MSASummer10_Cover_MSASpring10_pg 6/17/10 1:41 PM Page 1
2010
Product News
&
Now Inside!
HOLIDAY GIFTS BUYER’S GUIDE
28
denver art museum shop
| 36
maximize your time
| 43
msa annual report
Museum Store Association
CloudB_Layout 1 6/16/10 11:59 AM Page 2
Twilight Turtle
™
patented
sleep under my stars
The calming part of your sleep routine Nightlight helps ease fear of the dark Projects stars in 3 colors on bedroom ceiling– amber, blue & green Shell illuminates for soothing nightlight effect
Top Seller
Twilight Turtle & Friends™ Collection Each soothes a different sense to help achieve a better sleep
Available worldwide
www.cloudb.com
Twilight Sea Turtle™ Calming Lights
Gentle Giraffe™ Soothing Sounds
Aroma Pillows Relaxing Scent
Polar Cuddle Cub™ Comforting Touch
1-888-4CLOUDB (425-6832)
MSASummer10_TOC_MSASummer10_pg 6/17/10 4:02 PM Page 3
Summer 2010
Museum Store helps cultural commerce professionals operate more effectively, find sources of museum-quality products and contribute to the missions of their institutions.
|
Volume 38
|
Issue 2
MSA STAFF EXECUTIVE DIRECTOR
Features
BEVE RLY J. B ARSOOK DIRECTOR OF OPERATIONS
TERRI-A NN STOE CKL E
PUBLICATIONS STAFF
20
2010 Holiday Gifts & Buyer’s Guide Product ideas and tips for planning your holiday gift assortment. BY APRIL MILLER
28
An Artful Canvas See how design sets the stage for increased sales at the new Denver Art Museum Shop. BY CYNTHIA KEMPER
36
Maximize Your Time Shortcuts for achieving more with less.
SENIOR MANAGER OF COMMUNICATIONS
STEPHANIE PET ERS ASSOCIATE EDITOR
KATHY CISAR COMMUNICATIONS ASSISTANT
SYBIL FAU RE R
ADMINISTRATIVE STAFF SENIOR MANAGER FOR PROGRAMS AND MEMBERSHIP
KATHY KRINER
BY JOELLE JAY, PH. D.
MEMBER SERVICES COORDINATOR
CLAIRE LE MAST ER MEMBERSHIP SERVICES ASSISTANT
ADRIA NA HERAL D
43
CONFERENCE & EXPO SERVICES COORDINATOR
JENNIF ER ANDERSON
8
Departments
NETWORK / SYSTEMS ADMINISTRATOR
KARE N DAVISSON
SKIES AMERICA PUBLISHING COMPANY
2009 – 2010 MSA Annual Report Read MSA’s financials, plus a summary of the Association’s achievements.
20
6
President’s Message Stewardship is a legacy.
8
Operations By 2013, mobile phones will be a popular way to surf and buy online. BY JOE DYSART
ART DIRECTOR
JACQUE LYN MERRIL L EDITOR
MATT WIL LIAMS ADVERTISING
LISA HOUSE PRODUCTION MANAGER
12
Business Relations Selling museum publications to bookstores. BY MARGE D. HANSEN
14
Human Resources Structuring your staff to keep your store running smoothly. BY ANDREW ANDONIADIS
18
Customer Relations Focus on customer relationships and keep them engaged. BY CATRINA BOISSON
Museum Store magazine (ISSN 1040-6999) is published quarterly by the Museum Store Association.
48
New Vendor Showcase
Postmaster: Send address changes to Museum Store magazine, 4100 E Mississippi Ave, Ste 800 Denver, CO 80246-3055.
50
New Releases
50
Advertiser Index
51
Product News
CINDY PIKE CIRCULATION
ALLE N NEL SON HOW TO CONTACT US E-MAIL: speters@museumstoreassociation.org Please provide your full name, location and institution or company name. MAIL: Museum Store Association 4100 E Mississippi Ave, Ste 800 Denver, CO 80246-3055 www.MuseumStoreAssociation.org Phone: (303) 504-9223 Fax: (303) 504-9585 ADVERTISING: lisah @skies.com
28
Phone: (503) 726-4984
© 2010 Museum Store Association Inc. All rights reserved. Except for the inclusion of brief quotations in a review, no part of this magazine may be reproduced or used in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from MSA. Opinions expressed by contributors are not necessarily those of the Museum Store Association. Printed in the USA.
Get more information on MuseumStoreAssociation.org! When you see this icon at the end of an article, you can find related information online at www.MuseumStoreAssociation.org. From the main page, click on the magazine cover and click it again to access the Museum Store online table of contents and links to related articles. Cover Image: Renata Kosina
SUMMER 2010 | MUSEUM STORE
3
Dynasty Gallery_Layout 1 6/16/10 11:59 AM Page 4
Dynasty Gallery_Layout 1 6/16/10 12:00 PM Page 5
MSASummer10_PresMsg_MSASummer10_pg 6/16/10 3:13 PM Page 6
| president’s message |
Stewardship Is a Legacy HANDING DOWN THE SOLUTIONS FOR SUCCESS.
S
tewardship has many meanings. But, in the plainest sense, it means taking good care of things that have been passed on to us. The board of directors is committed to good stewardship. The resources that enable and enrich MSA came to us from those before us and will be passed on to those after us. Remembering that the core purpose of MSA is to advance the success of cultural commerce and of the professionals engaged in it, I am grateful for the legacy of past boards. They are responsible for laying the groundwork that we will build on this year. This year, the board will focus our work on how to live in this new economic reality. We have engaged an independent consultant to assist us in updating the Strategic Plan to our new economic circumstances. We experienced an unraveling of many of the 2008 Strategic Plan assumptions, so the board must engage in this review in order to bring it in line with this new reality. MSA must run like a business. We must have a viable revenue base to support our programs. The reality of our financial position and the board’s fiscal responsibility is going to require us to make some difficult choices. We started in 2008 and 2009 but we must do more this year. While we do have solid resources from our investments that make it possible for us to have choices, our resources are not unlimited and we must think beyond the immediate crisis that our museums face. Some MSA budget cuts, although disappointing to some in the membership, were absolutely necessary for the long-term health of MSA. For example, one of those decisions was to delay much needed updates to our technology infrastructure and the Web site. We cannot put that off any longer. We are in the process of redesigning the functionality
6
MUSEUM STORE | SUMMER 2010
| BY LESLIE A. HARTMAN
of the Web site to accommodate what members expect to experience. Our Web site needs this functionality to help us increase and retain membership. The MSA Conference & Expo is an extremely important MSA program. Severe budget cuts among our members’ institutions, store closings, outsourcing and the like, are creating a significant challenge to our meeting attendance. But we must have sources of revenue to manage the Association programs, and the Conference & Expo are a significant part of that picture. To gain the respect we so earnestly want, we must present a credible, professional image for your retail operation and the personnel managing it within the museum. The Knowledge Standards Program is the basis of our educational focus and lays the groundwork for our professional development. Our strategic partnership with the U.S. Cultural & Heritage Tourism Marketing Council and the Shop America Alliance has positioned MSA as a leader in cultural commerce and we have used it to build a relationship with the American Association of Museums. I am very pleased that with the assistance of our partners, we made a presentation at the recent AAM annual conference in Los Angeles. Our executive director was on the panel speaking directly to the importance and value of the store as a partner in building institution attendance. These are just some of the initiatives that address new cost effective programs for the changing needs of our membership. We are ready to ask and answer some tough questions! Your MSA is working for you and values your input!
Leslie A. Hartman lhartman@saudervillage.org
The core purpose of MSA is to advance the success of cultural commerce and of the professionals engaged in it. An international association, MSA is governed by a seven-member board of directors.
BOARD OF DIRECTORS PRESIDENT
LESLI E A . HARTMAN SAUDER VILLAGE ARCHBOLD, OH
FIRST VICE PRESIDENT
JANI CE BE RLING GERALD R. FORD MUSEUM GRAND RAPIDS, MI
SECOND VICE PRESIDENT
VALE RIE TROYANSKY THE METROPOLITAN MUSEUM OF ART NEW YORK, NY
SECRETARY
CHACHO HE RMAN SAN DIEGO MUSEUM OF ART SAN DIEGO, CA
TREASURER
TE RRY TARNOW DENNOS MUSEUM CENTER — NORTHWESTERN MICHIGAN COLLEGE TRAVERSE CITY, MI
DIRECTORS AT LARGE
JOE SPORCIC THE PRESERVATION SOCIETY OF NEWPORT COUNTY NEWPORT, RI -A ND-
STACEY STACHOW WADSWORTH ATHENEUM MUSEUM OF ART HARTFORD, CT
Acacia Creations_Layout 1 6/16/10 12:00 PM Page 7
MSASummer10_KSDept_OP_MSASummer10_pg 6/17/10 1:43 PM Page 8
OPERATIONS
Kirk to Enterprise BY 2013, MOBILE PHONES WILL BE A POPULAR WAY TO SURF AND BUY ONLINE.
W
hile tech experts have made something of a sport predicting when mobile e-commerce should be taken seriously, a new report from market researcher Gartner indicates the time for guessing games is over. Specifically, Gartner is predicting that by 2013, the number of mobile phones on the planet with Web access will overtake the number of PCs linked online. “According to Gartner’s forecast, the total number of PCs in use will reach 1.78 billion units in 2013,” says Brian Gammage, co-author of Gartner’s December 2009 report, “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond.” And the installed base of smartphones will surpass that mark and reach 1.82 billion units in the same year. Not surprisingly, many in the industry have seen the writing on the wall, and have already rolled out mobile-friendly Web sites and apps for their customers. The Montshire Museum of Science, Norwich, VT, for example, offers an iPhone Cardstar App that allows patrons to store and access their museum membership card
The Montshire Museum of Science offers an iPhone Cardstar App that allows patrons to store and access their museum membership card information on their iPhone. 8
MUSEUM STORE | SUMMER 2010
Apple’s wildly popular iPhone is helping push consumers’ migration to the mobile Web.
| BY JOE DYSART
users is a now, rather than later, proposition. Hung LeHong, another co-author on the Gartner study, is predicting that by 2014, the market penetration of mobile phones worldwide will be at 90 percent. Additionally, the “2009 Retail Holiday Season Shopper Study,” released by Motorola in January 2010, found that 51 percent of 4,534 shoppers surveyed during the 2009 holiday season said they used their mobile phones in various ways to close a sale. Chiming in on the mobile Web’s projected rise this year is Forrester’s Thomas Husson, who predicts in his “2010 Mobile Trends” report released in January, that
Not surprisingly, many in the industry have seen the writing on the wall, and have already rolled out mobile-friendly Web sites and apps for their customers. information on their iPhone or iPod Touch. Meanwhile, the University of Utah offers an iPhone app that includes a map the university community can use to find the Utah Museum of Natural History, Salt Lake City, UT. And at the Santa Barbara Museum of Natural History, Santa Barbara, CA, visitors can use their iPhones to access a digital guide that enables them to identify more than 1,000 free-flying butterflies in the pavilion. Given the emergence of such apps, and the most recent findings from Gartner, the clear take-away is that adding a mobile-friendly app and / or a mobile-friendly version of your Web site is something all museum enterprises need to seriously consider during 2010. Indeed, similar findings in studies from Gartner and others reinforce the wisdom that designing a special Web site, or series of special Web sites, for mobile Web device
“companies of all shapes and sizes, as well as governments and local authorities will start integrating mobile into their overall approach, rather than simply launching a few mobile initiatives. “Organizations will thus dedicate more staff and resources to mobile,” Husson adds. And “many brands will also realize that they need budgets to promote their apps, and more importantly, that they need to plan their next steps – be it upgrading their service, porting the app to a different environment, such as Android, etc.” Forrester’s Husson also is projecting that increasing numbers of retailers are experimenting with geo-targeting, or the practice of auto-sending promotional texts, coupons and other advertisements to the mobile phones of potential customers walking near or right by their storefronts.
Nahui Ollin_Layout 1 6/17/10 9:32 AM Page 9
MSASummer10_KSDept_OP_MSASummer10_pg 6/17/10 1:44 PM Page 10
OPERATIONS
Geo-targeting will become “a key component of mobile social experiences and mobile marketing campaigns.” Granted, retooling your museum store Web presence to accommodate users of a number of mobile computing devices will be a chore. But Husson believes the effort could pay off handsomely for museum stores long-term. “Beyond direct revenues, mobile can play a key role in satisfying your most loyal customers,” he says. Given the cacophony of voices all heralding the inevitable rise of the mobile Web, here are some resources you can use to pull together your own mobile Web strategy for your online store: • Detect Mobile Browsers Software: Employing this type of software is probably one of the most efficient ways to ensure a mobile user is served a Web site fully opti-
10
MUSEUM STORE | SUMMER 2010
mized for his or her device. These programs can detect whether a visitor to your store site is using an iPhone, BlackBerry, or similar device to access your Web site, and then direct the visitor to a mobile version of your Web site that is specifically designed for each technology. One inexpensive software package in this space is Detect Mobile Browsers (detectmobilebrowsers.mobi), which sells for $50. The package senses and redirects Web site visitors to mobile versions of your Web site that have been fully optimized for the iPhone, Android, Opera Mini, BlackBerry, Pal or Windows Mobile. • Desktop-to-Mobile-Web Migration Software: Apps maker Covario (www.covario.com) has just released a package that helps automate the process of transforming an everyday Web site into a
site optimized for mobile devices. “With Covario’s Mobile Content Optimizer, pages can be developed quickly using existing desktop content, configured for display on various mobile devices, and done in a highly scalable way,” says Brian Klais, Covario’s vice president of product management. • mobiForge Mobile Web Development Community (mobiforge.com): With 26,000+ members, mobiForge is a great place to visit if you’re looking to quickly get up-to-speed on the state of mobile Web development. Stop one is mobiForge’s Starting section, which offers a cornucopia of educational material, books and training guides. Joe Dysart is an Internet speaker and business consultant based in Manhattan. He can be reached at (646) 233-4089, joe@joedysart.com or www.joedysart.com.
Messe Frankfurt_Layout 1 6/17/10 9:33 AM Page 11
August 27 – 31, 2010
See you in August! Join us at Tendence, the international consumer goods trade show in Frankfurt, Germany with its focus on lifestyle, design and creativity. The show presents a complete spectrum of new product ideas for the home and gift sectors – just in time for your fall/winter business planning as well as the following season. For more information on Tendence and to register online visit www.tendence.messefrankfurt.com info@usa.messefrankfurt.com Tel. 770.984.8016
MSASummer10_KSDept_BR_MSASummer10_pg 6/17/10 1:45 PM Page 12
BUSINESS RELATIONS
Selling Museum Publications to Bookstores REACH A BROADER AUDIENCE AND DRIVE SALES.
W
hich comes first, the chicken or the egg? The book or the marketing strategy? Staying with the poultry analogy, to successfully market your museum’s book through an independent or chain bookstore, you must first have all your ducks in a row. Stores know their customer base and generally offer what experience has proven will sell.
| BY MARGE D. HANSEN
expect to see a dummy or a finished book. If the book is in print, they will want to know how the museum audience has responded to it. Also, be prepared to tell them why you think it is a good fit for their store. They will want promotion ideas, too. “Have your discount schedule ready. Leave a copy with them, along with a copy of your order form,” McKenzie notes.
The big guys Indie sales “Your local independent is the place to start,” says Michelle McKenzie, store manager and buyer at the Crocker Art Museum in Sacramento, CA. “They can do a much better job hand-selling your book, and you can develop a more lasting relationship with them. Your contact could be the owner, manager or book buyer.” According to McKenzie, they will
Using Barnes & Noble (B&N) as an example, publishers are required to be registered vendors, which creates a “stocking relationship” with B&N’s warehouse. If you
In anticipation of the release of your book, or if it is already available, put all the details in a press release and distribute it to local and regional media and bookstores. are hoping for shelf space in one of its stores, B&N requires a copy of the book, a promotion plan, trade reviews and an explanation of what makes the book unique to be submitted to The Small Press Department. (See sidebar on next page for contact information.) It takes about six weeks for B&N to respond. You must have a distributor or wholesaler. If the buyer decides the book is stockworthy, he or she may or may not place an order, but the information will be in the B&N system so copies can be obtained quickly if customers ask for the title.
ISTOCKPHOTO.COM / © DON BAYLEY
Distributor or wholesaler
12
MUSEUM STORE | SUMMER 2010
“Look for a distributor that offers both print and digital delivery solutions, that has a good reputation and is big enough to handle all the back office chores for you.” Distributors provide similar services to a fulfillment house, such as warehousing, packing and shipping. They also sell the titles by calling on accounts. They take a share of net revenue in exchange for their services. Wholesalers buy books from publishers on a returnable / non-returnable basis at a discount of around 55 percent. They sell books to their bookstores or library customers for about 45 percent. The difference pays for their services.
“Start looking for a distributor when you start developing the book,” advises Karen Cross, vice president of publisher relations at Ingram Publisher Services Inc.
Get the word out Kati Gallagher, assistant director of the Midwest Booksellers Association (MBA), says circulation of its annual catalog, published in October and just in time for the holidays, will increase from 300,000 to close to 500,000 catalogs in 2010. If a book has a good price point, offers regional attraction and distribution is in place, a paid ad in the MBA catalog will find wide distribution among customers of independent bookstores. Other regional groups have similar paid advertising opportunities. Bookseller associations also offer list rentals. In the case of MBA, association membership is not required to rent their list. In anticipation of the release of your book, or if it is already available, put all the details in a press release and distribute it to
MSASummer10_KSDept_BR_MSASummer10_pg 6/17/10 1:45 PM Page 13
local and regional media and bookstores. Remember to follow up in order to keep your name and the book title in front of the press, community organizations and book buyers. McKenzie recommends submitting books to award contests, such as the Independent Publishers Book Award, Children’s Literature Choice List Award and the Publishers Marketing Association. “These can create a terrific buzz for you,” she says. Making your museum publication available to a broader audience can provide a new revenue stream for your institution, but you have to drive sales. Add the title to your Web site and social media pages. Blog about it. If people don’t know about the book, they can’t buy it. Getting your book out there is a unique but rewarding challenge. Are you up to it? Marge D. Hansen is a freelance writer based in Lafayette, CO, who regularly contributes to Museum Store. She recently wrote the “Credit Card Rules” article in the spring 2010 issue.
WANT MORE INFO & INSIGHT? “
T
he Book Marketing Toolkit for the Self-Publisher” by Michelle McKenzie contains publishing and marketing tips, including book reviewer contact information, sample
promotion pieces and free press release distribution lists. www.mckenziebookworks.com
BIG BOX • BARNES & NOBLE – The Small Press Department, www.barnesandnoble.com (click on Publisher and Author Guidelines at the bottom of the page) • AMAZON.COM – Advantage, www.amazon.com (click on Advantage Program on the left hand side under features and services)
DISTRIBUTORS • INGRAM PUBLISHER SERVICES, www.ingrampublisherservices.com • BAKER & TAYLOR, www.btol.com • PARTNERS PUBLISHERS GROUP, www.partnerspublishersgroup.com
WHOLESALERS • MIDPOINT TRADE BOOKS, www.midpointtrade.com • INGRAM, www.ingrambook.com • ATLAS BOOKS, www.atlasbooks.com
SUMMER 2010 | MUSEUM STORE
13
MSASummer10_KSDept_HR_MSASummer10_pg 6/16/10 3:16 PM Page 14
HUMAN RESOURCES
Structuring Your Staff BEST PRACTICES TO KEEP YOUR STORE RUNNING SMOOTHLY.
| BY ANDREW ANDONIADIS
F
ISTOCKPHOTO.COM / © ANDRESR
able destination foot-traffic, as well as staff record of transactions per salesperson hour or most positions, except where people doing other things such as receiving worked, not revenue. Toward that goal, I prohibited by law, it is my experiand processing products in the back-ofencourage the following calculation be ence that a well-vetted, trained house. My suggestion is to at least try made to help determine how many people and supervised volunteer in an tracking both sales and transactions to see are required in a salesperson capacity to environment where rules, expectations and which provides the best guidance for detereffectively service customers. A projection, consequences have been established and are mining sales staff coverage. using numbers appropriate for your store, enforced, can be just as effective as a paid might look like this: staff person. Even in larger stores where the A store manager’s role activity level can be more intense, the right volunteer, At the top of the retail organperhaps in a floor ambassador ization is the manager. In most role that doesn’t require getting museums, the title given to the involved in any aspect of exemanager will be dictated by the cuting transactions, can be a guidelines established by the perwarm and effective member of sonnel department to identify all the team resulting in incremuseum staff positions. In general, mental sales. Volunteers are “store” or “shop” is included in the part of some of the scenarios in title when the responsibilities are this article. It is my view that focused on the brick-and-mortar those who flatly aspects of retailing. reject the use of volMuseum Store Manager A well-vetted, trained and supervised volunteer in an environment where and Museum Shop unteers have not established a wellrules, expectations and consequences have been established and are Manager are examples. designed retail volIf the responsibilities enforced, can be just as effective as a paid staff person. unteer program. include e-commerce, The focus of this article is on pure store / multiple locations, mail order and other 500 Visitation estimate retail staffing without consideration for manroles, the title may include the broader term x 25% Capture rate agers who also have other responsibilities, “retail” instead, such as Retail Manager. = 125 Transactions such as admissions or visitor services. Regardless of the position title, I have long ÷6 Historical rate of number of
Calculating the necessary number of staff There will always be slow visitation days, and there is very little a museum store that relies primarily on visitors can do about it. So that makes it doubly important to maximize revenue on those days when it’s busy. In my experience, the best projection of how much store staff will be required is based on a historical 14
MUSEUM STORE | SUMMER 2010
= 21 ÷8 = 2.6
transactions per sales person, per hour Hours of coverage required Number of hours store is open Sales staff
This estimate has to be adjusted for typical ebbs and flows during the day and it does not include schedule adjustments for lunches and breaks and the additional staffing needed if the store enjoys consider-
advocated the following broad description of the position. The manager should have: • Full responsibility The idea is to put all the eggs in one basket, then watch the basket carefully. I strongly prefer the risk that an individual may get off track on occasion (but if there are regular meetings with supervisors that shouldn’t last long) compared to the often slow-moving and muddled objectives that result from a committee management structure.
Nostalgia Americana_Layout 1 6/16/10 3:55 PM Page 15
MSASummer10_KSDept_HR_MSASummer10_pg 6/16/10 3:16 PM Page 16
HUMAN RESOURCES
• Proportionate authority to fulfill the responsibilities This doesn’t mean that some decisions should not be discussed with higher management before being executed, but the goal is to give the manager the empowerment to do the job. • Clear lines of supervision and reporting The manager should be required to report to only one person or perhaps a small committee. • Minimal, and insulation from, interference and undisciplined collaboration I forcefully make this pitch to every museum administrative group I address. This primarily means that the product selection process is clearly defined and the retail manager’s supervisors will help protect the process from inappropriate influence from others in management, board members, trustees, etc. To be clear, the product selection process should provide for input from a broad array of sources, but only through established channels. My concern about over-collaboration is focused on the product development process. Too many times I have seen good ideas lose momentum and miss windows of opportunity because of undisciplined collaboration. There is no question that members of museum management, curators, the marketing department and others should be involved in the
development of proprietary product, but the development process, just like the product selection process, should be clearly defined. Equally important, in return for the opportunity to provide input into the process, the participants should commit to a schedule that allows the process to advance in a timely manner. For example, if the marketing department needs two weeks to review product ideas, they agree in advance that the clock starts ticking when the proposal is delivered to them and they need to be ready with at least initial comments within two weeks. If curators need a month, that’s fine, but their clock also starts upon delivery of the idea.
Typical staffing structures The most common management structures, from my experience, are listed below in the order of the frequency they are found, which also closely correspond with expense. In this list, management includes managers, buyers and others whose primary responsibility is not selling: • Paid management and paid sales staff • Paid management and mixed paid and volunteer sales staff • Paid management and volunteer sales staff • Volunteer management and volunteer plus paid “shoulder hours” sales staff (shoulder hours typically include evenings and weekends)
Create visual displays with slatwall accessories that quickly adjust to changing themes and encourage visitors to explore merchandise inspired by your collections. slatwall accessories:
call: 1-800-448-6160 fax: 1-800-272-3412 web: Gaylord.com/Slatwall
MUSEUM STORE | SUMMER 2010
There is no right or wrong staffing plan. A lot depends on the availability of both a volunteer pool and a budget for salaries. In general, it’s probably true that the more paid staff, the more professional the operation. But in every instance I would choose to add a volunteer sales person on the floor instead of not having sufficient paid staff. In terms of deciding who does what, I recommend a process that includes determining what each staff person likes to do and does well and what he or she doesn’t like
There is no right or wrong staffing plan. A lot depends on the availability of both a volunteer pool and a budget for salaries. In general, the more paid staff, the more professional the operation.
Let Your Museum Store Reflect Your Exciting Exhibits
16
• Volunteer management and volunteer sales staff
to do and / or does not do well. The manager gets first choice. The responsibilities taken on by managers should be a balance of what they must do because of their position, what they like to do and what they do well. Nothing dictates that management must be the buyer. Given an open-to-buy and some guidance and supervision, any staff person, for example, who has an eye for jewelry or knows books well, can be the “buyer.” On the other hand, if the manager doesn’t do well with technology but has a great eye for merchandising and displays and is a keen price negotiator, nothing dictates that he or she has to maintain the POS at the expense of time devoted to what he or she does well. Much of the above is only applicable to stores large enough to have staffs of some size and is, admittedly, of only slight help to smaller stores where “management” is singular and staffing is very limited. Andrew Andoniadis is the principal in Andoniadis Retail Services, a consulting firm that has specialized in revenue-generating strategies for museum stores for 18 years. Contact him at Andrew@MuseumStoreConsult.com, www.MuseumStoreConsult.com or (503) 629-9279. Andoniadis Retail Services is a Champion Level Sponsor of the 2009 MSA Retail Industry Report.
MSASummer10_KSDept_HR_MSASummer10_pg 6/16/10 3:59 PM Page 17
SUMMER 2010 | MUSEUM STORE
17
MSASummer10_KSDept_CR_MSASummer10_pg 6/16/10 3:17 PM Page 18
CUSTOMER RELATIONS
A Case for Loyalty
F
or years I stopped at the same coffee shop every morning before work. The location was incredibly convenient, the coffee was just the right blend of strong, smooth and reasonably priced, and there were donuts. Freshly made. Then one day a new café opened up right across the street. The curb appeal was college-town-casual, and a hand-printed sandwich board invited passers-by to come in for a free cup of joe. While the selection was not that different from my regular place, the atmosphere made me feel like I belonged. Soon, I was crossing the street every day. An establishment that had enjoyed my business for more than four years had lost it in one day. Without doing anything. Had anyone bothered to survey me before I defected, I would likely have said that I was satisfied, maybe even very satisfied, with my experiences at the old place. The four essential Ps — price, promotion, place, product — all made the grade. An
| BY CATRINA BOISSON
reported being satisfied or very satisfied just before defecting. And in “Human Sigma,” John H. Fleming, Ph.D., and Jim Asplund write that customers who are rationally satisfied but not emotionally engaged behave no differently than customers who are dissatisfied. Unless you have taken the time to form a relationship with your customers — demonstrating that you know what is important to them and consistently delivering what they need — you can easily lose your best customers to a competitor offering a better price, a more convenient location and / or a slightly more attractive product selection. Looking back, I realize that at the old place, I was just another rush hour transaction. Never once, over the course of more than four years, had their highly efficient staff remembered that I wanted milk in my coffee and my donut in a separate bag. At least they never took the time and effort to show me they remembered. At the new
Customers who are rationally satisfied but not emotionally engaged behave no differently than customers who are dissatisfied. analysis of customer records would have concluded that my tenure, average transaction and frequency of purchase suggested that I was a customer for life. And yet, I switched. Why?
Satisfaction is transactional, loyalty is personal In retail, as in life, inertia sometimes masquerades as commitment. Research in the banking industry demonstrated that roughly 70 percent of lost customers 18
MUSEUM STORE | SUMMER 2010
café, it only took a week for the counter girl to know my order before I opened my mouth (and yet she never assumed – she always took the time to ask if I wanted the usual). Within a month she knew my name and noticed if I hadn’t stopped by for awhile. At the new café, I was more than a transaction – I was a person.
Loyalty is a virtuous cycle The best news? The customers you take care of will ultimately take care of you.
ISTOCKPHOTO.COM / © SEAN LOCKE
FOCUS ON CUSTOMER RELATIONSHIPS AND KEEP THEM ENGAGED.
First, reducing churn saves money. It is no secret that it is cheaper to keep an existing customer than attract a new one, especially in a tough economy when people shop more selectively, take longer to buy and may ultimately buy less. Second, loyal customers can actually be one of your most powerful sources of acquisition. Net Promoter Score, a metric developed by Satmetrix, Bain & Company and Fred Reichheld, has become one of the most popular ways to measure loyalty. What is it based on? The willingness to recommend a brand to family and friends. Third, loyal customers tend to buy more and be less price resistant. Whether through reduced marketing expense, increased share of wallet, growth in profit margin or overall revenue, fully engaged customers deliver a 23 percent premium, according to Fleming and Asplund.
MSASummer10_KSDept_CR_MSASummer10_pg 6/16/10 3:17 PM Page 19
Face it: We all like to do business with establishments or organizations that value our business. Whereas a purely transactional focus is likely to nip any relationship in the bud, a focus on relationships will grow transactions. Long after customers have forgotten what you said and perhaps even what you did, they will remember how you made them feel. Catrina Boisson is the vice president of marketing for the New Jersey Performing Arts Center (NJPAC). For the past several years, Catrina has led an initiative to grow and nurture NJPAC’s customer relationships that has resulted in a reversal of churn, a record number of purchasing households and three consecutive years of growth in average price paid per ticket.
For the first tim e, ev ery k now n sce ne o f India on transferware is included in one book, together with the source prints from which they were derived. The ceramics and prints a re all shown side by side fo r com pa rison . He re is a book that highlights many related subjects – ceram ics, transfer p rinting, art, history, publishing, antiquarian books, travel and exploration, wild animals, hunting, India, England and the Raj. So ft cover, full color, 234 pages in an easy-to-hold 9 x 7 inch form at.
www.michaelsack.com
SUMMER 2010 | MUSEUM STORE
19
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:51 PM Page 20
2010
&
HOLIDAY GIFTS BUYER’S GUIDE BY APRIL MILLER
w
hile the economy appears to be in a slow recovery, vendors say consumers will be cautiously optimistic into the holidays. Expect shoppers to remain conscious of price and value. Many vendors say gifts priced less than $50, $25 or even $20 will do well. Yet value can be found in more than just a price point. For some it may be that the product is educational or eco-friendly; others may see it in a beautiful hand-crafted piece; or it may be the enjoyment of shopping a well-curated selection of not-found-everywhere items. “I feel that people are looking for that ‘connection’ – either with the article because it attracts them aesthetically, or with the artist, or with a story, or with a concept,” says Jan Diers of Mata Ortiz to You. To shine this holiday season, vendors share this advice: • Offer sales, promotions and in-store events, and don’t forget to promote them on social networks. Consider a shop-early pro20
MUSEUM STORE | SUMMER 2010
motion, suggesting visitors do their holiday shopping ahead of the hectic season and avoid stress. Or donate a percentage of sales to a nonprofit. “Hands-on events always drive sales,” adds Debbie Kurlansky-Winer, VP / marketing and product development at Avon, MA-based Scratch Art Co. “Creative products lend themselves to terrific ‘make-it and take-it’ activities and create lots of buzz!” • Color customers happy. Bright hues continue to be popular, tapping shoppers’ desires for cheery and uplifting items and décor. Purple, red, blue, green and turquoise will be hot this holiday season. Bold and bright jewelry is expected to do well. Earth tones will appeal to those customers with an appreciation for simple, nature-based objects. • Create touchable displays. Incorporate samples so shoppers can experience how products look, feel and work, says Ronald Leong, marketing VP at Creative Whack Co., Stamford, CT. “An aesthetic
PHOTOS BY RENATA KOSINA
appeal is no longer enough,” he adds. “Consumers need a tactile, hands-on encounter with a product before making a purchasing decision, especially for a gift.” As you plan your gift assortment, consider the following items. [1] Rendij Studio’s Rendij Moon Calendars are printed on 100% postconsumer recycled paper and come rolled in a protective sheath. Earth-friendly water-based inks are used. A silkscreen print or letterpress edition is available. [2] Sunset Hill Stoneware’s mugs (shown here in Sunfire Red) are handthrown on a potter’s wheel and are made in America. Each stoneware mug can be customized with a logo, name, location or slogan in three-dimensional artwork crested in clay. Many shapes and glaze colors are available.
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:52 PM Page 21
[1]
[3] After the success of its Russian Dolls artwork, Galison / Mudpuppy debuted Holiday Dolls. The new, whimsical and contemporary pattern is available in three formats: holiday drawer box, mini sticky notes and little book of labels. Holiday Dolls complement Russian Dolls, available in mini journal, portfolio note and tin coaster formats. [4] Packaged in a leather container that doubles as a desk set for pencils, pens and paper clips is Mondaine’s Swiss-made desk clock. In a red finish, the ergonomic clock has a day and date indicator. All pieces come with a two-year guarantee. [5] New from Artwear LLC are custom printed pillows. Covered front and back with either black or beige poly raw silk, they measure 18 inches by 18 inches (image area is 16.25 inches by 16.25 inches). To allow for cleaning, removable pillow inserts are accessed by a recessed zipper.
[2]
[4] [3]
[6] This framed reproduction of Andy Warhol’s drawing, “Boot,” is available from McGaw Graphics Inc., as are several other holiday-inspired Warhol images. The 14 inches by 11 inches giclee print is laminated and comes in a matte-silver colored polystyrene frame made from 98% post-consumer waste. [7] Nahui Ollin specializes in handmade and fun pieces and was named the 2010 MSA Buyer’s Choice Awards Winner in the Eco-friendly category. The company’s handbags and accessories are made from candy wrappers, gum wrappers and soft drink labels (unused but factory rejects destined for landfills).
[5]
[6]
[7]
SUMMER 2010 | MUSEUM STORE
21
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:52 PM Page 22
[8]
[10]
[9] BeadArt from the Heart’s Santa earrings are made of small glass beads sewn by hand (each takes about 75 minutes to make) to create the final design. The cheery, curly bearded Santa earrings are on hypoallergenic surgical steel wires.
[8] The four-strand web necklace from Acacia Creations is handmade in Kenya from recycled magazine paper. The piece has a handmade hook-and-eye stainless steel closure, hangs approximately 11 inches from the neck and is adjustable. A jewelry pouch is included. Other necklaces, bracelets and earrings are also available.
[9]
[10] The shard and turquoise ancient symbol pendant from Mata Ortiz to You is handmade and organic. Each of the company’s one-ofa-kind items combines ancient history with recycled art. For its unique pieces, the company uses fine art from two small Mexican villages: Mata Ortiz for its pottery and Taxco for its silver.
/FFERING THE -OST IN #REATIVE %XPERIENCES &ABER #ASTELLÂŽ OFFERS A FULL LINE OF COMPLETE ART KITS s 'ETTING 3TARTED -IXED -EDIA #OLLAGE s #OLORFUL #ERAMIC !RT 6ASES s 4HROUGH THE 3EASONS 7ATERCOLOR #ANVAS !RT s 'ETTING 3TARTED !RT *OURNALING s 'ETTING 3TARTED !RTIST 4RADING #ARDS s #OLORFUL #ERAMIC 4ILE 4RAY s "IRDS 7ATERCOLOR #ANVAS !RT s "UTTON "LOSSOMS %ACH KIT USES HIGH QUALITY &ABER #ASTELLÂŽ PENCILS AND PENS AND INCLUDES ILLUSTRATED INSTRUCTIONS AND INSPIRATIONAL PHOTOS WWW FABERCASTELL COM 22
MUSEUM STORE | SUMMER 2010
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:52 PM Page 23
[13]
Introducing
[12] [11]
[16] [15] [14]
[11] Image 3D produces custom ViewMaster style viewers and reels of the images from your museum. Viewers, available in black, white, red or blue, are packaged in a clamshell designed so guests can view the reel prior to purchase and experience the excitement of the full, realistic 3-D images.
[14] Historical Folk Toys’ replica Toy Nine Pins are faithfully reproduced from an 18th-century plantation’s collection. The set includes nine unfinished hardwood bowling pins, wooden ball, cotton drawstring bag for storage, rules with set up diagram and historical background of the game.
[12] Creative Whack Company’s newest toy is the Y-Ball. Designed by Roger von Oech, it is a set of 30 double Y-shaped magnetic design pieces that click together to form a soccer ball shape. A 96-page illustrated guidebook comes with the Y-Ball to offer ideas and creative applications for the toy.
[15] Fractiles, for those ages 6 and up, is an award-winning magnetic tiling toy that allows users to make an infinite variety of beautiful designs. Starbursts, spirals, butterflies, bouquets of flowers, spaceships, swarms of fireflies and more can be created with the little magnetic tiles.
[13] The Sea Life Stickers set from Scratch Art Co. is part of the company’s Scratch Magic Draw & Learn line. Made in the United States, each pack features a fun facts guide and 20 black-coated multicolor and sparkling holographic sticker shapes that can be customized with kids’ drawings and decorations.
[16] Brainstring, from Recent Toys U.S.A., is a challenging 3-D puzzle. The rubber tips are connected by elastic bands. Move the tips through the sphere to get a solid color on each side of the puzzle. Then, untie the knot in the middle so that none of the strings are touching.
Enjoying the Best Art Museums, Theater, Classical Music, Opera, Jazz, Dance, Film and Summer Festivals in America Arts America gives you the inside arts scoop on the 20 most significant U.S. cities for the fine and performing arts. Plus lots of general advice for enjoying the arts, both where you live and when you're traveling. Arts America provides all the important details for hundreds of arts organizations, including websites, publictransportation options, handicapped access, hours, and admission fees, along with potent strategies for saving money via free days, discounted performances, subscriptions and memberships, and myriad half-price opportunities. For many listings, the knowledgeable editors of Arts America share their informed observations and discuss important background details that will enhance your understanding and enjoyment of the art.
Huntington Press | Trade Paper, 6” x 9”, 534 pages ISBN: 978-1-935396-35-2 | www.go-artsamerica.com WHOLESALERS AND RETAILERS: 702-252-0655 | sales@huntingtonpress.com
SUMMER 2010 | MUSEUM STORE
23
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:52 PM Page 24
[17]
[17] “Wind-Up Pirate Ship” from EDC Publishing is part of the company’s Wind-Up Series. Kids can wind up the pirate ship and follow the adventure in this interactive storybook with three track spreads for the pirate ship to sail around.
[19]
[18] Look Around Books, from Time and Quiet Press, is a series of small, soft-covered books. Each has 48 pages of nature photographs, intended to stir children’s curiosity and encourage reverence. Titles include: “Swamp Nearby,” “Sea’s Edge” and more. [19] “India on Transferware” by Michael Sack is a full-color, soft-cover book that includes every known scene of India on transferware. Photos of both the patterns and the source prints from which they were derived are included in the 234-page publication. Patterns and source prints are shown side by side.
[18]
[20] The inflatable 36-inch-long Bengal Tiger from Jet Creations is one of the company’s top sellers. Made with compact packaging, many other inflatable animals are also available. The tiger is fun for kids, collectors and in-store displays.
[20]
[21] Joining Safari Ltd.’s Wildlife Wonders collection is the Asian elephant. Hand-painted, the 10.25-incheslong and 6-inches-tall animal has a trumpeting nose and life-like eyes. Educational information is included in five languages. The replica (for ages 3+) is phthalate- and lead-free.
[21]
24
MUSEUM STORE | SUMMER 2010
[22]
[22] Twilight Sea Turtle nightlight, from Cloud B, is designed to help children sleep easier and also bring awareness to endangered sea animals. Its shell illuminates and projects constellations onto walls and ceilings. Twilight Storybook, Star Guide and an adoption certificate are included.
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:52 PM Page 25
[23]
[23] This big and bold line of dichroic glass jewelry includes pendants, bracelets, earrings, cufflinks, rings and necklaces. Designed by Nancy Giere of NGlassworks, each unique piece is hand-crafted in her Williamsburg, VA-based studio. Although made of multiple layers of glass for depth, they are lightweight.
[24]
[25] Each hand-crafted piece from Donalee Designs is made with care. The cuff bracelet (shown here) comes from the company’s newest collection, Twigs. The artistic technique allows the designers to work directly from live twigs. Custom pieces made from your museum’s botanical specimens also are available.
[25]
[26]
[26] Glass Eye Studio’s Designer Series includes a red platinum twist ornament. By carefully applying heat, artists turn the glass cane into a shiny platinum color that swirls around the red glass. Handmade glass stars are incorporated into the twinkle ornament, also in the same series.
April Miller is a Cleveland-based freelance writer and editor. A regular contributor to Museum Store, she last wrote the “2010 Summer Tourism Product Trends and Buyer’s Guide” in the spring 2010 issue.
[24] The Driinn cell phone holder is designed to organize the adapter cord of a cell phone, while providing a shelf during charging. Made of plastic and rubber, the holder has strength and grip. It is available in a variety of colors. SUMMER 2010 | MUSEUM STORE
25
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:52 PM Page 26
Custom 3D Reels & Viewers Add Depth to Your Store’s Profit. ∙ Add dimension to your product mix with Custom View-Master -Style Ž
3D Reels and Viewers made from your photos or artwork ∙ Low minimum order—only 100 pieces ∙ Quick turnaround—finished, packaged sets in as little as 3 weeks ∙ Ideal for promoting permanent collections, special exhibits or even as membership drive rewards Ž
r XXX *NBHF % DPN 100% MADE IN U.S.A.
CPSIA SAFETY TESTED
View-Master is a registered trademark of Mattel, Inc.
HOLIDAY BUYER’S GUIDE j ACACIA CREATIONS www.acacia-designs.com (717) 817-1412 2 ARTWEAR LLC www.digitalartwear.com (347) 725-3163 c BEADART FROM THE HEART www.beadartfromtheheart.com [username / password = “beads�] (505) 984-5037 j CLOUD B www.cloudb.com (888) 425-6832 2 CREATIVE WHACK CO. www.creativewhack.com (877) 423-7984 c DONALEE DESIGNS www.donaleedesigns.com (715) 779-3374 j DRIIN PRODUCTS INC. www.driinn.com (509) 448-6222 2 EDC PUBLISHING www.edcpub.com (800) 475-4522 c FRACTILES www.fractiles.com (877) 277-3201 j GALISON / MUDPUPPY www.wholesale.galison.com (800) 670-7441 x256 2 GLASS EYE STUDIO www.glasseye.com (206) 782-6548 c HISTORICAL FOLK TOYS www.historicalfolktoys.com (800) 871-1984
26
MUSEUM STORE | SUMMER 2010
MSASummer10_HolidayBuyersGuide_MSASummer10_pg 6/17/10 1:52 PM Page 27
j IMAGE3D www.image3d.com (503) 632-2470 2 JET CREATIONS INC. www.jetinflate.com (888) 823-1388 c MATA ORTIZ TO YOU www.mataortiztoyou.com (520) 744-0639 j MCGAW GRAPHICS INC. www.brucemcgaw.com (845) 353-8600 2 MICHAEL SACK www.michaelsack.com (415) 752-3830 c MONDAINE WATCH LTD. www.mondaine.com (800) 858-5215 j NAHUI OLLIN www.nahuiollin.com (732) 460-1900 2 NGLASSWORKS LLC www.nglassworks.com (757) 250-3337 c RECENT TOYS U.S.A. www.recenttoys.com (512) 879-7256 j RENDIJ STUDIO www.rendijlunarcalendar.com (212) 945-8922 2 SAFARI LTD. www.safariltd.com (800) 554-5414 c SCRATCH ART CO. www.scratchart.com (800) 377-9003 j SUNSET HILL STONEWARE www.shstoneware.com (800) 509-4662 2 TIME AND QUIET PRESS www.lookaroundbooks.com (207) 985-5523 SUMMER 2010 | MUSEUM STORE
27
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 28
STRATEGIC MANAGEMENT
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 29
N A ed s a
re c n I for Art e er g Sta env s et w D S e is gn at N hop De les m S R Sa seu PE M KE Mu A I H hange within a museum’s retail space can bring new energy, fresh faces and renewed success to stores interested in setting the stage for greater sales and profitability. Museums also are discovering that truly great design can elevate a space’s impact on multiple levels. The Denver Art Museum’s recent move and redesign of its museum shop is a powerful example of what can happen when design delivers. By leveraging a new location and strong architectural branding that supports creative merchandising, the museum’s goals were not only met, but surpassed. In fall 2007, the Denver Art Museum board contracted Andrew Andoniadis, owner of Portland-based Andoniadis Retail Services, to conduct an in-depth study of its museum shop’s retail operations. “Our Museum Store Review Program focused on their product selection, inventory levels, customer service, fixturing, merchandising and display, and how each of these components has affected the store’s sales since its opening in October 2006,” explains Andoniadis. With the goal of achieving maximum success for the museum, he recommended that the museum shop address a number of merchandising issues and relocate to a more prominent area within the building.
C
YN YC
T
B
SUMMER 2010 | MUSEUM STORE
29
AN artful
canvas Location, Location, Location ollowing his recommendation, the museum board retained Denver-based Roth + Sheppard Architects to conduct an exhaustive study of the shop’s potential repositioning. Because less than 50 percent of museum visitors were able to see the existing shop hidden under the grand staircase, the firm’s mandate was to increase visibility and identity, visitor traffic and overall sales. Roth + Sheppard analyzed both macro issues — the shop’s presence, visibility and location, alternative available space, entrance options, visitor arrival and departure routes, and the natural movement of people through this architectural gem designed by architect Daniel Libeskind — and micro issues, such as merchandise and product display needs for each of the 5,000-plus SKUs. The firm’s detailed studies not only con-
F
firmed Andoniadis’ conclusion, they indicated that the right location would strongly support achievement of the museum’s goals. Their recommendation that the museum shop be moved from the south end of the institution’s Hamilton Building to the 4,936-square-foot public area adjacent to the existing entrance / exit gave an underutilized, cavernous space a central role while remedying its failure to communicate a positive image to museum visitors. The board’s decision to take action on the architects’ findings accomplished a number of critical objectives – today, the shop feels like a natural extension of the museum; it successfully maximizes the Hamilton Building’s expansive lobby, creates an intuitive procession to the new Clyfford Still Museum (opening in 2011) and accomplishes a subtle yet functional interpretation of Libeskind’s design parti, “two lines dancing.” But, there are many other conceptual subtleties that make this project a fascinating study in high-end retail branding, location and design.
ALL PHOTOS COURTESY PAUL BROKERING
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 30
Creating a Dynamic Canvas eyond resolving the board’s core issues, Jeff Sheppard, AIA, design principal at Roth + Sheppard Architects, also had a personal vision in mind – to create a stunning metaphorical canvas upon which Greg McKay, the museum shop manager, could merchandise with creative abandon a constantly evolving array of products. It was this extra element of attention that ultimately helped the museum achieve its ambitious goals. Through elevating the merchandise to an art form itself — and creating
B
521 N.W. 1st Ave Fort Lauderdale, FL 33301 954-916-7351
30
MUSEUM STORE | SUMMER 2010
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 31
a subtle sense of connection between the museum, the shop and their common focus on art — the illusion of a continuous flow between the two spaces was dramatically enhanced. “We poured ourselves into designing a beautiful, branded space that is not only respectful of the iconic architecture already in place, but complements the museum shop’s diversity of merchandise in a dramatic yet functional way,” shares Sheppard. “As well, Greg McKay and the Denver Art Museum’s daily involvement in our year-long process contributed immensely to the shop’s ultimate success on every level. We could not have had a better, more integrated team, making this project one of our most memorable.” But, how does a design team create a dynamic, artful canvas? Following are a few core objectives Roth + Sheppard kept in mind throughout the design process: Spatially Dynamic Layout & Architecture – The shop’s loop circulation, which is juxtaposed with a non-linear path, introduces a creative variation on a proven system designed to pull people into the space.
Beautiful custom-designed fixtures set in a nonparallel pattern mirror the shop’s stunning architecture while creating opportunities for meandering customers to come face-to-face with the merchandise. A variety of display options assure consistent branding while enhancing the museum’s overall message and genuine sense of place. Visual layering of products, a café toward the back and natural light from the most distant exterior wall draws visitors deep into the shop, enhancing their experience and extending in-store visitation time. Invisible Threshold – The subtle illusion of a seamless connection between the Denver Art Museum lobby and the museum shop subconsciously draws visitors in. An “invisible threshold,” or “decompression zone,” accomplished by a wall of transparent fixed-glass panels installed where the two spaces meet, treats the shop as an extension of the lobby. This subtle sense of separation allows visitors to experience a gradual transition between the museum’s exhibition space, and one dedicated to commerce. Motion sensors, security guards and volunteer attendants address high-security concerns with surprising ease, while expanded sales opportunities are leveraged during afterhour events through late-night hours. Strategically-placed Product Zones – Products are strategically located where they will produce the greatest sales, allowing store managers more time to focus on front-end displays and the store overall. Jewelry, displayed within the shop’s prominent “jewel-inspired” display case, is located near the entry to tap its higher potential for profit. Greeting cards, popular with all income brackets, form an artful display covering a long, prominent wall near the register. SUMMER 2010 | MUSEUM STORE
31
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 32
AN artful
canvas
January
February
March
April
May
June
July
August
September
October
November
December
Hand Silkscreened & Letterpress Prints 100% recycled / tree-free www.rendijstudio.com info@rendijstudio.com 212-945-8922 32
MUSEUM STORE | SUMMER 2010
Books are located at the very back of the space, near the café and reading nook, positioned to draw people through the many colorful displays to the courtyard planned for the outdoor space between the two museums. “Grab & Go” Café – Although never intended to be a full-service restaurant, the museum shop café offers beverages and sandwiches, encouraging people to linger (which increases the likelihood of them purchasing something). The museum shop has also become an independent destination for many, catalyzing greater traffic and interest in the museum overall. Maximum Visibility – In terms of visibility, the shop’s new location could not be more ideal. With direct sightlines from the grand staircase, main entry and full lobby area, there is no better location in the museum, as shown by Roth + Sheppard’s location study. In fact, many visitors gravitate to the shop upon entering the museum, not realizing they have entered the world of commerce. Modular Wall Display – To meet McKay’s requirements for flexibility, the only vertically square wall within the space was designed to accommodate the Shop’s elevated need for a constantly evolving presentation and diversity of smaller gift items. Along this wall, a custom-designed system of modular shelves (all display fixtures, cabinetry and modular displays were built by Longmont, CO-based High Country Millwork) allows up to 75 percent of the merchandise to be rearranged with minimal effort and downtime, assuring every shape, size, price point and method of display can be accommodated. Theatrical Space = Memorable Experience – The Denver Art Museum Shop is as much about the experience as it is about retailing. By creating a theatrical space with surprises beyond each turn, a truly memorable experience can be had by all. The stunning “light wall” designed by Roth + Sheppard, for example, becomes embedded in each visitor’s memory, drawing them back
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 33
Simple Design. Unmistakable face. Distinctive hands. Get your genuine Swiss experience.
www.mondaine.com Contact: m.gregory@mondaine.ch Contact: Margaret Margaret Gregory m.gregory@luminox.com
FULLARTPERU
www.fullartperu.com
info@fullartperu.com
Phone : 511-264-4087 / 511-264-0268 SUMMER 2010 | MUSEUM STORE
33
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 34
THE 56TH ANNUAL MSA RETAIL CONFERENCE & EXPO
CHICAGO / ROSEMONT, IL APRIL 30 – MAY 2, 2011
AN artful
canvas again and again. Designed to convert the shop’s colorful inventory of beautiful glass vases and plates into an eye-catching focal point, this LED wall of light also frames the shop’s glittering jewelry counter, compelling visitors to move into the space and experience the dynamic interaction of people, products and architecture within this welcome respite from the outside world.
Great Design = Great Sales ooking back, this project — completed on time and on budget — was a huge success on every level. A few months after opening in November 2009, the new Denver Art Museum Shop had exceeded all expectations. Year-to-year sales experienced a more than 25 percent increase in the museum’s first fiscal quarter (from Oct. 1 through Dec. 31, 2009), and the average individual sales transaction increased by more than $6, confirming the importance of the right location — and great design — within high-end retail settings. “We continue to get really positive comments like, ‘This is what a museum store should look like,’” shares McKay. “The new shop is as visually dramatic as the building, giving our visitors an energizing, memorable experience that goes beyond retail sales. The shop’s design, merchandise and transparent continuity with the rest of the museum also succeeds in extending the visitor experience and connection with our art exhibits just a few steps away.” Sheppard concludes, “In the end, the most satisfying moment came when Daniel Libeskind visited the redesigned shop – amazed, delighted and appreciative of the dynamic canvas now complementing his iconic design.” Cynthia L. Kemper is the founder of Marketekture, a Denver-based consulting practice focused on the creation and implementation of thoughtful, long-term solutions for the management and marketing of forward-thinking architecture and design firms.
L
MSA headquarters hotel — Hyatt Regency O’Hare — just minutes from the airport. Room rates only $119 per night! Free transportation between O’Hare International Airport and the hotel. Just a short walk to an inexpensive transportation hub into downtown Chicago.
W W W. M SAM EETING.OR G educational programming.
VENDORS: LOOKING AHEAD TO 2011? It is time to renew your MSA Advertising Contract and Lisa is waiting to talk to you about MSA’s exciting publication plans for 2011 and EARLY BIRD SPECIALS for ad contracts signed by Nov. 1, 2010! CONTACT LISA TODAY AT LISAH@SKIES.COM FOR DETAILS. 34
MUSEUM STORE | SUMMER 2010
MSASummer10_DenverArtMuseum_MSASummer10_pg 6/17/10 1:56 PM Page 35
&OR ORDERING INFORMATION s &AX s % MAIL EDC EDCPUB COM SUMMER 2010 | MUSEUM STORE
35
MSASummer10_MaximizeYourTime_MSASummer10_pg 6/17/10 9:51 AM Page 36
STRATEGIC MANAGEMENT
ISTOC KPH
OTO.C OM
/©F ENG Y U
MSASummer10_MaximizeYourTime_MSASummer10_pg 6/17/10 9:52 AM Page 37
MAX I M I Y Z O E TIM UR E BY J
OEL LE J AY, P
H.D .
SHO RTC UTS FOR ACH IEVI NG
mag in Wha e you h ad t t kin hr d of and MOR diffe ee extra long r EW Or i term su ence do hours th ITH mag cces neve y i s o w u s? ine y eek r see thin LES t o k m o u ha S that s to devo Or w d w g te to half et do ould hat i Do y a y n have f you o d e. H o on y ur own ow w ay this had your u suppo w o a u o e s u r who ek to moo e th ld th effec improve catc at h tiven men Each d, your at would le day o h up elp y t as ess, f thin f m of u t are m o h a lea a o a u c i n k k s c s e c i o w s ng, can l y o m e de ore v e o m a e p u r k y e l t t i f o h t max h s e o o us ur re hme r. ink el m e wa f the imiz aluable e o n o l y a f f re ts, b o t t valu e th thin able ionships refresh r rest an o your b acklogg gs w your tim an the e e d , w d d i g w a ? ould r a g wor e nd y en ays y y How er The k th our slow , you ac ou’r s to spe wou ewal? W goals? at key t d n u e d e five l d a c h o d s l i p is to wn, a ly do o s a t e i u o n “sho d w r n d o o y t s t i s i ? u n o h a e me, ke a rtcu u ld of re you and dvan ’re in l ave mor g your t ts” t stora you do can uck. e i c hat t m h exit ? a h t a g e i o on a n eo urs i wi righ T into ffect n th t no ces are s a lif ll dram f shortc he time e w ome day. . e of a u of th lead tically r t strate is now! So if The fac g ing ose e t y i d e i o uce s s for u and idea t ’ h ve ev at w the m s livin a e t h x r ime imiz e w g we n o you nder you ing ll. ed w y spen hen d ra our tim e. W cing hat f arou ollow nd t he f s ar ast t rack e so
SUMMER 2010 | MUSEUM STORE
37
MSASummer10_MaximizeYourTime_MSASummer10_pg 6/17/10 9:52 AM Page 38
MAXIMIZE YOUR TIME SHORTCUT 1: Modeling
ting focused because you’re constantly changing the focus. In contrast, defining your time allows you to get into one mindset for a particular type of activity and stay there. You can find your rhythm and get into a groove so you actually accomplish more in less time.
SHORTCUT 3: Make appointments with yourself
I
n many industries, modeling is a strategy used to mock up an end product before investing the time, effort and expense required to complete it. Your time may be the most precious resource you have; make a model before you go out and spend it. Figure out what the ideal schedule would look like. Sit down with a pencil and a sheet of paper and sketch the way you’d like the next stretch of time to look. In just a few minutes you can design your ideal week – or for that matter, your ideal day, month or year. It will take time to turn the model into reality, but now you know what’s possible. You may actually find creating the “real thing” to be easier than you think.
SHORTCUT 2: Define your time
Y
ou can define your time by thinking about the various activities that take your time and grouping them together. Start with the basics, such as meeting days (when you are available to meet with other people), work days (those you keep to yourself to do your own work), flex days (to have a cushion for spillover activities), admin days (for catching up on paperwork and other administrative tasks) and days off (for rest and renewal). If a whole day seems too long to devote to a single kind of work, then go by half days or even two-hour blocks. You can make your days as specific as you want. If you don’t define your days, then every day you’ll bounce around from one activity to another to another, all day long. Time is lost as you try to transition from a high-energy activity to one that requires you to be calm and quiet. You have a harder time get38
MUSEUM STORE | SUMMER 2010
Y
ou make appointments with clients, and you keep them. You schedule time with your boss, and you show up. You commit to meetings, and you attend. Now apply the same concept to yourself. Set a meeting with a specific purpose and be there to get the job done. You don’t have to set a recurring meeting that happens every week. You might just need to make one appointment to do some quality thinking or make some important phone calls that keep getting brushed aside. The important part of this strategy isn’t the “what” or the “when” or the “how many” of the appointments. The important part of this strategy is the fact that you recognize there’s something specific you want to do; decide when you’re going to do it and schedule the time. Keep that appointment and you’ll have the time you need – guaranteed.
SHORTCUT 4: Breaking time rules
W
hether we know it or not, we are all operating on unspoken time rules, such as: • You must work eight to 10 hours per day. • You must take time off on Saturdays and Sundays. • You must be available by phone and e-mail at all times. • You must take vacations in full-day or full-week increments. But you can escape the rules of time. How you spend your time is a choice. For instance, maybe you’d rather leave work every day at 3 p.m. but work six days
MSASummer10_MaximizeYourTime_MSASummer10_pg 6/17/10 9:52 AM Page 39
SUMMER 2010 | MUSEUM STORE
39
MembershipAd_Layout 1 6/17/10 1:42 PM Page 40
YO UR MSA ME MBERS H IP
DELIVERS! ✔
You Get PROFESSIONAL DEVELOPMENT
MSA provides you with focused content and education through many channels. F I N A N C I A L ,
O P E R A T I O N S
A N D
S A L A R Y
D A T A
2010
Product News
&
Now Inside!
HOLIDAY GIFTS BUYER’S GUIDE
28
www.MuseumStoreAssociation.org MUSEUM STORE ASSOCIATION
denver art museum shop
| 36
maximize your time
| 43
MSA RETAIL CONFERENCE & EXPO msa annual report
$349.00 USD
✔
You Get PRODUCT SOURCING
Finding the museum-quality merchandise you need to maintain your unique niche is easy with MSA.
MSA’s Showcase of Specialty Store Merchandise
✔
You Get NETWORKING
The professional connections you make through MSA will keep you linked in and tuned up!
LOCAL CHAPTERS
www.MuseumStoreAssociation.org
ShopTalk
www.MuseumStoreMarketplace.com
MSASummer10_MaximizeYourTime_MSASummer10_pg 6/16/10 3:43 PM Page 41
MAXIMIZE YOUR TIME a week. Maybe you’d rather get a long massage once a month instead of taking a full-week vacation. Start defining the length of your workday by the results you achieve instead of the hours you work. Time rules don’t necessarily mean working less, but they do mean working with more freedom and choice. If you think this won’t work in your company, the first question is, “Have you checked?” A host of creative work options are available as people and their companies look for ways to use time in a way that works for them. And if not, there are plenty of creative ways for you to break time rules within your existing agreements. Ask for what you want. Make a proposal. If you’re willing to be fair, negotiate and persist, you will be surprised at how accommodating others will be.
are used with maximum focus, you can improve your “concentration rate” in just five minutes at a time. Then 15. Then 20. You don’t have to unitask all the time, just when it counts, like when you are strategizing, visioning, goal-setting, brainstorming, planning and having one-on-one conversations. These are the kinds of activities that benefit from unitasking. Unitasking communicates a respect for the people and processes that deserve your full attention. As much as you possibly can, practice doing one thing at a time. Set the time aside, focus and concentrate, and you’ll get your tasks done both fast and well.
ACCOMPLISH MORE IN LESS TIME
Y
ou will never have control of your time until you take control of it. So while your day will still consist of 24 hours just like it always has, when you implement these five shortcuts you’ll feel like you ac-
complish more because the time you use will be most productive. Therefore, stop long enough to get a handle on how you want to spend your time, and then implement these new ways to maximize the time you do have. Rethinking your relationship to time takes an open mind, it takes commitment and (ironically) it takes time. But the investment you make in it will pay you back hour after precious hour. You’ll find that you’ll achieve more progress and fulfillment in all areas of your life – and in less time than you ever imagined. Joelle K. Jay, Ph.D., is president of the leadership development practice, Pillar Consulting. As an executive coach, author and speaker, Joelle helps leaders achieve top performance and business results. Joelle is the author of “The Inner Edge: The 10 Practices of Personal Leadership.” To find out how Joelle can help you reach the next level both personally and professionally, e-mail joelle@pillar-consulting.com or visit www.pillar-consulting.com.
SHORTCUT 5: Replace multitasking with “unitasking”
M
ultitasking is a fact of life in a highspeed world. And it does work to help you manage complex, non-linear tasks, like being available to people whenever they need you, staying on top of “moving targets,” and handling phone calls and requests that come in at random. But recognize the impact multitasking has on you. Your actions become fragmented, your thinking is interrupted, you make hasty decisions and you do things poorly. To get the focus you need to be effective in achieving your vision, try replacing it with “unitasking.” The whole strategy is this: do one thing at a time. Doing one thing at a time – even for a short time – improves concentration, calms you down and allows you to get more done in less time. Considering that on average only about three minutes out of every hour
MAKE YOUR MUSEUM STORE
Rock and Mineral kits for ages 6+.
UNIQUE. FUN. COLLECTIBLE. Create a memory, create a profit, create a repeat customer! a division of Giverny, Inc. | Toll Free (888) 886-2197 | www.MiniMeGeology.com | rockinfo@minimegeology.com SUMMER 2010 | MUSEUM STORE
41
MSASummer10_AnnualReport_MSASummer10_pg 6/17/10 2:05 PM Page 42
REACH CULTURAL TRAVELERS | BUILD ATTENDANCE | INCREASE STORE SALES $9.95
Minne Museusota History m Store Center
G
Museum-Store.travel TheCulturalTraveler.com
ifts con nected to Min Minneso ta History nesota’s history and cult made gifts Cen ure awa perform by regiona ter’s two mus it you at ers, and eum stor l artists the es. You a broad and craf Browse ’ll find selectio tspeople northwo handn of boo , ods-ins landmar ks on state music by Min pired pott ks by Mar nesota ery by and regi k Herman and by Front Ave onal hist Jana Mat ; jewelry ory. son, who by Tessoro, nue; prints of there are works with Minneso retro and made with ta vintage Museum Minneso recycled books and ta-theme Store feat items, prints. For d toys and ures exh history research ibit- and children games. , and the , The Hist museum Press and ory Cen -related full cata Boreali ter gifts, boo log of the s Books. ks on fam Minneso The Sigh ily ts of Min ta Historic nesota al Society Store pres ents gifts books and related to stat wide ehistoric sites, cluding in piec and Ojib es by Dakota we artis ans. For more info rmation , please visit the online store at shop.m nhs.org or call 651-25 9-3010 . To lear about n other Minnes Historic ota al Society ums, sites museand stor es, visit mnhs.or g.
ABO UT Overloo king St. Paul’s dow skyline, the Min ntown nesota Center History features an inte museum ractive , touring exhibits, films, perf lectu ormance for all ages s and activ res, . It is also ities Minneso home ta Hist orical Soci to the archives ety, its and libra ry. DIN ING Café Min nesota is a casu serve resta al selfurant focu Minneso sing on ta specials, fare. It offers dail grill and y entrée desserts, deli sele ctions, coffees, wine and Guests have acce beer. ss to free internet service. wireless Call 651 for hou rs. -259-300 0 The Minn esota Histo Historical Society ry Center and around Minnesota the world Library draw visitors . from
, MIN NE S T. P AUL
LOCATIO N 345 Kell ogg Bou levard St. Paul West , Minneso ta 55102 651-259 -3000 • 888-727 mnhs.org -8386 /historyc enter ADM ISSI ON $10 adu lts, $8 seniors students and college , $5 chil Special fees may dren 6-17. apply for program s and exhi bits. HO URS OF OPE RAT ION Tuesday 10 Wednesd AM – 8 PM ay-Saturd Sunday ay 10 AM Noo – 5 PM Open Mon n – 5 PM day and Holidays 10 AM – 5 PM
S OTA
YOUR GUIDE TO CULTURAL & HERITAGE TRAVEL AND THE LEADING MUSEUM STORES
S
hopping is the #1 activity of all travelers, according to data
tracked by the U.S. Department of Commerce / Office of Travel & Tourism Industries and the Travel Industry Association. MSA
and The Cultural Traveler can help you market your store to these lucrative shoppers. Be a part of this high-end cultural tourism guidebook in 2011 with a full-color page highlighting your museum store!
The Cult ural
Traveler
2010
| 27
To view the current edition and for complete details about how to participate in the 2011 edition of The Cultural Traveler, visit www.Museum-Store.travel.
YOU ASKED FOR IT, AND MSA DELIVERED! THE MSA RETAIL INDUSTRY REPORT.
F I N A N C I A L ,
Comprehensive financial, salary and operations data – plus best practices for marketing and merchandising.
O P E R A T I O N S
A N D
S A L A R Y
D A T A
www.MuseumStoreAssociation.org MUSEUM STORE ASSOCIATION
$349.00 USD
This unparalleled study includes data from hundreds of specialty retail stores associated with museums, historic houses, art galleries, zoos / aquariums and other cultural institutions. Get the sound business intelligence you need to make smart operations, staffing and marketing decisions in the 2009 MSA Retail Industry Report. To order, call MSA at (303) 504-9223 or go to www.MuseumStoreAssociation.org. Discover overall trends affecting the industry and evaluate your store’s performance against similar organizations, based on store size, annual visitation, geography and other data points. THE 2009 MSA RETAIL INDUSTRY REPORT WAS BROUGHT TO YOU IN PART BY THE FOLLOWING INDUSTRY SUPPORTERS:
CHAMPION LEVEL 42
MUSEUM STORE | SUMMER 2010
SUPPORTER LEVEL
and
MSASummer10_AnnualReport_MSASummer10_pg 6/17/10 2:05 PM Page 43
2009 – 2010 MSA AnnuAl RepoRt LETTER FROM THE PRESIDENT he old saying “business as usual” is a thing of the past. As MSA looks back on 2009 and the challenges we faced, we realize that the benchmarks that we used to make decisions are changing dramatically. Your board of directors is entrusted with the long-term financial health of MSA and we have had to make some hard decisions regarding our budgets and spending. But we are always guided by our mission, “to advance the success of cultural commerce and of the professionals engaged in it.” The board and MSA staff has scrutinized all aspects of the budget and operations in order to identify any areas where we can cut costs and increase efficiencies. Over the past year, our search for savings has resulted in some new and better ways of doing business that will extend savings into the future. MSA is fortunate that we have invested wisely and have an excellent and honest financial planner overseeing our investment portfolio. Your MSA board is aware of the challenges that both museum members and vendors are facing. Yet, despite the many challenges we faced this past year, the board has overseen a number of important accomplishments, including: • MSA’s first members-only webinar featuring e-commerce expert Amy Africa. • Publication of the 2009 MSA Retail Industry Report. • Co-sponsorship of the Cultural Tourism Pavilion at the AAM annual conference. • The second edition of The Cultural Traveler guidebook. MSA depends on its volunteers. We depend on volunteer leaders to step up and participate on committees, task forces and board service, as well as numerous other opportunities. Your participation and feedback is crucial to the success of the Association. Thank you for your continued support,
T
Meta Devine, MSA President 2009 – 2010
Note: This Annual Report covers activities from May 2009 – April 2010, beginning with the 54th MSA Retail Conference & Expo in Phoenix, AZ, in 2009. Financial Statements include the calendar year Jan. 1 – Dec. 31, 2009. The Museum Store Association exists to advance the success of cultural commerce and support retail venues in cultural institutions. Museum stores provide a high impact point of contact with cultural institution patrons. In addition, museum stores provide an important revenue stream for their institutions. Founded in 1955, MSA is a nonprofit, international association governed by a seven-member board of directors. A staff of 10 full-time employees operates from MSA headquarters in Denver, CO.
SUMMER 2010 | MUSEUM STORE
43
MSASummer10_AnnualReport_MSASummer10_pg 6/17/10 2:05 PM Page 44
the YeAR In ReVIeW STRATEGIC INITIATIVES Knowledge Standards Highlighting the core knowledge, skills and abilities needed to perform the daily job responsibilities of a cultural commerce professional, the MSA Knowledge Standards continue to shape educational programming and professional development for MSA members. The Knowledge Standards Task Force had a busy year working on several projects, including a complete set of self-assessment tools for each Standard; a publication focusing on financial management for museum stores; and glossaries of cultural commerce and cultural tourism terms.
Membership MSA has continued to use the services of a professional membership marketing consultant to help build a stronger association by building new membership. Retention rates for our 2010 membership year are a full 10 percent above the previous year in all membership categories, despite recessionary pressures across the industry. New member acquisition efforts have yielded a 7 percent increase in professionals joining MSA in 2010 than in the previous year. In addition, MSA has welcomed back 75 members who previously let their membership expire. These members prove that not having access to the MSA community is sorely missed. Our total current active membership includes 1,769 organizations engaged in cultural commerce or wholesale / services.
Cultural Tourism MSA continues its important work in promoting museum stores as one-of-a-kind shopping destinations to the travel industry. MSA built upon its strategic alliances with the U.S. Cultural & Heritage Tourism Marketing Council (USCHT) and Shop America Alliance (SAA) in order to reach out to and build bridges with the tourism community. After the success of the first edition, MSA and its partners produced the 2010 edition of The Cultural Traveler, a high-end tourism guidebook with a corresponding Web site that showcases the leading museum stores around the globe. The Cultural Traveler was distributed 44
MUSEUM STORE | SUMMER 2010
to more than 40,000 travel consumers, tour operators, travel agents and travel media interested in cultural tourism and museum store shopping. Online exposure via the www.museum-store.travel Web site increased the readership to nearly 200,000! New in the 2010 edition, the Travel Planner section (both print and online) was a handy reference which highlighted museum stores, destinations and travel organizations, and included links to their Web sites. Together with our strategic partners, MSA sponsored a Cultural Tourism Pavilion at the AAM Annual Conference & Expo in Philadelphia in 2009. This event brought MSA and museum stores to the prominent attention of museum directors and key museum staff. Working to educate directors about the importance of cultural tourism as a means to build museum attendance and increase shopping in museum stores, MSA also promoted museum stores as an integral part of the equation of why tourists visit museums. “Driving Cultural Tourism in Tough Times,” the sixth white paper in a series on cultural tourism from SAA, USCHT and MSA, was distributed to members through a secure digital download on the MSA Web site in late April. Copies also were distributed at the AAM Conference in Philadelphia. In addition, MSA co-sponsored the The Cultural & Heritage Traveler Study, the first to segment cultural and / or heritage travelers, showing the diverse groups that exist within this broader category of traveler. A seventh white paper focusing on the results of this study was produced. MSA members also have benefited from MSA’s visibility in the Shop America magazine promoting museum stores as unique shopping venues, as well as MSA’s participation at Shop America events.
Events MSA Retail Conference & expo The 54th MSA Retail Conference & Expo was May 2 – 5, 2009, in Phoenix, AZ. The 2009 Conference featured educational content from three of the MSA Knowledge Standards: Customer Relations, Merchandise Planning and Strategic Management. To keep members abreast of the latest trends and legislation affecting the industry, MSA added a special session to the Conference lineup on preparing for the new Consumer Product Safety Improvement Act.
MSASummer10_AnnualReport_MSASummer10_pg 6/17/10 2:05 PM Page 45
The general session, “Create a Service-focused Team,” was presented by Lisa Ford, an expert in customer service. Lisa spoke about the environment you must create to encourage a strong, involved team, as well as your role in modeling the right behavior and the strategies to maintain the right service attitude. At the 54th Conference, MSA instituted several eco-friendly initiatives for the 2009 event, making it our greenest Conference ever. The Expo included 337 exhibitors. MSA was also proud to give back to its host city of Phoenix: MSA and many Expo vendors donated leftover conference materials and exhibit items to the local Mesa Public Schools system. Since many Expo product items are educational in nature, they were perfect to donate to the school district. The Sam Greenberg Scholarship Fund provides assistance to cultural commerce professionals who have never had an opportunity to attend the MSA Retail Conference. The membership participates in a fundraising event each year at the MSA Retail Conference. The 2009 event raised nearly $5,700 for the fund. Members-only Webinar MSA was pleased to provide an exclusive members-only webinar featuring 2009 MSA Retail Conference & Expo speaker and e-commerce expert Amy Africa. MSA members who saw Amy at the Phoenix Conference gave her rave reviews and requested more information on this topic – so MSA delivered. The webinar, a pilot project to gauge members’ interest in this learning format, also gave members who were not able to attend the 2009 Conference a chance to gain the valuable and practical e-commerce advice they missed. Chapter Meetings MSA members connect, share, learn and network with regional colleagues in eight local chapters. Each chapter convenes at least twice per year, including once at the annual MSA Retail Conference & Expo.
www.MuseumStoreAssociation.org & Museum Store Marketplace The MSA Web site remains the best source for member information, MSA news, industry trends and retail tips. Museum Store Marketplace, the new online vendor directory with enhanced product search functionality, continues to provide a one-stop shop for product sourcing to a variety of vendors. Vendors also are more accessible, both to our museum members and to a whole new audience of specialty store products buyers, increasing their potential sales opportunities. Culture & Commerce News Brief MSA continues to inform members about industry trends and cultural commerce news through the weekly e-newsletter Culture & Commerce News Brief. To facilitate the distribution of information between colleagues, the news brief was redesigned to include easy links for sharing the news articles with others in the industry via Facebook, Twitter, LinkedIn and e-mail. 2009 MSA Retail Industry Report MSA published the 2009 MSA Retail Industry Report, which includes survey data from more than 400 cultural institutions and provides a comprehensive review of financial, salary and operations data for cultural commerce stores. In the summer of 2009, MSA surveyed its entire museum membership in addition to hundreds of other professionals from retail stores affiliated with museums, historic houses, art galleries, zoos / aquariums and other types of cultural institutions. Along with questions about store operations, retail sales, profitability and staffing, the 2009 report goes beyond previous studies by also exploring best practices in areas such as sales growth, marketing and merchandising. Social networking
Communications & Publications Museum Store magazine & Product News Each issue of Museum Store magazine continues to provide MSA members with content covering a broad range of articles focused on the Knowledge Standards. In 2010, Product News was folded into the magazine as a special section, thus saving on printing and mailing costs, and still providing members with great product sourcing ideas.
Delving into the social networking arena, MSA has nearly 500 fans on Facebook and more than 160 participants in its LinkedIn group. The MSA Facebook site is fast becoming an important venue for sharing information and connecting cultural commerce professionals with each other. Through these social networking efforts, MSA has opened up the channels of communication and dialogue between members on the important issues and topics of the day.
SUMMER 2010 | MUSEUM STORE
45
MSASummer10_AnnualReport_MSASummer10_pg 6/17/10 2:05 PM Page 46
SCHOLARSHIPS AND AWARDS 2009 Sam Greenberg Scholarship Winners Donations helped the following members attend the 54th MSA Retail Conference & Expo in Phoenix, AZ: Ann Akin, Discovery World at Pier Wisconsin, Milwaukee, WI Katie Brandon, Pasadena Museum of History, Pasadena, CA Wendy Muller, Public Museum of West Michigan, Grand Rapids, MI Janice Wagaman, Discovery Museum Science & Space Center, Sacramento, CA
MSA Cultural Tourism, Service & Merit Awards MSA bestowed several awards to outstanding supporters of the cultural commerce industry at the 2009 Membership Meeting in Phoenix, AZ. The
first MSA Cultural Tourism Award was presented to Rosemary McCormick of the U.S. Cultural & Heritage Tourism Marketing Council and Sheila Armstrong of Shop America Alliance for their efforts to help promote cultural tourism. Carolyn Forsman of Carolyn Forsman Conversation Piece Jewelry received the MSA 2009 Service Award for her support of MSA over the years through her sponsorship with the First-timer’s Reception at the annual Conference, and as a generous donor of Conference bag stuffers and gifts for MSA Chapter meetings. Irene Light of Nature’s Niche Stores of Hamilton County Parks District in Ohio was recognized with the MSA 2009 Merit Award for her many years as an MSA volunteer and as a friend, mentor and colleague to many in the industry. MSA also presented the seven members of the Knowledge Standards Work Group with the 2009 Merit Award for their cumulative work on MSA’s Knowledge Standards – the cornerstone of all MSA educational initiatives.
DONORS AND CONTRIBUTORS The following generous sponsors and in-kind donors helped to support events and activities at the 54th MSA Retail Conference & Expo.
SPONSORS
IN-KIND DONATIONS Carolyn Forsman Conversation Piece Jewelry George Little Management
Ancestors of Dover Applewood Books Baskets of Cambodia Blackbaud
PartnerShip Renaissance Associates TAM Retail Westair Museum Reproductions Ltd.
Island Specialties Ithaca Fine Chocolates Art Bars L.W. Bristol Classics
PinPeddlers.com Prodir Inc. Urban Samaritan
SCHOLARSHIP SUPPORT The following individuals, institutions and companies donated to the Sam Greenberg Scholarship Fund from July 2008 through May 2009.
IndIVIduAlS Andrew Andoniadis Rae Barrington Gwen Benner Penny Bigmore Diane Bilodeau Amy Blechman Lynn Brower Rhonda Brown Cheryl Bryan Kelly Catlett Christy Connelly Susan DeLand
Sandra Sue Dent Joan Deroko Meta Devine Mary Douthit David Duddy Darcy Estes Pinelo Connie Fails Vicki Friedman Mary Jo Gothard Cliff Harrison Leslie Hartman Heather Heath
Chacho Herman Michael Higdon Chris Jacobs Carol Johnson Deana Karras Mary Beth King Debbie King Ann Lee John Lemke Barbara Lenhardt Irene Light Mary Lofgren
Constance McCulloch Gail Milliken Linda Morelli Morgan Muth Jennie Orpen Kelly Pecora Patricia Perry Elizabeth Poole Elizabeth (Beth) Ricker Jane Riley Gloria Rosenau-Stern Lorelei Rowars
Keith Ryan Lauren Chapin Salazar Ione Saroyan Donna Schaffnit Lawrence Singer Stacey Stachow Ruth Ann Steenburgh Heidi Stelmach Nancy Stevens Sallie Stutz Terry Tarnow Carroll Tiernan
Tao Tong Patricia Toth Valerie Troyansky Lilia Villaseñor Ruth Vincent Joy Wallace Susan West Kellie Woodward
CoMpAnIeS And InStItutIonS African Images Alex-Panline U.S.A. Inc. Anywhere Markets Aspen Light Imaging b. dazzle inc. Calypso Studios Chatham Hill Games Inc. Corman & Associates Earth Sun Moon Trading Co. Gemini Kaleidoscopes 46
MUSEUM STORE | SUMMER 2010
Historical Folk Toys LLC Impact Photographics Jelli Jewels John Gibbs Publications KJK Jewelry Inc. by Katherine J. Kornblau Lapis Lazuli Jewelry Distributors Inc. dba Boston Exclusives Legend Design Lovell Designs
Madera Exotic Woods Mata Ortiz to You The Montreal Museum of Fine Arts Museum Creations Museum Gifts dba Made in Museum U.S.A. Museum Store Products Inc. Naos Graphics Percent Jewelry LLC Retail Details LLC
San Francisco Museum of Modern Art Schiffer Publishing Ltd. Shienny Cheng Gallery dba SNS Fine Jewelers Inc. Stephen Joseph Companies Sue Lapin Art for Museums Western Kingdom Trading Co. Westminster Inc.
MSASummer10_AnnualReport_MSASummer10_pg 6/17/10 2:05 PM Page 47
FINANCIAL STATEMENT MuSeuM StoRe ASSoCIAtIon InC. StAteMent oF FInAnCIAl poSItIon For the years ended dec. 31,
MuSeuM StoRe ASSoCIAtIon InC. StAteMent oF ACtIVItIeS
2009
2008
Current Assets Cash and cash equivalents Marketable securities Prepaid expenses Total Current Assets
$ 416,931 1,209,968 69,004 1,695,903
$ 549,434 1,105,777 110,742 1,765,953
Furniture and Equipment Office furniture and equipment Less accumulated depreciation Net Furniture and Equipment
326,863 (310,912) 15,951
331,697 (311,844) 19,853
8,286 $ 1,720,140
8,286 1,794,092
$ 53,631 764,383 818,014
$ 99,831 955,754 1,055,585
869,799 32,327 902,126
715,378 23,129 738,507
$ 1,720,140
$ 1,794,092
Other Assets Deposits Total Assets LIABILITIES
Accounts Payable and Accrued Expenses Deferred Revenue Total Current Liabilities NET ASSETS
Total Liabilities and Net Assets
2009 – 2010 BOARD OF DIRECTORS The MSA board meets quarterly to monitor ongoing association activities and programs and to discuss and plan the strategic future of the organization. PRESIDENT
Meta Devine Minnesota Historical Society Saint Paul, MN FIRST VICE PRESIDENT
Leslie A. Hartman Sauder Village Archbold, OH SECOND VICE PRESIDENT
Janice Berling Gerald R. Ford Museum Grand Rapids, MI SECRETARY
2009
2008
UNRESTRICTED REVENUES AND OTHER SUPPORT
ASSETS
Unrestricted Net Assets Temporarily Restricted Net Assets Total Net Assets
For the years ended dec. 31,
TREASURER
Terry Tarnow Dennos Museum Center – Northwestern Michigan College Traverse City, MI DIRECTOR AT LARGE
Kelly Catlett Morris Museum of Art Augusta, GA DIRECTOR AT LARGE
John Lemke Wisconsin Historical Museum Madison,WI
Elizabeth (Beth) Ricker New Mexico Museum of Natural History and Science Albuquerque, NM
KNOWLEDGE STANDARDS TASK FORCE Gwen Benner, Milwaukee Art Museum; Lauren Chapin Salazar, Hillwood Estate, Museum & Gardens; David Duddy, DeCordova Museum and Sculpture Park; Mary Hele, Minneapolis Institute of Arts; Laura Murphy, The Preservation Society of Newport County; Sallie Stutz, Brooklyn Museum; Beverly Barsook, Museum Store Association
Revenues Membership dues Exhibitor affiliates Annual meeting Publications Investment income (loss) Mailing list Royalties Web site Miscellaneous Revenues Net Assets Released From Restrictions Restrictions satisfied by payments Total Unrestricted Revenues and Other Support
$ 295,104 211,464 818,714 260,996 238,848 16,360 23,009 3,300 8,369 $ 1,876,164
$ 341,123 231,350 864,408 298,441 (403,198) 28,767 6,597 5,175 5,842 $ 1,378,505
2,747
11,874
$ 1,878,911
$ 1,390,379
48,630 312,540 11,714 2,228 7,826 3,276 52 — 54,726 139,213 759,533 208,625 110,871 2,245 11,390 47,297 1,578 2,747 1,724,491
61,061 427,255 24,636 360 9,279 6,916 14,319 2,216 127,218 144,631 733,024 228,115 103,596 1,241 9,489 69,431 8,657 11,874 1,983,318
$ 154,420
$ (592,939)
EXPENSES
Accounting and legal Annual meeting Chapter and committee expense Contract services Depreciation Insurance Long range planning Loss on disposal of equipment Membership and staff development Office and supplies Payroll and benefits Publications printing and services Rent Taxes – general Telephone Travel Web site Sam Greenberg awards / expenses Total Expenses INCREASE / DECREASE IN UNRESTRICTED NET ASSETS
2010 MSA STAFF Beverly J. Barsook, Executive Director Terri-Ann Stoeckle, Director of Operations Kathy Kriner, Senior Manager of Programs and Membership Jennifer Anderson, Conference & Expo Services Coordinator Adriana Herald, Member Services Assistant Claire Lemaster, Membership Marketing Manager Karen Davisson, Network / Systems Administrator Stephanie Peters, Senior Manager of Communications Kathy Cisar, Associate Editor Sybil Faurer, Communications Assistant 4100 e. Mississippi Avenue, Ste 800, denver, Co 80246-3055 tel: (303) 504-9223 | Fax: (303) 504-9585 www.MuseumStoreAssociation.org SUMMER 2010 | MUSEUM STORE
47
MSASummer10_NewVendorShowcase_MSASummer10_pg 6/17/10 2:07 PM Page 48
| new vendor showcase |
A
MADE IN THE USA! CPSIA Compliant
s a member of MSA, you have access to some of the best product vendors. When you purchase from them, you are supporting your membership community. The following are some of MSA’s newest members, all of whom are vendors waiting to help you stock merchandise that will coincide with your museum’s mission.
VersatileEasy to manipulate, MAGNETIC pieces stay put! Wide AppealAges 6-Adult Three VersionsOriginal, Travel and Fridge Size! Nobody can resist playing with Fractiles!
Toll Free: (877) 277-3201 www.fractiles.com fractiles@fractiles.com
MY BUDDY PAL Hendersonville, NC | (828) 696-0944 www.mybuddypal.com Begun just a few months ago, “My Buddy Pal” cards are already in several museum gift shops. Buyers think they are warm,
funny and different – that they strike a right chord, bringing a laugh or smile to their faces. The cards reflect the relationship the artist, Mike Murphy, had with the family’s golden retriever. Mike draws what he thinks Pal thought about and how Pal viewed life’s ups and downs. Printed on a quality duplex stock (white outside, light blue inside), our first series of 12 cards is available with wholesale pricing.
to our recent clients ... AH -TAH- THI-KI MUS EUM
MUSEUM TRUSTE E ASSO CIAT ION
A MON C ART ER MU SEUM
NAT IONAL W ILDLIFE RE FUGE S YS T E M
ANC HORAGE MUSE UM AT RASMUSON
RE D B UTT E GARDE N
CE NTE R C RYSTAL BR ID GE S MU SEUM OF A MERIC AN ART DEN VER ART MU SEUM G REE NS BORO HISTORIC AL MU SEUM
RO CK FORD PARK DIST RICT U. S. FISH AND WILDLIFE S ERVIC E WASH INGTON STATE H IS TORY C E NTE R W H ATCOM MUSE UM OF H ISTORY AND ART
INT ERN ATION AL C IVIL RIGH TS MU SE UM
W ISCON SIN H ISTORIC AL MUS E UM
L AN SU CH IN ESE G ARDEN
W ISC ONSIN VE TE RANS MUSEUM
M ARYH ILL MUSEUM OF ART
YEW DE LL G ARDE NS
MET EOR C R AT ER
MU SEUM STORE RE VIEW PRO GRA MS | MUSEUM STORE L AYO UT AND DE SIGN SE RVICES W WW. MUSEUMSTOREC ON SULT.COM | REQUE ST@ MUSEUMSTORE CON SULT. COM | 5 03.629. 9279
48
MUSEUM STORE | SUMMER 2010
MSASummer10_NewVendorShowcase_MSASummer10_pg 6/17/10 2:07 PM Page 49
OCEANO JEWELRY Pawleys Island, SC | (800) 839-8439 www.oceanojewelry.com Oceano Jewelry is the result of two friends who have lived near or at the beach their whole lives. The result is a line of classic, handmade sterling silver sea life jewelry that flies off your shelf. Our solid wood, hand-finished boxes make for exquisite packaging. Let us show you how easy it is to make 400 percent on your inventory and get huge smiles from your customers.
MICHAEL SACK ‚ San Francisco, CA | (415) 752-3830 www.michaelsack.com For the first time, every known scene of India on transferware is included in one book, together with photos of both the patterns and the source prints from which they were derived. Each pattern and its source prints are shown side by side so that they can be compared. The text discusses the ceramics and their manufacture, the artists who created the prints, and the books in which the prints were published. Here is a book that highlights many related subjects – ceramics, transfer printing, art, history, publishing, antiquarian books, travel and exploration, wild animals, hunting, India, England and the Raj.
CLOUD B ‚ Torrance, CA | (310) 781-3233 www.cloudb.com Cloud B is the trusted name with parents worldwide for award-winning products that focus on a singular message – helping children sleep. Developed in conjunction with an advisory board of pediatricians, moms and teachers, our products are classic in design, unique in function and above all, memorable when experienced. Our Twilight Turtle and Friends collection is quietly becoming synonymous with establishing consistent sleep routines for babies, children and parents alike.
ACACIA CREATIONS York, PA | (717) 817-1412 www.acacia-designs.com Acacia Creations is a new and exciting Fair Trade company headquartered in Nairobi, Kenya. Using recycled and natural materials, Acacia is changing lives and making totally unique, eco-friendly gifts. Jewelry made from recycled magazines, handpainted recycled glass and tableware from reclaimed olive wood are just a few of its signature products. Acacia Creations is also a proud member of the Fair Trade Federation and provides financial and medical assistance to its local staff as well as lunch on site. Most recently, Acacia launched its new line of Barefoot Trade Bracelets to raise money for education and school supplies in Kenya.
REACH BUYERS Advertise in ...
Product News Now Inside!
46
ct Produs Newide!
Group Marketing
40
Now Ins
Search Engine Optimization
2010 28
&
HOLIDAY BUYER’S GIFTS GUIDE
Special Exhibits
34
Institutional Synergies
THE CARE AND FEEDI NG OF YOUR STORE
S M A R T S T R AT E G I E S W I L L H E L P BEAR FRUIT
SUMMER TOURISM SHOPPI NG E VO K E S VA L U E A N D F U N
6
Museum Store Association
28
museum denver art
shop
| 36
maximize
your time
| 43
Credit Card Compliance
msa ann
| 14
Recruiting
ual report
| 18
Successful E-mail Marketing
Museum Store Association
on e Associati Museum Stor
Lisa House
(503) 726-4984 lisah@skies.com SUMMER 2010 | MUSEUM STORE
49
MSASummer10_NewReleases_MSASummer10_pg 6/17/10 4:03 PM Page 50
| new releases |
A
s a cultural commerce buyer, you have the unique opportunity of extending and enhancing your visitors’ experiences with educational and unusual merchandise. Here’s a sampling of the new products submitted to MSA for review in the past 90 days. (All review copies will be donated to qualified charitable organizations.)
BOOKS & RELATED “The Smile at the Heart of Things: Essays and Life Stories” Tell Me Press New Haven, CT (203) 562-4225 | www.tellmepress.com Wholesale: Call for prices | Retail: $28.95 What are the essential ingredients of a creative life? How does an artist become an artist? Can art and religion find common ground? Brian H. Peterson wrestles with these questions and offers some answers in “The Smile at the Heart of Things,” a wide-ranging collection of personal essays, journal entries, and reflections on art, artists and art museums. Drawing on his experiences as a musician, visual artist, scholar and museum curator, Peterson connects his own search for meaning with larger issues of creativity and the human spirit, often by telling stories about his own life and the lives of artists, friends and family members. Forty-seven full-color images of well-known paintings and photographs enrich these stories and underscore their celebration of humor and sadness, grief and joy. Hardcover; 247 pages. “Master Drawings Close-Up” Getty Publications Los Angeles, CA (800) 223-3431 | www.getty.edu Wholesale: Call for prices | Retail: $24.95 “Master Drawings Close-Up” introduces the pleasure of looking at beautiful details of master drawings. Through 45 spectacular works of art, each shown in full and with an enlarged detail, the book simulates the experience of looking at a drawing through a magnifying glass. Readers can see the techniques and materials used as they are guided by the expertise of a curator along the way. The short descriptions accompanying each drawing give insights into why the artists made drawings, how they used the media available to them and their techniques. Works by some of the greatest masters of the craft, such as Da Vinci, Dürer, Raphael, Rembrandt, Ingres, Goy, Seurat and Van Gogh, are included. Paperback; 124 pages; 90 color and five duotone illustrations. GAMES & TOYS StoryWorld: Create a Story Kit Templar Books, an imprint of Candlewick Press Somerville, MA (617) 661-3330 | www.candlewick.com Wholesale: Call for prices | Retail: $12.99 Everyone has a key to the world of storytelling. Unlock the imagination with StoryWorld, a box containing 40 cards that suggest a myriad of characters, places and objects that can be used to create a unique story. Pick a handful of cards and use their pictures and words as inspiration. A new story can be told every time the box is opened. The kit includes The Storytelling Book, packed with tips and ideas for creating stories, games to play with the cards and a sample story written using the cards. An ingenious toolkit for the imagination, designed to inspire storytellers of all ages.
50
MUSEUM STORE | SUMMER 2010
| ad index |
1928 Jewelry Co. ............................................ 35 2011 MSA Conference & Expo........................ 34 Acacia Creations............................................... 7 Advanced Retail Management Systems – Counterpoint............................................... 25 Andoniadas Retail Services............................ 48 Arts America................................................... 23 Artwear LLC.................................................... 30 BeadArt from The Heart LLC ......................... 27 Bruce McGaw Graphics Inc. .......................... 55 Clear Solutions Inc. ....................................... 27 CloudB .............................................................. 2 Computac Inc. ................................................ 39 The Cultural Traveler ....................................... 42 Donalee Designs............................................. 19 Driinn Products Inc. ....................................... 26 Dynasty Gallery ............................................. 4-5 EDC Publishing............................................... 35 Faber-Castell.................................................. 22 Folkmanis Inc. ............................................... 56 Fractiles .......................................................... 48 Full Art Perú ................................................... 33 Galison / Mudpuppy........................................ 32 Gaylord Brothers ............................................ 16 Giverny Inc. / Mini Me Geology ....................... 41 Glass Eye Studio / Global Village Glass Studio ........................ 41 Historical Folk Toys LLC................................. 26 Image 3D......................................................... 26 Jet Creations................................................... 10 Kathy Lo Rocks LLC ....................................... 38 Knowledge Standards Self-assessments CD... 54 Messe Frankfurt ............................................. 11 Michael Sack................................................... 19 Mitercraft ........................................................ 17 Mondaine Watch Ltd....................................... 33 MSA Membership ........................................... 40 MSA Retail Industry Report.............................. 42 Museum Store magazine........................... 34, 49 NGlassworks LLC........................................... 27 Nahui Ollin – Candy Wrapper Hand Bags ....... 9 Nostalgia Americana...................................... 15 Numbers by the Book ...................................... 54 Recent Toys..................................................... 31 Rendij Studios................................................. 32 Scratch Art Co. Inc. ....................................... 13 Sunset Hill Stonewear.................................... 10 Tamohara Collection ...................................... 32 Thinking Outside The Square ......................... 19 Time and Quiet Press ..................................... 17 U.S. Games Systems Inc. / Creative Whack Co. .................................... 39 For detailed contact information about any Museum Store advertiser, please visit www.MuseumStoreAssociation.org and log in to the Member Directory. Thank you for supporting our advertisers!
MSA10_ProductNews_MSASpring10_pg 6/17/10 2:09 PM Page 51
SUMMER 2010
MSA’s Showcase of Specialty Store Merchandise APPAREL / ACCESSORIES Retail $16.99 each
ROLLOVER EYEWEAR CASES They're fun! Open a rollover case and watch as it magically rolls around itself. These cleverly designed cases are intriguing yet practical gift ideas for all ages.
A NOVEL DESIGN Phone: (201) 265-4435 Fax: (201) 265-4435 jijinan aol.com
Retail $12
Wholesale $8.50 each Print and Online Catalog
Advice from the Night Sky T-shirt (Glows in the Dark) Earth Sun Moon’s Advice from NatureTM line of t-shirts, sweatshirts and hats are top sellers for museums, zoos and thousands of specialty gift shops around the country. XXl t-shirts / $9.50. Wholesale $4.95
Print Catalog
EARTH SUN MOON TRADING CO. Phone: (888) 458-1687 Fax: (724) 458-4920 info earthsunmoon.com www.esmtees.com
Retail $52–$100
Retail $50–$68
Retail $26–$52
Wholesale $26–$50
Wholesale $25–$28
Wholesale $13–$26
Print and Online Catalog
Print and Online Catalog
Print Catalog
Handbags From Japanese Kimonos Vintage Japanese kimonos redesigned into handbags, totes, scarves, hats and neckties. A great recycled product. Made by Theresa Gallup, an artist in Springfield, MO.
Creative Hand-painted Silk Ties and Scarves Hand block-printed ties and scarves: nature inspired, ethnic influenced, elegantly portrayed. Choose from 100 designs or have a custom design created for you.
Return to Opulence Join Zazou's adventure in opulence: fine silks, virgin wools and pure bamboo transform into original scarves, circles, mufflers, berets and gloves. Made responsibly in Asia.
KIMONO DESIGNS BY THERESA INC. Phone: (417) 823-8886 kimonodesigns sbcglobal.net www.kimonodesigns.com
TIE TRACKS Phone: (307) 413-0929 kay.stratman tietracks.com www.tietracks.com
ZAZOU Phone: (800) 274-1868 Fax: (510) 848-6135 info zazou.com www.zazou.com
CONTENTS 51 APPAREL / ACCESSORIES 52 BOOKS 52 RECYCLED
www.MuseumStoreAssociation.org
52 FAIR TRADE 52 GAMES & TOYS 53 JEWELRY
53 EDUCATIONAL PRODUCTS 53 HOME & GARDEN 53 INDEPENDENT ARTIST
53 SOUVENIR / PROMO 54 REPRODUCTIONS 54 CUSTOM PRODUCTS
SUMMER 2010 | MUSEUM STORE
51
MSA10_ProductNews_MSASpring10_pg 6/17/10 2:09 PM Page 52
BOOKS
RECYCLED Retail Call for quote
Retail $12.50–$17.50
Retail $29.99
Wholesale Call for quote
Wholesale $5.50–$7.50
Wholesale $12.50
Print and Online Catalog
Print and Online Catalog
Online Catalog
“The Dead Sea Scrolls” Uncover the history, mystery and questions about conspiracies behind the Dead Sea Scrolls in these books. Replica Qumran Jars with replica of scroll or mini jigsaw puzzle of scroll.
Recycled Hand-blown Hummingbird Recycled glass and hand-painted. Three sizes available. Great for year-round sales, including Christmas ornaments. We also have cardinals and bluebirds. Made in the U.S.A.
Recycled Building Block Jewelry Innovative eco line of fashion jewelry and accessories, handmade entirely from recycled "stuff." From disarmed bombshells to old newspapers ... you'll be amazed at our products!
THE DEAD SEA SCROLLS COLLECTION Phone: (574) 269-5223 Fax: (574) 269-2824 dfieldtrip aol.com www.DeadSeaScrollsCollection.com
AMAZING RECYCLED PRODUCTS Phone: (800) 241-2174 Fax: (303) 699-2102 salesteam@amazingrecycled.com www.amazingrecycled.com
REFASHIONED Phone: (514) 426-3481 Fax: (514) 426-1553 info refashioned.com www.refashioned.com
FAIR TRADE
GAMES & TOYS Retail $60
Retail $32.95
Retail N/A
Wholesale $27
Wholesale $17–$19
Wholesale $9.50
Print and Online Catalog
Print and Online Catalog
Online Catalog
52
Ethiopian Traditional Scarf 100% soft Ethiopian cotton, hand-woven in Ethiopia. Perfect as a light shawl or wound around your neck, as a trendy fashion accessory. Today's fashion statement.
Twilight Sea Turtle Magically transform any bedroom into a starry night sky with Twilight Sea Turtle. Projects real constellations in three soothing colors and illuminates five endangered marine friends.
Replica Toy Nine Pins Faithfully reproduced from an 18th-century plantation’s collection. Hardwood pins are 4 1/4” tall with 1 1/2” ball. Includes quality drawstring muslin bag, history and game rules.
CREATIVE WOMEN Phone: (802) 658-1211 Fax: (802) 658-7880 ellen creativewomen.net www.creativewomen.net
CLOUD B Phone: (888) 425-6832 Fax: (310) 781-3834 sales cloudb.com www.cloudb.com
HISTORICAL FOLK TOYS LLC Phone: (800) 871-1984 Fax: (800) 871-1899 info historicalfolktoys.com www.HistoricalFolkToys.com
Retail $8.95
Retail $11.99
Retail $14.95
Wholesale $4.50
Wholesale $6
Wholesale $7.48
Print and Online Catalog
Print and Online Catalog
Print and Online Catalog
Cocktail Playing Cards Ready for summertime fun? Fifty-two cocktails photographed in 52 different vintage glasses with recipes – just add friends, your favorite card game and a beautiful sunset!
Horned Chinese Dragon Dragons were a Chinese symbol of wisdom and power. This highly detailed sculpture measures 8” long and is meticulously painted by hand. Phthalate and lead free. Ages 3+.
Alien Spy Voice Messenger Record your very own message that plays back when motion is detected! Three bendable legs and suction cup feet let kids use it anywhere!
INKSTONE DESIGN INC. Phone: (406) 542-0270 Fax: (406) 542-0256 gofish inkstone.net www.inkstone.net
SAFARI LTD. Phone: (800) 554-5414 Fax: (800) 766-7841 sales safariltd.com www.safariltd.com
WOWTOYZ Phone: (800) 350-1007 Fax: (800) 350-3272 sales wowtoyz.com www.wowtoyz.com
MUSEUM STORE | SUMMER 2010
MSA10_ProductNews_MSASpring10_pg 6/17/10 2:09 PM Page 53
GAMES & TOYS
JEWELRY Retail $15.95
Retail $14.95–$24.95
Retail $60–$500
Wholesale $7.98
Wholesale $7.48–$12.48
Wholesale $30–$250
Print and Online Catalog
Print and Online Catalog
Online Catalog
Marble Run Playset This playset can be built and rebuilt to make many challenging mazes for marbles. Children use problem-solving skills to create different paths and labyrinths.
Educational Puzzles These educational and fine art jigsaw puzzles are both durable and beautiful, and are produced with unparalleled quality in Italy by leading publisher, Editions Ricordi.
Mata Ortiz Pottery Shard & SilverJewelry A unique combination of pottery and .950 silver ... all handmade ... all of the earth ... one-of-a-kind wearable art with a story.
WOWTOYZ Phone: (800) 350-1007 Fax: (800) 350-3272 sales wowtoyz.com www.wowtoyz.com
WOWTOYZ Phone: (800) 350-1007 Fax: (800) 350-3272 sales wowtoyz.com www.wowtoyz.com
MATA ORTIZ TO YOU Phone: (520) 744-0639 Fax: (520) 744-0639 jandiers msn.com www.mataortiztoyou.com
HOME & GARDEN
EDUCATIONAL PRODUCTS Retail $44.95
Retail $19.95
Retail $54–$134
Wholesale $22
Wholesale $9.98
Wholesale $27–$75
Print and Online Catalog
Print and Online Catalog
Print and Online Catalog
WonderMaze Magnetic Wonder Maze demonstrates principles of physics with altering angles and rotational changes. Includes: elbow ramps, tunnels, balls and catch box.
Commemorative 24 Karat Gold Space Shuttle Orbiter Authenticated by curators of the Smithsonian Institution, this model comes in a collector’s case and features a full-color 12-page Space Missions booklet.
Skylight – Frank Lloyd Wright Collection Gift tiles are created by hand in the Arts and Crafts tradition. Skylight tile, shown here, is framed in an Ebony Oak Park Frame.
MUSEUM TOUR Phone: (800) 360-9116 Fax: (503) 794-7111 customerservice museumtour.com www.museumtour.com
WOWTOYZ Phone: (800) 350-1007 Fax: (800) 350-3272 sales wowtoyz.com www.wowtoyz.com
MOTAWI TILEWORKS Phone: (734) 213-0017 Fax: (734) 213-2569 motawi motawi.com www.motawi.com
INDEPENDENT ARTIST
SOUVENIR & PROMOTIONAL Arts & Crafts Inspired Vases Vivid Flambeau glazes finish these striking forms that invoke the essence of Arts & Crafts style. Hand-thrown, they are available in three sizes. Custom work available. NY Gift Show booth #9200.
DAVID CHANGAR CERAMIC DESIGNS Phone: (718) 842-6362 Fax: (718) 842-6965 dchangar nyc.rr.com Retail $22–$150
Print Catalog
Wholesale $11–$69
Retail $199 Wholesale Call for quote Print and Online Catalog
Retractable Banner Stands Quick and easy set up process; easy to store. Comes with a full-color custom banner. Size: 33.5” wide x 79” tall.
JET CREATIONS INC. Phone: (888) 823-1388 Fax: (703) 823-6730 service jetcreations.com www.jetinflate.com SUMMER 2010 | MUSEUM STORE
53
MSA10_ProductNews_MSASpring10_pg 6/17/10 2:09 PM Page 54
CUSTOM PRODUCTS
REPRODUCTIONS
Retail Call for quote
Paintings by Amna Pataudi & Sana Kazi No matter where you are. Decorate your world with music inspired reproductions, illustrations and posters. Larger size giclee reproductions available. 47 PAINTINGS Phone: (800) 971-2844 Fax: (253) 581-0317 info 47paintings.com www.47paintings.com Retail $1–$2
Wholesale Call for quote Print and Online Catalog
Custom Design Pop-up Greeting Cards Historic treasure or cutting edge icon – I can design a 3-D greeting card of your museum home. Custom pricing upon request. Wholesale $.65
Online Catalog
LIVE YOUR DREAM DESIGNS Phone: (323) 226-0274 Fax: (323) 226-0274 www.liveyourdreamdesigns.com
Get 43 MSA Knowledge Standards Self-assessment Tools on 1 CD! ONLY $19.95
L
ooking to develop a training and education plan for your retail staff? Want to build your own cultural commerce skills to the highest level?
Use this handy CD to rate your professional skills and measure personnel proficiency. At a glance you’ll be able to evaluate the areas within each of the eight Knowledge Standards where you can improve and identify future learning opportunities. To order, call MSA at (303) 504-9223 or go to www.MuseumStoreAssociation.org.
A NEW MSA PUBLICATION COMING IN JULY 2010
NUMBERS BY THE BOOK A Financial Guide for the Cultural Commerce & Specialty Retail Manager Your store’s finances are arguably the most important part of your job. This new book will help you: • • • • • • • TTools ools for for best best business business p practices ractices iin n ccultural ultural ccommerce. ommerce.
$29.95
54
MUSEUM STORE | SUMMER 2010
Create budgets, project sales and analyze cash flow Establish accounting procedures and maintain records Develop a merchandise buying plan and set prices Manage inventory and open-to-buy Measure store performance Leverage point-of-sale systems Implement internal controls
PLUS, each book includes a CD with several forms to help in your planning and record keeping.
McGaw Graphics_Layout 1 6/16/10 2:07 PM Page 55
Folkmanis_MSA_Spring10_pg 6/16/10 12:02 PM Page 56
Bo!fttfoujbm!johsfejfou!up!fwfsz!upzcpy-!fwfsz! dijmeippe-!fwfsz!hfofsbujpo/! Tff!npsf!qvqqfut!bu!xxx/gpmlnbojt/dpn!1s!dbmm! 2.911.765.9:33!gps!b!gsff!dpmps!dbubmph/