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Digital Marketing VS Internet Marketing Digital Marketing and Internet Marketing are two of the most misused terms in the business and marketing world. What is the difference between digital marketing and internet marketing? Digital marketing is done on the internet, so doesn’t that make them interchangeable? What is the latest trend in the industry? Here comes the answer to all your questions. What is Digital Marketing? Digital marketing is a broad term that describes a set of marketing processes that encapsulates all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transitions from traditional marketing tactics like newspaper and radio ads, digital strategies have become the top choice for companies of all sizes. The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation. What is Internet Marketing? Internet Marketing referred to as the marketing of products or services over the Internet. . Essentially, internet marketing is any form of marketing that requires a Internet connection. The most common channels are social media marketing, such as Facebook or Instagram ads, search engine optimization or SEO, content marketing, email marketing, and web development. Now that you have read digital marketing & Internet Marketing, it still raises the same question. What’s the difference between internet marketing and digital marketing? If all these activities happen online, why use so many different words to describe them? Internet marketing involves building an online presence and turning the resulting traffic into conversions. In the yesteryears, when the internet was younger, the four major marketing activities involved were: Creating websites 1/2
Buying pay-per-click-ads Setting up web storefronts Using keyword groups to capture search engine traffic Yet, online marketing has grown to include many activities that don’t involve internet search engines, paid ads, or websites. People are using a wide range of digital devices to get online and interact with content. By reaching customers through online channels they frequently use, you can influence their buying choices offline. Yes you get that right , Internet marketing, also known as online marketing, is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing. Have you ever thought, how often you connect with brands? Customers form positive opinions about products or services from reading blogs. Interactive video ads prompt viewers to make decisions. Customers receive coupons for local stores straight from their smartphone apps. Internet marketing is a major subcategory of digital marketing. And digital marketing encompasses diverse online and offline tactics that drive digital engagement. The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email, SEO, pay per click campaigns, Web TV, SMS, billboards and anything marketing, mobile marketing else with a digital foundation. Though a major component, the internet is not always used in this division of marketing. Digital strategies consist of SMS or text ads, email marketing, website development, video, e-books, social media marketing, and/or digital billboards. In other words, if you’re limiting yourself only to the internet, you’re doing yourself (and your business) a serious disservice. A successful marketing campaign does not need the internet alone and sometimes, not at all. To know more about facts and trends in digital marketing keep reading our blogs. ADG deals in Services like Artificial Intelligence(AI), Machine Learning, IOT, Analytics, Data Science, Software Application Development and Mobile Apps development. To avail any of the above services Get in touch with us at 0129-4107527 or drop us a mail info@adgonline.in
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