderboard
PREVIOUS EVETNS - MUSE ON DEMAND PROGRAMS Wide Skyscraper
- ACTIVE FORUMS - MEMBER LISTS
PURCHASE WEB ADS (sold quarterly) Wide Skyscraper Q2, (160x600) Event Page Leaderboard Q2, (728x90) Home Page
MECHANICAL REQUIREMENTS $1200 $1600
File Size gif / jpg: 20KB Flash: 40KB Acceptable file formats - Static banners (non-animated) - JPG, GIF Animated banners - SWIF (Adobe Flash) (backup GIF required) - Animated GIF URLs - Proived the URL that the banner will link to, eg: http://www.yourdomain.org/ - Flash file (SWIF) must have the proper link embedded in the file
CLICK HERE FOR MUSEWEB ADVERTISING ORDER FORM RATE CARD MUSE INTERNATIONAL
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MUSE CAREER CENTER Through the new Career Center section of the MUSE website, job seekers and employee searchers alike have access to the most effective job searching and recruiting capabilities to find a perfect match. The MUSE Career Center will focus on bringing employers in the healthcare field with eligible qualified candidates.
SEVERAL PRICING OPTIONS ARE AVAILABLE FOR CAREER CENTER ADVERTISING:
Job seekers will find a unique opportunity to connect with employers and recruiters who are posting jobs specific to their areas of focus. Candidates can post their resumes anonymously, search through job postings, and setup personal job alerts.
30-Day Job Posting + Healthcare Administration Job Board Network
By using the recruitment service, employers are given exceptional access to the MUSE membership. An employer’s job posting will reach a large number of highly skilled passive and active job seekers. The MUSE Career Center distinguishes itself from generalist job boards in a number of ways. These include: - a highly targeted focus on employment opportunities in a certain sector, location, or demographic; - anonymous resume posting and job application —enabling job candidates to stay connected to the employment market while maintaining full
30-day Job Posting
MUSE MEMBER $175
$525
$640
(This product bundle includes a single job posting along with secondary exposure for your job posting on all sites in this Job Board Network for a small additional cost! CLICK HERE to see a listing of Network member sites). This option allows the user to post to MUSE and The Healthcare Administration Network which encompasses the more administrative end of healthcare jobs.
30-Day Job Posting + Healthcare Job Board Network
$625
$740
(This product bundle includes a single job posting along with secondary exposure for your job posting on all sites in this Job Board Network for a small additional cost! CLICK HERE to see a listing of Network member sites). This option allows the user to post to MUSE and the Healthcare Network.
control over their confidential information;
Resume Purchase
$30
$50
- an advanced Job Alert system that notifies
30-Day Package: Unlimited Jobs and Resumes
$550
$1,000
candidates of new opportunities matching their own pre-selected criteria;
(This product is the best deal! Post an unlimited jobs and resumes for 1 month!
- access to industry-specific jobs—and topquality candidates—often not seen on Monster,
CareerBuilder, or HotJobs.
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NONMEMBER $290
RATE CARD
MUSE INTERNATIONAL
ADVERTISING AGENCIES: Please note that these prices are net.
MUSE ADVERTISING DEADLINES MUSE MATTERS BLOG EDITION
January 1, 2015 – March 31, 2015 April 1, 2015 – June 30, 2015 July 1, 2015 – September 30, 2015 October 1, 2015 – December 31, 2015
DEADLINE
December 30, 2014 March 30, 2015 June 30, 2015 September 30, 2015
2015 INTERNATIONAL MUSE CONFERENCE PROGRAM Deadline in March 15, 2015
UPLOAD ARTWORK TO: RATE CARD MUSE INTERNATIONAL
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ADVERTISING POLICIES AND PROCEDURES - All advertising must be submitted to MUSE for review, and if determined objectionable will not be accepted. - MUSE will determine the amount of advertising to be accepted relative to the ad/text ratio. - Premium positions are assigned on a first-come, first-serve basis. Space will be secured upon receipt of full payment. - Companies who have purchased a specific priority placement for all issues or quarters in a year will be given right of first refusal for the following year. All other advertising will be sold on a first come, first serve basis. With the exception of advertisements on the Career Center web pages, MUSE will not accept an ad that's primary focus is recruitment. Any recruitment information has to be 1/3 or less of the impact of any given ad. Components of the advertisement that will be considered when assessing impact includes, but is not limited to, i size, location of recruitment copy, color and contrast. The decision of whether an ad fits within these guidelines lies completely with MUSE. It is recommended that a company wanting to include recruitment information in their advertising work closely with MUSE during the creation of the ad in order to avoid any unnecessarily expenses, delays or inconvenience. MUSE reserves the right to limit the number of ads on any given webpage page, the number of specific types of ads on a specific webpage or on the website as a whole, or to refuse to publish adds that are deemed inappropriate for the MUSE audience, based purely on what MUSE judges to be in the best interest of MUSE and the MUSE membership.
- Advertisers may secure space for multiple issues. Full payments for any multiple issue advertising must be made in advance. All payments are non-refundable. - Ads will not be accepted without a completed and signed MUSE Matters advertising insertion order form or a completed online insertion order form. - Credit card payments are accepted. Checks are to be made payable and mailed to MUSE. Advertising rates are non-commissioned; all rates shown are net. Advertisers agree to pay all expenses incurred in connection with preparing submitted copy, artwork, and photo images camera -ready in accordance with the published mechanical requirements. - Advertisers agree to pay all expenses incurred in connection with collection, including attorney fees. - Ad size measurements are from rule line to rule line. All ad positions are at the publisher’s option. There will be no adjustments, reinsertion or refunds made because of the position in which an advertisement has been placed. Only premium positions are guaranteed. -The publisher’s liability for errors shall not exceed the cost of space occupied by an ad published incorrectly. Credit will be allowed for the insertion only. Claims for errors must be made within 10 days of the published date. Credit will not be considered if copy or corrections received sign-off approval, and/or were submitted after published deadlines. The publisher assumes no liability for the omission of an ad from any edition in which such advertising was scheduled or ordered. In the event of such an omission, the advertiser may select another edition for publication or cancel such advertisement without cost or penalty. -The advertiser assumes liability for advertising published and agrees to assume all responsibility for claims or actions occurring against the publisher on behalf of the ad. -The publisher reserves the right to amend the terms, conditions, and rates specified in this document at any time without prior written notice.
EDITORIAL CONTRIBUTIONS Articles of an educational nature are accepted. Articles should be topical, relevant, interesting and contain no marketing or promotional material. All articles are reviewed and edited by MUSE for content, format and grammar. No guarantee is given that a submitted article will be published. Materials submitted must not infringe upon any copyrights or other rights. It is the responsibility of the author to ensure that all facts and statements in the articles are true, fair, and accurate. Articles are to be submitted electronically, preferably as a Word document. Photos, graphics, charts, and other such materials are permitted.
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RATE CARD MUSE INTERNATIONAL
QUESTIONS? Contact the MUSE Director of Education and Marketing Tel: 844 491 4703 Email: education@museweb.org
RATE CARD MUSE INTERNATIONAL
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