Muse Theory Muse Theory Design PRESS KIT
COMPANY PROFILE
OUR STUDIO DYNAMIC Model
ELIZABETH N
making magic out of a little creativity
In a little home slash converted studio
and things -- as the its playground.
located in the heart of the Bay Area, there
Shoot
SUMMER COLLABORATION 2009 with PAPER PEONY CLOTHIER (styling) and IRIS PHAM (make-up).
is evidence of both the comforts of home
Muse Theory Design began humbly in
and the rigorous output of a production
this studio in late 1999 as the brainchild
studio. Creativity and ideas fly by freely
of Johnny Neang (and later to include a
with neither regret nor regard. In one
diverse team of creatives). Muse Theory
corner,
is
has done everything -- and yes, we really
touching up on photos. In another, an
mean everything short of milking cows --
artist paints her models.
from overseeing production to branding
the
post-production
team
and marketing. However, there is a stark difference between the storyboard that exists in some sketchbooks and the ones at Muse Theory: our ideas become reality. And this reality uses the Bay Area -- its people, places,
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COMPANY PROFILE
(continued on page 4)
“The girls have an everlasting quality; they linger in your mind. Muse Theory picks just the right girls to represent-confident, fresh, with a Bay Area flair.” AGENCY SCOUT for SAN DIEGO, KYLE ONG
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OUR WORK
This is refreshing to see--the girls aren’t just beautiful, they have a distinct charisma and a personal style. Johnny’s work captures this. And above all, the diversity is astounding. APRIL CHASE’s LEAD GUITARIST, TIM FERGUSON
Models
VERONICA S EVELYN K KAZIMIR B ANGIE W PARKER J JENNIFER C
What does this mean? This diverse mix of experience and people allows all parties involved to create marketable production that is both compelling and distinct. Our goal is to offer services that our forwardthinking, fast-paced clients can depend on to supply work that both exceeds expectations and pushes visual boundaries.
Shoots
COLLAB 2009/10 PURE BLENDZ 2010, CASTING CALL 2010 MISS ITALIA 2010, LOOKBOOK 2010 Ser vices MODEL & AGENCY TESTING ADVERTISING EDITORIAL COMMERCIAL FASHION PORTRAITS BRANDING
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OUR WORK
Let our work do the talking.
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“At Muse Theory Design, the creativity is bursting from each corner of the studio. You can feel the energy from everyone, from post production to make-up to styling. When I see our photos, I see this dynamic come alive.” PRODUCTION MANAGER, JP NEANG
Model VERONICA S Photo
.17 CALIBER, SPRING 2010 LOOKBOOK
THE MAN BEHIND THE SCENES
“At the core of our success is Johnny-simple as that. We thrive off of his energy.” MODEL, STELLA TRAN
If Johnny Neang, self-taught fashion photographer, napkin-doodling enthusiast, and (most importantly) the man behind Muse Theory, knows anything, it’s that things change. Neang wants to be a part of that change, whether it is in urban education or in the developing art scene in Northern California.
USEFUL INFO
Johnny Neang runs Muse Theory most of the time, but he also runs marathon, travels around the world, wears velcro shoes, and doodles on napkins some of the time. When asked if being around pretty people all the time affected his selfesteem, he laughed and said: “My soul is as beautiful as their high c heek bones.” By the way, he’s kidding.
With years of commercial digital design, Neang has been transitioning his skillsets into still photography.
Whatever
the
medium--whehter
photography, digital design, or otherwise--one thing is for sure: he doesn’t want to follow change; he makes change happen. His collaboration shoots and branding work for clients all are all distinct, but share one quality: the client is always happy and the product is always progressive. With his direction, the company has progressed quickly over the past two years, with a wide range of clients under their belt. Now, the real question is ... will you be Muse Theory’s next client and take your company branding to the next level?
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THE MAN BEHIND THE SCENES
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Model STELLA T
Shoot
WHERE-HOUSE, SUMMER 2010 LOOKBOOK
“This is a rising company in the Bay Area to watch out for. Their rapid growth and development can only mean more progress. Never before have I seen such a creative, collaborative effort between so many people to produce work that is distinct, yet attests to the Northern California flair.” THEFINALSTATEMENT.NET WRITER, MANUEL ROMANO
CONTACT
WE CAN’T WAIT TO HEAR FROM YOU. REQUEST INFO? muse theory design
SEND AN E-MAIL TO INFO@MUSETHEORY.COM WITH YOUR NAME, ADDRESS, AND A CUTE NOTE. TELL US HOW WE CAN HELP PRESENT YOUR BUSINESS IN A NEW LIGHT. YOU CAN ALSO CALL JOHNNY AT 415 789 6529. TO LOOK AT THE REST OF OUR PORTFOLIO, PLEASE GO TO MUSETHEORY.COM
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CONTACT US
Model
REBECCA VERONICA ANNIE KATHERINE
H S X B
Shoot
.17 CALIBER, LOOKBOOK 2010 CASTING CALL PURE BLENDZ 2010 MARCH COLLAB
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